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Beauty Tea

The document outlines a market segmentation strategy targeting urban young women aged 18-30 who are health-conscious and active on social media. The product, Beauty Tea, is positioned as a holistic wellness solution that detoxifies and improves skin health, appealing to consumers seeking natural beauty solutions. Key factors influencing consumer behavior include cultural trends towards wellness, social influences from beauty communities, and a desire for simple self-care routines.

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11 views2 pages

Beauty Tea

The document outlines a market segmentation strategy targeting urban young women aged 18-30 who are health-conscious and active on social media. The product, Beauty Tea, is positioned as a holistic wellness solution that detoxifies and improves skin health, appealing to consumers seeking natural beauty solutions. Key factors influencing consumer behavior include cultural trends towards wellness, social influences from beauty communities, and a desire for simple self-care routines.

Uploaded by

thunh.24ba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1.

Market Segmentation:
Demographic Segmentation:
 Gender: Female
 Age: 18–30
 Occupation: Students, office workers, freelancers
 Income: Medium to high (willing to spend on wellness and beauty)
Psychographic Segmentation:
 Health-conscious and appearance-focused
 Follows a "healthy lifestyle" (yoga, clean eating, natural beauty)
 Interested in trying natural and holistic beauty solutions
Behavioral Segmentation:
 Frequently shops online
 Heavily influenced by reviews, KOLs, influencers
 Values convenience, natural ingredients, and visible results
2. Target Market:
 Primary Target Audience: Urban young women (18–30) who are active on social
media (TikTok, Instagram) and care about their appearance and wellness.
 Secondary Target Audience: Wellness followers, clean-eaters, people dealing with
stress, sleeplessness, or digestive issues.
3. Product Positioning:
 Beauty Tea – The Herbal Beauty Ritual for Modern Women.

 Not just tea – but a daily wellness solution from within.


Full Positioning Statement:
 Not just tea – but a daily wellness solution from within.For young women who
care about beauty, wellness, and relaxation,
 Beauty Tea is a natural herbal tea that detoxifies the body, improves skin
health, and supports inner balance.
 Unlike regular tea or external beauty products,
 Beauty Tea provides a convenient, tasty, and holistic approach to self-care —
blending ancient herbal knowledge with modern healthy living trends.
4. Based on Consumer Behavior Insights:
A. Factors Influencing Consumer Behavior:
 Cultural: Strong trend toward natural beauty and wellness in modern culture
 Social: Influence from beauty influencers, friends, and wellness communities
 Psychological: Desire for effortless beauty and stress relief
 Personal: Busy individuals looking for simple self-care routines
B. Buyer Decision Process:
 Need Recognition: Skin problems, stress, digestive issues → needs natural
solution
 Information Search: Searches for detox teas, watches influencer reviews
 Evaluation of Alternatives: Compares Beauty Tea with regular teas, skincare,
supplements
 Purchase Decision: Orders via e-commerce after good reviews
 Post-Purchase Behavior: Repeats purchase if satisfied, shares with friends
5. Suggested Slogans
 “Glow Naturally – From Within.”
 “Your Daily Ritual for Radiant Skin.”
 “Simple. Natural. Beautiful – That’s Beauty Tea.”
 “Sip the Glow. Feel the Calm.”

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