A Study On Need of Financial Advisors For Mutual Fund Investors
A Study On Need of Financial Advisors For Mutual Fund Investors
By
HARSH DESHWAL
By
HARSH DESHWAL
July, 2020
A STUDY ON NEED OF FINANCIAL ADVISORS FOR
MUTUAL FUND INVESTORS
By
HARSH DESHWAL
July, 2020
Certificate of Approval
The following Summer Internship Project Report titled “A STUDY ON NEED OF FINANCIAL
ADVISOR FOR MUTUAL FUND INVESTORS” is hereby approved as a certified study in
management carried out and presented in a manner satisfactory to warrant its acceptance as a
prerequisite for the award of Master of Business Administration for which it has been submitted.
It is understood that by this approval the undersigned do not necessarily endorse or approve any
statement made, opinion expressed or conclusion drawn therein but approve the Summer
Internship Project Report only for the purpose it is submitted to the Summer Internship Project
Report Examination Committee for evaluation of Summer Internship Project Report.
Name Signature
has worked under our guidance and supervision. This Summer Internship Project Report has the
requisite standard and to the best of our knowledge no part of it has been reproduced from any
Date:
Date:
EXECUTIVE SUMMARY
As a student of MBA, it is a part of study for everyone to undergo summer internship at some
organisation. So, for attaining this purpose I got an opportunity to do my summer Internship at
During my internship I gained practical knowledge on how the finance team or the marketing team
of an organisation operates and coordinates its activities to ensure lead generations, client
satisfaction and smooth functioning of the organisation at all level. Not only that I have also gained
insight into the working of the organisation and observed how Investosure Pvt. Ltd. Noida has
established a firm foothold in its industry. The belief that customer Focus on customer satisfaction
important as their products and services, have helped this establishment garner a vast base of
customers, which continues to grow by the day. This business employs individuals that are
dedicated towards their respective roles and put in a lot of effort to achieve the common vision and
Vison its product and services the hierarchy and growth of the organization.
The next section is comprising of the project, A study of need of Financial Advisor for Mutual
Fund advisor.
The next part of the project carries out SWOT Analysis that touches upon the strengths, weakness,
opportunities, and threats to the organization.
ACKNOWLEDGEMENT
I feel myself very honoured and privileged to place warm salutation to my college “GALGOTIAS
UNIVERSITY” and my department ‘SCHOOL OF BUSINESS’ which gave me the opportunity
to have better understanding in respective fields.
I should like to convey thanks to my project guide “Mr.Maneesh Yadav”, Investosure Pvt Ltd.,
Noida, for his regular guidance and constant encouragement and I am extremely grateful to him
for valuable suggestions and unflinching co-operation throughout the project work.
I would like to express my special gratitude to my lecturers who gave me this golden opportunity
to accomplish this insightful project with “INVESTOSURE Pvt Ltd.’’ on the topic “A STUDY
ON NEED OF FINANCIAL ADVISOR FOR MUTUAL FUND INVESTORS”
I express my sincere thanks to “Dr. Anamika Pandey”, Head of Department (MBA) for giving
me the opportunity to carry out this project work. Her moral guidelines, endless effort, and joyful
encouragement made me succeed.
I would like to express my endless gratitude by specifying name of my faculty guide Dr. Vandna
Misra, for his support and guide throughout in this report.
I owe a very special thanks to my parents who were behind me throughout my project encouraging
me perform the test. Their unwavering faith and confidence in me made my training a success.
This training report would not be accomplished without generous contributions of any individuals
& organization.
I am very much thankful to one and all who helped me with their knowledge and cleared my doubts
whenever I approached them. Kindly accept my apologies if I have done any mistakes and thanks
for your support.
HARSH DESHWAL
MBA (Dual Specialization)
TABLE OF CONTENTS
5. Acknowledgement
6. Introduction
7. History of Mutual Fun in India
8. Classification
9. Introduction to Investment
10. Investment Strategies
11. Company Profile
12. APPENDICES
13. Bibliography
14. Conclusion
CHAPTER-1
INTRODUCTION
Objective of the Study
In the Present day scenario, it is important to understand what are mutual funds. Also, which
investment options are beneficial for future perspective. Taking the assistance of Mutual Fund
Advisor in case of mutual fund investments will work more towards building wealth and living a
healthy lifestyle. Many mutual fund advisors keep approaching you and recommend you invest in
some funds.
Many a times people get confused between a MUTUAL FUND ADVISOR and FUND
MANAGER.
It’s essential to note that there is a huge difference between a fund advisor and a fund manager. A
fund manager, also recognized as a portfolio manager, is accountable for managing an investment
account. He also creates a portfolio, saving the client’s long-term financial goals in mind.
Mutual fund advisors are accountable for advising the right investment plan according to the
client’s financial goals. Successful advisors possess superior logical abilities, subject matter
expertise, and customer service experiences. This helps clients plan out their financial objectives.
Scope of Study
• A Mutual fund Advisor is a qualified and a trusted expert who recognizes and prioritizes your
short, medium and long-term goals.
• He/she is the only person who can differentiate one fund from the another and let you know
which is beneficial for you to invest.
• They also evaluate your income, debts and prevailing net worth and then forms a plan that fills
your demand in the best way.
• If one is a fresh investor, a mutual fund advisor can assist you to settle the precise asset
allocation to suit your lifestyle.
• They are important for investors as the money investor is investing in mutual funds is put at the
right place by them the money is safe and secure from getting wasted.
Research Methodology
• Keeping Records
One major aspect of a fund advisor job is to manage the civil financial details of the client.
Therefore, he/she keeps the records of services they give – invoices, features of services offered
and any other transactions. This documentation is necessary during the audit of the firm by
administrative bodies.
• Mutual funds are the most popular investment choice in the U.S.
Mutual Funds is a trust pools the saving of a number of investors who share a common financial
goal. This pool of money is invested in accordance with a stated objective. The joint ownership
of the fund is thus “Mutual”. i.e. the funds belong to all investors. The money thus collected is
them invested in capital market instruments such as shares, debentures and other securities. The
income earned through these investments and the capital appreciations realized are shared by its
unit holders in proportion the number of units owned by them. Thus, a mutual fund is the most
suitable investment for the common man as it offers an opportunity to invest in a diversified,
professionally managed basket of securities at a relatively low cost. A Mutual Fund is an
investment tool that allows small investors access to a well-diversified portfolio of equities,
bonds and other securities. Each shareholder participates in the gain or loss of the fund. Units are
issued and can be redeemed as needed. The fund’s Net Asset Value (NAV) is determined each
day.
Investments in securities are spread across a wide cross-section of industries and sectors and thus
the risk is reduced. Diversification reduces the risk because all stocks may not move in the same
direction in the same accordance with quantum of money invested by them. Investors of mutual
funds are known as unit holders.
Assets of the fund in the same proportion as his contribution amount put up with the corpus (the
total amount of the fund). Mutual Fund investor is also known as a mutual fund shareholder or a
unit holder. Any change in the value of the investments made into capital market instruments
(such as shares, debentures, etc) is reflected in the Net Asset Value of the scheme. NAV is
defined as the market value of the Mutual Fund scheme’s assets net of it’s liabilities. NAV of a
scheme is calculated by dividing the market value of scheme’s assets by the total number of units
issued to the investors.
Advantages and Disadvantages of Mutual funds
ADVANTAGES
• Portfolio Diversification
• Professional management
• Reduction/ Diversification of Risk
• Liquidity
• Flexibility & Convenience
• Reduction in Transaction cost
• Safety of regulated environment
• Choice of schemes
• Transparency
DISADVANTAGES
• No control over cost in the Hands of an Investor
• No tailor-made Portfolios
• Managing a Portfolio Funds
• Difficulty in selecting a Suitable Fund Scheme
The Mutual Fund industry in India started in 1963 with the formation of Unit Trust of India, at
the initiative of the Government of India and Reserve Bank. Though the growth was slow, but it
accelerated from the year 1987 when non-UTI players entered the Industry.
In the past decade, Indian mutual fund industry had seen a dramatic improvement, both qualities
wise as well as quantity wise. Before, the monopoly of the market had seen an ending phase; the
Assets Under Management (AUM) was Rs.67 Billion. The private sector entry to the fund family
raised the amount to Rs.470 Billion in March 1993 and till April 2001; it reached the highest if
Rs.1540 Billion.
The Mutual Fund Industry is obviously growing at a tremendous space with the mutual fund
industry can be broadly put into four phases according to the development of the sector. Each
phase is briefly described as under.
Unit Trust of India (UTI) was established on 1963 by an Act of Parliament by the Reserve Bank
and functioned under the Regulatory and administrative control of the Reserve Bank of India. In
1978 UTI was de-linked from RBI and the Industrial Development Bank of India (IDBI) took
over the regulatory and administrative control in place of RBI. The first scheme launched by UTI
was Unit Scheme 1964. At the end of 1988 UTI had Rs.6700 crores of assets under management.
1987 marked the country of non-UTI, public sector mutual funds set up by public banks and Life
insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC). SBI
Mutual Fund was the first non-UTI Mutual Fund established in June 1987 followed by Can Bank
Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund
(Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC established its
mutual fund 1989 while GIC had set up its mutual fund in December 1990. At the end of the
1993, the mutual fund industry had assets under management of Rs.47004 crores.
1993 was the year in which the first Mutual Fund Regulations came into being, under which all
mutual funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer
(now merged with Franklin Templeton) was the first private sector mutual fund registered in July
1993.
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and
revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual
Fund) Regulations 1996. As at the end of the January 2003, there were 33 mutual funds with
total assets of Rs.121805 crores.
In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated
into two separate entities. One is the Specified Undertaking of the Unit Trust of India with assets
under management of Rs.29835 crores as at the end of the January 2003, representing broadly,
the assets of US 64 scheme, assured return and certain other schemes.
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered
with SEBI and functions under the Mutual Fund Regulations, consolidation and growth. As at
the end of September 2004 there were 29 funds, which manage assets of Rs.153108 crores under
421 schemes.
3. Equity funds:
These funds invest in stocks. These funds aim to grow faster than money market or fixed income
funds, so there is usually a higher risk that you could lose money. You can choose from different
types of equity funds including those that specialize in growth stocks (which don’t usually pay
dividends), income funds (which hold stocks that pay large dividends), value stocks, large-cap
stocks, mid-cap stocks, small-cap stocks, or combinations of these.
4. Balanced funds
These funds invest in a mix of equities and fixed income securities. They try to balance the aim
of achieving higher returns against the risk of losing money. Most of these funds follow a
formula to split money among the different types of investments. They tend to have more risk
than fixed income funds, but less risk than pure equity funds. Aggressive funds hold more
equities and fewer bonds, while conservative funds hold fewer equities relative to bonds.
5. Index funds:
These funds aim to track the performance of a specific index such as the S&P/TSX Composite
Index. The value of the mutual fund will go up or down as the index goes up or down. Index
funds typically have lower costs than actively managed mutual funds because the portfolio
manager doesn’t have to do as much research or make as many investment decisions.
6. Specialty funds:
These funds focus on specialized mandates such as real estate, commodities or socially
responsible investing. For example, a socially responsible fund may invest in companies that
support environmental stewardship, human rights and diversity, and may avoid companies
involved in alcohol, tobacco, gambling, weapons and the military.
7. Fund-of-funds:
These funds invest in other funds. Similar to balanced funds, they try to make asset allocation
and diversification easier for the investor. The MER for fund-of-funds tend to be higher than
stand-alone mutual funds.
Equity Funds: these funds invest in equities and equity related instruments. With fluctuating
share prices, such funds show volatile performance, even losses. However, short term
fluctuations in the market, generally smoothens out in the long term, thereby offering higher
returns at relatively lower volatility. At the same time, such funds can yield great capital
appreciation as, historically, equities have outperformed all asset classes in the long term. Hence,
investment in equity funds should be considered for a period of at least 3-5 years.
i) Index Funds- in this case a key stock market index, like BSE Sensex or Nifty
is tracked. Their portfolio mirrors the benchmark index both in terms of
composition and individual stock weightings.
ii) Equity Diversified Funds- 100% of the capital is invested in equities
spreading across different sectors and stocks.
iii) Dividend yield fund- it is similar to the equity diversified funds except that
they invest in companies offering high dividend yields
iv) Thematic funds- Invest 100% of the assets in sectors which are related
through some theme.
E.g. an infrastructure fund invests in power, construction, cements sectors, etc.
vi) ELSS- Equity linked saving scheme provides tax benefit to the investors.
Balanced Fund: their investment portfolio includes both debt and equity. As a result, on the
risk-return ladder, they fall between equity and debt funds. Balanced funds are the ideal mutual
funds vehicle for investors who prefer spreading their risk across various instruments. Following
are balanced funds classes:
Debt Fund: They invest only in debt instruments, and are a good option for investors averse to
idea of taking risk associated with equities. Therefore, they invest exclusively in fixed-income
instruments like bonds, debentures, Government of India securities, and money market
instruments such as certificates of deposit (CD), Commercial Paper (CP) and call money. Put
your money into any of these debt funds depending on your investment horizon and needs.
i) Liquid Funds- these funds invest 100% in money market instruments; a large portion
being invested un call money market.
ii) Gilt Funds ST- they invest 100% of their portfolio in government securities of and
T-bills.
iii) Floating rate funds- invest in short term debts papers. Floaters invest in debt
instruments which have variable coupon rate.
iv) Arbitrage Fund- they generate income through arbitrage opportunities due to mis-
pricing between cash market and derivatives market. Higher proportion (above75%)
is put in money markets, in the absence of arbitrage opportunities.
v) Gilt Funds LT- They invest 100% if their portfolio on long-term government
securities.
vi) Income fuds LT-Typically, such funds invest a major portion of the portfolio in
long-term debt papers.
vii) MIPs- Monthly Income Plans have an exposure of 70%-90% to debt and an exposure
of 10%-30% to equities.
viii) FMPs- fixed monthly plans invest in debt papers whose maturity is in line with that
of the fund.
INVESTMENT
An investment is an asset or item acquired with the goal of generating income or appreciation.
Appreciation refers to an increase in the value of an asset over time. When an individual purchases
a good as an investment, the intent is not to consume the good but rather to use it in the future to
create wealth. An investment always concerns the outlay of some asset today—time, money, or
effort—in hopes of a greater payoff in the future than what was originally put in.
For example, an investor may purchase a monetary asset now with the idea that the asset will
provide income in the future or will later be sold at a higher price for a profit.
KEY TAKEAWAYS
• An investment is an asset or item that is purchased with the hope that it will generate
income or appreciate in value at some point in the future.
• An investment always concerns the outlay of some asset today (time, money, effort, etc.)
in hopes of a greater payoff in the future than what was originally put in.
• An investment can refer to any mechanism used for generating future income, including
bonds, stocks, real estate property, or a business, among other examples.
How an Investment Works
The act of investing has the goal of generating income and increasing value over time. An
investment can refer to any mechanism used for generating future income. This includes the
purchase of bonds, stocks, or real estate property, among other examples. Additionally, purchasing
a property that can be used to produce goods can be considered an investment.
In general, any action that is taken in the hopes of raising future revenue can also be considered an
investment. For example, when choosing to pursue additional education, the goal is often to
increase knowledge and improve skills (in the hopes of ultimately producing more income).
Because investing is oriented toward the potential for future growth or income, there is always a
certain level of risk associated with an investment. An investment may not generate any income,
or may actually lose value over time. For example, it's also a possibility that you will invest in a
company that ends up going bankrupt or a project that fails to materialize. This is the primary way
that saving can be differentiated from investing: saving is accumulating money for future use and
entails no risk, whereas investment is the act of leveraging money for a potential future gain and
it entails some risk.
Types of Investments
Economic Investments
Within a country or a nation, economic growth is related to investments. When companies and
other entities engage in sound business investment practices, it typically results in economic
growth.
For example, if an entity is engaged in the production of goods, it may manufacture or acquire a
new piece of equipment that allows it to produce more goods in a shorter period of time. This
would raise the total output of goods for the business. Taken in combination with the activities of
many other entities, this increase in production could cause the nation’s gross domestic product
(GDP) to rise.
Investment Vehicles
An investment bank provides a variety of services to individuals and businesses, including many
services that are designed to assist individuals and businesses in the process of increasing their
wealth.
Investment banking may also refer to a specific division of banking related to the creation of capital
for other companies, governments, and other entities. Investment banks underwrite new debt and
equity securities for all types of corporations, aid in the sale of securities, and help to
facilitate mergers and acquisitions, reorganizations, and broker trades for both institutions and
private investors. Investment banks may also provide guidance to companies who are considering
issuing shares publicly for the first time, such as with an initial public offering (IPO).
Although speculators are often making informed decisions, speculation cannot usually be
categorized as traditional investing. Speculation is generally considered a higher risk activity than
traditional investing (although this can vary depending on the type of investment involved). Some
experts compare speculation to gambling, but the veracity of this analogy may be a matter of
personal opinion.
INVESTMENT STRATEGIES
An investment strategy is what guides an investor's decisions based on goals, risk tolerance, and
future needs for capital. Some investment strategies seek rapid growth where an investor focuses
on capital appreciation, or they can follow a low-risk strategy where the focus is on wealth
protection.
Some experienced investors select individual stocks and build a portfolio based on individual
firm analysis with predictions on share price movements.
1. General trading. The investor predicts and participates in the moves of the market similar
to dollar-cost averaging.
2. Selective trading. The investor picks stocks that they expect will do well in the market
over the short term; a year, for example.
3. Buying cheap and selling dear. The investor enters the market when prices low and sells a
stock when the prices are high.
4. Long-pull selection. The investor selects stocks that they expect to grow quicker than
other stocks over a period of years.
5. Bargain purchases. The investor selects stocks that are priced below their true value
as measured by some techniques.
Graham emphasized that every investor must decide how they want to manage their portfolio.
Experienced investors may prefer and be comfortable with a buy low and sell high strategy,
whereas investors who have less time to research and follow the market might benefit more from
investing in funds that track the market and adopt a long-term view.
There is no right way to manage a portfolio, but investors should behave rationally by using facts
and data to back up decisions by attempting to reduce risk and maintain sufficient liquidity.
Under this a fixed sum is invested each month in a fixed date of a month. The Investors get fewer
units when the NAV is high and more units when the NAV is low. This is called as the benefits
of Rupee Cost Averaging (RCA).
Under this an investor invests in debt-oriented fund and gives instructions to transfer a fixed
sum, at a fixed interval, to a equity scheme of the same mutual fund.
If someone wishes to withdrawal from a mutual fund then he can withdraw a fixed amount each
month.
INVESTMENT IN MUTUAL FUNDS IN INDIA
BETWEEN 1990 TO 2017
In 2010 Mr. Ramdhari Hooda an ex govt. official started lending out funds to people on an
interest basis as private fund lender in Sonipat Haryana. In 2012, Mr.Yashvir Singh who was
working in Canada as PMS consultant, came back to India they started venture together to
provide PMS (Portfolio management Services) as they saw that PMS are available to
HNIs(HIGH NETWORTH INDIVIDUALS), so we entered into Financial Sector, to cater
PMS service offering different investments avenues with motive to provide more financial
stability to people who finds it difficult . Our PMS services are not only available for High
income class people but common people.
DIRECTORS MESSAGE
“ Our forefathers were used to save more money despite the income was less and
the fact that there were bigger families and expenses were higher as more number
of people were there and earning members were less; we were able to save but our
upcoming generation would not able to do even half of the saving we were able to
do in our lifetime so PMS services are one of the essential needs and we want to
make for not just High Network Individuals but also for common people as we want
everyone to have a better retirement and better life as they can achieve their
financials goals with ease and they should be prepared for the uncertain situation in
life ahead , as life is full of uncertainties so we want common people to be able to
sustain those uncertainties with ease.”
– RAMDHARI HOODA
CEO and MANAGING DIRECTOR
INVESTOSURE
• Team Work
• Innovation
CORE • Integrity
VALUES
Shivani Singh
Dashrath
(HR Admin)
(Admin
Deepak Pilania
(Sales
Manager)
Mayank
Thakur (Sales
Manager)
Rihan Khan
Maneesah Yadav Akash
(Assistant Branch Manager & Srivastava
(Senior Training
Manager) (Sales
Training Head)
Archit Maurya
(Sales
Manager)
Ankita yadav
(Hr manager) Akriti Jaiswal
BIBLIOGRAPHY
• http://www.investosure.in/
• www.investopedia.com
• https://shodhganga.inflibnet.ac.in/simple-
search?query=A+STUDY+ON+NEED+OF+FINANCIAL+ADVISORS
+FOR+MUTUAL+FUND+INVESTORS&go=
• https://www.getsmarteraboutmoney.ca/invest/investment-
products/mutual-funds-segregated-funds/7-common-types-of-mutual-
funds/
CONCLUSION
The protection area keeps on staying one of the quickest developing markets with a Compound Annual
Growth Rate (CAGR) of 12% from FY14 to FY19 as per EY-ASSOCHAM report. As of FY18, India is
the eleventh biggest protection advertise on the planet and has stowed the tenth situation in the extra security
fragment as far as the all out premium. There are 24 disaster protection and 33 non-life coverage
organizations in the Indian protection showcase presently contending on cost and administrations to pull in
clients.
As per a report by the India Brand Equity Foundation (IBEF), the Indian protection industry is relied upon
to develop to Rs 19, 56,920 crore (US$ 280 billion) by FY2020, attributable to the strong monetary
development and higher individual expendable wages in the nation.
The consumer loyalty's is the most significant methodology of extra security organizations. The very
fulfilled clients of an extra security organization will go about as a dedicated messenger of that organization,
purchase their strategies from that organization alone, hold over yonder and spread positive remarks about
the organization to other people. Then again if the clients are disappointed with the organization, withdrawal
or give up of strategy and social issues will be found from policyholders.