BRAND

GUIDE
CONTENTS
01 LOGO & VISUAL
LANGUAGE
Logo Versions & Usage
Registered Mark and Trademark
Color Palette
5
11
13
Typography 15

02 BRAND
APPLICATION
Internal Culture 18
Banner Ads 22
Social Media 28
Video 32
Posters 34

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 THE LOGO

HORIZONTAL: FAN MAN

REGISTRATION MARK
THE BORDER
The border is part of the Live Nation Registration mark must always
logo. It must ALWAYS be at a 90° be a part of primary logo. See
angle. rules on page 11

90°

WORD MARK
Gotham Ultra font

THE FAN MAN

HORIZONTAL: NO FAN MAN

STACKED

Use the stacked version in areas

where the horizontal logo would
become too small to read

SEE ALTERNATE VERSIONS AND USAGE EXAMPLES ON PAGE 36 & 37

—— There are two versions of the horizontal logo: with and without Fan Man. Use whichever version looks
appropriate for the communication.
—— Use the stacked version in areas where the horizontal logo would become too small to read
—— The “Live Nation” logo word mark is a custom alphabet graphic based on the Gotham font family.
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 CLEAR SPACE & MINIMUM SIZE

1” or 150px (at 150 dpi) 0.5” or 75px (at 150 dpi) For square dimensions Use the Fan Man graphic for
(ex. social media profile small icon applications (e.g.,
images) favicon and mobile app).

CLEAR SPACE
‘x’ is always the minimum space around the frame.

MINIMUM SIZE
The size of the Live Nation logo changes, depending on its use. To ensure that the Live
Nation logo is always legible, a minimum size of no less than 1.00” wide should be applied
in print applications. In digital applications, a standard equivalent would be approximately
150 pixels. Use the stacked version if smaller (minimum size: 0.5” or 75 px.)

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 LOGO WITH DIVISION / MARKET NAMES

NOTE: The Fan Man graphic is only used in the word “LIVE” as
a replacement for the “I”.

LIVE NATION ENTERTAINMENT

The Live Nation Entertainment logo is for internal & external Corporate materials. It’s to refer to the merged entity of Live Nation
and Ticketmaster. It can’t be used without approval from the Corporate Division.

SEE ALTERNATE VERSIONS AND USAGE EXAMPLES ON PAGE 36

LOGO VARIATIONS
Variations of the Live Nation logo are created for Live Nation divisions, departments
and programs. However, use of these logos is restricted and authorized depending on
the nature of the request.
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 REGISTERED & TRADEMARK SYMBOLS

Live Nation is a trademark

of Live Nation Worldwide, Inc.

There are two versions of the logo. One that incorporates

the registration symbol ® and one that incorporates the
trademark symbol TM.

USA CANADA
—— Main website —— Main website
—— Promotion of events, merch or —— Promotion of events, merch or
ticket sales ticket sales
—— Production of events —— Production of events
—— Operation of venues —— Operation of venues
—— Audio and video (online —— Audio and video (online
transmission only) transmission only)
—— Retail store services —— Retail store services
—— Mugs
—— Clothing
—— Bags
—— Posters
—— Printed Tickets

—— Any other services and —— Any other services and

products not outlined above products not outlined above

—— The Live Nation name and logo are trademarks that are used to identify our products from other entities.
—— We have obtained federal registrations for the Live Nation name and logo.
—— Federal registration allows us to prevent others from using the Live Nation name and logo.
—— A trademark indicator must appear in ALL graphic uses of the Live Nation name and logo.
—— Please note that both registration and trademark symbols in all logos are graphics - not fonts.

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 BRAND COLORS

LIVE NATION RED 100% BLACK 100% WHITE

PANTONE 186C for coated.

PANTONE 186U for uncoated.
CMYK C=0, M=100, Y=81, K=4
RGB R=227, G=25, B=55
HEX# E21836

COLOR STANDARDS
To ensure accurate color reproduction, always match the approved Pantone/
CMYK/RGB colors outlines on this page. Do not use the colors shown in this
guide for precise visual matching.

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 TYPOGRAPHY

The custom Live Nation font family (Regular, Italic, Bold, Bold Italic, ExtraBold,
ExtraBold Italic) should be used for everything external or consumer facing.
Optionally, Arial may be used for internal documents, such as presentations.

TITLES / HEADLINES
These should always be set in Live Nation ExtraBold, ALL CAPS.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
LIVE NATION EXTRABOLD

BODY COPY
Use Live Nation Regular or Live Nation Bold depending on readability.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
LIVE NATION REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
LIVE NATION BOLD

In addition, this typeface can be used in numerous media and in a variety of situations
to create a clean and contemporary visual program. The sans-serif letterforms make it
extremely legible, even at very small sizes.
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 BRAND
APPLICATION

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 INTERNAL CULTURE

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 INTERNAL CULTURE

EMAIL SIGNATURE PRESENTATIONS

TITLE SLIDE

FULL COLOR LOGO

LOGO
Always use the Full
NAME JOHN DOE Color Red Border
Live Nation ExtraBold version of the logo
Title / Position
000-000-000 TITLE & DATE
TITLE, PHONE, EMAIL Live Nation
johndoe@companyname.com
& ADDRESS ExtraBold
Live Nation Regular 0000 Street Drive City, State 00000 ALL CAPS

SECONDARY SLIDE

HEADER
Live Nation
ExtraBold
ALL CAPS

BODY COPY
Live Nation
Bold or Regular
PRESENTATIONS

The Live Nation master logo should be applied on top of the Title of the document.
Please begin your presentation with a title slide that clearly communicates the
name of your project or proposal. Any additional slides may use the Secondary Slide
formatting.
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 DISPLAY BANNERS

300 X 250 300 X 600

WITHOUT CITI GRAPHICS WITHOUT CITI GRAPHICS

NOTE:
Use the black border
version when fully
placing on red

GET TICKETS
background. Use the
red border version

FRIDAY
everywhere else.

OK to use Primary logo

on red background here
because the red border
is still visible.

WITH CITI GRAPHICS

GET TICKETS FRIDAY

GET TICKETS
WITH CITI GRAPHICS
FRIDAY

STANDARD BANNER SIZES

All digital banners should contain a strong ‘call to action’ (CTA) and use the Live Nation
Horizontal Logo. Recommended language for CTA is ‘Get Tickets Now’ or for pre-sale,
‘Get Tickets Friday’. This is preferred, to “On Sale… “ which only describes the event
GET TICKETS FRIDAY instead of telling a fan to act Now, Today, or on Friday. The CTA background and font
choice can be changed based on admat creative.

CITI® sponsor banners require rounded corners at bottom, as seen in sample.

This is the preferred lock up for digital banners on both display and mobile.

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 DISPLAY BANNERS

160 X 600 728 X 90

WITH & WITHOUT WITH & WITHOUT
CITI GRAPHICS CITI GRAPHICS

GET TICKETS FRIDAY

GET TICKETS
FRIDAY

GET TICKETS FRIDAY

GET TICKETS
FRIDAY

GET TICKETS GET TICKETS

FRIDAY FRIDAY
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 DISPLAY BANNERS

MOBILE BANNERS EXAMPLES

728X90 CITI BANNER EXAMPLE

320 X 50
GET TICKETS
FRIDAY

GET TICKETS 300 X 60

FRIDAY
300X250 NON CITI BANNER EXAMPLE

GET TICKETS 300 X 50

FRIDAY
320X50 MOBILE BANNER EXAMPLE

26 300X600 CITI LOCAL BANNER EXAMPLE LIVE NATION BRAND GUIDE 27

 SOCIAL MEDIA EXAMPLES

1024 X 572 TWITTER IMAGE POST 815 X 475

FACEBOOK COVER
Text: 95 Characters PHOTO GRAPHIC

1200 X 628 FACEBOOK AD

Text: 90 characters
Headline: 25 characters
Link Description: 30 characters
Image may not include more than
20% text

800 X 320 TWITTER CARD GRAPHIC

Text: 117 Characters

For U.S. Concerts – please do not create a manual FB Event if artist has events on their page.
Go to artist page events > your market event > Add To Your Page
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 SOCIAL MEDIA EXAMPLES

600 X 600
FACEBOOK CAROUSEL AD
LIVENATION.COM
Showcase 3-5 Images and Links Text: 90
characters
Headline: 40 characters
Link Description: 20 characters

SOCIAL MEDIA PROFILE IMAGES

1080 X 1080 INSTAGRAM GRAPHIC

Text only, 125 characters

Recommended Image may not include more
than 20% text

FAVICON

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 ONLINE VIDEO OVERLAY

NOTE: Examples not to scale. Standard video size: 1920 x 1080px NOTE: Examples not to scale. Standard video size: 1920 x 1080px

VIDEO OVERLAY
WITHOUT CITI MUSICIAN/BAND LOGO

:30 / :15 PROMO VIDEO

GET TICKETS NOW

VIDEO OVERLAY
WITH CITI MUSICIAN/BAND LOGO
:30 / :15 PROMO VIDEO

GET TICKETS NOW

:30 / :15 PROMO VIDEO

VIDEO WATERMARK
LOGO

Live Nation logo with

no border, all white
and at 50% opacity.

PERSISTENT MESSAGING LOCKUP FOR ONLINE SPOTS

This is for promo use. Upper section will provide the Musician/Band logo. Bottom section
will have the CTA. Overall design will be based off of the Musician/Band’s admat.

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 CONCERT POSTERS EXAMPLES

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 LOGO USAGE

HORIZONTAL LOGO STACKED LOGO

ALTERNATE VERSIONS ALTERNATE VERSIONS

IF USING RED BACKGROUND, USE : IF USING RED BACKGROUND, USE :

PRIMARY RED BORDER VERSION

PRIMARY RED BORDER VERSION

IF PRINTING BLACK AND WHITE, USE :

IF PRINTING BLACK AND WHITE, USE :

LOGO WITH DIVISION / MARKET NAMES

IF USING DARK BACKGROUND, USE :

FOR SOCIAL MEDIA PROFILE IMAGES, USE: USAGE EXAMPLE

IF USING RED BACKGROUND, USE :

PRIMARY RED BORDER VERSION

IF PRINTING BLACK AND WHITE, USE :

—— The primary red border version must be used wherever possible.

—— Make sure that the logo is always legible and impactful against a background. Best on clear space.
—— Color and/or subject should not interfere with visibility.
—— No color or pattern should appear inside the logo box (solid fill always).
—— Use the stacked version in areas where the horizontal logo would become too small to read
(e.g. watermark in vertical format).
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 ®

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