DAYANANDA SAGAR COLLEGE OF ENGINEERING
(An Autonomous Institute affiliated to VTU, Belagavi, Approved by AICTE & ISO 9001:2008 Certified)
Accredited by National Assessment & Accreditation Council (NAAC) with ‘A’ grade, Shavige
Malleshwara Hills, Kumaraswamy Layout, Bengaluru-560078.
MANAGEMENT AND ENTREPRENEURSHIP PROJECT PROFILE
on
“UrbanMyco”
Submitted By
SAMYAK JAYARAM 1DS21CS187
[Seventh Semester B.E (CSE)]
in
COMPUTER SCIENCE AND ENGINEERING
Under the guidance of
Dr. Amutha
Professor
Dept. of CSE
DSCE, Bangalore
Department of Computer Science and Engineering
Dayananda Sagar College of Engineering
Bangelore-78
INTRODUCTION
In today's health-conscious and sustainability-focused market, consumers are increasingly
seeking nutrient-dense, locally grown foods with minimal environmental impact. Our startup,
UrbanMyco, aims to revolutionize urban agriculture through innovative vertical mushroom
farming. By utilizing unused urban spaces and implementing cutting-edge cultivation techniques,
we will produce premium gourmet and medicinal mushrooms year-round. Our focus will be on
high-value varieties such as Lion's Mane, Reishi, Oyster, and Shiitake mushrooms, catering to
restaurants, health food stores, and direct-to-consumer markets.
The global mushroom market is projected to reach ₹15,00,00,00,000 by 2025, growing at an
8.3% CAGR, driven by increasing demand for plant-based proteins and natural health
supplements. With a ₹2,25,00,000 investment, our startup will establish a state-of-the-art vertical
farming facility using advanced mycology techniques and automated climate control systems.
We aim to achieve profitability within 18 months of operations.
The traditional agriculture industry faces challenges with land availability, water usage, and
seasonal limitations. Vertical mushroom farming addresses these issues by utilizing vertical
space efficiently, requiring minimal water, and operating independently of weather conditions.
Our approach reduces transportation costs and carbon emissions by growing fresh mushrooms
close to urban centers, while also converting agricultural by-products into valuable mushroom
substrate.
MARKET POTENTIAL
The mushroom market has seen explosive growth, particularly in the functional food and natural
medicine sectors. Health-conscious consumers and the growing plant-based movement have
created strong demand for high-quality mushroom products. The rise of functional mushrooms in
supplements, coffee alternatives, and wellness products has opened new market opportunities.
Our target customers include:
High-end restaurants and chefs seeking fresh, exotic mushroom varieties
Health food stores and wellness centers
Natural supplement manufacturers
Direct-to-consumer sales through farmers' markets and subscription boxes
Food processing companies specializing in plant-based products
The competitive landscape is currently dominated by traditional mushroom farms and small-
scale growers. Our vertical farming approach, combined with scientific cultivation methods and
automation, will allow us to produce higher yields with consistent quality year-round.
BASIS AND ASSUMPTIONS
Initial capital requirement: ₹2,25,00,000
Facility setup and climate control systems: ₹75,00,000
Laboratory and cultivation equipment: ₹45,00,000
Initial substrate and cultures: ₹30,00,000
Marketing and distribution: ₹37,50,000
Working capital: ₹37,50,000
Facility specifications:
3,000 sq ft vertical farming space
Sterile laboratory for culture maintenance
Automated climate control systems
Processing and packaging area
Workforce:
2 mycologists
4 cultivation technicians
2 processing/packaging staff
1 sales/marketing manager
1 facility manager
IMPLEMENTATION SCHEDULE
Year 1
Q1: Facility setup, equipment installation, staff hiring
Q2: Initial production runs, establish quality control protocols
Q3: Begin commercial production, launch marketing campaign
Q4: Expand product line, establish distribution networks
Year 2
Q1: Scale production, introduce new mushroom varieties
Q2: Launch value-added products (dried mushrooms, extracts)
Q3: Expand distribution channels
Q4: Evaluate expansion opportunities
TECHNICAL ASPECTS
Our facility will utilize:
Vertical growing systems with multiple layers
HEPA filtration and positive pressure systems
Automated climate control for temperature, humidity, and CO2
UV sterilization systems
Advanced substrate preparation equipment
Real-time monitoring and data analytics
Production process:
1. Substrate preparation and sterilization
2. Spawning in clean room conditions
3. Incubation in climate-controlled chambers
4. Fruiting in specialized growing rooms
5. Harvesting and packaging
6. Quality control and distribution
FINANCIAL ASPECTS AND ANALYSIS
Projected financials:
Year 1 Revenue: ₹3,75,00,000
Year 2 Revenue: ₹7,50,00,000
Initial profit margins: 30-40%
Break-even point: Month 18
ROI: 45% by Year 3
Operating costs:
Substrate materials: 15% of revenue
Labor: 25% of revenue
Utilities: 10% of revenue
Marketing and distribution: 15% of revenue
DETAILS OF MACHINERY AND EQUIPMENT
MACHINERY AND EQUIPMENT
Essential equipment includes:
Autoclave systems
Laminar flow hoods
Climate control systems
Substrate mixing equipment
Spawning equipment
Monitoring systems
Packaging machinery
CONCLUSION
UrbanMyco represents a unique opportunity to enter the rapidly growing mushroom market with an
innovative vertical farming approach. Our focus on premium varieties, combined with efficient
production methods and strategic urban location, positions us to capture significant market share in the
gourmet and medicinal mushroom segments. The business model offers strong profit potential while
contributing to sustainable urban agriculture and food security.
