Pandemic Created by Shortform Videos

A Project Submitted in Partial Fulfillment for the Completion of

Research Based Learning-3(RBL003)

in
Bachelor of Science in Mathematics(Hons.) by

Vishakha
Roll Number:2021475580 System ID: 2107142020

Thoudam Arshila Devi

Roll No:2207040006 System Id:2022384198
Suraj Kumar
Roll No:22070400005 System Id:2022489987

UNDER THE SUPERVISION

of
Varun Mohan
(Associate Professor)

Department of Mathematics
Sharda School of Basic Sciences & Research
Sharda University, Greater Noida-201306, U.P.,
India
November, 2024

DECLARATION
 I, Suraj, hereby declare that this project entitled “Pandemic Created by Shortform

Videos” is a bonafide work prepared in partial fulfillment of the requirements for the award

of the degree of Bachelor of Science in Mathematics of the Sharda University, Greater

Noida, under the supervision of Dr. Varun Mohan at the Department of Mathematics,

Sharda University, Greater Noida.

I further certify that this work has not been submitted by us for the award of any other

degree/diploma of this or any other University.

Date: Signature:

Place: Greater Noida Student Name:

System Id:
 CERTIFICATE

This is to certify that the RBL project work entitled “Pandemic Created by
Shortform Videos” is a bonafide work carried out by Suraj Kumar (System Id:
2022489987),in partial fulfillment of the requirements for the award of the degree of
Bachelor of Science in Mathematics by Sharda University, Greater Noida during the
academic year 2024 – 2025. It is certified that the RBL project work has been
approved as it satisfies the academic requirements in respect of RBL work prescribed
for the said degree.

Supervisor Name Head of the department

Name of the Examiners Signature with Date

1.

2.
 Abstract

This study examines the effects of frequent exposure to short-form content, such as that found
on platforms like Instagram, on young adults' cognitive abilities, specifically focusing on
sustained attention and information comprehension. Research has demonstrated a consistent
negative relationship between media multitasking and cognitive functions like memory and
attention. However, there is limited research on how regular exposure to short-form videos
affects these abilities. This study explores differences in sustained attention span and
comprehension of digital information between heavy and light users of short-form content.
In contrast, no significant differences were found in information comprehension across
different formats, whether in text or video. These findings suggest that while short-form
content may not immediately affect comprehension, its influence on attention may have
longer-term cognitive consequences. Additionally, as short-form content becomes more
prevalent in everyday life, there is a need to address its potential downsides, such as its impact
on mental health and the spread of misinformation. Future studies should focus on developing
strategies that leverage the advantages of short-form videos while mitigating their negative
effects.

Keywords: Content exposure, attention span, media multitasking, technology, short-form

videos, resources.
Table of the Contents
S. No. Content Page No.
Project proposal form iii
Team and Group formation iv
Certificate of Similarity Index/ Plagiarism check v
1 Introduction 1
1.1 Problem Statement 1
2 Literature Survey 2
3 Project Description 3
4 Implementing Methodology 4
5 Result and Discussion 5
6 References 6
Plagiarism Report (Annexure)
 Project - Proposal form
Name of the Department: Mathematics
Name of the School: Sharda School of Basic Sciences & Research Academic
Session: 2024-25
Details of Students (IN BLOCK LETTERS):
S. No Name Roll No. System ID Section Email-id Phone no

1 Vishakha 2107142020 2021475580 2024-25 2021475580.vishakha 7417591999

@ug.sharda.ac.in

2 Thoudam Arshila Devi 2207040006 2022384198 2024-25 2022384198.thoudam@ 8130377876

ug.ac.sharda.in

3 Suraj Kumar 220704005 2022489987 2024-25 2022489987.suraj@ug. 9871069695

sharda.ac.in

Title of the Project: Pandemic Created by Shortform

i. Area/Concept involved: Social media

ii. Language/tools that may be used: not discussed yet

iii. Category of the project (Comparative analysis/Simulation/Hardware/Software

Development/Experimental Research, Automation/other (SPECIFY)):
Comparative analysis
iv. Prerequisite Knowledge Required: Nothing specific

Sign. of Student

Consent of Project supervisor: Yes/No

Name of the Supervisor:

Approved/ Approved with changes/ Not approved

Signature of the Supervisor:

HOD’s Signature

Date
 Pandemic Created by Shortform Videos

Team / Group Formation:

S. No Student Name Roll Number System ID Role

1. Vishakha 2107142020 2021475580 Preparing the report

2. Thoudam Arshila devi 2207040006 2022384198 Helping with

questions
3. Suraj Kumar 2207040005 2022489987 Helping in
collecting data.
 Certificate of Similarity Index/ Plagiarism check
Name and Roll Number of Student Suraj kumar(2022489987 )

Name of Program Bsc mathematics hons

Academic Session 2024-25
Semester 05
Title of Project Pandemic created by short form
videos
Name of Supervisor Dr.Varun Mohan
Software Name
Date of Similarity Index/ Plagiarism 12-nov-2024
Check
Similarity index 9%

Acceptable maximum limit (%) of 15%

Similarity

I/We hereby certify that the project entitled ‘Pandemic Created by Shortform
Videos’ has been evaluated using Turnitin. I have analyzed the report
produced by the system and reported in the table.

I/We further certify that if similarity index is found above the acceptable range, my/our
project may be canceled.

Signature of student Signature of the Supervisor

Name of Student: Name of the Supervisor:

Roll No.:
System ID.:

Date:

Place:
 1.INTRODUCTION

In recent years, short-form video platforms such as TikTok, Instagram Reels, and YouTube
Shorts have become influential forces in the digital landscape, dramatically changing the way
people communicate, consume content, and interact with each other. These platforms have
fostered a sense of community and connectedness, particularly evident during periods of social
isolation. The rapid, engaging nature of short-form videos has made them a popular means of
entertainment and social interaction, allowing users to connect through shared interests and
trends.

However, this proliferation of short-form content comes with significant challenges. The
addictive qualities of these platforms, driven by their constant flow of brief, stimulating content,
can negatively impact mental health by contributing to increased anxiety and decreased
attention spans. The design of short-form videos, optimized for quick engagement, conditions
viewers to expect rapid stimulation, which can diminish their ability to focus on longer, more
demanding tasks. Over time, this shift in cognitive habits may make it more difficult for
individuals to engage deeply with extended forms of content, such as books or indepth articles.

Moreover, the swift dissemination of content on these platforms poses risks related to the spread
of misinformation. The viral nature of short-form videos can amplify false or misleading
information, complicating efforts to ensure that accurate and reliable information reaches the
public.

This introduction sets the stage for a thorough examination of the multifaceted impacts of
shortform videos on modern society. By exploring their effects on social interaction, mental
health, attention spans, and information dissemination, we aim to understand both the benefits
and challenges these platforms present. This understanding is crucial for developing strategies
to maximize their positive impact while addressing the associated risks.
 2.LITERATURE SURVEY

Social media has become an integral part of modern society, influencing how people
communicate, interact, and perceive the world around them. While it offers numerous benefits,
its pervasive use has also raised concerns about its adverse effects on individuals' mental health,
social relationships, and overall well-being. This literature review aims to explore and
summarize existing research on the adverse effects of social media, providing insights into its
potential negative impacts.

Mental Health Effects

Social media usage has been linked to various mental health issues, including depression,
anxiety, and low self-esteem (Primack et al., 2017). Continuous exposure to idealized images
and unrealistic standards on platforms such as Instagram and Facebook can contribute to
negative self-comparisons and feelings of inadequacy (Fardouly et al., 2015). Moreover, the
phenomenon of cyberbullying, facilitated by social media, can exacerbate psychological
distress among adolescents and young adults (Kowalski et al., 2014).
Social Relationship Impacts
While social media platforms claim to enhance social connectivity, research suggests that
excessive usage can lead to social isolation and loneliness (Tandoc et al., 2015). The superficial
nature of online interactions may undermine the quality of real-life relationships, as individuals
prioritize virtual connections over face-to-face communication (Kross et al., 2013).
Furthermore, the constant availability of social media can blur boundaries between personal
and professional life, leading to conflicts and strain in interpersonal relationships (Mesch,
2016).
Cognitive Effects
The pervasive use of social media has been associated with attentional deficits, reduced
concentration, and decreased productivity (Woods & Scott, 2016). The constant exposure to
fragmented information and multitasking behaviors inherent in social media usage can impair
cognitive functioning and decision-making abilities (Rosen et al., 2013). Moreover, the
phenomenon of "FOMO" (Fear of Missing Out) driven by social media can exacerbate feelings
of anxiety and distract individuals from engaging in meaningful offline activities (Przybylski
et al., 2013).
In examining the "pandemic" created by short-form content, it is crucial to understand its
widereaching effects on modern users, particularly young adults. Short-form content,
characterized by brief and engaging videos, has rapidly become a dominant force in digital
media. This format's popularity raises important questions about its impact on users' cognitive
and emotional well-being. To comprehensively assess these effects, a literature survey can
provide valuable insights into how short-form content influences attention span, mental health,
and social behavior. The following research questions aim to explore these dimensions:

RQ: What are the effects of exposure to short-form content on young adults’ attention span and
mental health, and how do these effects differ based on the content type?

SQ1: How does frequent exposure to short-form content impact attention span among young
adults?

SQ2: What are the psychological consequences of consuming short-form content, including
potential effects on mood and levels of anxiety?

SQ3: How does the type of short-form content (such as entertainment, educational, or
newsrelated) influence its impact on attention span and mental health?

SQ4: Are there variations in the impact of short-form content on attention span and mental
health based on how often and for how long individuals engage with this content?

SQ5: How does the format of short-form content (e.g., video versus text) affect its influence on
attention span and emotional well-being?

SQ6: In what ways does the addictive nature of short-form content contribute to issues such as
misinformation and social comparison, and what are the broader implications for users' mental
health and social behavior?

These questions aim to provide a comprehensive understanding of how short-form content

affects cognitive functions and emotional states, and to identify strategies for mitigating
potential negative impacts.
 3.PROJECT DESCRIPTION

This project aims to investigate the widespread influence of short-form content on users'
cognitive and emotional well-being, particularly focusing on attention span and mental health.
Short-form videos, popularized by platforms like TikTok, Instagram Reels, and YouTube
Shorts, have quickly become a dominant form of media consumption. While these platforms
provide new avenues for entertainment, communication, and social interaction, they also raise
concerns about their potential impact on sustained attention, psychological health, and
information processing.
The project will explore how exposure to short-form content, characterized by its rapid and
engaging format, affects users' ability to maintain focus on extended tasks. It will examine
whether frequent consumption of short-form videos contributes to shorter attention spans,
making it more difficult for individuals to engage with longer or more complex content.
Additionally, the study will look at how the addictive nature of these platforms can influence
mental health, particularly through heightened anxiety, mood disturbances, and increased
distractibility.
By evaluating the frequency, duration, and type of content consumed, the project will provide
a comprehensive understanding of how different factors shape the impact of short-form content
on cognitive functions and emotional states. It will also assess the broader social implications
of this content, including the rapid spread of misinformation and the potential for harmful social
comparison.
Ultimately, this project aims to offer valuable insights into the "pandemic" created by shortform
content and propose strategies to mitigate its negative effects while harnessing its potential for
positive engagement.
 4.IMPLEMENTING METHODOLOGY

1. Literature Review: A comprehensive review of existing research, academic papers, and

scholarly articles related to the adverse effects of social media on the young generation
will be done.

2. Case Studies: Explore real-life case studies and examples that highlight the negative
consequences of social media usage among young people.

3. Expert Interviews: Interview psychologists, sociologists, educators, and other experts

to gain insights and perspectives on the adverse effects of social media and possible
solutions.

4. Surveys and Data Analysis: Design and administer surveys to gather quantitative data
on social media usage patterns and its impact on the well-being of young users. Analyse
the data to identify trends and correlations.
5.RESULTS AND DISCUSSION
This project aims to investigate the widespread influence of short-form content on users'
cognitive and emotional well-being, particularly focusing on attention span and mental health.
Short-form videos, popularized by platforms like TikTok, Instagram Reels, and YouTube
Shorts, have quickly become a dominant form of media consumption. While these platforms
provide new avenues for entertainment, communication, and social interaction, they also raise
concerns about their potential impact on sustained attention, psychological health, and
information processing.
The project will explore how exposure to short-form content, characterized by its rapid and
engaging format, affects users' ability to maintain focus on extended tasks. It will examine
whether frequent consumption of short-form videos contributes to shorter attention spans,
making it more difficult for individuals to engage with longer or more complex content.
Additionally, the study will look at how the addictive nature of these platforms can influence
mental health, particularly through heightened anxiety, mood disturbances, and increased
distractibility.
By evaluating the frequency, duration, and type of content consumed, the project will provide
a comprehensive understanding of how different factors shape the impact of short-form content
on cognitive functions and emotional states. It will also assess the broader social implications
of this content, including the rapid spread of misinformation and the potential for harmful social
comparison.
Ultimately, this project aims to offer valuable insights into the "pandemic" created by shortform
content and propose strategies to mitigate its negative effects while harnessing its potential for
positive engagement.
6.REFERENCES

Fardouly, J., Diedrichs, P. C., Vartanian, L. R., & Halliwell, E. (2015). Social comparisons on social
media: The impact of Facebook on young women's body image concerns and mood. Body Image, 13,
38-45.

Kowalski, R. M., Giumetti, G. W., Schroeder, A. N., & Lattanner, M. R. (2014). Bullying in the digital
age: A critical review and meta-analysis of cyberbullying research among youth. Psychological Bulletin,
140(4), 1073-1137.

Kross, E., Verduyn, P., Demiralp, E., Park, J., Lee, D. S., Lin, N., ... & Ybarra, O. (2013). Facebook use
predicts declines in subjective well-being in young adults. PloS One, 8(8), e69841.

Mesch, G. S. (2016). Is online trust and trust in social institutions associated with online disclosure of
identifiable information online? Computers in Human Behavior, 54, 48-58.

Primack, B. A., Shensa, A., Sidani, J. E., Whaite, E. O., Lin, L. Y., Rosen, D., ... & Miller, E. (2017).
Social media use and perceived social isolation among young adults in the U.S. American Journal of
Preventive Medicine, 53(1), 1-8.

Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and
behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841-1848.

Rosen, L. D., Carrier, L. M., & Cheever, N. A. (2013). Facebook and texting made me do it:
Media-induced task-switching while studying. Computers in Human Behavior, 29(3), 948-958.

Tandoc, E. C., Ferrucci, P., & Duffy, M. (2015). Facebook use, envy, and depression among college
students: Is facebooking depressing? Computers in Human Behavior, 43, 139-146.

Woods, H. C., & Scott, H. (2016). # Sleepyteens: Social media use in adolescence is associated with
poor sleep quality, anxiety, depression and low self-esteem. Journal of Adolescence, 51, 41-49.