S. P.

Mandali’s

PRIN. L. N. WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT &

RESEARCH

SPECIALISATION PROJECT
ON

“Factors affecting choice of beer among consumers from Metros vis à vis Non Metros”

BY
VISHARAD BHATIA
PGDM 2020 – 22 (MARKETING SPECIALISATION) ROLL NO: - 180

PROJECT FACULTY GUIDE

Prof. Deepa Rohit
 PROJECT COMPLETION CERTIFICATE

This is to certify that project title “Factors affecting choice of beer among consumers from
Metros vis à vis Non Metros” is successfully done by Mr. Visharad Bhatia in partial
fulfilment of his two years full time course ‘Post Graduation Diploma in Management’
recognized by AICTE through the S. P. Mandali’s Prin. L. N. Welingkar Institute of
Management Development & Research, Matunga, Mumbai.

This project in general is done under my guidance.

Name: Prof. Deepa Rohit

Date: 30th April 2022

i
 DECLARATION

I, Visharad Bhatia (Roll No. 180), hereby declare that this project report titled “Factors
affecting choice of beer among consumers from Metros vis à vis Non Metros” submitted to
Welingkar Institute of Management Development and Research, Mumbai in partial fulfilment
of the requirements for the award of the degree of Post Graduate Diploma in Management
(PGDM) is a record of original work carried out by me during the academic year 2020 - 2022
under the guidance of Prof. Deepa Rohit from S.P. Mandali’s Prin. L. N. Welingkar Institute
of Management Development and Research, Mumbai, has not been previously formed the
premise for the grant of any Degree, Diploma or any other comparative title of recognition to
any candidate of this or any other College or Institution. The data furnished in this paper is
genuine and unique to the finest of my information and conviction. I have not indulged in
copyright infringement. The extended report has been checked for copyright infringement and
the output report has been joined.

Date: 30thApril 2022 Visharad

Bhatia

Place: Meerut Roll No. 180

ii
 TABLE OF CONTENTS

SR NO. TITLE PAGE NO.

1 Executive Summary

2 Introduction

3 Literature Review

4 Objectives and Hypothesis Formation

5 Methodology

6 Data Analysis

7 Results and Discussions

8 Conclusion

9 Limitations and Future Scope

10 Acknowledgement

11 References

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 LIST OF TABLES

SR NO. TITLE PAGE NO.

1 Table 1:Summary of responses

2 Table 2: Chi-Square test to check internal consistency

Table 3: Bump Chart representing difference between
3 ranking by Metros and Non Metros

4 Table 4: A summary of T test results

LIST OF GRAPHS/CHARTS

SR NO. TITLE PAGE NO.

Chart 1: Familiarity with type of beer Metros vis-à-vis Non

1 Metros
Chart 2: Summary of the most preferred beers among Metros
2 and Non Metros

LIST OF FIGURES

SR NO. TITLE PAGE NO.

1 Picture 1: Hops that is still used to give flavour to beer

2 Picture 2: Beer Receipts and mugs found from 2050 BC

3 Picture 3: Bira91 aims to position itself in sustainable market

iv
EXECUTIVE SUMMARY:
India, today, has become more acceptable towards liquor than ever. This is primarily due to
the fact that India is now ‘the youngest’ nation of the world with 62% of the population in the
working age group (15-59 years) and more than 54% of the total population below 25 years of
age. The society today does not see liquor consumption in bad light. With this decrease in
average age of the nation, the disposable income has gone up and people today have started to
choose ‘the best of the best’ for themselves and they are no more ‘Price sensitive’ like they
used to be (Source article in Economic Times published 20th February 2020). Even in
alcoholic beverages they have started to prefer ‘personalization’ and ‘involvement’ in the
brewing process- thus they have started to prefer craft beers over alcoholic beers. However
the behaviour of individuals varies between the residents from Metros and Non Metros of
India. This is not just because of the exposure or availability of different kinds of beers but
also because of reasons like unequal distribution of income, alcohol content in different beers
etc.
Thus the current research has brought out these factors and ranked them for Metros and Non
Metros. Metros, today, keep ‘Taste and flavour’ at utmost priority while for Non metros feel
‘Alcohol content’ tops the list. On a further deeper analysis it is found that Non Metros-
though are price sensitive, but much loyal drinkers than Metros. Apart from this a general
finding was that both Metros and Non Metros didn’t know much about the kind of beer they
consumed i.e. unaware if they were consuming IPA or Lagers, Commercial or Crafts. Thus,
the beer brands are yet to be able to instil a sense of pride in the beer drinkers for the kind of
beer they choose, on doing so the classic Android v/s Apple like-cult can be made and the
growth prospects become endless.
It was also studies that Metros have today
During the exploratory stage interviews, and secondary research was conducted and
qualitative findings were reported to be of great use. It was found that women from Non
Metro preferred beer because it was easily available and did not require mixtures or too much
of hassle, plus ‘can be easily sneaked into their houses’, while women from Metros preferred
wined and scotch over beers, due to its ‘bitter taste’ and its affinity to be a ‘Men’s Drink’.
Thus this points towards slow acceptance of Non Metros towards women drinkers and the
social constructs being a hindrance for beer consumption by women in Metros.

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INTRODUCTION:
India is one of the world's largest producers of beer. Beer's origins can be traced back to
Europe and Africa. Beer has been documented in ancient Egypt and Mesopotamia dating back
to the 5th millennium BC. Beer was created and eaten as far back as 7,000 years ago in what
is now Iran, according to chemical examinations of ancient clay jars. Until now, the earliest
source of proof has been Iranian pottery. Beer has been found in Europe dating back 5,000
years and was mostly made on a domestic scale. The first brewery in Asia, known as "Dyer
Breweries," was founded in 1855 in Kasauli, Himachal Pradesh, India. This company is still
very strong today and is known as "Mohan Meakin.". Today comprising a large group of
companies across many industries. Mohan Meakin is even listed in Bombay Stock Exchange.

In India, the beer market has grown through time, yet it remains largely limited to a few
kinds. Many international players have entered the market in recent years, but they haven't
succeeded much so far due to hefty import taxes and limited supply (limited to big cities).
International breweries such as Budweiser and Carlsberg have established themselves in the
Indian market, posing a serious threat to native breweries. In India, Kingfisher has the largest
share of the beer market, followed by Carlsberg, Budweiser, and Hayward's. In the country,
there are around 10 million beer shops and 500,000 taverns and pubs. Between 2010 and
2014, the beer market grew at an annual rate of 8.12%.

Journey of Beer in India:

During the 1700s, the ales made their way into the Indian market, before that
‘hops’ came to rescue since it was added to preserve the beer for a six-month-
long journey from Britain to India. This led to the creation of a new style of the
infamous Indian Pale Ale or IPA- which gives beer its bitter taste.

The Independence of India from the British empire saw IPA make its way out
with the English men as well. The departure of IPA led to India’s pioneer brewers
brewing the style that had globally replaced IPA – pilsners and lagers and our
country was flooded with it for the longest time. The ales and the lagers were
under commercial beer brands with majorly 3 variants i.e. a) Strong 8%, b) Mild
5% & c) Light below 5%.

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 Picture 1: Hops that is still used to give flavour to beer

Craft beer revolution truly began 11 years ago with Indian microbreweries
crafting and serving fresh beer on-site what are known as Brewpubs. Doolally
was the first-ever microbrewery in the Indian market with its first brew ‘The
Belgian Wit Beer’ in 2009.

As of 2022, India has seen quite a few beer styles and a handful of organizations
with their own unique classifications. As beer styles continue to evolve, craft
beer has taken over the country like a flu.

The first microbrewery opened in Pune and soon the revolution started with more
than 100 micro-breweries throughout the country brewing many different styles.
Some of the few are namely the American Pale Ale, IPA, Double IPA, Amber
Ales, Saison, Session IPA, Sours, Wheat beer and many more.

Evolution of the brewing process in a nutshell-

Ancient Civilisation
Beer is one of the oldest drinks humans have ever produced.
The birth of beer came with the discovery that the natural fermentation of carbohydrates, such
as bread and barley, produced a pleasant kick when enjoyed in a liquid form.

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Medieval Brewing

The turning point happened around the 12th century, when brewers started using hops as a
preservative to prevent their beer from spoiling. Wild hops also brought that bitter, pleasing
taste that we all love in beer. Medieval beer drinkers relied on the drink for more than just
enjoyment.

Modern Era

The industrial era gave a number of significant gifts to homebrewers, giving the hobby a
number of opportunities to produce brews. Like for any other industry before and after beer
brewing, automation was a breath of fresh air that redefined beer and brewing

Picture 2: Beer Receipts and mugs found from 2050 BC

Boom of Craft Beer-

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India now has today become the youngest nation complimented by increasing levels of
income, it is not surprising that there is now an increase in the reception of beer as a favoured
lifestyle beverage. Craft beer sector has also been boosted by the growing social acceptability
of mild alcohol consumption among youngsters.
Even high end hotels and restaurants are keen to bring craft beer into their product portfolio.
These establishments are keen to bring “The Beer on Tap” concept back since youngsters
today keep quality quality and freshness before anything else. (KenResearch, 2019).

According to Business Monitor International (BMI), the rapid emergence of demand for
premium and craft beers owing to changing cultural outlook of “young and affluent”
population is a major contributor to the positive growth of beer market in India (Research and
Markets, 2018). Alongside, the culture of pubs and night clubs, craft beer businesses are
gaining momentum and are mostly found in Metros of India such as Mumbai, Delhi,
Bangalore and Kolkata, followed closely by smaller tier two cities, however a attitude of both
the populates differ due to different mindset, disposable income, environments and mentality
in both the groups i.e. Metros and Non Metros.

Disparity among consumers of Metros and Non Metros

Indians who were, until lately, only exposed to commercial lager beers are today getting their
hands on finest craft beers. Bangalore, today, has earned itself the title of being known as
“The Pub capital of India”, “Party-hub of India” and the like – in most social feeds across the
internet (Balram, 2018; The South Indian Post, 2018). It is now considered as a favorite
destination for Indians and expatriates (Chitty, 2018) has been “greatly affected by the
western phenomenon of craft beer renaissance” (Fastigi, Esposti, Orazi & Viganò, 2015). To
even elucidate on this, the data from Excise department data says- “against 269 pubs in 2014,
the city now has 406 pubs with almost a fifty percent surge in last four years.”
On the other hand the vendor-to-population ratio in tier 2 and tier 3 (Non Metros) is too less
compared with Metros.

LITERATURE REVIEW:
Beer is one of the oldest yet most preferred drinks that is consumed around the world.
It is even believed that it is the third most popular drink after water and tea. The Indian
beer market stood at a value of nearly INR 371 billion in 2020. The industry expected
to reach approximately INR 662 billion by 2026 and is estimated to have a CAGR of
about 9.2% during 2022-2027. Therefore, without a doubt the industry of huge

ix
potential and many new additions have been made to the Indian beer portfolio like
Maka Di (2020), Borecha (2019), Kati Patang (2018), White Rhino Brewing Co.
(2016), etc. Craft beers have taken over the country like a flu and the trend is here to
stay. With such intriguing turn of events, the current research aims to study what all
factors are considered while pulling ‘the tab’ of a beer among individuals. However,
many researches in the past have unearthed the fact that customer attitude varies
between Metros and Non Metros of India (Khandelwal, Dr. Utkal & bajpai, Naval, 2013).
Factors including “brand equity, quality of products and services, pricing, marketing
communication, risk aversion, purchase intention, consumer conformity, consumer
reference group, consumer purchasing power, and consumer’s past-use experience ”
greatly affects the buying decision in FMCG products. However in case of Alcobev
especially beers there are a lot of other factors.
As per present researches done abroad factors like environment, disposable income,
frequency of consumption, price, availability impact the choice of beer. However,
these factors can be different in Metros and especially Non Metros of India. Thus to
elucidate more on consumer behaviour and interest of the researcher in Alcobev this
particular research is conducted. Complimentarily the present research also tries to see
if researched done in the past on Alcobevs in foreign countries hold true in the
mentioned geographies or not. For example: Geraghty (2007) found that more the frequent
drinkers are loyal drinkers in Irish Alcohol market A. Such findings are studied on data
collected to find if it holds true in Metro and Non Metro setting of Indian Alcohol markets.
With recent wind towards craft and sustainable beers in India, the research studies if the
consumers really know the difference between different types of beer or no.
Post-pandemic health conscious behaviour has seen a rise among Indians (Source: The
Tribune, article on Pandemic effect: Indian consumers now more conscious of health, fitness
and holistic nutrition, says survey). The research thus studies if beer drinkers in Metros and
Non Metros are really cautious about their overall health or fine with ‘beer bellies’. Loyalty as
a variable is also studied to find out if there is any significance difference between that of
Metros and Non Metros.

OBJECTIVES AND HYPOTHESIS FORMATION:

COMPARISION BETWEEN VARIABLES VIA RANK ANALYSIS AND BUMP DIAGRAM-
1. Data from respondents belonging to ‘Metro and Non Metro’ is collected and
compared against each other to find out how their place of residence impacts the
factors that determine their choice of Beer.

x
TESTING VIA T-TEST-
2. Loyalty between Metros and Non Metros towards their favorite beer:
The hypothesis aims to study how the place from where an individual belongs affects
his/her loyalty towards their favorite beer.

H01: No significant difference between loyalty of Metros and Non Metros

towards beer

H11: Non Metros are more loyal than Metros towards beer

3. Concern towards ‘beer belly’ between Metros and Non Metros:

H02: No significant difference for concern towards health between Metros

and Non Metros

H12: Non Metros are more concerned towards health than Metros

4. People who drink more beer are more loyal: It was found in the Irish Alcohol
market that people who consume beer more frequently are more loyal (Geraghty,
2007). The same conclusion is tried to be tested on Metros and Non Metros
independently.

H03(Metros): Frequency does not impact loyalty of beer consumers in Metros

H13(Metros): Frequency impacts loyalty of beer consumers in Metros

H04(Non Metros): Frequency does not impact loyalty of beer consumers in Non
Metros

H14(Non Metros): Frequency impacts loyalty of beer consumers in Non Metros

INSIGHTS ON METROS VIS Á VIS NON METROS BEHAVIOUR VIA CHARTS-

5. Familiarity with beer types: Data is collected to find out if respondents are aware
with the kind of beer they consume. This also highlights how people are ignorant

xi
 about what they consume and gives insights how companies should inform consumers
more about the drink and instill a sense of pride if they are choosing a better product.

6. The most preferred beers by Metros and Non Metros: Data collected is used to
find out the most preferred beer in both- Metros and Non Metros. Insights are
concluded for most preferred and least preferred brands and how can they perform
better in both the markets.

METHODOLOGY:
Sampling-
The present study was conducted on people from different age groups and genders. However
data was divided into two groups on the basis of their ‘birthplace’ i.e. Metro or Non Metro. A
summary of the respondents and their demography is given in Table 1. Total of 100 responses
were received. The respondents were randomly selected.

METRO NON
S METROS
MALE 25 27
FEMAL
E 25 23
TOTAL 50 50
Table 1:Summary of responses

Research Design-
A structured questionnaire was used as the primary instrument to collect data. It was
circulated online as well as offline. Initially an exploratory research via focus interviews was
conducted to find out the most important factors that impacted choice of Beer among the
consumers.

Measurement and scales-

The study measures various parameters influencing choice of beer among respondents. Data
for the same is collected via Ranking method with a use of 5*5 matrix which carries 5 most
common reasons to choose a beer with 1-5 ranking options. These reasons were found by
conducting an exploratory research first where in data was collected via interviews and
secondary research. Data for satisfaction from the beer, concerns about ‘beer belly’, likeliness
xii
to switch from the current brand is collected via Rating method with use of a Likert scale
ranging from 1-5.

Reliability of data: Internal consistency method

Table 2: Chi-Square test to check internal consistency

To check the reliability of data, an internal consistency method was used. Two questions-
‘Rate your satisfaction level with current beer (1 being least satisfied and 5 being very
satisfied’ and ‘How likely are you to switch from current beer (1 being I want to switch and 5
being never)’ were asked and the Chi-square Test of Independence was used. The P-value
received was less than 0.05. Thus it can be concluded that the data sets are dependent on each
other. Therefore the data collected is reliable.

DATA ANALYSIS:

RESULTS VIA RANKING ANALYSIS-

Table 3: Bump Chart representing difference between ranking by Metros and Non Metros

There is a drastic difference between ranks of factors that people from Metros and Non
Metros consider before buying a Beer. While in Metros, ‘Taste & Flavour’ is of utmost

xiii
importance, in Non Metros- ‘Alcohol Content’ is top most priority. To sum it up, looking at
the top 3 priorities of Metros, ‘A beer that tastes good, has good texture and is not too pricey’
is the to-go drink. While in Non Metros, ‘A cheap beer with high alcohol having good
texture’ is more likely to be consumed.

RESULTS VIA T TEST-

Hypotheses Alternate Hypothesis T-test Significance Decision

Significance threshold
value (1-tailed) P-value

H11 Non Metros are more loyal 1.16061E-11 0.05 Accepted

over Metros

H12 Non Metros are more 0.001294478 0.05 Accepted

concerned towards health than
Metros

H13(Metros) Frequency of consumption 0.06312485 0.05 Rejected

Loyalty

H14(Non Metros) Frequency of consumption 1.2814E-06 0.05 Accepted

Loyalty

Table 4: A summary of T test results

As the P value for the T tests conducted on the above hypothesis is less than the significance
value (0.05), the alternative hypothesis are accepted. Table 3 summarises the hypothesis, P
values, significance values and decisions.

INISIGHTS VIA CHARTS:

Familiarity with beer types-

xiv
 FAMILARITY WITH 'BEER TYPE'
30

25

20

15

10

0
Lager Ale Fresh Brewed Sustainable I don't know the
difference!

RESPONSES BY METRO RESPONSES BY NON METRO

Chart 1: Familiarity with type of beer Metros vis-à-vis Non Metros

Chart 1 clearly represents that a large number of respondents from Metros as well as Non
Metros didn’t know the difference between the different kind of beers. Most Metros preferred
Fresh Brewed beers (aka Craft beers) however they also come from Ale or Lager but due to
their unfamiliarity with the knowledge of the yeast use they chose a broader term. Thus, they
simply are unaware of the difference between both kind of yeasts.

Most preferred Beer-

Choice of Beer
20
18
16
14
12
10
8
6
4
2
0
Bro Code Corona Bira Godfather

METRO'S CHOICE NON METRO'S CHOICE

Chart 2: Summary of the most preferred beers among Metros and Non Metros

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Metros preferred Budweiser- A beer beverage well known for its classic ‘Taste and Flavour’
(Malone, T., & Lusk, J. L.,2018) while Non Metros preferred Kingfisher Strong which is
well known for its high alcohol content i.e. 8% and low price i.e. ₹145 (Source: Times of
India article published on June 6, 2021). This analysis is in sync with the factors that both the
groups consider while choosing beers.

Qualitative findings
During exploratory research stage and initial interviews when the goal was to ascertain the
variables for the questionnaire, it was noticed that a lot of female respondents from Non
Metros preferred a beer over any other drink because of ‘easy availability’, ‘no hassle of
mixtures’ i.e. no extra products were required to drink it like soda or cold drink and because a
can of beer was ‘easy to sneak into houses’.
Whereas the women drinkers from Metros preferred wine over beers because they felt beer is
‘bitter in taste’ and it is thought to be a ‘men’s drink’.

RESULTS AND DISCUSSION:

The present research is able to bring out how merely the ‘birthplace’ of an individual i.e.
being from Metros or Non Metros impacts the factors that he/she considers while buying a
beer. The Metros preferred ‘Taste & Flavour’ over anything else while the Non Metros
preferred ‘Alcohol Content’. This insight can be used by Alcobev companies to market the
beverages that meet their needs in those particular areas. For example: Ales have a more
fruity taste thus beers made of India Pale Ale or any other Ale for instance can be marketed in
Metros. While lager beers usually are high on alcohol content and so should be marketed in
Non Metros more.

H11 clearly represents that Non metros are more loyal than Non Metros, this maybe due to a
number of factors like lack of options to choose from, high price sensitivity or WOM form the
retail counter. There is no doubt that Non Metros have more variety of beers to choose from
with easy availability due to high population-to-vend ratio. (Source: Article publish in The
Patriot)

H12 proves that Non Metros were more bothered by the health concerns caused due to beer
consumption like ‘beer belly’. The former had a mean of 2.58 while the latter had a mean of
3.5. The concern for health in Non Metros have in recent times, especially post covid have

xvi
increased. This is evident by the fact that there has been a steep rise in number of health
insurers in Tier 2 and Tier 3 (source: Article by Amit Chhabra- Business head of Policy
Bazaar).

H13(Metros) & H14(Non Metros) is in relation to if what Geraghty (2007) researched for Irish alcohol
market stands same for the Indian Market too i.e. “people who consume beer more often tend
to be also more loyal”. However when this was tested on Metros and Non Metros separately,
this finding stood false for Metros. This may be due to an urge to experiment with ‘Taste &
Flavour’ of the beer as it is of utmost priority to the individuals from Metros or can be
because of social group influence (Ugwuanyi, Chidera, 2017) or because of the environment
in which the beer is consumed (Aquilani, B., Laureti, T., Poponi S., Secondi, L., 2015).

The other insight was how the respondents are unaware of the difference between Ales,
Lagers, Sustainable and Fresh brewed. With changing times people have started to go ‘green’.
However, very few respondents chose ‘sustainable beer’ as their first preference. This can be
because of lack of awareness. For the first time Bira91 came up with ‘Mission to Zero’
campaign on 22nd April 2022 to reach zero carbon emissions in brewing by 2025. This was
the first of its kind campaign in India. Companies should promote the yeast used- Lager or
Ale or even the total carbon emission while making a can of beer. This will instil a sense of
price in consumers. For example: A sense of nationalism for people who choose Indian Pale
Ale or a sense of cautious consumer for people who choose sustainable beers etc.

Picture 3: Bira91 aims to position itself in sustainable market

xvii
Qualitative findings clearly represent that there is still a slow acceptance among the Non
Metros towards the women drinkers, and brands can actually work on introducing pints or
design bottles that are easy to carry in pockets. Or for the female drinkers in Metros- brands
can introduce better tasting flavours and start campaigns that help fight the social construct of
beer being a “man’s drink”.

CONCLUSION:
The current research is successful in its aims to find out that there is a huge difference among
factors that impact Metros and Non Metros in choosing their beers. Alcohol content is of great
importance to the Non Metros of India and thus brands like Bro Code have decoded this kind
of need. More brands can come out with such formulas to rope in consumers. The drinkers
from Metros have kept Flavour and Taste as top priority and thus alcohol concentration can be
sacrificed but the taste should not by the beer brands to get a grip in those areas. Not just that,
the incautious attitude towards health of metro drinkers is highlights by the huge mean
difference among both the groups. Due to high loyalty in Metros, new craft beer brands can
reduce ATL activities and work on BTL. This might not just improve the sales but also
increase the number of loyal customers. Even the frequent drinkers have shown to be unloyal
towards brands and thus its high time brands use data science techniques to forecast plans and
not mere use previous years sales data.
Hence concluding the research on the note that India is not what is used to be 10 years ago,
the mindset if not changed- has improved. The VUCA environment needs to be studied by the
companies from time to time.

LIMITATIONS AND FUTURE SCOPE :

The study provides information from Metros and Non Metros perspective. However, the study
has certain limitations. One limitation is represented by the fact that prominent respondents
from the Metros were from Mumbai, Delhi, Kolkata and Non Metro respondents were from
Meerut, Nashik, Bhatinda etc. Thus this parameter restricted the findings due to which the
results cannot be generalized to all the consumers of various geogrpahies. Furthermore, the
research was conducted only via questionnaires and short telephonic interviews which might
not have given enough qualitative insights to many important variables that could have been
captured in proctored group discussions.

xviii
An in-depth study can be carried out city-by-city as well as for different genders and for other
alcoholic beverages like scotch, wine etc. Which will enable beer brands outline more insights
on consumer behaviour.

ACKNOWLEDGEMENT :

I genuinely thank all the respondents. I would also like to thank my mentor, Professor Deepa
Rohit, whose expertise was invaluable in reviewing and revising the manuscript. Her
insightful feedback kept me motivated and helped me write this research.

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xix
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281145522_Economic_Growth_Globalisation_and_Beer_Consumption

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21.
Link:

QUESTIONNAIRE
Q1. Age
Q2. Where do you hail from?-
1. Metro
2. Non Metro
Q3. Which beer do you drink?
Q4. Rank the factors below that affect your choice in beer –
1. Price of the beer
2. Taste and Flavor of the beer
3. Foam and texture of the beer
4. Easy Availability of the beer
5. Alcohol content of the beer
Q5. How frequently do you switch from current beer?
(I want to switch) 1……………….5 (I will never switch)

Q6. How worried are you about ‘Beer Belly’?

(Least worried) 1……………….5 (Very worried)
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Q7. How frequently do you drink a beer?
(Rarely) 1……………….5 (Very frequently)

Q8. Which of the beer type do you prefer?

1. Ale
2. Lager
3. Sustainable
4. Fresh Brew
5. I don’t know the difference!
Q9. How satisfied are you from your beer?
(Least satisfied) 1……………….5 (Very satisfied)

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