Copywriting

Introduction
Requirements: A laptop and internet connection.

Best for diligent people ready to put the time and the work into acquiring one of the world's
best digital skills.

Copywriting is the art of selling with words.

And it is a subset of freelancing, you convince people to pay for your writing ability.

You can absolutely make 50k a month of copywriting.

Every business in the world uses copywriting.

Every email, every website, every advertisement, and copywriting is everywhere.
Copywriting rules:
1. Use reddit threads
2. Use short sentences
3. The slippery slide
4. Super specific headlines
5. Use FOMO
6. Strong leads (use miny stories)
7. Don't use long and complicated words
8. AIDA (Attention, interest, desire and action)
9. Benefits over features
10. Don't get into the friendzone (Address their objections)
11. Talk to customers
12. Urgency and scarcity (Use special phrases)
13. Social Proof Paradox (Use social proof, sales is not important)
14. Testimonial Formula a) before b) after c) what they'll tell someone
15. Read your copy loud Bonus Tip - Use crooked numbers like 3537466%
Networking 101.
Hey X.

(compliment)

Follow up:

Hey X.

(complement)

I’ve found a new <insert funnel idea/tease here> that is producing massive results in every
industry I’ve seen it tested in.

However, no one in <their niche> is doing it.

I’m looking for a <their niche> brand to partner with to run this new <insert funnel
idea/tease>

Whoever I pick to implement this will most likely experience a significant growth in customers
over the next 30-60 days.

I’m currently considering <Insert top competitor #1> and <Insert top competitor #2> but
wanted to consider you as well.

Do you have the capacity to take on significantly more customers over the next 30 days?

<Signature>

You have a problem.

Hey X.

(Insert personalized problem)

I think we could fix this problem by doing (tease solution)

But, that’s my best guess since I’ve only seen your business from the outside.

If I’m off base here, let me know.

If not, and you’d like to see what I have in mind for fixing <problem>, do you have time this
week for a 15 min call to discuss?

(Signature)
Straight for the call.

Hey X, I want to be completely honest with you since I understand you are busy taking care
of your brand.

I’m a copywriter specializing in X, and I want to work with you to help you achieve your
desired income sooner.

I will increase your sales by setting up a newsletter service for you. I already have an idea of
how to drive more positive traffic for your (products)

We can start out with a small discovery project, which isn’t gonna cost you much, and with
which I can prove myself to you.

To set up this project I would love to get you on a call and get to know each other better to
find out what your needs are.

(signature)

Free value.

Hi X.

<Insert personalized compliment>

While I was looking over your site I had an idea to help you increase sales for <Insert
product name>

I actually went ahead and put together <Insert free value package/type>

Would you like me to send it over as a free gift?

<Signature>

Follow up.

Hey X.

I’ve attached the <free value package/type> below.

If you like what I put together I suggest we do a quick call this week to brainstorm other ways
I can bring value to what you’re doing.
If not, just let me know so I can take you off of my follow-up list.

Sound fair enough?

<Signature>

Sales call
https://docs.google.com/document/d/1iEyLg0omFpr9v9e5CtRalnbSFvmskC7pOMY
mriW7FCA/edit#heading=h.7omletyb1ham

Everything you need to know.

Tools that help with copywriting

1. https://www.smartwriter.ai/, Personalise DMS and emails quickly and easily.

2. https://d7leadfinder.com/, Great for generating leads.

3. https://www.grammarly.com/, Scans your text for common grammatical mistakes.

4. https://calendly.com/, Appointment scheduling

5. https://zoom.us/, Video conferencing for virtual

meetings

6. https://chat.openai.com/, Ai that writes for you

Lessons
1. Simplicity in writing is key for copywriting, as it helps to clearly convey the message
and sell the product or idea. Using overly complex language or trying to sound overly
fancy can actually hinder the effectiveness of your writing. Instead, focus on getting
your point across in a clear and concise manner. It is important to remember the goal
of copywriting is to persuade the reader, not to impress them with flashy language.
Avoid overthinking the language and sentence structure and focus on getting the
message across in a simple and effective way. With that being said, simplicity doesn't
mean a lack of effort, still put in the work and effort in your writing, but keep it simple
for better results.

2. When reaching out to prospects, it's important to put yourself in their shoes and
understand their perspective. Imagine a busy individual who is constantly running a
business, with little time for themselves or their family. Now imagine that this person
takes a moment to relax and enjoy a meal, only to be approached by a stranger who
starts telling them an unsolicited, overly long story, giving fake compliments and
ultimately trying to sell them something. This person wants directness and honesty,
not to be bullshitted or have their time wasted. Keep this in mind when reaching out
to prospects and focus on offering something genuinely beneficial, rather than simply
trying to make a sale. Avoid using insincere compliments and instead present your
offer in a clear and concise way, showing that you understand their needs and
concerns.

3. To be successful in sales and reaching out to prospects, it's important to understand

that they may not be initially invested in your offer. To capture their attention and
interest, it's crucial to differentiate your approach and make it clear how your offer will
be beneficial to them. It's important to express the value that your offer provides,
clearly and concisely, using a language that they will easily understand. Avoid
common mistakes such as not providing enough information on the benefits of your
offer, using overly complex language, and using uninteresting or irrelevant stories. If
you want to be successful in your outreach, it is necessary to focus on highlighting
the value of your offer and how it will help your prospect.

4. When reaching out to prospects, it is important to understand that their primary focus
is on how your offer will benefit them. They may not be interested in your personal
story or background, and basing your outreach on this will not be effective. Instead, it
is crucial to have a clear and specific purpose for every line in your outreach
message, making sure that it highlights the value that your offer brings to them.
Create an attractive and compelling offer that they would feel foolish to refuse. Take
the time to review your email aloud, and put yourself in the prospect's shoes and
determine if you would be convinced by your own offer. It's vital to strive to
differentiate yourself in your approach to reach out and make an impact that stands
 out and have better results, Remember that the more you want it, the faster it
happens.

Guide on copywriting (under 18)

As a young copywriter, it can be challenging to present yourself as professional and
experienced. However, by following certain guidelines and putting in the effort, you can
establish yourself as a credible and skilled copywriter.

When it comes to your appearance, it's important to strike a balance between looking
professional and approachable. Opt for a more casual suit style, with a white shirt and open
button. Make sure your hair is well-groomed, and invest in a high-quality camera for video
calls. This will help you look more polished and confident during client interactions.

Confidence is key when it comes to copywriting, as clients are more likely to work with
someone who sounds sure of themselves. Practice your pitch and don't be afraid to reach
out to new prospects. Remember that there are plenty of clients out there, and one rejection
is not the end of the world. Be polite and professional at all times and don't be afraid to walk
away from a client if the deal doesn't feel right.

Consider using a whiteboard or other visual aids during client meetings to demonstrate your
expertise and professionalism. This can help to convey your ideas more effectively and
make you appear more experienced.

When it comes to payment, consider using a third-party service such as PayPal, Wise, or
Stripe. It is important to not use your own name to avoid any issues with age restrictions. It
may be helpful to enlist the help of a parent or guardian to assist with financial matters.

One common challenge for young copywriters is coming up with creative and sophisticated
language. To overcome this, try writing your text in plain language first and then use online
tools such as Grammarly or QuillBot to find synonyms and more interesting words to replace
them with. Remember to save any noteworthy words or phrases you come across for future
reference.

It's important to remember that mistakes in grammar are common for young writers, but
there are tools such as Grammarly or QuillBot that can help you identify and fix errors.
Another important aspect is valuing yourself and your work. Everyone is different, and there
is no one-size-fits-all solution when it comes to determining your rates or pricing structure.
It's essential to know your worth and only work with clients that you believe will benefit from
your help. Additionally, it's important to remember that you don't have to agree with
everyone's methods and you can develop your own perspective.

In summary, by following these tips, you can present yourself as a professional and
experienced copywriter, regardless of your age. By focusing on your appearance, language,
and confidence, and valuing yourself, you will be able to establish yourself as a credible
copywriter and increase your chances of landing high-paying clients.

Another important tip is to be always learning and developing your skills. Copywriting, like
any other profession, is a constant learning process and the industry is constantly evolving.
Stay updated with the latest trends and techniques, as well as understanding your target
audience. Keep a portfolio of your work, it helps to showcase your abilities and style of
writing.

Additionally, consider networking and collaborating with other copywriters or professionals in

the industry. This can provide valuable opportunities for learning and growth, as well as
potential clients and referral sources.

It's also important to remember that age should not be a barrier to success in copywriting.
With hard work, dedication, and the right approach, you can achieve your goals and build a
successful career as a copywriter. So, always be confident and don't be afraid to reach out
and pursue opportunities as they arise.

Another important tip to keep in mind is to focus on providing value to your clients. Instead
of just trying to sell them on a product or service, focus on how you can help them solve their
problems or achieve their goals. This can help you to stand out from other copywriters and
build stronger relationships with your clients.

When crafting your copy, be sure to use persuasive and powerful language. This means
avoiding passive voice and weak words, and instead using strong verbs and compelling
phrases that capture the reader's attention and persuade them to take action.

It is also important to be aware of the different types of copywriting such as direct mail,
brochures, web pages, and email. Knowing the different formats and what works for each
one will help you to be a more effective copywriter.

Finally, be prepared to put in the work and hustle to build your client base. Even with the
best skills and portfolio, it will take time and effort to land high-paying clients. Be persistent,
flexible and always be willing to go the extra mile to deliver quality work to your clients.
Remember, with time, dedication and the right approach, you can build a successful career
as a copywriter under 18.
Missions:

Objective: To practice your copywriting skills and understand how to create persuasive,
effective copy that drives conversions.

Task:

1. Find a website or online store that sells a product or service that you're interested in.
2. Carefully read through the sales page or product description of one of the products or
services on the website.
3. As you read, take note of the different elements and techniques that the copywriter
uses to persuade or influence the reader. Pay attention to things like headlines,
testimonials, language and images.
4. Once you've finished reading, write a brief summary of your observations, including
the techniques that you think were most effective and any areas where you think the
copy could be improved.
5. Using the techniques you observed, Try to write your own copy for a product of your
choosing and compare it with the original one.

Remember, there's no right or wrong answer and you can always improve by practicing and
learning from others.

Answer these questions:

- Who do you think the ideal target market for this product is?

- Create an Avatar that embodies the target market you determined. List out some of their
qualities.

- What are the pains and frustrations your avatar is experiencing?

- What does your Avatar desire? What does their dream life look like?

- What is the key Roadblock keeping your Avatar from achieving their Dream State now?

- What is the Solution that will allow the Avatar to achieve their Dream State?

- How does the Product make it easier for the Avatar to implement the Solution and achieve
their Dream State?

There is no official right answer. You will have to use the context clues from the sales page
as well as make your best guesses to come up with the answers.
Example
Here is an example of what the completed mission should roughly look like.

https://docs.google.com/document/d/1VIUf9J0bsrWnnH73hFrc4rvnRTHo4n0LCB0knU5ACF
s/edit

Your First Mission

You are going to be practicing your Work Skills and getting a feel for what Copywriting looks
like in the outside world.

Start your first Work Session, set a timer for 15 mins, and spend it completely focused
reading this sales page:

https://neurohacker.com/qualia-mind-essentials-inspiration-in-a-bottle

During your Work session try and figure out how the author of the sales page is trying to
influence the reader,

Take notes as you read.

There is no right or wrong answer.

Can you stay focused?

Remember that Sales Page you analyzed in the last Homework?

Start another work session and based on context clues inside the sales page,

Answer these questions:

- Who do you think the ideal target market for this product is?

- Create an Avatar that embodies the target market you determined. List out some of their
qualities.
- What are the pains and frustrations your avatar is experiencing?

- What does your Avatar desire? What does their dream life look like?

- What is the key Roadblock keeping your Avatar from achieving their Dream State now?

- What is the Solution that will allow the Avatar to achieve their Dream State?

- How does the Product make it easier for the Avatar to implement the Solution and achieve
their Dream State?

There is no official right answer. You will have to use the context clues from the sales page
as well as make your best guesses to come up with the answers.

Example
Here is an example of what the completed mission should roughly look like.

https://docs.google.com/document/d/1VIUf9J0bsrWnnH73hFrc4rvnRTHo4n0LCB0knU5ACF
s/edit

Don’t copy and paste, use it as inspiration and understand the terms!

Use as many Deep Work Sessions as needed to reach the target of

100 initial Fascinations

Example
Here is an example of what the completed mission should roughly look like.

https://docs.google.com/document/d/1KNUeBDmCzUzfg6V0Zb1o_hCn42BeIKpz4K-Pei-oRr
M/edit

Write 100 yourself about Wifi University

Mission

Look at the sales page

https://swiped.co/file/apollo-salesletter-agora/

What do they do differently?

What do they do well?

What could you change to improve the effectiveness of the sales page?

If you're feeling brave, attempt to completely rewrite one of the sales pages yourself.

Last Mission

collect 40+ prospects you can reach out to. Youtube, instagram, and tiktok are good places
to find prospects.

Resources
Spreadsheet template:

https://docs.google.com/spreadsheets/d/1o6rPwhbcoIaP9nhQf62hxacKmQZ2dKnh2424LsO
EjK4/edit#gid=0

Make a copy of the spreadsheet

Tools for finding Email Addresses:

Hunter - https://hunter.io/

Apollo - https://apollo.io/

Sidenote: doing a little research on the account is also a great way to find email addresses.
Check the link in the prospects bio etc.
“Thank you!”
In conclusion, copywriting is a vital skill for any business looking to effectively communicate
with their audience and drive conversions. By understanding your target market, crafting a
unique value proposition, and using persuasive language and storytelling techniques, you
can create compelling copy that resonates with your audience and drives them to take
action. Remember to constantly test and optimize your copy, and to stay up to date with the
latest trends and best practices in the field. With the right approach and a commitment to
continuous improvement, you can master the art of copywriting and take your business to
new heights.