Divya Rana
PGDM – (Marketing)
ACADEMICS
Qualification Institution Board/University % / CGPA Year
PGDM BIMTECH AICTE 7 CGPA Pursing 2021-23
B. Com (Hons) Zakir Hussain Delhi University 6.63 CGPA 2017-2020
Delhi College
12th Cambridge School, CBSE 80.5% 2016-2017
Noida
10th Cambridge School, CBSE 9 CGPA 2014-2015
Noida
Marketing Management, Services Marketing, Strategic
Academics Management, Customer Relationship Management
BFSI vertical- Insurance and risk management, Retail Banking
CORPORATE PROJECTS / INTERNSHIPS
Dabur India Ltd To support marketing teams with Hajmola Product
May 2022- July ‘22 Analyze the performance of the brand and SKUs across various channels through Market
visits.
Involved in New product development and packaging of an upcoming product.
Conducted Market research for the brand to analyze trends and identify new marketing
opportunities.
Determining stock depth of newly launched variant under Hajmola
DU Express
June 2019-Sep 2019 Maintaining the official Instagram handle and creating an online presence
Foodpanda India Handled official twitter and Instagram account of Foodpanda.
June 2018-July 2018
Started a new social media campaign “food diaries” covering 10 restaurants and cafes
associated with foodpanda
.
Learnt and implemented SEO (search engine optimization) and CRM (customer
relationship management).
ACADEMIC PROJECTS (Live Projects /STP /OJT)
COUNTRY HOLIDAY INN & Created content for their social media channels and promoted their social media to
SUITES increase engagement.
(Social Media Marketing)
Dec 2021
POSITIONS OF RESPONSIBILITY (Club, Conduit or Committee)
Coordinated in the capacity of a team leader for a recent marketing event called “Mark-
It-In 2.0”
Executive Member, Orchestrated events like Dhindora, Ad-venture and Panorama
BIZMARK, BIMTECH Continuously strategizing to come up with more marketing related activities
Organizing Book Launch of brand magic by Prof. Alan D’Souza
Interviews and Hiring process for Junior Executive Bizmark Members. (July- 2022)
EXTRACURRICULAR ACTIVITIES
Social MASH Project Foundation (Feb 2018- April 2018)
Member of Organizing Team in India CSR Summit 2018, AVPN India Summit 2018,
Make Roads Safer Campaign – a CSR Initiative by Jubilant Foodworks
Volunteer at United Nation Young Change Makers Conclave (UNYCC), February 2018
with Canadian prime minister as chief guest.
Interests / Baking
Hobbies Skin care enthusiast
English literature
