CUSTOMER PROFILE
Demographic
• Age: Teen (15-19), Young Adults (20-25), Adults (26-35) and for adults
who are 40+. Teens for low-cost skincare, 40+ for anti-aging products.
• Gender: Mostly women, and males for skincare and grooming brands.
• Income Level: All income; middle to high income for premium brands.
• Location: Urban and suburban regions with more access to beauty
services and products.
Psychographic
• Lifestyle: People who appreciate confidence and appearance and are
interested in fashion, trends, and self-care.
• Values: Customers who value sustainability, inclusion, ethical sourcing,
and, if relevant, cruelty-free and vegan items.
• Interests: Customers who have social media interaction, skincare
practices, wellness pursuits, and makeup artistry.
• Spending Habits: Willing to spend money on high-quality goods or
seek reasonably priced luxury.
Behavioral
• Preferences for shopping: Consumers who shop online for ease of use
and review access and in-store for in-person consultations.
• Purchase frequency: Consumers who shop seasonally for makeup and
monthly for necessities (such as skincare).
• Brand Loyalty: Target consumers are those who have high loyalty if
the brand reflects their ideals and produces outcomes.
Ideal Customers
1. The Skincare Enthusiast: Consumers who are above 30 and value
superior skincare products supported by knowledge.
2. The Beauty Newbie: Consumers who are students experimenting with
makeup to represent who she is.
3. The Ethical Shopper: Consumers who support environmentally
sustainable, cruelty-free cosmetics.
4. The Grooming Gentleman: Male consumers who are looking for
grooming products that are simple but efficient.
