Number of cheese bursts sold by Dominos daily
Assumptions Methodology
• Working hours from 11AM to 11 PM • Daily orders from one outlet= 0.25*2*{[(Peak hours/20mins)*0.8+(Non peak hrs/20)*0.5]+30% of calculated figure for
• Peak hours- 2-4PM & 7-10PM, Non Peak- 7 online and home delivery orders}
hours. Two order kiosks work in parallel. • No. of cheesebursts can be calculated for one city i.e. Delhi and then extrapolated to arrive at a national figure
• An outlet serves in a 4 km radius on average • Area of Delhi= 1600 sqkm and one outlet serves 4 km radius
• Avg. Occupancy: Peak-80%, Non Peak-50% • Therefore no. of outlets in Delhi= 1600/3.14*4*4= 32
• Services available- Dine in or Home Delivery • Consumption of pizzas in urban and suburban areas = 60% of that of metropolitan areas
• 25% of Pizza orders are Cheeseburst orders
• On an average it takes 3 mins to receive an order No.of cheesebursts
and 15-17 mins to process it. So average time per outlet
taken to serve a consumer= 20 mins
• Delhi constitutes 4% of total metropolitan area
• No Dominos outlets in rural areas Non Peak hours
Peak hours( 5 hours)
(7 hours)
• An avg. of 3 pizzas are bought per order during
peak time & 1.5 pizzas during non peak hours
In store Online and In store Online and
purchase home delivery purchase home delivery
We’ll divide country in 3
categories: 2*300/20*0.8*3+2*
• Metropolitans(20%) Online & home Pizzas ordered= Cheesebursts= All over Delhi= stores *
420/20*0.5*1.5=
• Urban and Suburban delivery=0.3*104= 32 104+32= 136 0.25*136= 68(approx) per store= 32*68= 2176
104 (approx.)
areas(30%)
• Rural Areas(50%) Since Delhi’s area= 4 % of total metropolitan area, no. of cheesebursts sold Cheesebursts sold daily in urban and suburban
in metropolitans= 5*2176= 10,880 areas= (10,880*0.6)*1.5=9792
Total cheeseburts sold daily = 10,880+ 9792 = 20,672
