Prepared by group 1
Group Project
Enhancing Product Sales Strategy
15 February, 2024
Team Members
Neil Tran Alexander Aronowitz Harper Russo
Member Member Leader
Introduction
Our project aims to analyze, strategize, and implement techniques to
boost product sales for Warner & Spencer. We recognize the
importance of a robust sales strategy and intend to explore innovative
methods to enhance sales figures and market penetration.
Background Project
Current scenario:
Warner & Spencer has been a significant player
in its industry, offering various shampoo and
soap products. While they've seen success, we
acknowledge the evolving market dynamics and
the need to adapt our sales strategies to
maintain and increase our competitive edge.
Sales Performance Analysis
Current Sales Trends:
Over the past years, we've observed
Warner & Spencer’s product sales
going down because of some reason. Market Insights:
Through comprehensive market
analysis, we've identified shifts in
consumer preferences, competitive
landscape changes, and emerging
Customer Feedback: market segments.
Direct feedback from our customers
has highlighted areas for
improvement
Project Objectives
Analysis Phase Strategy Development
Analyze sales performance, Create new strategies using Implementation Plan
Create a timeline with
market trends, and consumer marketing, sales promotions,
milestones
behavior. Customer engagement to
And responsibilities. Set KPIs
Conduct a SWOT analysis of leverage strengths and
to measure success.
existing sales strategy. opportunities.
Expected Outcomes
Increased Sales Figures:
Target a 25% increase in sales over the next years.
Measure success by tracking sales metrics and revenue
growth.
Improved Customer Engagement:
Foster stronger relationships with customers through
personalized engagement strategies.
Increase customer retention rates and loyalty.
Enhanced Market Reach:
Expand market reach by tapping into new demographics
or geographical regions.
Strengthen brand presence through effective marketing
campaigns.
Methodology
Data Collection:
Gather sales data, market research, and consumer feedback through
surveys and analysis tools.
Utilize both primary and secondary research methods to gather
comprehensive insights.
Brainstorming Sessions:
Collaborate to generate innovative ideas for product positioning,
pricing, and promotional campaigns.
Consider various channels such as online platforms, partnerships, and
offline marketing.
Testing and Refinement:
Pilot the proposed strategies on a smaller scale to assess their
effectiveness.
Gather feedback, iterate, and refine the strategies based on initial
results.
Data Analysis
50 Over the past year, sales for Warner &
Spencer have experienced a consistent
decline, dropping month-on-month. The
40
graphical representation of sales
volumes reveals a noticeable downward
30 trend, especially in the last quarter.
20
Product 1
10 Product 2
0 Product 3
Item 1 Item 2 Item 3 Item 4 Item 5
Data Analysis
Customers are unhappy with Warner & Spencer's new packaging, which may be contributing to a decline in sales.
Competitors offer better features and pricing, making it difficult for our product to stand out in the market.
100 25
80 20
60 15
40 10
20 5
0 0
Item 1 Item 2 Item 3 Item 4 Item 5 Item 1 Item 2 Item 3 Item 4 Item 5
Conclusion
By implementing a well-researched and innovative sales strategy, our goal
is not only to boost immediate sales figures but also to establish a
sustainable framework for continued growth and success.
Thank you
