Curriculum Vitae Hina Arora 1/3

Hina Arora, PhD

PROFESSIONAL EXPERIENCE
Clinical Associate Professor, 05/2021 - current
Clinical Assistant Professor, 08/2015 – 05/2021
MSBA Director of Experiential Analytics, 07/2018 – 07/2021
MSBA Faculty Director, 08/2015 – 08/2017
• Service: Built and led the Experiential Analytics engagement for the MS in Business Analytics Program - sourced
~175 projects with ~60 companies since 2015; Masters Committee Chair (2019-current); Business Data Analytics
Committee Chair (2017-2019); MS in Business Analytics Faculty Director (2015-2017).
• Teaching: Developed and taught multiple courses at the undergraduate (BDA) and graduate levels (MSBA, MBA,
EMBA). Played a significant role in the introduction and wide adoption of Python programming in the Business
School. My Python workshops are a pre-requisite for multiple courses in the MSBA program, and are available to
all incoming graduate students in MS-ISM, MBA, and MFin.
• Teaching Awards: Dean's List for Teaching Impact ASU (2021); Outstanding Teaching Award, Masters’ Program,
Department of Information Systems (2020); Most Impactful Business Analytics Concentration Professor, FT-MBA
Class of 2018, W. P. Carey School of Business (2018); Outstanding Graduate Teaching Award, W.P. Carey School
of Business (2017); Outstanding Teaching Award, Masters’ Program, Department of Information Systems (2016).
• ASU Consulting: International Development Unit at the Knowledge Enterprise (Summer 2018); PI for Information
Systems in Humanitarian Supply Chains with Chemonics International (Spring 2018 and Summer 2018) - this work
received two Industry Innovators Awards, one in 2018 and another in 2019.

Group Manager, US Central Marketing Organization (USCMO), Microsoft, Redmond WA, 06/2014 – 05/2015
• Led a team of Marketing Managers, Data Analysts, Researchers, and Vendors supporting Advanced Analytics,
Reporting and Data Management for all Microsoft Enterprise Products in the US Market.
• Led the redesign of the BI platform to enable data and analytics-driven Marketing for the entire USCMO.
• Led change management and drove adoption of the new BI Platform across the entire USCMO.
• Marketing Excellence Award for Analytics Leadership, USCMO Microsoft, 2015.

Senior Lead Data Scientist, Windows Services, Microsoft, Redmond WA, 02/2011 – 06/2014
• Built and led a team of Researchers, Data Quality Program Managers, and Vendors, supporting the Data Science
needs of Outlook.com and OneDrive teams.
• Led the development and delivery of predictive, descriptive and exploratory Statistical models for targeting,
experimentation, causality, engagement, churn, and behavioral segmentation – across customer acquisition,
retention and churn – for the consumption of Planning, Marketing, and Product Teams.
• Partner Management across multiple cross-functional roles and teams; Research Management across the entire
research lifecycle from problem definition to productization; Project Management across multiple release cycles.

Program Manager, Microsoft, Redmond WA, 06/2008 – 02/2011

• Responsible for delivering monitoring/database reporting solutions and scorecard metrics on all the critical
infrastructure and services on the Test Automation Services across 8 Windows Services teams.
• Delivered a comprehensive design for measuring key service metrics and SLAs around system availability and
reliability, and a scorecard to monitor system health and bottlenecks across all the infrastructure servers.
• Influenced the adoption of technical standards and best practices on multiple teams.
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Software Engineer, IBM Microelectronics/Cadence Design Systems, Endicott NY, 06/2001 - 04/2004

Research Scientist, Center of Excellence for Document Analysis and Recognition, SUNY, Buffalo NY, 02/1998 – 06/2001

Programmer Analyst, Cognizant, Madras India, 08/1996 – 11/1997

EDUCATION
Ph.D. in Business Administration-MIS
Arizona State University, USA

M.E. in Electronics and Communication Engineering

Indian Institute of Science, India

B.Sc. in Physics
University of Madras, India

RECENT INVITED PANELS/TALKS

• “Innovation: Accelerating Progress Toward the SDGs”, Invited Panel, Chemonics, Apr 2021.
• “Continuing the Conversation on Diversity and Inclusion: Leadership Symposium”, Invited Panel, Palo Verde
Women in Nuclear, Phoenix AZ, Aug 2019.
• “Generating Talent Opportunities: University and Business Alliances”, Invited Panel, Phoenix CIO Executive
Summit, Phoenix AZ, Nov 2018.
• “Partnering to Reach the Last Mile in Global Health Supply Chains”, Invited Panel, Devex Live, SFO CA, Oct 2018.
• “TransIT and ePOD”, Series of Presentations for Chemonics, Washington DC, May 2018.
• “TransIT: Transport Information Tool”, Invited Talk, ASU Frontier Economies Logistics Laboratory, Apr 2018.
• “Continuous Learning in Data Analytics”, Invited Panel, AACSB Data Analytics Summit, Tempe AZ, Mar 2018.
• “Strategies for Teaching Large Classes”, Invited Panel, KNUST Faculty Workshop at ASU, Tempe AZ, Jan 2018.
• Invited Speaker at ASU Barrett Women’s League (BWL) Phoenix Chapter Meeting, Tempe AZ, Feb 2017.
• Participant in MasterCard Foundation Scholars Program through Strengthening Institutional Linkages Program
with KNUST (Kwame Nkrumah University of Science and Technology), Ghana, Mar 2017.
• “Exploring Industry Partnership Opportunities in Business Analytics with the W.P. Carey School of Business at
Arizona State University”, Invited Talk, ISACA Chapter Meeting, Phoenix AZ, Jan 2017.

TECHNICAL REPORTS
• H. Arora (PI-ASU), I. Singhal (ASU), D. Haldar (ASU), M. McGowan (ASU), S. Dubin (Sponsor–Chemonics), R. Titus
(Chemonics), “TransIT 1.0: Transportation Information Tool”, Technical Project Report for Chemonics-ASU
Graduate Fellowship Program, May 15, 2018.
• H. Arora (PI-ASU), I. Singhal (ASU), D. Haldar (ASU), S. Vichare (ASU), S. Shah (ASU), S. Dubin (Sponsor–
Chemonics), R. Titus (Chemonics), “TransIT 2.0: Transportation Information Tool”, Technical Project Report for
Chemonics-ASU Graduate Fellowship Program, July 10, 2018.
• H. Arora (PI-ASU), I. Singhal (ASU), S. Shah (ASU), S. Vichare (ASU), S. Dubin (Sponsor–Chemonics), R. Titus
(Chemonics), “ePOD 1.0: electronic Proof of Delivery App”, Technical Project Report for Chemonics-ASU
Graduate Fellowship Program, July 10, 2018.
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REFEREED PUBLICATIONS
Journal Articles
• H. Arora, T.S. Raghu, A. Vinze, A, “Decision Support for Pandemic Propagation and Containment”, ACM
Transactions on Information Systems, 2011.
• H. Arora, T.S. Raghu, A. Vinze, “Resource Allocation for Demand Surge Mitigation During Disaster Response”,
Decision Support Systems, vol. 50, is. 1, pp. 304-315, 2010.
• H. Arora, B.K. Mishra, T.S. Raghu, “Autonomic Computing Approach to Secure Knowledge Management: A
Game-theoretic Analysis,” Special Issue on Secure Knowledge Management, IEEE Transactions on Systems, Man
and Cybernetics, vol. 36, is. 3, pp. 487-497, 2006.
• S.N. Srihari, S. Cha, H. Arora, S. Lee, “Individuality of Handwriting”, Journal of Forensic Sciences, 2002.

Conference Proceedings
• H. Arora, T.S. Raghu, A. Vinze, P. Brittenham, “Optimizing Regional Aid during Public Health Emergencies: An
Autonomic Resource Allocation Approach”, Hawaii International Conference on System Sciences (HICSS), pp. 136-
136, 2007.
• H. Arora, P. Steinbart, B. Shao, “Looking at Information Security through a Prospect Theory Lens”, Americas
Conference on Information Systems (AMCIS), Acapulco, Mexico, Aug 2006.
• H. Arora, T.S. Raghu, A. Vinze, P. Brittenham, “Collaborative self-configuration and learning in autonomic
computing systems: Applications to Supply Chain,” 3rd IEEE International Conference on Autonomic Computing
(ICAC), Dublin, Ireland June 2006.
• H. Arora, T. S. Raghu, A. Vinze, P. Brittenham, “Enhancing Syndromic Surveillance through Autonomic Health
Grids”, Americas Conference on Information Systems (AMCIS), 2005.
• K.L. Melocco, H. Arora, S.B. Mardhani, P. Setlak “A Comprehensive Approach to Assessing and Analyzing 1149.1
Test Logic”, 10th International Test Conference, 2003.

Book Chapters
• H. Arora, T.S. Raghu, A. Vinze, “Information Supply Chains: Restructuring Relationships, Chains and Networks”,
Always-On Enterprise Information Systems for Business Continuance: Technologies for Reliable and Scalable
Operations edited by Dr. Nijaz Bajgoric, University of Sarajevo published by IGI Global, 2009.
• H. Arora, T.S. Raghu, A. Vinze, “Autonomic Computing and Information Security”, Handbooks in Information
Systems: Information Security. Elsevier Publishing, 2008.

AWARDS AND HONORS

• Dean's List for Teaching Impact, W.P. Carey School of Business at ASU (2020-2021).
• Finalist for the Teets Graduate Teaching Award, W.P. Carey School of Business at ASU (2019-2020).
• Outstanding Teaching Award, Masters’ Program, Department of Information Systems at ASU (2019-2020).
• Most Impactful Business Analytics Concentration Professor, Full Time MBA Class of 2018, W.P. Carey School of
Business at ASU (2017-2018).
• Outstanding Graduate Teaching Award, W.P. Carey School of Business at ASU (2016-2017).
• Outstanding Teaching Award, Masters’ Program, Department of Information Systems at ASU (2015-2016).
• Marketing Excellence Award for Analytics Leadership, USCMO Microsoft, 2015.
• Division of Graduate Studies Dissertation Fellowship, 2006-08 (one of 5 recipients in Arizona State University).
• Jawaharlal Nehru Postgraduate Scholarship, 1992 (one of 10 recipients in India).
• National Graduate Physics Award, 1991 (one of 5 recipients in India).