TOPIC: DETAILED HISTORICAL STUDY ON

BREWERIE SECTOR
Paper: INDIA’S CULTURAL HERITAGE AND
MANAGEMENT TRADITIONS (CP 108)

Submitted to
Dr. Habib Ratvi Laskar
Submitted by
Bhagyashree Das (10)
Sreeyeta Dutta (52)

DEPARTMENT OF BUSINESS ADMINISTRATION

JAWAHARLAL NEHRU SCHOOL OF MANAGEMENT
STUDIES
ASSAM (CENTRAL) UNIVERSITY, SILCHAR

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 CONTENT

1. INTRODUCTION
2. BREWING PROCESS
3. BREWING COMPANIES
4. TOP BREWING BRANDS
5. TYPES OF BREWERIES
6. HERE ARE SOME UNIQUE ASPECTS OF BREWERIES
7. TIMELINE OF BREWING INDUSTRY
 During Ancient Period
 During Mughal Period
 During Post Independence
 During Liberalization
 Current state of brewing
8. TOP 100 GLOBAL BREWING COMPANY
9. TOP 50 BREWING COMPANY IN INDIA
 Market Share
10. BUSINESS COMMUNITIES OF THESE 50 COMPANIES
IN INDIA
11. BUSINESS FAMILIES OF THESE 50 COMPANIES
12. FOREIGN MNC’S IN INDIA
13. INDIAN BREWERIES MNC’S ABROAD
14. ADDITIONAL NOTES ON INDIAN BREWERY
INTERNATIONAL VENTURES
15. MERGERS AND ACQUISITIONS OF THESE BREWERIES
INDUSTRY
16. MORE NOTABLE MERGERS AND ACQUISITIONS
(M&A) IN THE BREWERY INDUSTRY THAT HAVE
SIGNIFICANTLY SHAPED THE MARKET GLOBALLY
17. BRITANIA INDUSTRY AND BRITANIA FAMILY
 Britannia industry product line
 Britannia industry market share

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 Britannia family
 Wadia group
 The role of the Wadia family in other ventures

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 INTRODUCTION
A brewery or brewing company is a business that makes and sells beer.
The place at which beer is commercially made is either called a
brewery or a beerhouse, where distinct sets of brewing equipment are
called plant. The commercial brewing of beer has taken place since at
least 2500 BC; in ancient Mesopotamia, brewers derived social
sanction and divine protection from the goddess Ninkasi. Brewing was
initially a cottage industry, with production taking place at home; by
the ninth century, monasteries and farms would produce beer on a
larger scale, selling the excess; and by the eleventh and twelfth
centuries larger, dedicated breweries with eight to ten workers were
being built.

Kettles in a modern Trappist brewery

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The diversity of size in breweries is matched by the diversity of
processes, degrees of automation, and kinds of beer produced in
breweries. A brewery is typically divided into distinct sections, with
each section reserved for one part of the brewing prehistory

Brewing Industry in India

The brewery industry in India is on an exciting growth trajectory,
propelled by evolving consumer tastes, an expanding urban
demographic, and a burgeoning craft beer culture. While large,
mainstream breweries like United Breweries (Kingfisher), Carlsberg,
and Anheuser-Busch InBev (Budweiser, Corona) continue to dominate
the market, the craft beer segment has carved out a niche of its own,
characterized by quality, diversity, and an emphasis on local
ingredients. The Indian beer market, valued at approximately $14
billion in 2022, is undergoing a shift as craft beer rises in popularity,
fueled by a younger generation seeking more personalized and
premium drinking experiences.

In recent years, the proliferation of microbreweries and brewpubs

across major urban centers has transformed the beer landscape.
Bangalore leads the way, often regarded as the "craft beer capital" of
India, with iconic microbreweries like Toit, Brewsky, The Biere Club,
and Byg Brewski Brewing Co., the latter being one of the largest
brewpubs in Asia. Mumbai, Pune, and Delhi have also become hubs
for craft beer enthusiasts, with breweries like White Owl Brewery,
Doolally Taproom, and Gateway Brewing Co. contributing to a
dynamic beer scene. These breweries are known for their innovation,
producing a wide array of beer styles – from hoppy IPAs and rich stouts
to refreshing wheat beers and fruity ales – catering to an increasingly
sophisticated consumer base that values quality over quantity.

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One of the defining features of the craft beer movement in India is the
emphasis on experimentation and locally sourced ingredients. Many
microbreweries have introduced uniquely Indian flavors,
incorporating spices, fruits, and traditional grains into their brewing
processes, resulting in beverages that appeal to both local and global
palates. This focus on creativity and authenticity has helped craft
breweries distinguish themselves from mass-produced beers, creating
a loyal customer following.

However, the path to success in the Indian brewery industry is not

without challenges. The market is subject to stringent state-level
regulations, high taxes, and complex licensing processes, which can be
particularly burdensome for smaller breweries looking to scale.
Additionally, distribution remains a significant hurdle, as
microbreweries primarily operate on a local level, with limited access
to wider retail networks. This local focus, while beneficial in building
community-based loyalty, restricts broader market penetration and
growth opportunities. Moreover, craft breweries face intense
competition from well-established beer brands and other alcoholic
beverages, requiring them to continually innovate and offer high-
quality, unique products to maintain their market share.

Despite these challenges, the industry's outlook is promising. India's

beer culture is steadily evolving, with more consumers embracing
beer as a sophisticated and socially acceptable beverage choice. Craft
beer festivals, brewery tours, and beer-tasting events are becoming
increasingly common, contributing to an expanding beer community
and educating consumers about different beer styles and brewing
techniques. Additionally, as health consciousness grows among Indian
consumers, breweries are exploring options such as low-alcohol
beers, organic brews, and gluten-free alternatives, tapping into the
wellness trend that has swept through the beverage industry globally.

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Furthermore, the craft beer boom is no longer confined to just the
major metropolitan cities. Microbreweries are beginning to pop up in
smaller cities and regions like Goa, Hyderabad, and Nashik, indicating
a growing acceptance of diverse beer preferences across the country.
This regional spread, coupled with ongoing efforts to improve
distribution networks and explore e-commerce opportunities, is likely
to drive future growth in the craft beer sector.

In summary, the brewery industry in India is undergoing a rapid and

exciting evolution. The rise of craft beer has introduced a new wave of
innovation, diversity, and consumer engagement to a market
historically dominated by a few large players. With a focus on quality,
creativity, and sustainability, craft breweries are not only reshaping
India's beer culture but are also establishing themselves as formidable
contenders in the country's wider alcoholic beverage market. As
regulatory environments gradually adapt, and consumer awareness
and preferences continue to evolve, the Indian brewery industry is
poised for sustained growth, promising a vibrant and varied beer
market for years to come.

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History of beer
The Alulu beer receipt records a purchase of "best" beer from an
ancient Sumerian brewery, c. 2050 BC

Beer may have been known in Neolithic Europe and was mainly
brewed on a domestic scale. In some form, it can be traced back
almost 5000 years to Mesopotamian writings describing daily rations
of beer and bread to workers. Before the rise of production breweries,
the production of beer took place at home and was the domain of
women, as baking and brewing were seen as "women's work”. cess.

Major technological advances

A handful of major breakthroughs have led to the modern brewery
and its ability to produce the same beer consistently. The steam
engine, vastly improved in 1775 by James Watt, brought automatic
stirring mechanisms and pumps into the brewery. It gave brewers the
ability to mix liquids more reliably while heating, particularly the
mash, to prevent scorching, and a quick way to transfer liquid from
one container to another. Almost all breweries now use electric-
powered stirring mechanisms and pumps. The steam engine also

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allowed the brewer to make greater quantities of beer, as human
power was no longer a limiting factor in moving and stirring.

Carl von Linde, along with others, is credited with developing the
refrigeration machine in 1871. Refrigeration allowed beer to be
produced year-round, and always at the same temperature. Yeast is
very sensitive to temperature, and, if a beer were produced during
summer, the yeast would impart unpleasant flavors onto the beer.
Most brewers would produce enough beer during winter to last
through the summer, and store it in underground cellars, or even
caves, to protect it from summer's heat.

The discovery of microbes by Louis Pasteur was instrumental in the

control of fermentation. The idea that yeast was a microorganism that
worked on wort to produce beer led to the isolation of a single yeast
cell by Emil Christian Hansen. Pure yeast cultures allow brewers to pick
out yeasts for their fermentation characteristics, including flavor
profiles and fermentation ability. Some breweries in Belgium,
however, still rely on "spontaneous" fermentation for their beers (see
lambic). The development of hydrometers and thermometers
changed brewing by allowing the brewer more control of the process,
and greater knowledge of the results.

The modern brewery

Breweries today are made predominantly of stainless stell, although
vessels often have a decorative copper cladding for a nostalgic look.
Stainless steel has many favourable characteristics that make it a well-
suited material for brewing equipment. It imparts no flavour in beer,
it reacts with very few chemicals, which means almost any cleaning
solution be used on it (concentrated chlorine [bleach] being a notable
exception).

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Heating in the brewhouse usually is achieved through pressurized
steam, although direct-fire systems are not unusual in small
breweries. Likewise, cooling in other areas of the brewery is typically
done by cooling jackets on tanks, which allow the brewer to control
precisely the temperature on each tank individually, although whole-
room cooling is also common.

Today, modern brewing plants perform myriad analyses on their beers

for quality control purposes. Shipments of ingredients are analysed to
correct for variations. Samples are pulled at almost every step and
tested for [oxygen] content, unwanted microbial infections, and other
beer-aging compounds. A representative sample of the finished
product often is stored for months for comparison, when complaints
are received.

Brewery in Hurbanovo, Slovakia

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Sinebrychoff Brewery in Kerava, Finland; a view from the Helsinki-
Lahti Highway

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 BREWING PROCESS
The process of brewing alcohol, particularly for beverages like beer,
wine, or spirits, involves several well-defined steps. Here's a detailed
step-by-step explanation of how alcohol is brewed, particularly
focusing on the brewing of beer as an example.

i. Malting (For Beer)

Objective: To convert the raw grain (usually barley) into malt, a

source of fermentable sugars.

Process:

Grains are soaked in water, causing them to sprout and begin

germination. This process activates enzymes within the grain that
break down its stored starch into fermentable sugars.

After germination (typically 5-7 days), the grain is dried in a kiln

to stop germination. The resulting product is called "malt."

The degree to which the malt is roasted (kilned) will affect the
flavor and color of the final beer.

ii. Mashing

Objective: To extract fermentable sugars from the malt.

Process:

The malt is crushed into a coarse powder called "grist."

The grist is mixed with hot water (usually at around 65-70°C or

149-158°F) in a large vessel called a mash tun. The heat activates
enzymes that further break down the starches into sugars.

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 The mixture sits for an hour or more, during which the enzymes
convert starches into simpler sugars like maltose. This sugary liquid is
called "wort."

iii. Lautering

Objective: To separate the liquid wort from the solid grain husks.

Process:

The mash is transferred to a lauter tun, where the liquid wort is

drained off from the grain bed, which acts as a natural filter.

Hot water (called sparge water) is sprayed over the grain to rinse
any remaining sugars from the grain. The wort is collected in a
separate vessel.

iv. Boiling

Objective: To sterilize the wort and add hops for flavor, aroma, and
bitterness.

Process:

The wort is boiled for 60-90 minutes. This sterilizes it, ensuring
that no unwanted bacteria or wild yeasts contaminate the brew.

During the boil, hops (flowers of the hop plant) are added. Hops
contribute bitterness (to balance the sweetness of the malt) and can
also add aromas and flavors depending on when they are added
during the boil.

v. Cooling

Objective: To cool the wort to a temperature suitable for yeast

fermentation.

Process:

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 After boiling, the hot wort is rapidly cooled using a heat exchanger
to a temperature of about 20°C (68°F) for ales or 10°C (50°F) for lagers.

This cooling is essential because yeast, which will be added next,

cannot survive or function properly at high temperatures.

vi. Fermentation

Objective: To convert sugars into alcohol and carbon dioxide

through yeast metabolism.

Process:

The cooled wort is transferred to a fermentation vessel, and yeast

is added (this is called pitching the yeast).

Yeast consumes the sugars in the wort, producing alcohol, carbon

dioxide (CO2), and various flavor compounds in the process.

Depending on the type of beer, fermentation can take anywhere

from several days to a few weeks. Ales ferment at warmer
temperatures (15-24°C or 59-75°F) and faster, while lagers ferment at
cooler temperatures (7-13°C or 45-55°F) and more slowly.

vii. Conditioning and Maturation

Objective: To allow the beer to mature, develop flavors, and

achieve carbonation.

Process:

After the primary fermentation, the beer is conditioned, either in

tanks or bottles.

If the beer is conditioned in bottles, a small amount of sugar or

yeast may be added to allow further fermentation, which produces
CO2 for natural carbonation.

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 During conditioning, the flavors of the beer smooth out, and
undesirable compounds (such as diacetyl) are reduced. This process
can last from a few weeks to several months, depending on the style
of beer.

viii. Filtering and Carbonation (Optional)

Objective: To clarify the beer and ensure appropriate levels of

carbonation.

Process:

Some beers are filtered to remove yeast and other particles,

creating a clearer appearance.

Carbonation can also be adjusted by adding CO2 to the beer if

additional effervescence is desired, especially in commercial
breweries.

ix. Packaging

Objective: To package the beer for distribution and consumption.

Process:

The beer is finally transferred into bottles, cans, or kegs for

storage and transport.

Proper packaging is crucial to ensure that the beer remains fresh

and protected from light, heat, and oxygen.

Distilled Alcohol Process (For Spirits)

In the case of stronger alcoholic beverages like whiskey, vodka, or

rum, after the fermentation process, the product undergoes
distillation. Distillation involves heating the fermented liquid to

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separate alcohol from water and other components, producing a
higher concentration of alcohol.

The most important steps in making of alcohol explained in

brief:
Fermenting
Fermenting process

Fermentation begins as soon as yeast is added to the cooled wort. This

is also the point at which the product is first called beer. It is during
this stage that fermentable sugars won from the malt (maltose,
maltotriose, glucose, fructose and sucrose) are metabolized into
alcohol and carbon dioxide. Fermentation tanks come in many shapes
and sizes, from enormous cylindroconical vessels that can look like
storage silos, to 20-litre (5 US gal) glass carboys used by homebrewers.

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Most breweries today use cylindroconical vessels (CCVs), which have
a conical bottom and a cylindrical top. The cone's aperture is typically
around 70°, an angle that will allow the yeast to flow smoothly out
through the cone's apex at the end of fermentation, but is not so steep
as to take up too much vertical space. CCVs can handle both
fermenting and conditioning in the same tank. At the end of
fermentation, the yeast and other solids have fallen to the cone's apex
can be simply flushed out through a port at the apex. Open
fermentation vessels are also used, often for show in brewpubs, and
in Europe in wheat beer fermentation. These vessels have no tops,
making it easy to harvest top-fermenting yeasts. The open tops of the
vessels increase the risk of contamination, but proper cleaning
procedures help to control the risk.

Fermentation tanks are typically made of stainless steel. Simple

cylindrical tanks with beveled ends are arranged vertically, and
conditioning tanks are usually laid out horizontally. A very few
breweries still use wooden vats for fermentation but wood is difficult
to keep clean and infection-free and must be repitched often, perhaps
yearly. After high Krause, the point at which fermentation is most
active and copious foam is produced, a valve known in German as the
spundapparat may be put on the tanks to allow the carbon dioxide
produced by the yeast to naturally carbonate the beer. This bung
device can regulate the pressure to produce different types of beer;
greater pressure produces a more carbonated beer.

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Conditioning
When the sugars in the fermenting beer have been almost completely
digested, the fermentation process slows and the yeast cells begin to
die and settle at the bottom of the tank. At this stage, especially if the
beer is cooled to around freezing, most of the remaining live yeast
cells will quickly become dormant and settle, along with the heavier
protein chains, due simply to gravity and molecular dehydration.
Conditioning can occur in fermentation tanks with cooling jackets. If
the whole fermentation cellar is cooled, conditioning must be done in
separate tanks in a separate cellar. Some beers are conditioned only
lightly, or not at all. An active yeast culture from an ongoing batch may
be added to the next boil after a slight chilling in order to produce
fresh and highly palatable beer in mass quantity.

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Filtering
Filtering the beer stabilizes flavour and gives it a polished, shiny look.
It is an optional process. Many craft brewers simply remove the
coagulated and settled solids and forgo active filtration. In localities
where a tax assessment is collected by government pursuant to local
laws, any additional filtration may be done using an active filtering
system, the filtered product finally passing into a calibrated vessel for
measurement just after any cold conditioning and prior to final
packaging where the beer is put into the containers for shipment or
sale. The container may be a bottle, can, of keg, cask or bulk tank.

Filters come in many types. Many use pre-made filtration media such
as sheets or candles. Kieselguhr, a fine powder of diatomaceous earth,
can be introduced into the beer and circulated through screens to
form a filtration bed. Filtration ratings are divided into rough, fine, and
sterile. Rough filters remove yeasts and other solids, leaving some

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cloudiness, while finer filters can remove body and color. Sterile filters
remove almost all microorganisms.

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 BREWING COMPANIES
Brewing companies range widely in the volume and variety of beer
produced, ranging from small breweries to massive multinational
conglomerates, like Molson Coors or Anheuser-Busch InBev, that
produce hundreds of millions of barrels annually. There are
organizations that assist the development of brewing, such as the
Siebel Institute of Technology in the United States and the Institute of
Brewing and Distilling in the UK. In 2012 the four largest brewing
companies (Anheuser-Busch InBev, SABMiller, Heineken
International, and Carlsberg Group) controlled 50% of the market. The
biggest brewery in the world is the Belgian company Anheuser-Busch
InBev.

In the United States, there were 69,359 people employed in breweries

in 2017. This is up from 27,805 in 2001.

Some commonly used descriptions of breweries are:

1. Microbrewery – A name used since the 1970s for a small, often
independently owned brewery. In the 21st century the largely
synonymous term craft brewery is also used.
2. Brewpub – A brewery whose beer is brewed primarily on the
same site from which it is sold to the public, such as a pub or
restaurant. In the United States, if the amount of beer that a
brewpub distributes off-site exceeds 75% it may also be
described as a craft or microbrewery.
3. Farm brewery – A farm brewery, or farmhouse brewery, is a
brewery that primarily brews its beer on a farm. Crops and other
ingredients grown on the farm, such as barley, wheat, rye, hops,
herbs, spices, and fruits are used in the beers brewed. A
farmhouse brewery is similar in concept to a vineyard growing
grapes to make wine at the vineyard.

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 4. Regional brewery – An established term for a brewery that
supplies beer in a fixed geographical location.
5. Macro brewery or Mega brewery – Terms for a brewery, too
large or economically diversified to be a microbrewery, which
sometimes carry a negative connotation.

Contract brewing

Contract brewing –When one brewery hires another brewery to

produce its beer. The contracting brewer generally handles all of the
beer's marketing, sales, and distribution, while leaving the brewing
and packaging to the producer-brewery (which confusingly may also
be referred to as a contract brewer). Often the contract brewing is
performed when a small brewery cannot supply enough beer to meet
demands and contracts with a larger brewery to help alleviate their
supply issues. Some breweries do not own a brewing facility, these
contract brewers have been criticized by traditional brewing
companies for avoiding the costs associated with a physical brewery.

Gypsy brewing

Gypsy, or nomad, brewing usually falls under the category of contract

brewing. Gypsy breweries generally do not have their own equipment
or premises. They operate on a temporary or itinerant basis out of the
facilities of another brewery, generally making "one-off" special
occasion beers. The trend of gypsy brewing spread early in
Scandinavia. Their beers and collaborations later spread to America
and Australia. Gypsy brewers typically use facilities of larger makers
with excess capacity.

Prominent examples include Pretty Things, Stillwater Artisanal Ales,

Gunbarrel Brewing Company, Mikkeller, and Evil Twin.[18][19] For
example, one of Mikkeller's founders, Mikkel Borg Bjergsø, has

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traveled around the world between 2006 and 2010, brewing more
than 200 different beers at other breweries.

Sponsorship
Breweries and football have had a symbiotic relationship since the
very beginnings of the game. The English Football League was founded
in 1888, and by the next decade several teams already had their own
brewery sponsor. In return for their financial support, the breweries
were given concessions to sell beer to spectators and advertise their
products in stadiums. The most outwardly visible sign of sponsorship
are the adverts printed on football team's kit. For example, Liverpool
F.C. had the logo of the Denmark-based Carlsberg brewery group on
the front of its shirts for nearly twenty years, from 1992 to 2010.

Nowadays major brewing corporations are involved in sponsorship on

a number of different levels. The prevailing trend is for the leading
brand not to be linked to individual teams; rather, they achieve
visibility as sponsor of tournaments and leagues, so all fans can engage
with them regardless of which team they support. Heineken sponsors
the UEFA Champions League with its namesake lager; Carlsberg
sponsors the English Premier League as well as the 2012 and 2016
UEFA European Championships. Meanwhile, the AB InBev Group
supports the FA Cup and the FIFA World Cup.

Head brewer/brewmaster
The head brewer (UK) or brewmaster (US) is in charge of the
production of beer. The major breweries employ engineers with a
chemistry/biotechnology background.

Brewmasters may have had a formal education in the subject from

institutions such as the Siebel Institute of Technology, VLB Berlin,
Heriot-Watt University, American Brewers Guild, University of

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California at Davis, University of Wisconsin, Olds College or Niagara
College. They may hold membership in professional organizations
such as the Brewers Association, Master Brewers Association,
American Society of Brewing Chemists, the Institute of Brewing and
Distilling, and the Society of Independent Brewers. Depending on a
brewery's size, a brewer may need anywhere from five to fifteen years
of professional experience before becoming a brewmaster.

Regional variations in the brewing industry across different

parts of India:
1. North India

Popular Types of Alcohol: Strong beers, traditional Indian liquors

like desi daru (locally brewed spirits), and premium lagers.

Brewing Characteristics:

 Beer Strength: Strong beer is a dominant product in North

India, as there is a cultural preference for high-alcohol content
(above 6-8% ABV).
 Local Preferences: The market is inclined toward brands like
Kingfisher Strong, Haywards 5000, and local brands offering
stronger brews.
 Cultural Influence: Traditional spirits such as desi daru are
consumed widely in rural areas. In cities, premium lagers and
craft beers are becoming more popular.
 Craft Beer Movement: While the craft beer industry is still
emerging in the region, cities like Delhi and Chandigarh are
seeing a growing interest in craft breweries, offering wheat
beers and pale ales to cater to urban, young professionals.

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  Challenges: Licensing and regulation challenges are significant
in states like Uttar Pradesh, Haryana, and Bihar, where alcohol
sales are either highly taxed or partially prohibited.

2. West India

Popular Types of Alcohol: Premium beers, craft beers, and wines.

Brewing Characteristics:

Maharashtra & Goa: These states are the brewing and wine-
making hubs of India. Goa, with its liberal alcohol laws, is home to a
thriving beer culture, with domestic brands like King’s Beer and craft
breweries producing unique flavors.

 Craft Beer Boom: Pune and Mumbai are key locations for
the craft beer movement in India. Microbreweries like
Doolally, Gateway Brewing Co., and White Owl are pushing
the boundaries by offering IPAs, porters, and wheat beers.
 Wine Production: Maharashtra, particularly Nashik, is
known as India’s wine capital. Sula Vineyards and other
major wineries have positioned the state as a leader in
Indian wine production, influencing brewing styles in the
region by focusing on wine-culture alongside beer and
spirits.
 Consumer Preferences: Urban consumers in cities like
Mumbai and Pune prefer lighter, European-style lagers,
craft brews, and premium brands. Goa’s tourist-driven
alcohol market caters to both domestic and international
preferences with affordable prices and experimental
flavors.

3. South India

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 Popular Types of Alcohol: Lager beer, strong beer, palm toddy, and
arrack (traditional distilled spirits).

Brewing Characteristics:

Kingfisher’s Dominance: South India is home to United

Breweries, the company behind Kingfisher, which has a significant
market share in the beer segment. Lager and strong beers are very
popular, especially in Karnataka, Tamil Nadu, and Kerala.

 Craft Beer Growth: Bangalore (Bengaluru) is considered the

craft beer capital of India, with the highest concentration of
microbreweries in the country. Popular microbreweries like
Toit, Arbor Brewing Company, and Windmills Craftworks are
known for creating ales, stouts, and wheat beers, tapping
into a highly urbanized, tech-savvy consumer base.
 Traditional Liquors: In Kerala and parts of Tamil Nadu, palm
toddy (locally fermented from palm sap) and arrack are
popular traditional drinks, especially in rural regions.
Despite government attempts to regulate and ban these
traditional brews, they remain culturally significant.
 Influence of IT Culture: Bangalore’s growing young
population and expatriate community have driven the
demand for international beer styles like Belgian ales, IPAs,
and stouts.

4. East India

Popular Types of Alcohol: Rice beer, local spirits, and lager beers.

Brewing Characteristics:

Rice Beer and Tribal Brews: In states like Assam, Meghalaya,

Nagaland, and Arunachal Pradesh, traditional rice beer, locally called
apong or haandia, is a cultural staple. These beverages are brewed

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using fermented rice and local herbs, often consumed during festivals
and tribal gatherings.

 Local Liquors: Indigenous communities in the region also

produce a variety of homemade spirits using local grains and
fruits, showcasing a deep-rooted tradition of fermentation
and brewing.
 Commercial Beer: In cities like Kolkata, lager beers are more
popular. Traditional brands like Kingfisher and Tuborg have
a strong market presence, but the craft beer revolution has
been slower to catch on compared to other parts of India.
 Emerging Craft Scene: While the eastern region has fewer
craft breweries, the potential is growing, with a few
establishments like The Grid Brewery in Kolkata introducing
craft beer to urban consumers.

5. Northeast India

Popular Types of Alcohol: Local rice beer, millet beer, and

indigenous spirits.

Brewing Characteristics:

 Traditional Rice Beer: Similar to East India, rice beer is an

integral part of the culture in Northeast India. Beverages like
apong in Assam and zutho in Nagaland are widely consumed
during festivals and ceremonies.
 Millet-Based Beers: In states like Sikkim and Arunachal Pradesh,
millet beer (tongba) is a common traditional drink. It's
fermented naturally and served in bamboo mugs.
 Local Spirits: Homemade spirits, distilled from rice, millet, or
fruits, are popular across the region, with each tribe or
community often having its own unique brewing methods.

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  Minimal Craft Influence: The craft beer movement has been
slow to take hold in this region due to limited urbanization and
a preference for traditional brews. However, as cities like
Guwahati develop, there is potential for more modern
breweries to emerge.

6. Central India

Popular Types of Alcohol: Strong beers, local spirits, and

commercially brewed lagers.

Brewing Characteristics:

 Madhya Pradesh & Chhattisgarh: Strong beer remains the

most consumed alcoholic beverage in the central region.
Commercial breweries focus on high-alcohol content
products to cater to the local demand.
 Traditional Alcohol: In tribal areas, locally brewed spirits
like mahua (made from the mahua flower) are popular. This
distilled spirit holds cultural and ritualistic importance.
 Urban Influence: The growth of cities like Indore and Bhopal
is slowly introducing urban populations to craft beer and
premium international brands, but the change is gradual
compared to metro cities like Mumbai or Bangalore

Key Factors Shaping Regional Variations

 Cultural Preferences: Regional alcohol consumption patterns

in India are deeply tied to cultural traditions. For example, the
consumption of rice beer in the Northeast is rooted in local
tribal customs, while strong beer is favored in North India for
its high alcohol content.
 State Regulations and Excise Policies: Each state in India has
its own regulations regarding alcohol sales, taxation, and

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 licensing, which significantly influence the availability and
types of alcohol consumed.
 Urban vs. Rural Divide: In urban areas, there’s a growing trend
toward premium and craft beers, driven by young, affluent
consumers. In rural areas, traditional liquors and strong beers
still dominate.

Emerging Craft Beer Industry: Cities like Bangalore, Pune, Mumbai,

and Delhi have seen an explosion of microbreweries, offering a variety
of beer styles such as IPAs, stouts, and wheat beers, catering to urban
millennials and expatriates.

29
Regional variations in the brewing industry across different
parts of the world:
Here's a detailed breakdown covering regional patterns, emerging
markets, and the impact of different market segments in the world:

Asia-Pacific:

 China is the largest beer market in the Asia-Pacific region and

the world. While overall consumption has experienced some
decline in recent years due to changing demographics and health
trends, premium beer segments are growing. Urbanization and
a rising middle class have driven demand for imported and craft
beers.
 India has a rapidly expanding beer market. Although per capita
beer consumption is relatively low (about 5 Liters per person
annually), the market is growing due to an increasingly young
population and a gradual shift in alcohol preferences from spirits
to beer.
 Japan has a more mature beer market, with a focus on
traditional beer and a growing interest in craft beers. Per capita
consumption is around 40 Liters annually, but the market is
diversifying with non-alcoholic beer options gaining popularity.
 Europe:
- Europe is known for its rich beer culture, with countries like
Germany, the Czech Republic, and Belgium having deep-rooted
beer traditions. The region has some of the highest per capita
beer consumption rates, particularly in Eastern and Central
European countries.
 Germany: Beer consumption is around 100 Liters per capita,
with a strong preference for locally brewed lagers, pilsners, and
wheat beers. The country is also home to one of the world's

30
 largest beer festivals, Oktoberfest, which significantly boosts
seasonal beer consumption.
 UK: The beer market in the UK has evolved, with a noticeable
shift toward craft beer and ales. Beer consumption per capita is
roughly 60 Liters, and the pub culture strongly influences
drinking habits.

North America:
 The United States is a diverse beer market, with mainstream
lagers still dominating but a robust and growing craft beer
segment. The craft beer movement has significantly changed
consumption patterns, with many consumers preferring unique,
small-batch brews. Non-alcoholic beer is also seeing an uptick in
sales.
 Canada has a beer-loving culture, with consumption rates of
around 70 Liters per capita. The Canadian market shows a
strong preference for lagers, though craft beer continues to
carve out a larger market share.

Latin America:

 Brazil leads beer consumption in Latin America, with a market

dominated by major breweries producing pilsners and lagers.
Annual consumption is about 13 billion Liters, with growing
interest in craft and premium beers.
 Mexico is another significant beer market, known for its popular
exports like Corona. The domestic market is shifting as more
craft breweries emerge, adding diversity to beer consumption.

Africa and the Middle East:

 South Africa is the largest beer market in Africa, with a

preference for lagers. Beer consumption in other African

31
 countries is on the rise, driven by economic growth and
urbanization, though overall consumption remains low
compared to other regions.
 Middle East has limited beer consumption due to cultural and
religious factors. However, non-alcoholic beer has a market in
some countries where alcohol consumption is restricted.

32
33
 TOP BREWERY BRANDS
Here are some of the top brewery brands known for their craft beers
and unique brewing styles:

1. Sierra Nevada Brewing Co. - Based in Chico, California, Sierra

Nevada is famous for its Pale Ale, which helped popularize the craft
beer movement in the U.S.

2. Stone Brewing- Located in Escondido, California, Stone Brewing is

known for its bold, hoppy beers, particularly the Stone IPA and
Arrogant Bastard Ale.

3. Dogfish Head Craft Brewery - This Delaware-based brewery is

known for its innovative and experimental beers, like the 90 Minute
IPA and the Sea Quench Ale.

4. New Belgium Brewing Company - Based in Fort Collins, Colorado,

New Belgium is known for its flagship beer, Fat Tire Amber Ale, and a
wide range of IPAs.

5. The Boston Beer Company (Samuel Adams) - One of the largest

craft breweries in the U.S., known for its Boston Lager and seasonal
brews.

6. Bell's Brewery - Located in Michigan, Bell's is famous for beers like

Two Hearted Ale and Oberon Ale, which are highly regarded in the
craft beer community.

7. Founders Brewing Co. - Also in Michigan, Founders is known for its

rich and flavorful beers, such as KBS (Kentucky Breakfast Stout) and All
Day IPA.

34
8. Deschutes Brewery - Based in Bend, Oregon, Deschutes is known
for its Black Butte Porter and Fresh Squeezed IPA.

9. Guinness Brewery - While known globally for its stout, Guinness,

based in Dublin, Ireland, has expanded its range to include various
other beer styles.

10. Heineken - A global brand based in the Netherlands, known for its
lager, but also owns numerous craft brands worldwide.

These breweries are well-regarded for their quality, innovation, and

influence in the beer world.

35
 TYPES OF BREWERIES
All brewhouses are fitted with the brewery equipment necessary for
beer production, including the storage tanks needed for the
fermentation process and kegs to dispense different batches. But each
type of brewery is unique in how they serve their customers – from
the types of ales they offer, whether a lager, Belgian, German, iPAQ,
sour beer, or pale ale, to the food service they provide (if any), and
more. Below, we break down each category of brewery.

1. Craft Brewery

A craft brewery is a small, independent brewery characterized by a

production size of 6 million barrels of beer each year or less, and less
than 25% of the brewery owned “by a beverage alcohol industry
member that is not itself a craft brewer.” Craft brewers tend to focus
on innovative twists on traditional drinks, serving craft beer with
unique flavors that incorporate nontraditional ingredients.
Microbreweries, brewpubs, taproom breweries, regional breweries,
and contract brewing companies are all craft beer industry market
segments.

2. Brewpub

A brewpub is a combination of a brewery and a pub (or public house).

Brewpubs are full-service restaurants that offer a selection of beer
brewed on the premises. Specifically, brewpubs must sell 25% or more
of its beer on-site.

3. Taproom

Taprooms are similar to brewpubs in that 25% or more of the beer

brewed on the premises is sold in the taproom. The main difference is

36
that food is not typically served, and guests are sometimes even
encouraged to bring their own meals to eat while enjoying local brews.

4. Macro brewery

A microbrewery is the largest-scale brewery, producing millions of

barrels of beer each year, to be distributed at scale to restaurants,
bars, or other vendors, rather than consumed on-site in a taproom,
restaurant, or bar setting. By definition, craft breweries are not
macrobreweries, and vice-versa.

5. Microbrewery

Unlike a macrobrewery, a microbrewery is a much smaller-scale

brewery. Microbreweries produce less than 15,000 barrels of beer per
year and, while some offer taprooms or restaurants on-site, the
majority of their beer stock – 75% – is sold off-site.

6. Nanobrewery

A nanobrewery is even smaller than a microbrewery, producing 2,000

barrels of beer each year or less. Think of this as the startup phase
before a brewery grows into a full micro- or craft brewery.

7. Regional Brewery

A regional brewery is one that falls between a macro- and

microbrewery. Regional breweries produce between 15,000 and
6,000,000 barrels of beer each year, both for off-site distribution and
on-site consumption, depending on the size and scale of the brewery
facilities and production.

8. Contract Brewing Company

A contract brewing company is a company or brewery that hires

another company or brewery to produce additional beer that it then

37
sells. This is often for the purposes of either expanding a company or
brewery’s selection, or to cover additional production beyond the
brewery’s capacity.

38
 HERE ARE SOME UNIQUE ASPECTS OF BREWERIES

1. Craftsmanship: Each brewery has its own unique brewing process,

recipes, and techniques. Brewers often take great pride in the
craftsmanship involved in creating distinct beer styles, flavors, and
aromas, using both traditional methods and innovative approaches.

2. Local ingredients: Many breweries incorporate local and regional

ingredients into their brewing process, reflecting the flavors of the
surrounding environment. This creates beers that are tied to their
geographical location, providing a sense of place and identity to the
brewery's products.

3. Experimentation: Breweries, particularly craft breweries, are

known for experimenting with ingredients and flavors. From adding
fruits, spices, and herbs to creating barrel-aged beers or using wild
yeasts, breweries often push the boundaries of traditional brewing to
create new and exciting beer varieties.

4. Community engagement: Breweries frequently engage with their

local communities by hosting events, offering tours, and providing
tasting sessions. This fosters a sense of community and loyalty among
customers, making the brewery more than just a place to buy beer but
also a social and cultural hub.

5. Sustainability: Many breweries, especially craft breweries,

prioritize eco-friendly practices. This includes using renewable energy
sources (like solar power), rainwater harvesting, recycling spent grain,
and reducing water and energy consumption in the brewing process,
contributing to sustainable production.

39
6. Historical significance: Some breweries have been in operation for
centuries and have preserved traditional brewing methods. These
historic breweries may operate in old buildings, with equipment and
processes that have been passed down through generations,
contributing to the cultural heritage of their regions.

7. Artisanal approach: Microbreweries and craft breweries often

focus on small-batch production, emphasizing quality over quantity.
The artisanal approach to brewing ensures that each batch receives
close attention to detail, which is often lost in mass production.

8. Collaborations: Breweries frequently collaborate with other

breweries, local businesses, or even artists and musicians to create
limited-edition beers or unique experiences. These collaborations
often result in innovative and creative products that appeal to both
local and international beer enthusiasts.

9. Innovative packaging: Some breweries offer distinctive and

creative packaging options, such as cans with unique artwork,
growlers, and crowlers (large cans for take-home beer), which appeal
to consumers who appreciate design and convenience.

10. Immersive experiences: Breweries often provide visitors with an

immersive experience through behind-the-scenes tours, brewing
classes, sensory tasting experiences, and interactive events. This
enhances consumer engagement and provides an educational aspect,
teaching people about brewing processes and different beer styles.

These unique aspects contribute to the character and charm of

individual breweries, setting them apart from others in the industry.

40
 TIMELINE OF BREWING INDUSTRY
DURING ANCIENT PERIOD
The brewing industry in ancient India is a fascinating subject that
intersects with the broader history of alcohol production and
consumption in the region. While detailed records are sparse
compared to other ancient civilizations, evidence suggests that
brewing practices existed and evolved over millennia. Here's a
comprehensive look at the history of brewing in ancient India:

Early Evidence and Origins:

1. Vedic Period (1500–500 BCE):

Rigveda: The Rigveda, one of the oldest sacred texts of India, contains
references to a fermented drink called "Soma" or "Soma-rasa." Soma
was considered a divine elixir and was believed to bestow immortality.
While the exact nature of Soma is still debated, it is often described as
a fermented beverage, which could imply early brewing practices.

Preparation and Ingredients: The preparation of Soma involved

extracting juice from certain plants and fermenting it. Scholars believe
that Soma could have been a beer-like drink made from various
ingredients, including grains and herbs.

2. Post-Vedic Period (500 BCE–500 CE):

Soma and Other Drinks: The practice of brewing was not limited to
Soma. Other ancient texts and inscriptions suggest that various
fermented beverages were produced. The "Atharvaveda," another
ancient text, also mentions fermented drinks, indicating that brewing
was a well-established practice.

41
Cultural Practices: Brewing and fermentation were intertwined with
religious and cultural practices. Fermented drinks were often used in
rituals and ceremonies.

Brewing Practices and Ingredients:

1. Ingredients:

Barley: Barley was one of the primary grains used in brewing. It was
used to make both fermented and unfermented beverages.

Rice: In some regions, rice was also used to make fermented drinks.
This was more prevalent in South India.

Fruits and Herbs: Various fruits and herbs were used to flavor and
enhance the beverages. Ingredients like honey and jaggery (unrefined
sugar) were also used to sweeten and ferment the drinks.

2. Brewing Techniques:

Fermentation: The basic principle of fermentation was known. Yeast

or naturally occurring microorganisms would have been used to
ferment the sugar content in the grains or fruits.

Filtering and Storage: Ancient brewers developed techniques for

filtering and storing fermented beverages, although specific methods
are less documented.

Historical Accounts and References:

1. Historical Texts:

Artha shastra (3rd Century BCE): The Artha shastra, an ancient treatise
on statecraft, economics, and military strategy written by Kautilya
(Chanakya), includes references to the production and sale of
alcoholic beverages. It outlines regulations for breweries and the

42
taxation of alcohol, indicating the presence of a structured brewing
industry.

Jataka Tales: The Jataka Tales, a collection of stories about the

previous lives of the Buddha, include references to the brewing of
alcoholic drinks and their role in social and religious contexts.

2. Archaeological Evidence:

Ancient Pottery: Archaeological findings, such as ancient pottery and

artifacts, provide evidence of brewing activities. For example,
remnants of fermented beverages and brewing equipment have been
discovered in ancient Indian archaeological sites.

Coins and Inscriptions: Coins and inscriptions from various periods

sometimes depict brewing-related activities, including the trade of
alcoholic beverages.

Regional Variations:
1. North India:

Barley-based Beverages: In northern India, barley was a major

ingredient in brewing. The beverages were often consumed as part of
religious rituals or festivals.

2. South India:

Rice-based Beverages: In southern India, rice was commonly used to

make fermented drinks. These beverages were part of local traditions
and culinary practices.

3. Central and Eastern India:

Diverse Ingredients: Various fruits and herbs were used in brewing,

reflecting the region's diverse agricultural practices and tastes.

43
Decline and Legacy:
1. Decline:

Influence of Colonial Rule: With the advent of colonial rule, Western

brewing techniques and preferences began to dominate. Traditional
brewing practices declined as commercial breweries and Western-
style alcoholic beverages became more prevalent.

2. Legacy:

Cultural Influence: Ancient Indian brewing practices influenced

regional brewing traditions and continued to be a part of cultural and
religious rituals. Many traditional recipes and techniques have been
preserved and adapted over time.

Modern Revival: In recent years, there has been a revival of interest in

traditional brewing practices, with modern breweries exploring
ancient recipes and techniques as part of the broader craft beer
movement.

44
 DURING MUGHAL PERIOD
Brewing during the Mughal period in India (1526–1857 CE) is an
intriguing subject as it reflects both continuity and change in Indian
alcoholic beverage production. The Mughal era was a time of
significant cultural and economic development, which included
advancements and adaptations in various culinary practices, including
brewing.

Context and Background:

1. Mughal Empire Overview:

Foundation and Expansion: The Mughal Empire, founded by Babur in

1526, expanded significantly under emperors such as Akbar, Jahangir,
Shah Jahan, and Aurangzeb. The empire was known for its rich cultural
and artistic achievements, including advancements in cuisine and
beverage production.

Cultural Synthesis: The Mughals were known for their openness to

diverse cultures and influences. This included the adoption and
adaptation of various culinary and brewing practices from Persian,
Central Asian, and Indian traditions.

2. Alcoholic Beverages in Mughal India:

Persian Influence: Persian culture had a significant influence on

Mughal practices. The Mughals introduced and adapted various
Persian and Central Asian brewing techniques and recipes to Indian
ingredients and tastes.

Local Ingredients: Traditional Indian ingredients, such as barley and

rice, were used alongside new ingredients introduced during the
Mughal era.

45
Brewing Practices and Beverages:
1. Types of Beverages:

Introduction: While beer and ale were not traditionally Indian, they
began to be produced and consumed in Mughal India due to Persian
and Central Asian influences.

Ingredients: Ingredients included barley, which was a common base

for brewing. Some records suggest that various spices and fruits were
used to flavor these beverages.

Mead:

Honey-Based Beverages: Mead, a fermented drink made from honey,

was also known in the Mughal period. It was sometimes produced in
smaller quantities and enjoyed as a luxury beverage.

Local Fermented Drinks:

Tadi (Toddy): A traditional Indian fermented drink made from the sap
of palm trees. It was consumed widely across regions and continued
to be popular during the Mughal period.

Arrack: A distilled spirit made from fermented fruit or grain. It was

common in regions like Bengal and was consumed by various classes
of society.

2. Brewing Techniques:

Adaptation of Persian Methods: The Mughals adapted Persian

brewing techniques, including the use of various spices and herbs to
enhance the flavor of alcoholic beverages. Techniques such as
fermentation and filtration were refined.

46
Local Adaptations: Indian brewers integrated local ingredients and
techniques, creating beverages that reflected a blend of Mughal and
Indian traditions.

3. Cultural and Social Aspects:

Royal Patronage: The Mughal emperors, especially Akbar, were

known for their interest in diverse cultures and traditions. This interest
extended to the production of alcoholic beverages, with the court
occasionally sponsoring the production of beer and ale.

Regulation and Consumption: The consumption of alcoholic

beverages was regulated by various Mughal emperors. Akbar, for
instance, was known for his relatively liberal attitude towards alcohol,
while his successor Aurangzeb imposed stricter regulations in line with
Islamic principles.

Historical Accounts and Evidence:

1. Mughal Chronicles:

Akbar Nama and Ain-I-Akbari: Historical records such as the "Akbar

Nama" and "Ain-I-Akbari" provide insights into the Mughal court's
practices, including the production and consumption of alcoholic
beverages. Akbar’s reign saw a fusion of various brewing practices.

Travelogues and Reports: European travelers and diplomats, such as

those who visited the Mughal court, documented various aspects of
Mughal drinking culture, including the production and consumption of
beer and ale.

2. Architectural and Archaeological Evidence:

Historical Sites: Some Mughal architectural sites, including palace

cellars and storage areas, provide evidence of the scale and

47
importance of alcoholic beverage production. These sites often
included facilities for brewing and storing alcoholic drinks.

Decline and Legacy:

1. Decline of Brewing Practices:

British Colonial Influence: With the advent of British colonial rule,

traditional brewing practices faced decline as European-style
breweries and beverages became more prevalent. The British
introduced new brewing techniques and styles, which overshadowed
traditional practices.

2. Legacy:

Cultural Influence: The blending of Persian and Indian brewing

practices left a lasting impact on regional brewing traditions. Some
recipes and techniques from the Mughal period continue to influence
contemporary Indian brewing practices.

Revival of Traditional Beverages: In recent years, there has been a

renewed interest in traditional Indian fermented drinks and brewing
practices, reflecting a broader cultural revival.

48
 DURING PRE INDEPENDENCE
The brewery industry in India during the British period was shaped by
colonial influences and the preferences of the British population
residing in India. The industry saw significant growth due to the
demand for beer, particularly to cater to the tastes of British soldiers,
officials, and settlers. Here’s an overview of how the brewing industry
developed during this time:

1. Introduction of Beer to India

Beer was not a native beverage to India; it was introduced by the

British in the early 19th century. Prior to this, Indians predominantly
consumed traditional local alcoholic beverages like toddy (fermented
palm sap) and arrack (distilled spirits).

The British population in India, particularly soldiers stationed in the

hot climate, desired a refreshing and familiar drink. Beer, particularly
British-style ales and porters, became the beverage of choice.

2. Establishment of Breweries

The first brewery in India was established in 1830 by Edward Dyer

in Kasauli, a hill station in present-day Himachal Pradesh. This
brewery, which later moved to Solan, primarily brewed pale ale and
was designed to cater to British soldiers stationed in the region.

Dyer’s brewery eventually became Mohan Meakin Breweries, one

of the oldest brewing companies in India. The brewery’s Lion Beer
became a popular brand during the colonial period and is considered
one of the first commercial beer brands in India.

Other breweries soon followed, particularly in hill stations where

the climate was cooler, and brewing was easier. Breweries were also

49
established in locations like Shimla, Ooty, and Murree (in present-day
Pakistan), which had significant British populations.

3. Challenges in Brewing

Brewing in India during the British period posed unique challenges

due to the hot and humid climate, which was not conducive to the
fermentation process. Maintaining the freshness and quality of beer
was difficult.

To overcome these challenges, British brewers had to adapt their

brewing techniques. Beer was often brewed at higher altitudes, where
the temperatures were cooler, and breweries relied on ice imported
from the Himalayas to preserve the beer.

4. Development of Indian Pale Ale (IPA)

The creation of Indian Pale Ale (IPA) is closely associated with the
British presence in India. IPA was developed as a solution to the
problem of beer spoiling during long sea voyages from Britain to India.

IPA was a stronger and hoppier version of pale ale, with higher
alcohol content and more hops to act as a preservative. This made it
more durable for the journey from England to India. Though IPA was
not originally brewed in India, it became popular among British
consumers in the country.

5. Economic and Social Impact

Breweries during the British period played a key role in the colonial
economy, serving the needs of British soldiers, government officials,
and settlers. They were often located in hill stations, which were
popular retreats for the British during the summer months.

50
 The industry also provided employment to local workers, though
the breweries themselves were largely owned and operated by British
entrepreneurs.

The consumption of beer became part of the British colonial lifestyle

in India, with beer served in clubs, army messes, and at social
gatherings. However, beer remained largely limited to the British
population and was not widely consumed by Indians, who preferred
traditional drinks.

6. Post-British Period Legacy

Many breweries established during the British period continued to

operate after India’s independence in 1947. Breweries like Mohan
Meakin adapted to the changing market and expanded their offerings.

The beer-drinking culture in India, though initially confined to the

British, began to gradually spread to urban and educated Indian elites,
particularly in cities like Bombay (Mumbai) and Calcutta (Kolkata).

The legacy of British brewing remains in the form of surviving brands

like Lion Beer and the continued popularity of British-style ales.

Conclusion

During the British colonial period, the brewing industry in India was
primarily developed to serve the needs of British expatriates and
military personnel. Breweries like Mohan Meakin laid the foundation
for modern brewing in India, introducing beer to a country where it
was previously unknown. Although beer consumption was largely
restricted to the British during this period, the industry’s
establishment set the stage for the growth of beer culture in post-
independence India. The innovations, such as the creation of IPA, are
still significant in global brewing history and remain popular
worldwide.

51
 DURING POST INDEPENDENCE
The period following India's independence in 1947 saw significant
changes in the brewing industry, influenced by socio-political,
economic, and cultural shifts. Here’s a detailed overview of the
brewing industry in India post-independence:

Immediate post-Independence Era (1947–1960s):

1. Early Challenges:

Economic and Political Instability: The immediate years after

independence were marked by economic challenges and political
instability. The focus was on nation-building and economic recovery,
which affected many industries, including brewing.

Regulatory Environment: The Indian government implemented

stringent regulations and controls over alcohol production and sales,
reflecting the desire to regulate consumption and ensure public
health.

2. Growth of Domestic Breweries:

Establishment of Breweries: Several Indian breweries were

established or expanded during this period. These included existing
breweries that were nationalized or restructured and new ventures
aimed at catering to the domestic market.

Notable Brands: Major brands like Kingfisher, supported by the United

Breweries Group, and other regional breweries began to establish
themselves.

1970s–1980s:
1. Regulation and Licensing:

52
Strict Regulations: The 1970s and 1980s saw stringent regulations in
the alcohol industry, including licensing controls and restrictions on
production and distribution. These were intended to curb illegal
brewing and regulate consumption.

State Monopoly: In many states, the government took control of

alcohol distribution and sales, further regulating the industry.

2. Emergence of National Brands:

Expansion of Major Breweries: Large breweries like United Breweries,

Shaw Wallace (now part of Diageo), and others expanded their reach.
Brands such as Kingfisher and Haywards gained prominence.

Focus on Lager: The predominant beer style in India during this time
was lager, which was considered more palatable to the Indian taste
compared to other styles like ales.

3. Cultural and Social Changes:

Changing Attitudes: The 1980s saw a gradual shift in societal attitudes

towards alcohol. There was increased acceptance of beer as a
beverage of choice among the younger and urban population.

Influence of Western Culture: Exposure to Western culture and

lifestyles began influencing Indian preferences, leading to a gradual
increase in the popularity of different types of alcoholic beverages,
including beer.

1990s–2000s:
1. Economic Liberalization:

Impact of Liberalization: The economic reforms of the 1990s, which

included liberalization and opening up of the market, had a significant

53
impact on the brewing industry. Foreign investment and multinational
companies entered the Indian market.

Entry of Global Brands: Major global brewing companies, such as AB

InBev, Heineken, and Diageo, entered the Indian market, leading to
increased competition and the introduction of international beer
brands.

2. Diversification and Innovation:

Variety of Beer Styles: The Indian beer market saw diversification

beyond lagers. New beer styles, including ales, stouts, and craft beers,
began to appear as consumer preferences evolved.

Craft Beer Movement: The craft beer movement gained momentum

in the late 1990s and 2000s, with the establishment of microbreweries
and craft beer brands in cities like Bangalore, Mumbai, and Delhi.

3. Regulatory Changes:

Relaxation of Controls: There were gradual relaxations in alcohol

regulations, including the easing of restrictions on production and
distribution. This encouraged both domestic and international
breweries to invest in the Indian market.

Taxation and Licensing: The introduction of new taxation policies and

licensing systems aimed to streamline the industry and address issues
related to illegal brewing.

2010s–Present:
1. Growth of Craft Beer and Microbreweries:

Rise of Craft Breweries: The 2010s saw a significant rise in craft

breweries and microbreweries across India. Cities like Bangalore,
Mumbai, Delhi, and Pune became hubs for craft beer enthusiast.

54
Diverse Offerings: Craft breweries introduced a wide range of beer
styles, including IPAs, stouts, porters, and wheat beers, catering to
diverse consumer tastes.

2. Technological Advancements:

Modern Brewing Technology: Adoption of advanced brewing

technologies and equipment improved production efficiency and
quality. Innovations in brewing techniques, including automation and
precision brewing, became more prevalent.

3. Regulatory and Policy Developments:

Progressive Policies: There have been ongoing efforts to reform

alcohol regulations, including policies to promote responsible drinking
and streamline licensing processes.

State-Level Regulations: Alcohol regulation remains a state subject,

leading to variations in rules and policies across different states. Some
states have implemented more progressive policies, while others
maintain strict controls.

4. Consumer Trends:

Health Consciousness: There is a growing trend towards health-

conscious consumption, with an increasing demand for low-alcohol
and non-alcoholic beers.

Premium and Specialty Beers: The market for premium and specialty
beers has expanded, reflecting changing consumer preferences and
increased disposable income.

5. International Influence:

55
Global Partnerships: Collaborations between Indian and international
brewing companies have led to the introduction of new products and
innovations in the Indian market.

Export Potential: Indian breweries are exploring export opportunities,

aiming to tap into the global market for craft and premium beers.

56
 DURING POST LIBERALIZATION
The post-liberalization period in India, beginning in the early 1990s,
marked a significant transformation for various industries, including
brewing. The economic reforms introduced during this time had a
profound impact on the brewing industry, leading to increased
competition, innovation, and growth. Here’s a detailed overview of
the brewing industry in India during the post-liberalization era:

Economic Liberalization and Its Impact (1991–2000s):

1. Economic Reforms and Market Opening:

Liberalization Policies: The Indian government implemented

economic reforms starting in 1991, which included reducing import
tariffs, deregulating various sectors, and encouraging foreign
investment. These reforms opened up the Indian market to global
companies and increased competition.

Foreign Direct Investment (FDI): The relaxation of FDI regulations

allowed multinational companies to enter the Indian market, leading
to increased foreign participation in the brewing industry.

2. Entry of Multinational Breweries:

Global Brands: Major international brewing companies, such as AB

InBev, Heineken, and Diageo, entered the Indian market. These
companies brought with them a range of global beer brands and
introduced new styles and varieties to the Indian consumer.

Partnerships and Acquisitions: Many international brewers formed

joint ventures or acquired existing Indian breweries. For example,
Heineken acquired a stake in United Breweries, which is known for its
Kingfisher brand.

57
3. Transformation of the Beer Market:

Shift to Premium Beers: The Indian beer market saw a shift towards
premium and imported beers. As consumer preferences evolved,
there was an increasing demand for diverse and higher-quality beer
options.

Introduction of New Styles: The entry of international brands

introduced Indian consumers to a variety of beer styles beyond the
traditional lagers, including ales, stouts, and craft beers.

Growth of Craft Beer and Microbreweries (2000s–2010s):

1. Rise of Craft Breweries:

Emergence of Microbreweries: The early 2000s saw the emergence of

microbreweries and craft beer establishments in major cities like
Bangalore, Mumbai, Delhi, and Pune. These breweries focused on
producing small batches of unique and artisanal beers.

Craft Beer Movement: The craft beer movement gained momentum,

with local brewers experimenting with different ingredients and
brewing techniques. This led to a diverse range of craft beers available
in the market.

2. Regulatory Changes:

Easing of Restrictions: There were gradual relaxations in alcohol

regulations, including licensing requirements and distribution
controls. This facilitated the growth of microbreweries and craft beer
production.

State-Level Variations: Alcohol regulation remained a state subject,

leading to variations in rules and policies across different states. Some
states became more progressive, while others continued with stricter
controls.

58
3. Consumer Trends:

Increasing Affluence: Economic growth and rising disposable incomes

contributed to a growing consumer base for premium and craft beers.
Urbanization and changing lifestyles also played a role in shifting
preferences.

Health Consciousness: There was a growing trend towards health-

conscious consumption, with an increased demand for low-alcohol
and non-alcoholic beers.

Technological Advancements and Innovation (2010s–

Present):
1. Advances in Brewing Technology:

Modern Brewing Equipment: The adoption of advanced brewing

technologies, including automation and precision brewing, improved
production efficiency and quality.

Innovation in Brewing Techniques: Craft breweries and larger

producers continued to innovate with new brewing techniques,
ingredients, and styles, further diversifying the market.

2. Expansion of Craft Beer:

National and Regional Growth: The craft beer industry expanded

beyond major cities to smaller towns and regions. Many new
breweries opened, contributing to a vibrant and competitive craft
beer scene.

Craft Beer Festivals and Events: Craft beer festivals and events became
popular, providing platforms for breweries to showcase their products
and connect with consumers.

59
3. Sustainability and Quality:

Focus on Sustainability: Many breweries began adopting sustainable

practices, such as reducing water usage, minimizing waste, and
sourcing ingredients locally.

Emphasis on Quality: There was a greater emphasis on quality control

and consistency, driven by consumer expectations and competition in
the market.

Regulatory and Policy Developments:

1. Reforms and Challenges:

Ongoing Regulatory Issues: The alcohol industry continued to face

regulatory challenges, including varying state policies, high taxation,
and complex licensing processes.

Advocacy and Policy Changes: Industry stakeholders and associations

advocated for reforms to streamline regulations and support the
growth of the brewing sector.

2. Legalization of New Formats:

Introduction of New Formats: Some states experimented with new

formats and packaging, such as draft beer in bars and pubs, which
helped increase accessibility and consumer choice.

Recent Trends and Future Outlook:

1. Expansion into New Markets:

Emerging Markets: Indian breweries are exploring opportunities in

emerging markets and export potential, tapping into the global
demand for craft and premium beers.

60
Innovation and Collaboration: Collaboration between Indian and
international breweries continue to drive innovation, leading to new
product offerings and market expansion.

2. Consumer Preferences:

Diverse Offerings: Consumers are increasingly seeking diverse and

unique beer options, leading to continued growth in the craft beer
segment and innovation in traditional beer styles.

Experience-Oriented Consumption: The focus is also shifting towards

the overall drinking experience, including brewery tours, tasting
events, and beer pairings.

As of 2024, the brewing industry in India is experiencing dynamic

growth and transformation. The sector is characterized by a diverse
range of offerings, increasing consumer sophistication, and ongoing
regulatory and market developments. Here's a detailed overview of
the current state of the brewing industry in India:

61
CURRENT STATE OF THE BREWING INDUSTRY IN INDIA (2024)
Market Overview:
1. Growth and Expansion:

Market Size: The Indian beer market is expanding steadily. According

to recent industry reports, the beer market in India is projected to
grow at a compound annual growth rate (CAGR) of around 10-12%
over the next few years.

Urban and Rural Penetration: Urban areas, particularly metropolitan

cities like Bangalore, Mumbai, Delhi, and Pune, are key markets for
both mainstream and craft beers. However, there is increasing
penetration into semi-urban and rural areas as consumer preferences
evolve and distribution channels improve.

2. Consumer Trends:

Premiumization: There is a growing demand for premium and

specialty beers. Consumers are increasingly willing to pay more for
high-quality and unique beer experiences.

Craft Beer: The craft beer movement continues to gain momentum.

Craft breweries and microbreweries are proliferating across cities,
offering a wide range of beer styles and flavors.

Health-Conscious Choices: There is a rising interest in low-alcohol and

non-alcoholic beers as part of a broader trend toward health-
conscious consumption.

3. Product Diversity:

Beer Styles: The market now features a variety of beer styles, including
lagers, ales, stouts, IPAs (India Pale Ales), and wheat beers. The

62
diversity reflects changing consumer preferences and the influence of
international brewing trends.

Innovations: Breweries are experimenting with new ingredients,

flavors, and brewing techniques. Innovations such as infused beers
with fruits, spices, and herbs are becoming more common.

Key Players and Brands:

1. Major Breweries:

United Breweries Group: Known for its flagship Kingfisher brand,

United Breweries remains a dominant player in the Indian market. It
has expanded its portfolio to include a range of beer styles and
premium offerings.

AB InBev: With its acquisition of several Indian and international

brands, AB InBev has a significant presence in India. Brands like
Budweiser and Corona are popular in the premium segment.

Heineken: Heineken, which holds a stake in United Breweries,

continues to offer a range of international beers and has a growing
market share.

2. Craft and Microbreweries:

Gateway Brewing Co.: Based in Mumbai, Gateway Brewing Co. is one

of the pioneering craft breweries in India, offering a range of craft
beers including IPAs and stouts.

Brew sky: Located in Bangalore, Brew sky is known for its craft beers
and innovative brewing techniques. It has gained popularity for its
quality and variety.

63
White Owl Brewery: Another prominent craft brewery based in
Mumbai, White Owl offers a selection of craft beers and has been
recognized for its quality and unique flavors.

3. Emerging Players:

Local Startups: Numerous local startups and microbreweries are

emerging across India, contributing to the growth of the craft beer
segment. These include new entrants in cities like Delhi, Hyderabad,
and Kolkata.

Regulatory and Policy Landscape:

1. Regulation and Licensing:

State-Level Controls: Alcohol regulation remains a state subject,

leading to variations in licensing, taxation, and distribution rules
across different states. Some states have implemented more
progressive policies to support the growth of the brewing industry,
while others maintain stricter controls.

Excise Duty: The excise duty on alcohol remains high, which affects
pricing and profitability for breweries. However, there have been
discussions and occasional reforms aimed at balancing regulation and
industry growth.

2. Recent Developments:

Policy Reforms: There have been efforts to streamline licensing

processes and support the craft beer industry. Some states have
introduced measures to promote local breweries and improve access
to market.

Regulations on Non-Alcoholic Beers: Non-alcoholic beers are gaining

traction, and regulatory frameworks are evolving to accommodate

64
these products. This includes clearer guidelines on labeling and
distribution.

Technological Advancements:
1.Brewing Technology:

Modern Equipment: Breweries are increasingly adopting advanced

brewing technologies, including automation and precision brewing
equipment, which enhance production efficiency and consistency.

Sustainable Practices: There is a growing focus on sustainability, with

many breweries adopting practices such as waste reduction, energy
efficiency, and water conservation.

2. Innovation in Product Development:

Experimental Brews: Breweries are investing in research and

development to create new and innovative beer styles. Collaborations
between breweries and use of unconventional ingredients are
becoming more common.

Consumer Engagement and Marketing:

1. Experiential Marketing:

Brewery Tours and Tastings: Many breweries offer tours and tastings
events, providing consumers with immersive experiences and
educating them about different beer styles and brewing processes.

Craft Beer Festivals: Craft beer festivals and events are popular and
help promote local and regional breweries, creating platforms for
engagement and brand visibility.

2. Digital and Social Media:

65
Online Presence: Breweries are increasingly using digital and social
media platforms to connect with consumers, promote their products,
and build brand loyalty.

E-commerce: The growth of e-commerce has facilitated online sales

of beer, allowing consumers to order products directly from breweries
and distributors.

Conclusion:

The Indian brewing industry in 2024 is characterized by vibrant

growth, diverse product offerings, and evolving consumer
preferences. The sector is expanding rapidly, driven by economic
reforms, technological advancements, and a burgeoning craft beer
movement. While regulatory challenges remain, the industry is
adapting and innovating to meet the demands of a growing and
increasingly sophisticated consumer base. With continued investment
and development, the Indian brewing industry is well-positioned for
further growth and global recognition.

66
 TOP 100 GLOBAL BREWERY COMPANIES

1. Bud Light Pale Lager, Lager, American-Style Lager$26.994.8

Bud Light United States

2. Coors Light Lager Beer Pale Lager, Lager, American-Style

Lager$21.994.9Coors Beer United States

3. Miller Lite Lager Beer Pale Lager, Lager, American-Style

Lager$21.994.9Miller Brewing Co. United States

4. Corona Extra Pale Lager, Lager, American-Style

Lager$18.394.9CoronaMexico

67
 5. Michelob ULTRA Pale Lager, Lager, American-Style
Lager$24.994.9MichelobUnited States

6. Stella Artois Pale Lager, Lager$18.624.9Stella Artois Belgium

7. Modelo Especial Pale Lager, Lager, American-Style

Lager$18.494.9Modelo Beer Mexico

68
 8. Guinness DraughtStout, Dry
Stout, ALE$10.294.9GuinnessIreland

9. Blue Moon Belgian White Wheat BeerWitbier, Wheat

Ale, ALE$17.994.

Blue Moon Beer United States

10. Heineken Lager Pale

Lager, Lager$17.994.8HeinekenNetherlands

11. Budweiser Pale Lager, Lager, American-Style

Lager$2.694.8BudweiserUnited States

69
 12. Lagunitas IPAIPA, ALE$10.994.9Lagunitas Beer United
States

13. Corona Light Pale Lager, Lager, American-Style

Lager$17.994.8CoronaMexico

14. New Belgium Fat Tire Amber Ale Amber / Red

Ale, ALE$3.994.9New Belgium Brewing Company United States

15. New Belgium Voodoo Ranger Imperial IPAIPA, Imperial /

Double IPA, ALE$11.864.9New Belgium Brewing Company
United States

70
 16. Yuengling Traditional LagerLager, Amber / Vienna
Lager$13.644.9YuenglingUnited States

17. Corona PremierPale Lager, Lager, American-Style

Lager$17.994.8CoronaMexico

18. Pabst Blue RibbonPale Lager, Lager, American-Style

Lager$6.964.9Pabst Blue Ribbon BeerUnited States

19. Sierra Nevada Hazy Little Thing IPANew England / Hazy

IPA, IPA, ALE$10.994.9Sierra NevadaUnited States

71
20. Samuel Adams OctoberfestSeasonal Beer$10.045.0Samuel
AdamsUnited States

21. Founders All Day IPASession

IPA, IPA, ALE$18.994.8Founders Brewing CompanyUnited
States

22. Dos Equis LagerPale Lager, Lager, American-Style

Lager$16.994.9Dos EquisMexico

23. Miller High Life American Lager BeerPale

Lager, Lager, American-Style Lager$10.494.9Miller Brewing Co.
United States

72
24. Coors Banquet Lager Beer Pale Lager, Lager, American-
Style Lager$19.994.9Coors Beer United States

25. Bud Light Platinum Pale Lager, Lager, American-Style

Lager$15.394.7Bud Light United States

26. Bell’s Two Hearted Ale IPAIPA, Imperial / Double

IPA, ALE$9.994.9Bell's Brewery United States

27. Bud Light Lime Pale Lager, Lager, American-Style

Lager$14.994.9Bud Light United States

73
 28. Modelo NegraLager, Amber / Vienna
Lager$17.994.9Modelo Beer Mexico

29. Pacifico Clara Pale Lager, Lager$17.995.0PacificoMexico

30. Samuel Adams Boston Lager Beer Lager, Amber / Vienna

Lager$17.974.9Samuel Adams United States

31. Peroni Nastro Azzurro Pale Lager Beer Pale

Lager, Lager, Dortmunder / Export Lager$17.994.9PeroniItaly

74
 32. Allagash WhiteWitbier, Wheat
Ale, ALE$12.994.9AllagashUnited States

33. Narragansett LagerPale Lager, Lager, American-Style

Lager$7.295.0NarragansettUnited States

34. Busch LightPale Lager, Lager, American-Style

Lager$19.994.8BuschUnited States

35. Michelob Ultra Pure GoldPale Lager, Lager, American-Style

Lager$17.295.0MichelobUnited States

75
 36. Guinness Extra StoutStout, Dry
Stout, ALE$10.494.9GuinnessIreland

37. Sierra Nevada Pale AlePale Ale, American Pale

Ale, ALE$17.994.9Sierra NevadaUnited States

38. Cigar City Brewing Jai Alai IPAIPA, ALE$11.574.9Cigar City

BrewingUnited States

39. Left Hand Milk Stout NitroStout, Milk

Stout, ALE$12.294.8Left HandUnited States

76
40. New Belgium Voodoo Ranger IPAIPA, ALE$10.744.9New
Belgium Brewing CompanyUnited States

41. Shiner BockLager, Bock$9.995.0ShinerUnited States

42. Natural LightPale Lager, Lager, American-Style

Lager$19.254.8Natural LightUnited States

43. Victory Brewing Sour MonkeySour / Wild

Ale, ALE$12.994.9Victory Brewing CompanyUnited States

77
 44. Lawson’s Sip of Sunshine IPANew England / Hazy
IPA, IPA, ALE$16.995.0Lawson's Finest LiquidsUnited States

45. Lagunitas Little Sumpin’ Sumpin’ AleWheat

Ale, ALE$11.694.8Lagunitas BeerUnited States

46. Dogfish Head Seaquench AleSour / Wild

Ale, Gose, ALE$11.995.0Dogfish HeadUnited States

47. New Belgium Voodoo Ranger Juicy Haze IPANew England /

Hazy IPA, IPA, ALE$11.494.8New Belgium Brewing
CompanyUnited States

78
 48. Victory Golden MonkeyTripel, Belgian-Style
Ale, ALE$13.795.0Victory Brewing CompanyUnited States

49. Heineken LightPale Lager, Lager, American-Style

Lager$16.995.0HeinekenNetherlands

50. Lagunitas Hazy WonderNew England / Hazy

IPA, IPA, ALE$10.994.9Lagunitas BeerUnited States

51. Kona Big Wave Golden AleGolden / Blonde

Ale, ALE$9.995.0KonaUnited States

79
 52. Dogfish Head 90 Minute IPAIPA, Imperial / Double
IPA, ALE$15.395.0Dogfish HeadUnited States

53. Mighty Squirrel Cloud Candy IPANew England / Hazy

IPA, IPA, ALE$14.84.9Mighty SquirrelUnited States

54. Lagunitas DayTime IPASession

IPA, IPA, ALE$10.625.0Lagunitas BeerUnited States

55. Elysian Brewing Space Dust

IPAIPA, ALE$13.394.8ElysianUnited States

80
56. Shipyard SeasonalSeasonal Beer$9.994.9ShipyardUnited
States

57. Rolling Rock Extra PalePale Lager, Lager, American-Style

Lager$10.665.0Rolling Rock United States

58. Lord Hobo Boom sauce Double IPAIPA, Imperial / Double

IPA, ALE$14.945.0Lord HoboUnited States

59. TecatePale Lager, Lager, American-Style

Lager$12.995.0TecateMexico

81
 60. Red StripePale Lager, Lager$9.324.9Red StripeJamaica

61. Night Shift Santilli IPAIPA, ALE$13.995.0Night Shift United

States

62. Pilsner Ur quell Beer Pilsner, Lager$7.994.9Pilsner

UrquellCzech Republic

63. Corona Extra CoronitaPale Lager, Lager, American-Style

Lager$23.994.9CoronaMexico

82
 64. Oskar Blues Dale’s Pale AlePale Ale, American Pale
Ale, ALE$18.994.9Oskar Blues Brewery United States

65. Breckenridge Brewery 15 Can Sampler

Pacita, ALE$17.865.0Breckenridge Brewery United States

66. Sixpoint ResinIPA, Imperial / Double

IPA, ALEN/A5.0SixpointUnited States

67. Hoegaarden WhiteWitbier, Wheat

Ale, ALE$10.994.9HoegaardenBelgium

83
68. Harpoon IPAIPA, ALE$17.395.0HarpoonUnited States

69. Stone Delicious IPAIPA, ALE$5.955.0Stone Brewing Co.

United States

70. Golden Road Brewing Mango Cart Wheat

Ale, ALE$10.995.0Golden Road BrewingUnited States

71. Amstel Light Pale Lager, Lager, American-Style

Lager$16.995.0AmstelNetherlands

84
72. Ballast Point Sculpin IPAIPA, ALE$8.795.0Ballast
PointUnited States

73. Schöfferhofer Grapefruit Hefeweizen Wheat

Ale, Hefeweizen, ALE$10.494.8SchofferhoferGermany

74. Blue Moon Light Sky Wheat Beer Wheat

Ale, ALE$17.995.0Blue Moon Beer United States

75. Natural Ice Pale Lager, Lager, American-Style

Lager$18.894.8Natural Light United States

85
 76. Sloop Brewing Juice Bomb IPANew England / Hazy
IPA, IPA, ALE$17.44.9Sloop Brewing Co. United States

77. New Holland Dragon’s Milk Bourbon Barrel Stout

Stout, Imperial Stout, ALE$9.494.7New Holland United States

78. New Belgium Rotating Seasonal, Accumulation White

IPASeasonal Beer$10.75.0New Belgium Brewing Company
United States

79. Yuengling Light Lager Pale Lager, Lager, American-Style

Lager$21.735.0YuenglingUnited States

86
 80. Odell 90 Shilling Ale Amber / Red
Ale, ALE$18.994.8OdellUnited States

81. Guinness Baltimore Blonde Pale Lager, Lager, American-

Style Lager$9.994.9GuinnessUnited States

82. Night Shift Nite Lite Craft Light Lager Pale

Lager, Lager, American-Style Lager$7.795.0Night Shift United
States

83. Brooklyn Lager Lager, Amber / Vienna

Lager$10.995.0Brooklyn Brewery United States

87
84. Dogfish Head Slightly MightyIPA, ALE$19.995.0Dogfish
Head United States

85. New Belgium Voodoo Ranger Rotating IPA

SeriesIPA, ALE$11.625.0New Belgium Brewing Company
United States

86. Beck’s Pilsner, Lager$15.394.9Beck'sGermany

87. Dogfish Head 60 Minute IPAIPA, ALE$11.995.0Dogfish

Head United States

88
88. Maine Beer Company LunchIPA, ALE$7.995.0Maine Beer
Company United States

89. Station 26 Juicy Banger IPAIPA, ALE$11.995.0Station

26United States

90. Lagunitas Super Cluster IPAIPA, Imperial / Double

IPA, ALE$10.525.0Lagunitas Beer United States

91. Sierra Nevada Torpedo Extra IPAIPA, ALE$10.495.0Sierra

Nevada United States

89
 92. Odell IPAIPA, ALE$18.995.0OdellUnited States

93. Firestone Walker Mind Haze New England / Hazy

IPA, IPA, ALEN/A5.0Firestone Walker United States

94. Revolver Brewing Blood and Honey Wheat

Ale, ALE$9.994.7Revolver BrewingUnited States

95. Weihenstaphaner Hefe Weissbier Wheat

Ale, Hefeweizen, ALE$3.994.6WeihenstephanerGermany

90
96. Stone IPAIPA, ALE$11.995.0Stone Brewing Co. United
States

97. Firestone Walker 805Golden / Blonde

Ale, ALE$19.994.8Firestone Walker United States

98. Landshark Lager Pale Lager, Lager, American-Style

Lager$14.994.8LandsharkUnited States

99. Blue Moon Mango Wheat Beer Wheat

Ale, ALE$10.444.8Blue Moon Beer United States

91
100. Dry Dock Brewing Apricot Blonde Golden / Blonde
Ale, ALE$9.995.0Dry Dock United States

92
 TOP 50 BREWERIES COMPANY IN INDIA
India has a thriving craft beer scene and several large breweries that
cater to both local and international markets. Here's a list of some of
the top breweries and brewing companies in India, covering both
large-scale producers and notable craft breweries:

Large-Scale Breweries
1. United Breweries Group (Kingfisher, UB Export, etc.)

2. Radico Khaitan Ltd. (Rampur Distillery, etc.)

93
3. AB InBev India (Budweiser, Corona, etc.)

4. Carlsberg India (Carlsberg, Tuborg, etc.)

94
5. Bira 91 (Bira 91)

6. Royal Challenge (Royal Challenge)

7. SABMiller India (Note: SABMiller was acquired by AB InBev)

95
8. The Beer Café (Not a brewery, but a notable chain serving
various beers)

9. The Arvind Ltd. (Arvind Brewing Co.)

96
10. Brew sky (Bangalore)

Notable Craft Breweries

11. White Owl Brewery (Mumbai)

12. Gateway Brewing Co. (Mumbai)
13. Simba (Pune)
14. The Biere Club (Bangalore)
15. Toit (Bangalore)
16. Doolally Taproom (Pune)
17. Big Banyan (Bangalore)
18. Strawberry Fields (Bangalore)
19. Sudarshan Craft Brewery (Hyderabad)
20. Arbor Brewing Company (Bangalore)
21. Nashik Brewing Co. (Nashik)
22. The Humming Tree (Bangalore)
23. Humble Distillery (Hyderabad)
24. Beer Republic (Bangalore)
25. Aqua Brewing Co. (Goa)
26. Gavroche (Pune)
27. Black Rabbit (Bangalore)
28. The 6th Street (Delhi)
29. Byg Brewski Brewing Co. (Bangalore)

97
30. Nashik Craft Brewery (Nashik)
31. Brew sky (Bangalore)
32. The Belgian Beer Cafe (Mumbai)
33. Happy Brew (Delhi)
34. The Doolally Taproom (Pune)
35. Hoppipola (Mumbai)
36. The Local Brewing Co. (Mumbai)
37. White Owl (Mumbai)
38. The Brew House (Mumbai)
39. Mojo Brewery (Bangalore)
40. Doolally (Pune)
41. Birra Moretti (Mumbai)
42. Mahou (Bangalore)
43. Brew sky (Bangalore)
44. The Biere Club (Bangalore)
45. Vox Brewery (Delhi)
46. Doolally Taproom (Pune)
47. Craft Beer Cafe (Mumbai)
48. The Happy Brew (Delhi)
49. The Humming Tree (Bangalore)
50. Madurai Brewing Company (Madurai)

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MARKET SHARE
Market share information for breweries in India can be challenging to
pinpoint precisely due to the dynamic nature of the industry and the
variations in reporting and data collection. However, here is a general
overview of the market share and influence of some of the major
players:

Major Brewers

1. United Breweries Group: The largest player in the Indian beer

market, with Kingfisher being one of the most recognized
brands. United Breweries holds a significant share, estimated at
around 45-50% of the Indian beer market.
2. AB InBev India: A major global player, AB InBev acquired
SABMiller’s operations in India. Its portfolio includes
international brands like Budweiser and Corona. AB InBev's
market share is estimated to be around 15-20%.
3. Carlsberg India: Carlsberg is another significant player in the
Indian market with brands such as Carlsberg and Tuborg.
Carlsberg holds a market share of approximately 10-15%.
4. Radico Khaitan Ltd.: Known primarily for its spirits, Radico
Khaitan has a smaller but notable presence in the beer market.

Notable Craft Breweries

Craft breweries generally have a smaller market share compared to

the major players but are growing rapidly. Their combined market
share is estimated to be less than 5% of the total beer market in India,
but it is expanding as consumer preferences shift towards craft beers.

Bangalore Breweries

1. Brewsky: 3-4% of the craft beer market in Bangalore.

2. The Biere Club: 2-3%.
3. Toit: 4-5% (one of the most popular microbreweries in
Bangalore).

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 4. Arbor Brewing Company: 3-4%.
5. Byg Brewski Brewing Co.: 4-5% (one of the largest brewpubs in
India).
6. Big Banyan: 1-2%.
7. The Humming Tree: 1%.
8. Beer Republic: 1-2%.
9. Black Rabbit: 1-2%.
10. Mojo Brewery: 1-2%.
11. Mahou: 1-2%.

Mumbai Breweries

1. White Owl Brewery: 4-5% (among the pioneers in the city).

2. Gateway Brewing Co.: 3-4%.
3. The Belgian Beer Cafe: 2-3%.
4. Hoppipola: 2-3%.
5. The Local Brewing Co.: 1-2%.
6. The Brew House: 1-2%.
7. Craft Beer Cafe: 1-2%.
8. Birra Moretti: 1%.
9. White Owl: 3-4%.

Pune Breweries

1. Doolally Taproom: 5-6% (one of the oldest and most popular

craft breweries in Pune).
2. Simba: 3-4% (also has a presence in other cities).
3. Gavroche: 1-2%.

Delhi Breweries

1. The 6th Street: 2-3%.

2. Vox Brewery: 1-2%.
3. Happy Brew: 1-2%.
4. The Happy Brew: 1-2%.

Other Breweries (Goa, Hyderabad, Nashik, Madurai)

100
 1. Sudarshan Craft Brewery (Hyderabad): 1-2%.
2. Humble Distillery (Hyderabad): 1-2%.
3. Aqua Brewing Co. (Goa): 1-2%.
4. Nashik Brewing Co. & Nashik Craft Brewery: 1-2% each.
5. Madurai Brewing Company: Less than 1% (newer and region-
specific).

Summary of Estimated Market Share Contribution

 Major Players (4-5% market share): Toit, Byg Brewski Brewing

Co., White Owl Brewery, Doolally Taproom.
 Medium Players (2-3%): Gateway Brewing Co., The Biere Club,
Brewsky.
 Smaller Players (1-2%): Most other listed breweries,
contributing to the diverse and fragmented nature of the Indian
craft beer market.

Key Notes

 These market share estimates focus on the craft beer segment,

not the overall beer market, which is dominated by mainstream
beer companies like Kingfisher, Carlsberg, and Budweiser.
 The market shares fluctuate based on seasonal demand, new
brewery openings, changes in consumer preferences, and
regional popularity.

Given the rapidly growing and evolving nature of the craft beer
industry in India, these numbers are rough estimates based on market
presence, popularity, and production capacity. Access to specific
financial reports or industry analysis would be required for more
precise figures.

General Observations

 Major breweries like United Breweries, AB InBev, and Carlsberg

dominate the market with a significant share due to their
extensive distribution networks and established brand presence.

101
  Craft breweries are growing but currently hold a smaller portion
of the market. They appeal to niche audiences and are
expanding as consumer tastes evolve.

For precise and up-to-date figures, consulting industry reports from

market research firms or industry-specific publications would be
necessary.

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BUSINESS COMMUNITIES OF THESE 50 BREWERING
COMPANIES IN INDIA
1. United Breweries Group

 Business Community: Mallya Family

 Founder: Vijay Mallya
 Current Status: Acquired by Heineken; previously run by the
Mallya family.

2. AB InBev India

 Business Community: AB InBev is a global corporation with no

specific Indian business family ties.
 Founder: Formed by mergers of Anheuser-Busch and InBev.

3. Carlsberg India

 Business Community: Carlsberg Group is a Danish multinational,

originally founded by the Jacobsen family.
 Founder: J.C. Jacobsen

4. Radico Khaitan Ltd.

 Business Community: Khaitan Family

 Founder: Ram Ratan Khaitan
 Current Status: Family-run company with significant presence in
spirits and beer.

5. Bira 91

 Business Community: Ankur Jain is an independent

entrepreneur.
 Founder: Ankur Jain

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6. White Owl Brewery

 Business Community: Parmeshwar Kumar and Gaurav Jain are

the founders.
 Founder: Parmeshwar Kumar and Gaurav Jain

7. Gateway Brewing Co.

 Business Community: Arun K. and Jitin B. are independent

entrepreneurs.
 Founder: Arun K. and Jitin B.

8. Simba

 Business Community: Sunil Kumar, an entrepreneur.

 Founder: Sunil Kumar

9. The Biere Club

 Business Community: Arvind and Sandeep Jaggi are founders.

 Founder: Arvind Jaggi and Sandeep Jaggi

10. Toit

 Business Community: Rohit and Sandeep Jaggi.

 Founder: Rohit Jaggi and Sandeep Jaggi

11. Doolally Taproom

 Business Community: Amit Goyal and Nikhil Agarwal.

 Founder: Amit Goyal and Nikhil Agarwal

12. Big Banyan

 Business Community: Ravi and Varun Sharma are key figures.

 Founder: Ravi Sharma and Varun Sharma

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13. Arbor Brewing Company

 Business Community: Arun and Sandeep Jaggi.

 Founder: Arun Jaggi and Sandeep Jaggi

14. Nashik Brewing Co.

 Business Community: Sandeep and Ankur Jain.

 Founder: Sandeep Jain and Ankur Jain

15. The Humming Tree

 Business Community: Bhanu A and Ankur Jain.

 Founder: Bhanu A and Ankur Jain

16. Black Rabbit

 Business Community: Siddharth G and Ankur Jain.

 Founder: Siddharth G and Ankur Jain

17. The 6th Street

 Business Community: Rajesh and Sandeep are key figures.

 Founder: Rajesh and Sandeep

18. Byg Brewski Brewing Co.

 Business Community: Praveen and Rishabh.

 Founder: Praveen and Rishabh

19. Humble Distillery

 Business Community: Sandeep and Arvind.

 Founder: Sandeep and Arvind

20. The Belgian Beer Cafe

 Business Community: Part of The Belgian Beer Company, no

specific Indian family ties.

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  Owner: The Belgian Beer Company

21. Happy Brew

 Business Community: Vikram Singh and Ravi Kumar.

 Founder: Vikram Singh and Ravi Kumar

22. Mojo Brewery

 Business Community: Ravi Kiran and Harish Reddy.

 Founder: Ravi Kiran and Harish Reddy

23. The Local Brewing Co.

 Business Community: Independent entrepreneurs.

 Founder: Group of entrepreneurs

24. Simba

 Business Community: Simba Beverages, led by Sunil Kumar.

 Founder: Sunil Kumar

25. The Arvind Ltd.

 Business Community: Arvind Group, led by Kumar Mangalam

Birla.
 Founder: Arvind Limited

26. The Beer Café

 Business Community: Founded by Ankur Jain.

 Founder: Ankur Jain

27. Birra Moretti

 Business Community: Part of Heineken Group.

 Owner: Heineken Group

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28. Arbor Brewing Co.

 Business Community: Arun Jaggi and Sandeep Jaggi.

 Founder: Arun Jaggi and Sandeep Jaggi

29. The Biere Club

 Business Community: Arvind Jaggi and Sandeep Jaggi.

 Founder: Arvind Jaggi and Sandeep Jaggi

30. Nashik Craft Brewery

 Business Community: Not widely tied to a specific family.

 Owner: Local entrepreneurs

31. Brew sky

 Business Community: Vishal Soni.

 Founder: Vishal Soni

32. The Happy Brew

 Business Community: Vikram Singh and Ravi Kumar.

 Founder: Vikram Singh and Ravi Kumar

33. The Brew House

 Business Community: Operated by independent entrepreneurs.

 Owner: Group of entrepreneurs

34. The Belgian Beer Cafe

 Business Community: Part of The Belgian Beer Company.

 Owner: The Belgian Beer Company

35. Vox Brewery

 Business Community: Rohit and Sandeep Jaggi.

 Founder: Rohit Jaggi and Sandeep Jaggi

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36. Madurai Brewing Company

 Business Community: Local entrepreneurs.

 Owner: Local entrepreneurs

37. Craft Beer Café

 Business Community: Operated by independent entrepreneurs.

 Owner: Group of entrepreneurs

38. The 6th Street

 Business Community: Rajesh and Sandeep.

 Founder: Rajesh and Sandeep

39. Brew sky

 Business Community: Vishal Soni.

 Founder: Vishal Soni

40. The Belgian Beer Cafe

 Business Community: Part of The Belgian Beer Company.

 Owner: The Belgian Beer Company

41. The Humming Tree

 Business Community: Bhanu A and Ankur Jain.

 Founder: Bhanu A and Ankur Jain

42. Craft Beer Café

 Business Community: Operated by independent entrepreneurs.

 Owner: Group of entrepreneurs

43. Birra Moretti

 Business Community: Part of Heineken Group.

 Owner: Heineken Group

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44. The Biere Club

 Business Community: Arvind Jaggi and Sandeep Jaggi.

 Founder: Arvind Jaggi and Sandeep Jaggi

45. Brew sky

 Business Community: Vishal Soni.

 Founder: Vishal Soni

46. The Local Brewing Co.

 Business Community: Independent entrepreneurs.

 Owner: Group of entrepreneurs

47. Humble Distillery

 Business Community: Sandeep and Arvind.

 Founder: Sandeep and Arvind

48. Arbor Brewing Co.

 Business Community: Arun Jaggi and Sandeep Jaggi.

 Founder: Arun Jaggi and Sandeep Jaggi

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 BUSINESS FAMILIES OF THESE 50 COMPANIES
1. United Breweries Group

 Business Family: Mallya Family

 Founder: Vijay Mallya (family run until acquired by Heineken)

2. AB InBev India

 Business Family: Not tied to a specific family; part of the global

AB InBev corporation
 Founder: Formed by mergers of Anheuser-Busch and InBev

3. Carlsberg India

 Business Family: Originally founded by the Jacobsen family

 Founder: J.C. Jacobsen

4. Radico Khaitan Ltd.

 Business Family: Khaitan Family

 Founder: Ram Ratan Khaitan

5. Bira 91

 Business Family: Ankur Jain (entrepreneurial venture)

 Founder: Ankur Jain

6. White Owl Brewery

 Business Family: Parmeshwar Kumar and Gaurav Jain

(entrepreneurial)
 Founder: Parmeshwar Kumar and Gaurav Jain

7. Gateway Brewing Co.

 Business Family: Arun K. and Jitin B. (entrepreneurial)

 Founder: Arun K. and Jitin B.

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8. Simba

 Business Family: Sunil Kumar (entrepreneurial)

 Founder: Sunil Kumar

9. The Biere Club

 Business Family: Arvind Jaggi and Sandeep Jaggi

 Founder: Arvind Jaggi and Sandeep Jaggi

10. Toit

 Business Family: Rohit and Sandeep Jaggi

 Founder: Rohit Jaggi and Sandeep Jaggi

11. Doolally Taproom

 Business Family: Amit Goyal and Nikhil Agarwal

(entrepreneurial)
 Founder: Amit Goyal and Nikhil Agarwal

12. Big Banyan

 Business Family: Ravi and Varun Sharma (entrepreneurial)

 Founder: Ravi Sharma and Varun Sharma

13. Arbor Brewing Company

 Business Family: Arun and Sandeep Jaggi

 Founder: Arun Jaggi and Sandeep Jaggi

14. Nashik Brewing Co.

 Business Family: Sandeep and Ankur Jain

 Founder: Sandeep Jain and Ankur Jain

15. The Humming Tree

 Business Family: Bhanu A and Ankur Jain

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  Founder: Bhanu A and Ankur Jain

16. Black Rabbit

 Business Family: Siddharth G and Ankur Jain

 Founder: Siddharth G and Ankur Jain

17. The 6th Street

 Business Family: Rajesh and Sandeep (entrepreneurial)

 Founder: Rajesh and Sandeep

18. Byg Brewski Brewing Co.

 Business Family: Praveen and Rishabh (entrepreneurial)

 Founder: Praveen and Rishabh

19. Humble Distillery

 Business Family: Sandeep and Arvind (entrepreneurial)

 Founder: Sandeep and Arvind

20. The Belgian Beer Cafe

 Business Family: Part of The Belgian Beer Company, not tied to

a specific Indian family
 Owner: The Belgian Beer Company

21. Happy Brew

 Business Family: Vikram Singh and Ravi Kumar (entrepreneurial)

 Founder: Vikram Singh and Ravi Kumar

22. Mojo Brewery

 Business Family: Ravi Kiran and Harish Reddy (entrepreneurial)

 Founder: Ravi Kiran and Harish Reddy

23. The Local Brewing Co.

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  Business Family: Independent entrepreneurs
 Founder: Group of entrepreneurs

24. Simba

 Business Family: Sunil Kumar (entrepreneurial)

 Founder: Sunil Kumar

25. The Arvind Ltd.

 Business Family: Part of the Arvind Group, led by Kumar

Mangalam Birla
 Founder: Arvind Limited

26. The Beer Café

 Business Family: Founded by Ankur Jain

 Founder: Ankur Jain

27. Birra Moretti

 Business Family: Part of Heineken Group

 Owner: Heineken Group

28. Arbor Brewing Co.

 Business Family: Arun Jaggi and Sandeep Jaggi

 Founder: Arun Jaggi and Sandeep Jaggi

29. The Biere Club

 Business Family: Arvind Jaggi and Sandeep Jaggi

 Founder: Arvind Jaggi and Sandeep Jaggi

30. Nashik Craft Brewery

 Business Family: Local entrepreneurs

 Owner: Local entrepreneurs

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31. Brew sky

 Business Family: Vishal Soni (entrepreneurial)

 Founder: Vishal Soni

32. The Happy Brew

 Business Family: Vikram Singh and Ravi Kumar

 Founder: Vikram Singh and Ravi Kumar

33. The Brew House

 Business Family: Operated by independent entrepreneurs

 Owner: Group of entrepreneurs

34. The Belgian Beer Cafe

 Business Family: Part of The Belgian Beer Company

 Owner: The Belgian Beer Company

35. Vox Brewery

 Business Family: Rohit and Sandeep Jaggi

 Founder: Rohit Jaggi and Sandeep Jaggi

36. Madurai Brewing Company

 Business Family: Local entrepreneurs

 Owner: Local entrepreneurs

37. Craft Beer Café

 Business Family: Operated by independent entrepreneurs

 Owner: Group of entrepreneurs

38. The 6th Street

 Business Family: Rajesh and Sandeep

 Founder: Rajesh and Sandeep

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39. Brew sky

 Business Family: Vishal Soni

 Founder: Vishal Soni

40. The Belgian Beer Cafe

 Business Family: Part of The Belgian Beer Company

 Owner: The Belgian Beer Company

41. The Humming Tree

 Business Family: Bhanu A and Ankur Jain

 Founder: Bhanu A and Ankur Jain

42. Craft Beer Café

 Business Family: Operated by independent entrepreneurs

 Owner: Group of entrepreneurs

43. Birra Moretti

 Business Family: Part of Heineken Group

 Owner: Heineken Group

44. The Biere Club

 Business Family: Arvind Jaggi and Sandeep Jaggi

 Founder: Arvind Jaggi and Sandeep Jaggi

45. Brew sky

 Business Family: Vishal Soni

 Founder: Vishal Soni

46. The Local Brewing Co.

 Business Family: Independent entrepreneurs

 Owner: Group of entrepreneurs

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47. Humble Distillery

 Business Family: Sandeep and Arvind

 Founder: Sandeep and Arvind

48. Arbor Brewing Co.

 Business Family: Arun Jaggi and Sandeep Jaggi

 Founder: Arun Jaggi and Sandeep Jaggi

49. The 6th Street

 Business Family: Rajesh and Sandeep

 Founder: Rajesh and Sandeep

50. The Brew House

 Business Family: Operated by independent entrepreneurs

 Owner: Group of entrepreneurs

General Insights:

 Multinational Influence: Many major breweries in India are part

of large global corporations and do not belong to specific Indian
business families. These include AB InBev, Carlsberg, and
Heineken.
 Indian Business Families: Companies like Radico Khaitan and
United Breweries (before its acquisition) were run by well-
known Indian business families.
 Entrepreneurs: The craft beer segment is largely driven by
individual entrepreneurs or small groups rather than traditional
business families, reflecting a dynamic and innovative market.

For the latest and most specific information, consulting industry

reports, company filings, and business news sources is recommended.

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 FOREIGN MNCs IN INDIA
1.Anheuser-Busch InBev (AB InBev)

 Origin:

 Founding: AB InBev was formed through the merger of two

major brewers: Anheuser-Busch, founded in 1852 in St. Louis,
Missouri, USA, and InBev, which was created from the merger of
Interbrew (Belgium) and AmBev (Brazil) in 2004.
 Anheuser-Busch: Originally started in 1852 by Eberhard
Anheuser and later expanded by Adolphus Busch.
 InBev: Created in 2004 through the merger of Interbrew
(founded in 1366 in Belgium) and AmBev (founded in 1999 in
Brazil).

 Brands in India: Budweiser, Corona, Stella Artois, Hoegaarden.

 Recent Moves: AB InBev acquired SABMiller, which expanded its
footprint in India. The company focuses on premium and
international beer segments.
 Overview: AB InBev is one of the world’s largest brewing
companies, headquartered in Belgium. It was formed through
the merger of Anheuser-Busch and InBev. The company's entry
into India was significantly bolstered by its acquisition of
SABMiller, another major global brewer.
 Operations: AB InBev operates through a network of breweries
and distribution centres in India. The company's extensive

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 portfolio allows it to cater to various segments from premium to
mainstream beers. Its acquisition of SABMiller provided it with
established brands like Haywards, which have been integrated
into its portfolio.
 Market Share: Approximately 30-35%
 Headquarters: Leuven, Belgium.

 Key products in India:

 Budweiser: A premium lager known globally, targeted at

premium consumers.
 Corona: A popular Mexican beer positioned in the premium and
international segments.
 Stella Artois: A Belgian pilsner with a strong premium
positioning.
 Hoegaarden: A Belgian wheat beer catering to craft beer
enthusiasts

 Recent Developments:

 Expansion and Investment: AB InBev has focused on expanding

its production capacity and improving distribution networks to
cover more regions in India.

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 Market Strategy: The company targets both premium and
mainstream beer segments, leveraging its global brands to
appeal to a broad consumer base.

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2. Carlsberg Group

 Origin:

 Founding: Carlsberg was founded in 1847 by J.C. Jacobsen in

Copenhagen, Denmark.
 Expansion: Carlsberg expanded internationally in the 20th and
21st centuries, growing through acquisitions and mergers,
including its 2001 merger with the Swedish brewery Pripps.

 Headquarters: Copenhagen, Denmark.

 Overview: Carlsberg, a Danish multinational, has a long history

in brewing and operates globally. The company’s strategy in
India includes expanding its market share through its diverse
range of beer brands.
 Brands in India: Carlsberg, Tuborg, Kronenbourg 1664.
 Operations: Carlsberg India operates several breweries and has
established a strong distribution network. The company focuses
on both mainstream and premium segments to capture a wide
range of consumers.
 Recent Moves:

 Expansion: Carlsberg has been investing in increasing its

production capacity and distribution reach in India.

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  Market Strategy: The company targets young and urban
consumers with its range of brands, emphasizing brand
differentiation and marketing.

 Market Share: Approximately 30-35%.

 Key Brands in India:

 Tuborg: A popular Danish beer known for its smooth and mild
flavour.
 Kronenbourg 1664: A French premium lager with a refined
taste, often marketed as a high-end option.
 Carlsberg Export: A variant of Carlsberg with a slightly
stronger flavor.
 Skill: A Danish beer with a unique blend of malt and fruit
Flavors.

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3. Heineken N.V.

 Origin:

 Founding: Heineken was founded in 1864 by Gerard Adriaan

Heineken in Amsterdam, Netherlands.
 Expansion: It grew from a small local brewery to a major
international beer company over the following decades,
acquiring various breweries around the world.

 Headquarters: Amsterdam, Netherlands.

 Overview: Heineken, based in the Netherlands, is one of the
most recognized names in global brewing. The company
expanded its presence in India significantly through its
acquisition of a major stake in United Breweries, a leading Indian
beer producer.
 Brands in India: Heineken, Amstel, Tiger.
 Operations: Diageo’s involvement in the Indian beer market is
primarily through its strategic investment in United Breweries,
which has enabled it to leverage the Kingfisher brand. Diageo’s
expertise in marketing and distribution benefits from this stake.

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 Recent Moves:

 Integration: Heineken has been working on integrating its

operations with United Breweries to streamline production and
distribution.
 Market Strategy: Heineken focuses on expanding its premium
beer segment while also benefiting from the established
Kingfisher brand.

 Key Brands in India:

 Amstel: A Dutch lager with a smooth taste, positioned as a

premium brand.
 Tiger: A Singaporean beer with a light, refreshing taste,
available in several markets.
 Birra Moretti: An Italian beer known for its rich and full-
bodied flavor.
 Desperados: A tequila-flavoured beer combining beer and
tequila notes.
 Affligem: A Belgian beer brand with a rich heritage, offering
various styles including Affligem Blonde.

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4. Asahi Group Holdings

 Origin:

 Founding: Asahi was founded in 1889 as the Osaka Beer

Company in Osaka, Japan, by Ichibei Mizukami. It was renamed
Asahi Breweries in 1964.
 Expansion: Asahi has grown through acquisitions and the
introduction of new products, becoming a major global player in
the beer industry.

 Headquarters: Tokyo, Japan.

 Overview: Asahi, a Japanese multinational, is expanding its global
footprint and has made strategic moves to enter the Indian
market.
 Brands in India: Asahi Super Dry, Peroni Nastro Azzurro.
 Operations: Asahi has been expanding its global footprint and has
made strategic moves to enter the Indian market. Its presence in
India is still developing compared to more established players.
 Recent Moves:

 Market Entry: Asahi is working on increasing its market presence

through targeted marketing and strategic partnerships.
 Market Strategy: The company aims to introduce its premium
brands to the growing Indian market.

 Market Share: Less than 5%

 Key Brands in India:

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 Asahi Super Dry: A Japanese beer known for its dry and crisp
flavour profile.
 Asahi Black: A Japanese dark beer with a rich and malty taste.
 Peroni Nastro Azzurro: An Italian premium lager with a refined
and crisp taste.
 Kirin Ichiban: A premium Japanese beer known for its
smoothness and refined flavour.

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5. Molson Coors Beverage Company

 Origin:

 Founding: Molson was founded in 1786 in Montreal, Canada, by

John Molson. Coors was founded in 1873 in Golden, Colorado,
USA, by Adolph Coors.
 Merger: Molson and Coors merged in 2005 to form Molson
Coors, creating a major international brewing entity.

 Headquarters: Denver, Colorado, USA (after merging with

Molson in Canada).
 Market Share: Less than 5%
 Overview: Molson Coors, an American-Canadian brewing
company, has a diverse range of beer brands and is exploring
opportunities in the Indian market.
 Brands in India: Coors Light, Miller Genuine Draft, Blue Moon.
 Operations Molson Coors has a limited presence in India
compared to other major foreign brewers. The company is
working on expanding its market share through strategic
initiatives.
 Recent Moves:

 Exploration: Molson Coors is exploring market opportunities and

partnerships to increase its footprint in India.

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  Market Strategy: Focus on niche and craft beer segments to
differentiate from established competitors

 Market Share: Less than 5%

Key Brands in India:

 Coors Light: An American light lager known for its refreshing and
crisp taste.
 Miller Genuine Draft: A smooth American lager with a filtered
taste.
 Blue Moon: An American craft beer with a Belgian-style witbier,
often served with an orange slice.
 Carling: A British lager known for its light, crisp flavour.
 Molson Canadian: A Canadian lager with a clean, crisp taste.

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6. Diageo plc

 Origin:

 Founding: Diageo was formed in 1997 from the merger of

Guinness plc (founded in 1759 by Arthur Guinness in Dublin,
Ireland) and Grand Metropolitan (founded in 1934 as a
hospitality and retail company).

 Expansion: Diageo has since become a global leader in spirits and

beer, with a significant portfolio of alcoholic beverages.

 Headquarters: London, United Kingdom.

 Overview: Diageo, a British multinational, is renowned for its
spirits but has a growing presence in the beer market through its
stake in United Breweries.
 Brands in India: Guinness, Kingfisher (through its stake in United
Breweries).
 Operations: Diageo’s involvement in the Indian beer market is
primarily through its strategic investment in United Breweries,
which has enabled it to leverage the Kingfisher brand. Diageo’s
expertise in marketing and distribution benefits from this stake.

 Recent Moves:

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 Strategic Investment: Diageo has focused on consolidating its
stake in United Breweries to maximize its impact on the Indian
market.
 Market Strategy: The company leverages its global brand
portfolio and distribution network to enhance its presence in the
premium beer segment.

 Market Share: Approximately 5-10%

 Key Brands in India:

 Guinness: An iconic Irish stout known for its dark colour, creamy
head, and rich, roasted flavour.
 Kingfisher: An Indian beer brand with various variants including
Kingfisher Premium and Kingfisher Strong.
 Harp Lager: A smooth Irish lager known for its crisp and clean
taste.
 Smithwick’s: An Irish red ale with a balanced malt and hop
profile.
 Kilkenny: An Irish cream ale with a smooth, creamy texture.

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7. SABMiller (Now part of AB InBev)

 Origin: SABMiller was originally formed as South African

Breweries (SAB) in 1895 in South Africa. It expanded significantly
after the end of apartheid, acquiring Miller Brewing Company in
2002, which led to the creation of SABMiller.
 Overview: Originally a major global beer company, SABMiller
was acquired by AB InBev.
 Market Share: 9-10% globally.
 Headquarter: London, United Kingdom
 Brands in India: Haywards (now part of AB InBev’s portfolio).
 Operations: SABMiller’s operations in India have been
integrated into AB InBev, enhancing the latter’s portfolio and
market presence.
 Recent Moves:

 Focus on Premiumization: AB InBev has been pushing its

premium brands, including some of the former SABMiller brands
like Peroni and Pilsner Ur quell, as part of its global strategy to
increase profitability.
 Sustainability Initiatives: AB InBev has been focusing on
sustainability, with initiatives aimed at water conservation,
reducing carbon emissions, and promoting recycling. This is part
of their broader "Smart Drinking" goals.
 Divestments: AB InBev has sold off certain assets to reduce debt
following the SABMiller acquisition. For example, they sold

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 SABMiller's Central and Eastern European businesses to Asahi
Group Holdings.

 Key brands in India:

 Haywards 5000: One of the most popular strong beers in India,

especially in the northern and western regions. Known for its
high alcohol content and strong flavour.

 Royal Challenge: A well-known premium lager beer in India.

Often associated with sports sponsorships, particularly cricket.
 Knock Out: Another strong beer brand popular in various parts
of India. Known for its bold marketing and high alcohol content.
 Foster’s: An Australian brand that was licensed and brewed in
India by SABMiller. Popular as a lighter, refreshing lager.
 Miller High Life: Positioned as a premium American beer in India.
Known for its smooth taste and premium positioning.
 Indus Pride: A beer brand that was developed specifically for the
Indian market. Known for its Flavors inspired by Indian spices
and cuisine.

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8. Pernod Ricard

 Origin:

 Founding: Pernod Ricard was formed in 1975 through the

merger of two French companies: Pernod, founded in 1805, and
Ricard, founded in 1932.
 Expansion: Pernod Ricard has grown significantly through
acquisitions, including several global spirits and beer brands.

 Overview: Pernod Ricard, primarily known for its spirits, has

been expanding into the beer market through acquisitions and
brand diversification.
 Headquarters: Paris, France.
 Brands in India: Jameson, Chivas Regal, 4 Pines.
 Operations: Pernod Ricard has been diversifying its portfolio to
include beer through acquisitions and strategic investments.
 Recent Moves:

 Acquisitions: The company has been acquiring beer brands to

enhance its portfolio and market presence.
 Market Strategy: Focus on premium and craft beer segments to
complement its spirits offerings.

 Market Share: Less than 5%

 Key Brands in India:

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 4 Pines: An Australian craft beer with various styles including
Pale Ale and IPA.
 Jameson Caskmates: Although primarily a whiskey, Pernod
Ricard’s Jameson brand often collaborates with breweries for
beer-related projects.

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9. Foster’s Group (Part of Asahi Group)

 Origin:

 Founding: Fosters was founded in 1888 by William and Ralph

Foster in Melbourne, Australia.
 Acquisition: In 2011, Foster’s Group was acquired by the global
beverage company SABMiller. Following SABMiller's acquisition
by AB InBev in 2016, Foster’s became part of Asahi Group.

 Headquarters: Originally Melbourne, Australia; now part of

Asahi Group's headquarters in Tokyo, Japan.
 Overview: Foster’s, an Australian brewing company, is now part
of the Asahi Group and has a niche market presence in India.
 Brands in India:
 Operations Foster’s presence in India is relatively small, with
efforts focused on niche markets and leveraging its affiliation
with Asahi.
 Recent Moves:

 Integration: As part of Asahi, Foster’s is gradually expanding

its market presence.
 Market Strategy: The focus is on increasing brand awareness
and market penetration.

 Market Share: Less than 5%.

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 Key Brands in India:

 Foster’s Lager: An Australian lager known for its easy-drinking

and refreshing qualities.
 Foster’s Bitter: An alternative to the lager, known for its distinct
bitter taste.

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10. Kirin Holdings Company

 Origin:

 Founding: Kirin was founded in 1885 in Yokohama, Japan,

originally as the Kirin Brewery Company.
 Expansion: Kirin has expanded its global presence through
acquisitions and joint ventures in the beverage industry.

 Headquarters: Tokyo, Japan.

 Overview: A Japanese multinational with a diverse portfolio
including beer and non-alcoholic beverages.
 Brands in India: Kirin Ichiban.
 Operations: Kirin’s presence in India is still in the early stages,
with efforts focused on brand introduction and market entry.
 Recent Moves:

 Market Entry: Kirin is working on expanding its presence through

targeted marketing and strategic partnerships.

 Market Strategy: Focus on introducing premium brands to the

Indian market.

 Market Share: Less than 5%

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  Key Brands in India:

 Kirin Ichiban: A premium Japanese beer brewed using a unique,

all-malt process for a smooth taste.
 Kirin Lager: A classic Japanese lager with a balanced flavour
profile.
 Kirin Stout: A dark beer option with a rich, roasted flavour.

General Insights:

 Market Position: AB InBev, Carlsberg, and Heineken are the

dominant foreign players in the Indian beer market, with
significant investments and a broad range of brands.
 Strategic Moves: Foreign MNCs have employed strategies such
as acquisitions (e.g., Heineken’s acquisition of United
Breweries), brand diversification, and expansion of production
capabilities to strengthen their market positions in India.
 Growth Opportunities: The Indian market presents substantial
growth opportunities for foreign brewers due to its large and
growing consumer base, evolving preferences, and increasing
demand for premium and craft beers.

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INDIAN BREWERIES MNCs ABROAD
1.United Breweries Limited (UBL)

 Parent Company: United Breweries Group

 Key Brand: Kingfisher

Owner Family:

 Founder: Vijay Mallya (1946–2020)

o Background: Vijay Mallya was the chairman of United
Breweries Group and was instrumental in its international
expansion, particularly with the Kingfisher brand.

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 o Family: Vijay Mallya’s family, including his son Sidhartha
Mallya, was involved in the business. The Mallya family has
a history of involvement in various sectors including
aviation, real estate, and spirits.
o Recent Developments: Due to financial troubles and legal
issues related to debt and alleged financial misconduct,
Vijay Mallya’s stake and control over the company faced
significant challenges. In recent years, the Mallya family’s
influence has diminished, with the company being
acquired by AB InBev.

Global Expansion and Presence:

 Historical Background:
o Founded: United Breweries was established in 1915 by the
late D. D. Nair in Bangalore, India.
o Key Brand: Kingfisher, introduced in 1978, became a
flagship brand and significantly contributed to UBL’s
growth.
 International Ventures:
o Export Markets: Kingfisher beer is exported to more than
60 countries, including key markets such as the UK, the US,
Canada, Australia, Germany, and several countries in Africa
and Asia.
o Market Penetration: In the UK, Kingfisher is positioned as
an exotic and premium Indian beer. It’s widely available in
bars, restaurants, and major retailers. In the US, Kingfisher
is distributed in major cities and Indian communities.
 Distribution and Partnerships:
o Strategic Partnerships: UBL has partnered with global
distributors and retailers to enhance its market reach. For
instance, in the UK, it collaborates with companies like KBE
Drinks and others to manage distribution.

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 o Marketing Strategy: Kingfisher is marketed as a premium
beer with an authentic Indian identity, focusing on its
quality and unique flavour profile. The brand leverages its
Indian heritage to differentiate itself in international
markets.
 Acquisition by AB InBev:
o Merger Impact: In 2020, AB InBev acquired a 46% stake in
United Breweries, bringing Kingfisher under the global
portfolio of AB InBev. This acquisition has allowed
Kingfisher to benefit from AB InBev’s extensive global
distribution network and marketing capabilities.

 Market Share:
 While Kingfisher has gained some recognition internationally,
its market share remains relatively small compared to global
giants. The company has faced challenges in scaling up globally
due to intense competition and varying consumer preferences.

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2. Radico Khaitan Ltd.

 Parent Company: Radico Khaitan

 Key Brand: 8PM Whisky

Global Expansion and Presence:

 Historical Background:
o Founded: Radico Khaitan was founded in 1943 in Rampur,
Uttar Pradesh, India. Initially focused on spirits, the
company has expanded its portfolio to include various
alcoholic beverages.

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 o Key Brand: 8PM Whisky, introduced in the 1990s, is a
popular Indian whisky known for its smooth taste.
 International Ventures:
o Export Markets: Radico Khaitan exports its products to
over 85 countries, including the US, UK, Canada, and parts
of Europe, Africa, and Asia. Their focus is on spirits rather
than beer, but the company has made significant strides in
global markets.
o Market Penetration: In the US, Radico Khaitan’s whiskies
are available in major liquor stores and online platforms.
The company has also made inroads into the UK and
Canada with its portfolio of premium spirits.
 Distribution and Partnerships:
o Global Partnerships: Radico Khaitan partners with
international distributors and local agents to manage its
global presence. This includes collaborations with global
spirits distributors and importers.
o Marketing Strategy: The company focuses on branding its
products as premium and authentic, leveraging its Indian
heritage to appeal to global consumers.

Owner Family:

 Founder: R. P. Khaitan
o Background: R. P. Khaitan founded Radico Khaitan in 1943.
The company started as a distillery and later expanded into
a leading spirits manufacturer.
o Current Leadership: Sanjay Khaitan, the grandson of the
founder, currently serves as the Chairman and CEO of
Radico Khaitan. The Khaitan family remains heavily
involved in the business.
o Family Influence: The Khaitan family continues to play a
significant role in the management and strategic direction
of Radico Khaitan, leveraging their experience and legacy
in the spirits industry.

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3. SABMiller India (Now Part of AB InBev)

 Parent Company: Originally SABMiller, now part of AB InBev

 Key Brand: Haywards

Global Expansion and Presence:

 Historical Background:
o SABMiller Formation: SABMiller was formed in 2005 when
South African Breweries (SAB) merged with Miller Brewing

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 Company. It was one of the world’s largest brewers until
its acquisition by AB InBev in 2016.
o Key Brand: Haywards, a strong and traditional beer brand
in India, was part of SABMiller’s portfolio.
 International Ventures:
o Integration with AB InBev: After SABMiller’s acquisition by
AB InBev, the Indian assets, including Haywards, were
integrated into AB InBev’s global operations. This
integration allowed these brands to be marketed under the
AB InBev umbrella.
o Current Status: Haywards and other SABMiller brands are
now managed by AB InBev’s extensive international
distribution network.
 Distribution and Partnerships:
o Global Distribution: As part of AB InBev, former SABMiller
brands benefit from AB InBev’s established global
distribution channels and marketing resources.
o Market Strategy: The focus is on leveraging AB InBev’s
global presence to market these brands internationally,
particularly in emerging markets where AB InBev has a
strong foothold.

Owner Family:

 Founder: R. P. Khaitan
o Background: R. P. Khaitan founded Radico Khaitan in 1943.
The company started as a distillery and later expanded into
a leading spirits manufacturer.
o Current Leadership: Sanjay Khaitan, the grandson of the
founder, currently serves as the Chairman and CEO of
Radico Khaitan. The Khaitan family remains heavily
involved in the business.
o Family Influence: The Khaitan family continues to play a
significant role in the management and strategic direction
of Radico Khaitan, leveraging their experience and legacy
in the spirits industry.

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 o until its merger with Miller Brewing Company in 2005,
forming SABMiller.
o
 Acquisition: In 2016, SABMiller was acquired by AB InBev, a
global brewing giant. As a result, the ownership and influence of
the Rupert family in SABMiller’s operations were effectively
transitioned to AB InBev.

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4. Bira 91 (B9 Beverages Pvt Ltd)

Owner: Bira 91 was founded by Ankur Jain, an Indian entrepreneur

who returned from the U.S. to start the company.

Family Background: Ankur Jain’s family is not traditionally from the

liquor industry. His entrepreneurial background is in tech and
consumer goods. Jain’s vision for Bira 91 was to create a modern craft
beer brand catering to younger consumers.

Global Expansion: Bira 91 has expanded its reach significantly. It is

now available in Singapore, the U.S., and Japan, among other
countries. Jain has focused on innovative marketing and branding,
making Bira 91 a trendy brand among millennials globally. Bira also
entered the U.S. market in 2019 and has distribution agreements in
several major American cities.

Market Share: Bira 91 has captured significant market share in India's

urban beer market and has expanded internationally, especially in the
U.S. and Singapore.

Brand Names: The brand Bira 91 offers a range of craft beers,

including Bira Blonde, Bira White, and Bira IPA.

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Share Market Information: Bira 91 is a private company and is not
listed on stock exchanges yet. However, it has attracted significant
international investment, including from Japanese beer giant Kirin,
which holds a minority stake.

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 5. Sula Vineyards

Owner: Rajeev Samant founded Sula Vineyards in 1999,

establishing it as India’s premier wine brand. Although Sula
started with wine, it has gradually expanded into other
alcoholic beverages, including beer. Samant’s family was not
originally involved in the beverage industry, and his venture
into winemaking was driven by a passion for producing world-
class wine in India.

Family Background: Rajeev Samant was educated at Stanford

University and worked in Silicon Valley before returning to
India to establish Sula Vineyards. His entry into the beverage
industry was unconventional, with a focus on introducing
Indian consumers to premium wine.

Global Expansion: Sula exports its products to over 30

countries, including Europe, North America, and Southeast
Asia. Though it is primarily known for wine, Sula has diversified
into the craft beer market. The company has also established

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partnerships in international markets, especially in the
premium segment.

Brand Names: Sula Chenin Blanc, Sula Shiraz, Sula Brut, and
craft beers under different branding.

Market Share: Sula controls about 65% of India’s wine market

and has been expanding its presence in global markets. It is
particularly strong in premium and mid-range segments in
Europe and the United States.

Share Market Information: Sula Vineyards is privately held,

though the company is reportedly planning an IPO to fuel
further international expansion, especially in premium
markets.

Key Products: Sula offers a wide variety of wines, including

red, white, and rosé wines, but some of its more popular
exports include:

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  Sula Chenin Blanc: A light, fruity white wine.
 Sula Shiraz: A bold red wine with deep Flavors.
 Sula Brut: A sparkling wine that has gained popularity in
foreign markets.

Sustainability: Sula promotes itself as a sustainable winery

and has made efforts to appeal to eco-conscious consumers in
global markets.

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6. Som Distilleries & Breweries

Owner: Founded by Jagdish Arora, Som Distilleries is a rising

player in India’s beer and spirits industry. His son, Pankaj Arora,
also plays an active role in the company’s management, helping
drive its growth and expansion.

 Flagship Brand: Hunter Beer

 Global Expansion: Som Distilleries is one of the largest alcoholic

beverage manufacturers in India, with products ranging from
beer to spirits.

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 o International Markets: Som Distilleries has expanded its
beer brand, Hunter, to markets like the UAE, Oman, Nepal,
and parts of Africa. It has a growing presence in these
regions, leveraging the rising demand for Indian-style
beers.
o Partnerships: The company has also entered joint ventures
and partnerships with international distributors to widen
its reach.
 Key Products:
o Hunter Beer: A strong beer that is popular in India and
abroad.

Family Background: The Arora family comes from a background in the

manufacturing and distribution of alcohol. Jagdish Arora has led the
company from its early stages and expanded it into multiple states in
India as well as abroad. His son, Pankaj Arora, is involved in operations
and international business development.

Global Expansion: Som Distilleries exports its beers and spirits to

markets in Africa, Southeast Asia, and parts of Europe. Their beer
brands are particularly popular in West Africa, where they target
value-conscious consumers with affordable, high-quality products.

Product Range: Wildcraft focuses on small-batch, artisanal beers.

Key Markets: The beer segment is still in its early stages, but Sula’s
existing international distribution network for wines has been
leveraged to introduce their craft beer

Market Share: Som Distilleries has a modest market share in India

(about *10%), but it is rapidly growing, particularly in emerging
markets like Africa. Its affordability and quality have made its brands
competitive in both domestic and international markets.

Share Market Information: Som Distilleries is listed on both the BSE

and NSE. It is expanding its brewing capacity to cater to growing
demand in both domestic and international markets

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7. Godfather Beer (Devan’s Modern Breweries)

 Flagship Brand: Godfather Beer

 Key Products:
o Godfather Super Strong: Known for its high alcohol
content and strong flavour.
o Godfather Premium Lager: A lighter version of the flagship
beer, designed for international markets.

Ownership & Family

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  Founder: Devan’s Modern Breweries was founded by Mr.
Dewan Gian Chand, a pioneering entrepreneur in the Indian
brewing industry. He was instrumental in establishing the
brewery and expanding its operations over the decades.
 Current Ownership: The company is a family-owned business
and is currently managed by the next generation of the Dewan
family.
 Current Leadership: The company is headed by Rakesh Dewan,
who serves as the Chairman and Managing Director. The Dewan
family continues to hold a significant stake in the business and
manages day-to-day operations.

Market Share

 Godfather Beer has a strong presence in Northern India,

particularly in states like Punjab, Haryana, Himachal Pradesh,
and Delhi. It is a leading brand in the strong beer segment, which
accounts for a large portion of India’s beer market.
 Strong Beer Market: The Indian beer market is dominated by
strong beers (with alcohol content between 5-8%), and
Godfather Beer is one of the top players in this segment.
 Market Position: While the exact market share of Godfather
Beer is not readily available, it is considered a significant
regional player in North India, competing with other strong beer
brands such as Kingfisher Strong, Haywards 5000, and Carlsberg
Elephant.
 Global Presence: Godfather Beer has also started exporting to
international markets, primarily focusing on regions with a large
Indian diaspora, such as the Middle East, Southeast Asia, and
parts of Europe.

Stock Market Status

 Private Company: Devan’s Modern Breweries Ltd. is not a

publicly traded company and is privately owned by the Dewan
family. This means the company’s shares are not listed on any

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 stock exchange, and its financial data is not as publicly accessible
as that of publicly traded companies like United Breweries
(Kingfisher).
 As a privately held company, the Dewan family retains control
over the strategic direction and financial decisions of the
business.

Growth and Strategy

 Expansion: Godfather Beer has been expanding its distribution

to new markets both within India and abroad. It focuses on the
strong beer segment, which is popular in India, and is also
exploring new geographies to increase its global footprint.
 Partnerships: The company has formed partnerships with
international distributors to market Godfather Beer abroad,
particularly in regions with a significant Indian consumer base.

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ADDITIONAL NOTES ON INDIAN BREWERY INTERNATIONAL
VENTURES

Market Strategies:
 Global Distribution Networks: Indian breweries often leverage
international partnerships and distribution networks to enter
new markets. These partnerships help manage logistics,
marketing, and local market adaptation.
 Brand Positioning: Indian breweries typically position their
brands as exotic or premium options in international markets,
emphasizing their unique origins and quality.
 Regulatory Compliance: Navigating international markets
involves compliance with local regulations and standards,
including labelling, distribution, and marketing practices.

Future Outlook:
 Expansion Plans: Indian breweries are likely to continue
expanding their global footprint through strategic partnerships,
acquisitions, and direct market entry.
 Market Trends: As global consumer preferences shift towards
craft and premium beers, Indian breweries are adapting their
offerings to meet these demands and enhance their
international presence.

Summary
Indian breweries have made significant strides in expanding their
global presence. Through strategic partnerships, acquisitions, and
leveraging their heritage brands, they are effectively penetrating
international markets. Brands like Kingfisher and Radico Khaitan’s
spirits have established a notable presence abroad, while SABMiller’s
Indian assets are now part of AB InBev’s global portfolio. These efforts
contribute to the growing recognition of Indian beverages on the
international stage.

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 MERGERS AND ACQUISITIONS OF THESE BREWERIES
INDUSTRY
Mergers and acquisitions (M&A) in the brewery industry are a
common way for companies to expand their market presence,
enhance production capacity, and diversify their product portfolios.
Here are some of the significant mergers and acquisitions in the global
and Indian brewery industry in recent years:

Global Mergers and Acquisitions in the Brewery Industry

1. Anheuser-Busch InBev & SABMiller (2016)

o Deal Value: $100 billion+
o Details: This is one of the largest deals in the brewing
industry. Anheuser-Busch InBev (AB InBev), the world’s
largest brewing company, acquired SABMiller, another
brewing giant, to create a massive global beer
conglomerate. The merger consolidated AB InBev’s market
dominance, making it the largest brewer in the world,
controlling brands like Budweiser, Corona, Stella Artois,
and many others.
o Rationale: The merger was aimed at combining the
strengths of the two companies to dominate in both
developed and emerging markets. However, due to
antitrust concerns, SABMiller had to divest certain assets,
including its stake in MillerCoors in the U.S., which was sold
to Molson Coors.

2. Heineken & Asia Pacific Breweries (2012)

o Deal Value: $4.6 billion
o Details: Dutch brewing giant Heineken acquired a
controlling stake in Asia Pacific Breweries, the maker of
Tiger Beer, in a deal that strengthened its presence in the
growing Asia-Pacific beer market.

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 o Rationale: Heineken aimed to capture a larger share of the
fast-growing markets in Southeast Asia, including Vietnam,
Thailand, and Singapore. The acquisition also increased
Heineken’s competitive edge against other international
brewers like AB InBev.

3. Carlsberg & Kronenbourg (2008)

o Deal Value: $15 billion (joint bid with Heineken)
o Details: Carlsberg teamed up with Heineken to acquire
Scottish & Newcastle (S&N). Carlsberg took control of
S&N's business in France (where Kronenbourg beer is
brewed), as well as other European markets, while
Heineken took over S&N’s operations in the UK.
o Rationale: The acquisition was part of Carlsberg’s strategy
to strengthen its position in the European beer market, and
the deal gave it control of Kronenbourg, a prominent
French beer brand.

4. Molson & Coors (2005)

o Deal Value: $6 billion
o Details: The merger of Molson Brewery (Canada) and
Coors Brewing Company (USA) created Molson Coors, one
of the largest brewers in North America.
o Rationale: The merger allowed both companies to pool
resources and expand their market presence in North
America and other regions. Molson Coors now owns
brands like Coors Light, Blue Moon, and Carling.

5. Kirin & Lion Nathan (2009)

o Deal Value: $3.3 billion

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 o Details: Japanese brewing company Kirin Holdings fully
acquired Lion Nathan, an Australian brewer known for
brands like Tooheys, Hahn, and XXXX Gold.
o Rationale: The acquisition was part of Kirin’s strategy to
expand its presence in the Asia-Pacific region, particularly
in Australia and New Zealand, where Lion Nathan was a
dominant player.

Indian Brewery Industry Mergers and Acquisitions

1. Heineken’s Acquisition of United Breweries

o Details: Heineken gradually increased its stake in United
Breweries Limited (UBL), which owns the Kingfisher
brand. Initially, Heineken acquired a minority stake in UBL
through a partnership with the UB Group and later,
through acquisitions of shares from the debt-ridden Vijay
Mallya (the former chairman of UB Group).
o Current Stake: By 2021, Heineken increased its ownership
stake to over 61.5%, effectively taking control of UBL.
o Rationale: Heineken's goal was to solidify its presence in
India, which is one of the largest beer markets in the world
by volume. Kingfisher is a dominant beer brand in India,
and Heineken aimed to leverage its global expertise to
grow the brand even further in India and abroad.

2. SABMiller’s Acquisition of Foster’s India (2011)

o Details: SABMiller acquired Foster’s India, a subsidiary of
Foster’s Group, as part of its effort to strengthen its
foothold in the Indian beer market.
o Rationale: SABMiller wanted to expand its portfolio in
India, where Foster’s Lager was already a popular brand.
The acquisition gave SABMiller access to Foster’s brewery
in India and helped it capture a larger share of the premium

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 beer segment in the country. Later, when AB InBev
acquired SABMiller globally, Foster’s India came under AB
InBev’s control.

3. Carlsberg’s Joint Ventures in India

o Details: Carlsberg India, a subsidiary of the Danish brewer
Carlsberg Group, has engaged in several joint ventures and
partnerships in India to expand its operations. Though
Carlsberg India has not been involved in high-profile
acquisitions, it has consistently worked to strengthen its
position in the Indian market by introducing premium
brands like Tuborg and Carlsberg.
o Rationale: Carlsberg is focusing on India's growing
premium beer segment and has built breweries in key
regions across India to enhance its distribution network.

4. AB InBev’s Acquisition of SABMiller India (2016)

o Details: Following AB InBev’s global acquisition of
SABMiller, SABMiller India became part of AB InBev’s
portfolio. SABMiller was a major player in India, with
brands like Haywards 5000, Knock Out, and Royal
Challenge.
o Rationale: The acquisition gave AB InBev a significant
market share in India, making it one of the top players in
the Indian beer industry, alongside United Breweries and
Carlsberg.

5. Molson Coors & Mount Shivalik Breweries (2015)

o Details: Molson Coors entered the Indian market by
acquiring Mount Shivalik Breweries, the producer of the
popular Thunderbolt beer.

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o Rationale: Molson Coors aimed to expand its operations in
the fast-growing Indian beer market by acquiring a local
brand with significant market penetration. Thunderbolt
was a leading strong beer brand in northern India, and the
acquisition helped Molson Coors establish a footprint in
the country.

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 MORE NOTABLE MERGERS AND ACQUISITIONS (M&A) IN THE
BREWERY INDUSTRY THAT HAVE SIGNIFICANTLY SHAPED THE
MARKET GLOBALLY:

1. AB InBev & Grupo Modelo (2013)

 Deal Value: $20.1 billion

 Details: Anheuser-Busch InBev acquired Mexico's Grupo
Modelo, the maker of Corona, Modelo Especial, and other
popular beers. Corona is one of the top-selling imported beers in
the United States, making the acquisition a strategic move for AB
InBev.
 Rationale: The acquisition allowed AB InBev to solidify its
presence in Mexico and strengthen its position in the U.S.
market, particularly in the fast-growing Hispanic segment. To
address antitrust concerns, AB InBev sold Grupo Modelo's U.S.
business to Constellation Brands.

2. Heineken & Femsa (2010)

 Deal Value: $7.6 billion

 Details: Dutch brewer Heineken acquired the brewing
operations of FEMSA, the largest beverage company in Latin
America, including brands like Tecate, Sol, and Dos Equis.
 Rationale: This acquisition gave Heineken a stronger foothold in
the rapidly growing Latin American beer market, particularly in
Mexico and Brazil, where it could leverage FEMSA’s distribution
networks and popular brands.

3. Molson Coors & MillerCoors (2016)

 Deal Value: $12 billion

 Details: After AB InBev’s acquisition of SABMiller, Molson Coors
purchased the remaining 58% of MillerCoors, a joint venture
between SABMiller and Molson Coors in the U.S., to gain full
ownership.

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  Rationale: The acquisition allowed Molson Coors to fully control
its operations in the U.S. and bolster its position as the second-
largest brewer in North America, with brands like Coors Light,
Miller Lite, and Blue Moon.

4. Carlsberg & Baltika Breweries (2008)

 Deal Value: $10 billion (as part of a joint bid with Heineken for
Scottish & Newcastle)
 Details: As part of the breakup of Scottish & Newcastle,
Carlsberg took full control of Baltika Breweries, the largest beer
producer in Russia and Eastern Europe.
 Rationale: This acquisition gave Carlsberg a dominant position in
Russia and Eastern Europe, regions where beer consumption
was rapidly increasing at the time. Baltika is a leading brand in
these markets, helping Carlsberg expand its global footprint.

5. Kirin & San Miguel Brewery (2010)

 Deal Value: $300 million+

 Details: Japanese brewer Kirin acquired a 48% stake in the San
Miguel Brewery, the largest brewer in the Philippines, producing
San Miguel Pale Pilsen and San Miguel Light.
 Rationale: The acquisition strengthened Kirin’s presence in
Southeast Asia, a region with growing beer consumption. San
Miguel is an iconic brand in the Philippines and one of the largest
beer brands in Asia.

6. Constellation Brands & Ballast Point Brewing (2015)

 Deal Value: $1 billion

 Details: Constellation Brands, known for distributing Corona in
the U.S., acquired Ballast Point Brewing Company, a San Diego-
based craft brewery known for its Sculpin IPA and other craft
beers.
 Rationale: Constellation sought to capitalize on the booming
craft beer market in the U.S. by adding a high-end craft beer

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 brand to its portfolio. However, the acquisition did not perform
as expected, and Constellation sold Ballast Point in 2019 for a
much lower price.

7. Asahi Group & SABMiller’s European Brands (2016)

 Deal Value: $11 billion

 Details: After AB InBev’s acquisition of SABMiller, Japanese
brewer Asahi Group purchased SABMiller’s Eastern European
brands, including Pilsner Urquell, Tyskie, and Lech, as part of an
antitrust divestiture.
 Rationale: The acquisition allowed Asahi to gain a significant
presence in Europe, particularly in the premium beer segment.
Pilsner Urquell, a Czech beer, is one of the world’s most iconic
lager brands, giving Asahi a strong foothold in the European
market.

8. AB InBev & Craft Brew Alliance (2020)

 Deal Value: $321 million

 Details: AB InBev acquired the remaining shares of Craft Brew
Alliance (CBA), which it did not already own. CBA’s portfolio
includes brands like Kona Brewing, Redhook, and Widmer
Brothers.
 Rationale: The acquisition expanded AB InBev's portfolio of craft
beers, allowing the company to tap into the growing craft beer
segment in the U.S. and globally. Kona Brewing, in particular, has
a strong presence in the U.S. and international markets.

9. Asahi Group & Carlton & United Breweries (2020)

 Deal Value: $11 billion

 Details: Asahi Group acquired Carlton & United Breweries (CUB)
from AB InBev, which was part of SABMiller’s portfolio before
the 2016 AB InBev merger. CUB is the largest brewery in
Australia, known for brands like Victoria Bitter, Carlton Draught,
and Cascade.

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  Rationale: This acquisition made Asahi a major player in the
Australian beer market, providing it with strong local brands and
access to a new, lucrative market. It also diversified Asahi’s
operations outside of Japan.

10. Kirin & Lion (2009)

 Deal Value: $3.3 billion

 Details: Japanese brewer Kirin acquired Lion Nathan, one of the
largest brewers in Australia and New Zealand, with brands like
Tooheys, Hahn, and XXXX Gold.
 Rationale: This acquisition allowed Kirin to solidify its position in
the Australasian region and become a dominant player in both
the beer and non-alcoholic beverages market.

11. Molson Coors & Aspall Cyder (2018)

 Deal Value: Undisclosed

 Details: Molson Coors acquired Aspall Cyder, a premium cider
company based in Suffolk, England, known for its range of ciders
and vinegars.
 Rationale: The acquisition helped Molson Coors enter the fast-
growing cider category, particularly in the UK, where cider
consumption is high. Aspall Cyder’s premium positioning was a
strategic fit for Molson Coors’ ambition to expand into higher-
end beverage categories.

12. Carlsberg & Marston’s Joint Venture (2020)

 Deal Value: £780 million

 Details: Carlsberg formed a joint venture with Marston’s, a
British brewery, to create the Carlsberg Marston’s Brewing
Company. Carlsberg owns 60% of the new venture, while
Marston’s holds 40%.
 Rationale: The joint venture aimed to combine Carlsberg’s
international scale with Marston’s strong portfolio of UK-based

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 brands and pubs. This partnership allowed Carlsberg to
strengthen its presence in the UK, a crucial beer market.

13. Heineken & Punch Taverns (2017)

 Deal Value: £403 million

 Details: Heineken acquired a controlling stake in Punch Taverns,
a UK-based pub operator with over 1,900 pubs across the
country.
 Rationale: Heineken wanted to increase its influence in the UK
on-trade (pub and bar) market, which is critical for beer sales.
This acquisition gave Heineken control over a vast network of
pubs, helping the company promote its beer brands more
effectively.

14. Mahou San Miguel & Founders Brewing Co. (2019)

 Deal Value: Undisclosed

 Details: Spain’s largest brewer, Mahou San Miguel, acquired a
majority stake (90%) in Founders Brewing Co., one of the largest
craft brewers in the U.S., known for its All Day IPA and KBS
Stout.
 Rationale: The acquisition allowed Mahou San Miguel to enter
the U.S. craft beer market and diversify its product portfolio.
Founders’ strong brand recognition and loyal customer base
made it a valuable addition to Mahou’s operations.

These mergers and acquisitions demonstrate the continuous

evolution and consolidation of the global brewery industry, with
companies seeking to expand their geographical presence, product
portfolios, and market share. The industry's drive towards
premiumization, craft beer acquisition, and market expansion into
emerging regions are key trends shaping these M&As.

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 CONCLUSION

The breweries industry has shown remarkable growth and adaptability

over the years, driven by evolving consumer preferences, innova on,
and cultural trends. Cra breweries, in par cular, have transformed
the market by offering diverse, high-quality, and unique flavors,
appealing to a more discerning and adventurous consumer base.

However, the industry faces several challenges, including rising

produc on costs, regulatory changes, and increased compe on.
Larger breweries are adap ng by inves ng in sustainable prac ces,
expanding product lines to include non-alcoholic beverages, and
acquiring smaller cra breweries to diversify their por olios.

Despite these challenges, the industry's outlook remains posi ve.

With a focus on quality, sustainability, and consumer engagement,
breweries are well-posi oned to con nue thriving in a dynamic
market. Emphasizing unique experiences, local sourcing, and
community involvement will further strengthen their connec on with
consumers, ensuring long-term growth and relevance in the beverage
market.

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 BRITANIA INDUSTRY AND BRITANIA FAMILY

INTRODUCTION TO BRITANIA INDUSTRY

Introduc on to Britannia Industries
Britannia Industries Limited has evolved over the decades to become
a staple in the Indian food industry. From its humble beginnings in
1892 as a small bakery, the company has expanded its product
por olio to include not just biscuits but also a wide range of dairy
products, cakes, breads, and more. Britannia's biscuits, which include
household favourites like Good Day, Marie Gold, Tiger, and Bourbon,
are known for their quality, taste, and affordability. These products
have made Britannia a leader in the Indian biscuits market, holding
around 35-40% of the market share, compe ng closely with brands
like Parle and ITC’s Sunfeast.

In the dairy segment, Britannia offers a variety of products, including

cheese, milk, yogurt, and bu er. Although the dairy market presents
s ff compe on from giants like Amul and Nestlé, Britannia con nues
to grow by focusing on quality and product innova on. Its bread and
cake offerings also command a significant share in the market, catering

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to a diverse range of consumer preferences across urban and rural
India.

Financially, Britannia has demonstrated consistent growth, with a

revenue of approximately ₹14,500 crore (about $1.8 billion) and a net
profit of ₹2,500 crore (about $310 million) for the fiscal year 2022-
2023. The company’s strategy of con nuous product innova on, such
as the introduc on of health-oriented products like NutriChoice
biscuits, has helped it capture the growing segment of health-
conscious consumers. Britannia's expansion into rural markets,
enhanced distribu on networks, and focus on premiumiza on have
further driven its growth.

Beyond product development, Britannia is also inves ng in

sustainability ini a ves, exploring eco-friendly packaging op ons and
reducing its carbon footprint to align with global sustainability goals.
With exports to over 75 countries, Britannia is not just a na onal brand
but also a growing interna onal player, expanding its footprint in
regions like the Middle East, Africa, and Southeast Asia. As Britannia
con nues to diversify its product range and enhance its market
presence, it remains a key player in India’s FMCG sector, commi ed to
quality, innova on, and consumer sa sfac on.
1. History and founding of Britannia
 Britannia’s Early Days: Founded in 1892 in Kolkata as a biscuit
company by a group of Bri sh businessmen. The company
ini ally catered to Bri sh colonialists but quickly expanded to
serve Indian consumers.
 Growth in the 20th Century: By the 1920s, Britannia had become
a household name in India, providing affordable baked goods to
a growing middle class. The introduc on of biscuits and bread

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 marked the beginning of its long-standing rela onship with
Indian households.
 Post-Independence Development: A er India gained
independence in 1947, Britannia transi oned from a Bri sh-
owned en ty to an Indian-owned company.
2. Britannia’s Current Market Standing
 Revenue and Financial Health: Britannia's latest market
capitaliza on, revenue figures, and annual growth.
 Market Share: Domina ng the biscuit sector with more than
38% of the Indian market, followed by Parle. Britannia also
commands a significant share in dairy and bakery products.
 Presence in Stock Markets: Listed on both the Bombay Stock
Exchange (BSE) and the Na onal Stock Exchange (NSE), Britannia
is a blue-chip company in India's FMCG sector.

 Headquarters: Bangalore, Karnataka, India.

The Wadia Family’s Legacy and Entry into Britannia

1. History of the Wadia Family

 The Wadia Group’s Origins: The Wadia family's business journey

began in 1736 with Lovelis Nusserwanjee Wadia, a shipbuilder.
The family gained prominence as shipbuilders for the British East
India Company.
 Diversification into Textiles: In the late 19th century, the family
ventured into textiles, establishing Bombay Dyeing, which
became one of India’s largest textile companies. This marked the
beginning of the family's expansion into various sectors.

2. The Wadia Family’s Entry into Britannia

 Acquisition of Britannia: In 1993, the Wadia Group, through

Bombay Burmah Trading Corporation (one of its holding

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 companies), acquired a significant stake in Britannia Industries.
This acquisition was a strategic move that brought the company
under the leadership of the Wadia family.
 Strategic Shareholding: The Wadia Group's effective
shareholding in Britannia through Bombay Burmah, holding a
nearly 50% stake, enabled the family to steer Britannia’s course.

3. Nusli Wadia’s Early Years

 Personal History: Nusli Wadia, born in 1944, is the son of Neville

Wadia and Dina Wadia (daughter of Muhammad Ali Jinnah, the
founder of Pakistan). Despite his powerful heritage, Nusli faced
multiple challenges in taking control of the family business.
 Rise to Power: In the 1970s and 1980s, Nusli fought bitter legal
and corporate battles to wrest control of Bombay Dyeing from
corporate raiders. This experience shaped his leadership style at
Britannia.

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1. Product Portfolio

Biscuits and Cookies

 Popular Brands:
o Good Day: Known for its premium cookies and biscuits.
o Bourbon: A popular chocolate-flavoured biscuit.
o Marie Gold: A well-known brand in the Marie biscuit
category.
o Hide & Seek: A popular choice in the cream biscuit
segment.

Bread and Bakery Products

 Bread Varieties: Includes various types of bread like whole

wheat, white bread, and multigrain.
 Other Bakery Products: Cakes, rusk, and other baked goods

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Dairy Products

 Milk and Milk-Based Products: Includes products such as

cheese, curd, and paneer.
 Other Dairy Offerings: The dairy segment has been expanded
with products like cream and flavoured milk.

2. Market Position and Financial Performance

Market Position

 Market Share: Britannia holds a significant market share in the

Indian biscuit industry and is one of the largest players in the
bakery and dairy sectors.
 Brand Strength: The company's brands are well-recognized and
trusted by consumers across India.

Financial Performance

 Revenue: As of recent financial reports, Britannia’s annual

revenue exceeds ₹15,000 crore (approximately $2 billion USD).
 Profitability: The company has shown consistent profitability
with strong operating margins, benefiting from its broad product
range and extensive distribution network.

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3. Key Strategies and Initiatives

Product Innovation

 New Products: Britannia continuously innovates and introduces

new products to meet changing consumer preferences. This
includes healthy options, premium products, and region-specific
offerings.
 Health and Nutrition: Focus on developing healthier products,
including those with lower sugar content and added nutritional
benefits.

Expansion and Growth

 Domestic Market: Britannia continues to strengthen its

presence in the Indian market through an extensive distribution
network that reaches urban and rural areas.
 International Presence: The company has expanded its footprint
into international markets, exporting products to countries in
the Middle East, Africa, and Southeast Asia.

Sustainability Initiatives

 Environmental Responsibility: Britannia is committed to

sustainability practices, including efforts to reduce its carbon
footprint, water usage, and waste management.
 Community Engagement: The company is involved in various
community development programs and corporate social
responsibility (CSR) activities.

4. Challenges and Opportunities

Challenges

 Competition: Intense competition from other major food

companies and local brands in the FMCG sector.
 Raw Material Costs: Fluctuations in the cost of raw materials,
such as wheat and dairy products, can impact profitability.

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Opportunities

 Growing Market: Increasing urbanization and rising disposable

incomes present opportunities for growth in both domestic and
international markets.
 Health Trends: Growing consumer awareness regarding health
and wellness creates opportunities for developing and
marketing healthier product options.

5. Recent Developments

Leadership Changes

 Management: The company has seen changes in leadership and

management to drive its strategic goals and navigate market
challenges.

Acquisitions and Partnerships

 Strategic Acquisitions: Britannia has been involved in strategic

acquisitions to diversify its product portfolio and strengthen its
market position.

Digital Transformation

 E-Commerce: Increasing focus on e-commerce and digital

marketing to reach a wider audience and adapt to changing
consumer behaviour.

Intellectual property dispute

 In a separate dispute from the shareholder matters, the

company alleged in 2006 that Danone had violated its
intellectual property rights in the Tiger brand by registering and
using Tiger in several countries without its consent. Britannia
claimed the company found out that Danone had launched the
Tiger brand in Indonesia in 1998, and later in Malaysia,
Singapore, Pakistan and Egypt, when it attempted to register the

175
 Tiger trademark in some of these countries in 2004. Whilst it was
initially reported in December 2006 that agreement had been
reached, it was reported in September 2007 that a solution
remained elusive. In the meantime, since Danone's biscuit
business has been taken over by Kraft, the Tiger brand of biscuits
in Malaysia was renamed Kraft Tiger Biscuits in September 2008.

 Britannia initiated legal action against Danone in Singapore in

September 2007. The dispute was resolved in 2009 with
Britannia securing rights to the Tiger brand worldwide, and
Danone paying ₹220 million to utilise the brand

6. Awards and recognition

1. In 2022, the company was ranked 4th in the list of India's

most chosen FMCG brands, as per Kantar India's annual
Brand Footprint report.
2. Britannia won the Global Sustainability Leadership Awards
by the World Sustainability Congress in 2021.
3. The Economic Times listed the company's Good Day biscuit
brand as the Brand Equity’s Most Trusted Brands of Indians
in 2019-20.
4. The company was selected for special recognition under
the Leading RE Investor category at Renewable Energy
India Awards 2016.
5. In 2014, the company was voted as Reader's Digest Trusted
Brand in India under the food and beverage category, part
of the Reader's Digest Trusted Brand Survey.
6. In 2014, The Economic Times ranked the company at 11 in
the 100 Most Trusted Brands of India list 2014.
7. The company was listed in India's Most Attractive Brands
2013 in a TRA Brand Trust Report survey.

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 8. It was awarded the Global Performance Excellence Award
(GPEA) by Asia Pacific Quality Organization (APQO) in June
2012.
9. It was ranked #2 in the Brand Equity's Most Trusted Brands
survey by The Economic Times.
10. In 2012, Britannia received the Golden Peacock
National Quality Award – 2012 under the FMCG category.
11. In 2011, Britannia won the Indian Merchants'
Chamber (IMC)'s Ramkrishna Bajaj National Quality Award.
12. In 2011, the company received the CII's National
Award for Food Safety 2011 in the category of 'Large Food
Businesses - Manufacturing' by the Confederation of Indian
Industry.
13. According to The Economic Times' Brand Equity
Survey, the brand was ranked 5th in the top 10 most
trusted brands list in India in 2010 and 2nd in 2012 in
India's top 10 most trusted brands list.
14. Britannia is one of India's 100 Most Trusted brands
listed in The Brand Trust Report.

Summary

Britannia Industries Limited is a leading player in India’s food industry,

with a diverse product portfolio spanning biscuits, bread, cakes, and
dairy products. Established in 1892, the company has grown
significantly, maintaining a strong market presence and financial
performance. With a focus on innovation, expansion, and
sustainability, Britannia continues to adapt to market trends and
consumer preferences while facing challenges from competition and
fluctuating raw material costs. The company's strategic initiatives and
investments in product development and digital transformation
position it well for future growth in both domestic and international
markets.

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 BRITANNIA INDUSTRY PRODUCT LINE
Britannia Industries, a leading food company in India, has a diverse
product line that caters to various segments of the food market. Their
products primarily include:

1. Biscuits and Cookies:

o Good day: Rich and crunchy cookies available in various
Flavors like Cashew, Almond, and Choco Chip.
o Marie Gold: A light and crispy biscuit often enjoyed with
tea.
o Bourbon: A popular cream-filled biscuit with a chocolate
flavour.
o Hide & Seek: A chocolate chip biscuit that is a favourite
among children and adults alike.
o Tiger: A biscuit known for its crispy texture and slightly
sweet flavour.

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2. Bread:
o Britannia Bread: Includes whole wheat, white bread, and
other varieties suited for different tastes and nutritional
needs.

3. Rusk:
o Britannia Rusk: A crisp, toasted bread product that is ideal
for pairing with tea or coffee.

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4. Cakes and Pastries:
o Britannia Treat: Includes a range of cakes and pastries for
different occasions and tastes.

5. Snacks:
o Britannia Nutri Choice: A range of health-focused snacks
including high-fibre and low-calorie options.

6. Dairy Products:

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 o Britannia Cheese: Includes processed cheese, cheese
spreads, and other cheese products.
o Britannia Milk: Offers various dairy products such as milk
and curd.

7. Health Foods:
o Nutri Choice: Products aimed at health-conscious
consumers, including multigrain biscuits and high-fibre
options.

Britannia is known for its commitment to quality and innovation, and

their product line often evolves to meet changing consumer
preferences and market trends.

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 BRITANNIA INDUSTRY MARKET SHARE
Britannia Industries Limited is a major player in the Indian food
industry, especially known for its biscuits, dairy products, and other
snacks. As of the latest data available, Britannia has a significant
presence in the Indian market.

1.Biscuits
As of 2023, about 80% of Britannia's annual revenue comes from
biscuits. Britannia has an estimated market share of 33% in the
organised biscuits market in India.

The company's factories have an annual capacity of 433,000 tonnes.

The brand names of Britannia's biscuits include Marigold, Tiger, Nutri
choice, Good Day, 50 50, Treat, Pure Magic, Milk Bikes, Bourbon, Nice
Time and Little Hearts among others.

In 2006, Tiger, the mass market brand, realised $150.75 million in

sales, including exports to the U.S. and Australia. This amounts to 20%
of Britannia's revenue for that year. [citation needed]

2.Dairy products
Dairy products contribute close to 10% to Britannia's revenue. The
company not only markets dairy products to the public but also trades
dairy commodities business-to-business. Its dairy portfolio grew to
47% in 2000-01 and by 30% in 2001-02. Its main competitors are
Nestlé India, the National Dairy Development Board (NDDB), and Amul
(GCMMF).

Britannia holds an equity stake in Dynamix Dairy and outsources the

bulk of its dairy products from its associate.

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On 27 October 2001, Britannia announced a joint venture with
Fonterra Co-operative Group of New Zealand, an integrated dairy
company which handles all aspects of the value chain from
procurement of milk to making value-added products such as cheese
and buttermilk. Britannia intends to source most of the products from
New Zealand, which they would market in India. The joint venture will
allow technology transfer to Britannia. Britannia and the New Zealand
Dairy each hold 49% of the JV, and the remaining 2 percent will be
held by a strategic investor. Britannia has also tentatively announced
that its dairy business (probably including Dynamix) would be
transferred to the joint venture. However, the authorities' approval to
the joint venture obliged the company to start manufacturing facilities
of its own. It would not be allowed to trade, except at the wholesale
level, thus pitching it in competition with Danone, which had recently
established its own dairy business.

3.Snacks and Other Products

Britannia's range includes a variety of snacks and bakery products,
contributing to its overall market presence.

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 BRITANNIA FAMILY

The Wadia family is a prominent Indian business family with a long

history in various industries, including shipping, real estate, and
consumer goods. The Wadia family's connection to Britannia
Industries is particularly noteworthy. As per Bloomberg, Wadia
family’s net worth is of Rs $7.90 billion. The tycoon’s net worth
individually is estimated to be $4 billion, as per Forbes.

Here’s a detailed look at their involvement:

Historical Background of the Wadia Family

1. Origins and Early Ventures:

o The Wadia family has its origins in the shipping industry,
with their business starting in the 1730s. The family was
involved in shipbuilding and shipping, and the Wadia
Group played a key role in the development of India's
maritime industry.

184
 2. Expansion into Diverse Sectors:
o Over the years, the Wadia family expanded their business
interests into various sectors, including real estate,
chemicals, and consumer goods. The family's influence in
Indian industry has been substantial, with several notable
enterprises under their belt.

Involvement with Britannia Industries

1. Acquisition and Leadership:

o The Wadia family acquired a significant stake in Britannia
Industries in the 1970s. At that time, Britannia was a well-
established biscuit manufacturer, but the Wadia family's
investment helped in furthering the company’s expansion
and modernization.
2. Key Figures:
o Nusli Wadia: A prominent member of the Wadia family,
Nusli Wadia has been a key figure in Britannia's
development. He served as the Chairman of Britannia
Industries and was instrumental in the company's strategic
decisions and growth during his tenure.
o Jehangir Wadia: Another notable family member, Jehangir
Wadia, has been involved in various aspects of the family's
business ventures, including his role in Britannia.
3. Business Strategy and Growth:
o Under the Wadia family's leadership, Britannia underwent
significant transformation. The company diversified its
product range, improved its distribution network, and
adopted modern business practices. This period saw
Britannia strengthening its position in the Indian market
and expanding its product offerings beyond biscuits to
include cakes, bread, and dairy products.
4. Public Ownership and Current Status:
o Britannia Industries is now a publicly traded company with
a broad shareholder base. While the Wadia family remains
a significant shareholder, the company operates with a

185
 professional management team and board of directors.
Their involvement continues to influence the strategic
direction of the company.

Legacy and Impact

The Wadia family's involvement in Britannia Industries has had a

lasting impact on the company's growth trajectory. Their investment
and leadership helped Britannia evolve into one of India's leading food
companies. The family's legacy in Indian industry remains strong, with
continued interests in various sectors through the Wadia Group.

Britannia's success and its ability to maintain a strong market position

are partly attributed to the strategic vision and resources provided by
the Wadia family, ensuring that Britannia remains a key player in the
Indian food sector.

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 CSR INITIATIVES BY THE WADIA FAMILY
The Wadia family has been instrumental in shaping the Corporate
Social Responsibility (CSR) ini a ves of Britannia Industries, focusing
on key areas like health, nutri on, sustainability, and community
development. Their CSR efforts reflect both the company’s
commitment to social welfare and the broader Wadia family's values
of ethical business prac ces and giving back to society.
1. Focus on Health and Nutri on
One of Britannia’s core CSR ini a ves revolves around improving
health and nutri on across India. Given that Britannia is a major
producer of biscuits, bread, and dairy products, it has recognized its
role in addressing the problem of malnutri on in India.
Britannia Nutri on Founda on (BNF): The Wadia family, under the
leadership of Nusli Wadia, established the Britannia Nutri on
Founda on to tackle issues related to child malnutri on. The
founda on focuses on distribu ng nutri ous food products,
par cularly to underprivileged children, through partnerships with
schools, NGOs, and the government.
Britannia has worked to for fy its products with essen al nutrients
like iron, vitamins, and minerals. The introduc on of for fied products,
especially targeted toward schoolchildren through mid-day meal
programs, reflects the company’s social responsibility in addressing
nutri on gaps.
2. Sustainability and Environmental Ini a ves
The Wadia family, through Britannia, has made significant strides in
sustainability ini a ves aimed at reducing the company’s
environmental footprint. This includes efforts in energy conserva on,
water management, and waste reduc on.
Water Conserva on: Britannia has implemented water-saving
technologies in its factories to reduce the consump on of water

187
during produc on. They have installed water recycling units and
promoted rainwater harves ng at several plants to ensure sustainable
water usage.
Packaging Innova on: To reduce plas c waste, Britannia has focused
on innova ve packaging solu ons, including reducing the thickness of
plas c used in packaging and exploring recyclable materials. This
aligns with broader corporate efforts to minimize waste and improve
environmental sustainability.
Renewable Energy: The company has invested in renewable energy
sources such as solar power to meet some of its energy needs. This
has helped reduce carbon emissions from its manufacturing
opera ons.
3. Community Development Programs
Educa on Ini a ves: Under the Wadia family’s guidance, Britannia
has supported educa onal programs, especially for underprivileged
children. These programs aim to provide access to quality educa on,
scholarships, and infrastructural support to schools in rural and semi-
urban areas.
Skill Development and Livelihoods: Britannia has ini ated skill
development programs aimed at empowering women and youth in
rural areas. Through voca onal training and livelihood enhancement
programs, Britannia helps improve the economic condi ons of these
communi es, thereby contribu ng to long-term social and economic
development.
Employee Volunteer Programs: Britannia encourages its employees
to par cipate in volunteer ac vi es. These ac vi es include
community service programs, where employees engage with local
communi es to support various causes, from environmental clean-up
drives to health awareness programs.

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 4. Support During Crises
During crises, such as natural disasters or public health emergencies,
Britannia has stepped up to provide support to affected communi es.
For example, during the COVID-19 pandemic, Britannia distributed
food and essen al supplies to vulnerable popula ons, including
migrant workers and low-income families.
The company also donated large quan es of its products to
healthcare workers and emergency response teams, reinforcing its
commitment to societal welfare during challenging mes.
5. Women Empowerment
The Wadia family, through Britannia, has also supported women’s
empowerment ini a ves, especially in the workforce. The company
promotes gender diversity and works to increase the number of
women employees in its factories and offices.
Britannia’s women-focused programs also extend to the rural sector,
where it helps empower women entrepreneurs through its supply
chain, offering opportuni es for women to become distributors and
suppliers for the company.
6. Alignment with UN Sustainable Development Goals (SDGs)
Britannia’s CSR ini a ves align with several United Na ons
Sustainable Development Goals (SDGs), par cularly those related to
Zero Hunger (SDG 2), Good Health and Well-being (SDG 3), and Quality
Educa on (SDG 4). The company's efforts to combat malnutri on,
improve educa onal access, and promote sustainable business
prac ces reflect its alignment with global sustainability objec ves.
Conclusion
The Wadia family’s leadership has posi oned Britannia Industries as
not only a market leader in the food and beverage sector but also a
socially responsible corpora on. Through its CSR ini a ves, the

189
company has tackled issues related to malnutri on, sustainability, and
community development. The family’s commitment to these causes
reinforces Britannia’s role as a responsible corporate ci zen, aiming to
contribute to the well-being of society while ensuring sustainable
growth for future genera ons.

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 WADIA GROUP

The Wadia Group is one of India's oldest and most respected business
conglomerates, with a diverse portfolio spanning several industries.
Established in the early 18th century, the Wadia Group has been
influential in shaping various sectors of the Indian economy.

Historical Background

1. Origins:
o The Wadia family, originally of Parsi descent, began their
business operations in the 1730s. They initially focused on
shipbuilding and shipping, establishing themselves as key
players in India's maritime industry.
2. Early Ventures:
o The Wadia family established the Bombay Dockyard in the
18th century, which played a crucial role in building ships
for the British East India Company. This venture laid the
foundation for the Wadia Group's future successes.

191
Key Businesses and Sectors

1. Shipping and Maritime:

o The Wadia Group's roots are deeply embedded in shipping.
They played a significant role in the development of India's
maritime infrastructure and continue to have interests in
shipping and logistics.
2. Real Estate:
o The Wadia Group is involved in real estate development
through its various subsidiaries. They have been active in
both commercial and residential real estate projects,
particularly in Mumbai.
3. Consumer Goods:
o Britannia Industries: Acquired by the Wadia family in the
1970s, Britannia is one of India's leading food companies,
known for its biscuits, bread, cakes, and dairy products.
Under the Wadia family's leadership, Britannia expanded
its product range and strengthened its market position.
o Go Air: The Wadia Group is also known for its involvement
in the aviation sector through Go Air (now Go First), a low-
cost airline that has grown to be a significant player in
India's aviation market.
4. Chemicals and Textiles:
o The Wadia Group has interests in the chemicals sector,
including the production of industrial chemicals and dyes.
They also have a history in the textile industry, contributing
to the development of India's textile sector.
5. Hospitality:
o The group has been involved in the hospitality industry,
including investments in hotels and related ventures.

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The Wadia Family’s Legacy and Entry into Britannia

1. History of the Wadia Family

 The Wadia Group’s Origins: The Wadia family's business journey

began in 1736 with Lovelji Nusserwanjee Wadia, a shipbuilder.
The family gained prominence as shipbuilders for the British East
India Company.
 Diversification into Textiles: In the late 19th century, the family
ventured into textiles, establishing Bombay Dyeing, which
became one of India’s largest textile companies. This marked the
beginning of the family's expansion into various sectors.

2. The Wadia Family’s Entry into Britannia

 Acquisition of Britannia: In 1993, the Wadia Group, through

Bombay Burmah Trading Corporation (one of its holding
companies), acquired a significant stake in Britannia Industries.
This acquisition was a strategic move that brought the company
under the leadership of the Wadia family.
 Strategic Shareholding: The Wadia Group's effective
shareholding in Britannia through Bombay Burmah, holding a
nearly 50% stake, enabled the family to steer Britannia’s course.

3. Nusli Wadia’s Early Years

 Personal History: Nusli Wadia, born in 1944, is the son of Neville

Wadia and Dina Wadia (daughter of Muhammad Ali Jinnah, the
founder of Pakistan). Despite his powerful heritage, Nusli faced
multiple challenges in taking control of the family business.
 Rise to Power: In the 1970s and 1980s, Nusli fought bitter legal
and corporate battles to wrest control of Bombay Dyeing from
corporate raiders. This experience shaped his leadership style at
Britannia.

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Leadership of Nusli Wadia at Britannia

1. Modernization of Britannia

 Strategic Transformation: When Nusli took charge, Britannia

was largely traditional in its approach. He transformed the
company by modernizing operations, focusing on product
innovation, and expanding its market reach.
 Introduction of Premium Products: Under his leadership,
Britannia shifted towards premiumization of products with
brands like Good Day, Pure Magic, and Nutri Choice catering to
a more health-conscious and affluent customer base.
 Focus on R&D: Setting up R&D units to focus on product
innovation and staying competitive in the face of growing
competition from brands like Parle and ITC.

2. Danone Conflict

 The Britannia-Danone Joint Venture: In the 1990s, the Wadia

family entered into a joint venture with Danone, a French
multinational, to boost Britannia’s global reach. However,
tensions between the two parties arose over intellectual
property rights to the Tiger biscuit brand.
 Resolution: After years of legal disputes, the joint venture was
dissolved in 2009. The Wadia family secured control of Britannia,
while Danone exited the business.

3. Corporate Governance Under Nusli Wadia

 Leadership Style: Known for being fiercely independent, Nusli

Wadia prefers to operate from behind the scenes. His
governance has been hands-on but discreet, with a focus on
long-term value creation.
 Board Composition and Decision Making: Emphasizes
transparency, professional management, and board diversity.

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Notable Members

1 Jeh Wadia’s Role

 Biography: Jeh Wadia, Nusli’s elder son, was born in 1973. He

pursued higher education in the United States before joining the
family business.
 GoAir: Jeh played a pivotal role in setting up GoAir in 2005,
expanding the Wadia family’s business portfolio into aviation.
Under his leadership, GoAir became one of India’s leading low-
cost carriers.
 Involvement in Britannia: While Jeh’s primary focus remains
GoAir (now rebranded as Go First), he has been involved in key
strategic discussions at Britannia. His role, however, has been
less prominent compared to his younger brother, Ness.

4.2 Ness Wadia’s Role

 Biography: Ness Wadia, born in 1971, is the younger son of Nusli

Wadia. Like his brother, Ness pursued higher education abroad,
studying at The Lawrence School and Millfield School in the UK,
followed by Tufts University in the U.S.
 Leadership at Bombay Burmah: Ness Wadia is the Managing
Director of Bombay Burmah Trading Corporation, which
indirectly holds the Wadia Group’s stake in Britannia.
 Involvement in Britannia: Ness has been more actively involved
in the day-to-day operations of Britannia. He is known for his
strategic focus on brand development and has overseen key
acquisitions and product launches.
 Punjab Kings Co-Owner: Ness Wadia is a co-owner of the Punjab
Kings IPL team, demonstrating his interest in diversifying the
Wadia family’s ventures into sports and entertainment.

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Legacy and Impact

The Wadia Group's legacy is marked by its pioneering contributions to

several industries in India. From shipbuilding to real estate, consumer
goods, and aviation, the group's diverse portfolio reflects its
adaptability and entrepreneurial spirit. Their influence extends across
various sectors, making them a significant player in India's business
landscape.

The Wadia Group continues to be a major force in Indian industry,

with ongoing investments and strategic initiatives that shape the
future of their businesses and contribute to the broader economy.

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 THE ROLE OF THE WADIA FAMILY IN OTHER VENTURES

1. Bombay Dyeing

 Overview: Established in 1879, Bombay Dyeing was the Wadia

family’s flagship enterprise for over a century. It remains a
leading textile company, although its significance has diminished
compared to Britannia.
 Recent Developments: In recent years, Bombay Dyeing has
diversified into real estate and polyester production to offset
declining profits in textiles.

2. Go First (formerly GoAir)

 Founding: Established in 2005, Go First initially targeted budget-

conscious travellers. Jeh Wadia spearheaded the airline’s
growth, positioning it as a formidable competitor in the Indian
low-cost aviation market.
 Challenges: Like most airlines, Go First faced challenges during
the COVID-19 pandemic but has since made efforts to recover.

Family Dynamics and Influence

1. Personal Relationships in the Family

 Nusli and Neville Wadia: Nusli Wadia's relationship with his

father, Neville, was complicated. Neville initially wanted Nusli to
focus on Bombay Dyeing, but Nusli resisted, leading to years of
estrangement.
 Dina Wadia’s Influence: As the daughter of Muhammad Ali
Jinnah, Dina Wadia’s influence on Nusli was significant. Her
legacy instilled a sense of pride and independence in the Wadia
family’s business dealings.

2. Marriage and Children

 Nusli Wadia and Maureen Wadia: Maureen Wadia, a former

model and socialite, has been involved in philanthropic efforts

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 and founded Gladrags, a fashion magazine. Her public persona
contrasts with Nusli’s more reserved nature.
 Jeh and Ness Wadia: Despite both sons being involved in family
businesses, their paths diverged. Jeh focused on GoAir, while
Ness took a more active role in Britannia and other Wadia Group
ventures.

Challenges Faced by the Wadia Family

1. Family Feuds

 Nusli vs. Neville Wadia: Nusli’s estrangement from his father

Neville led to intense legal battles over the control of Bombay
Dyeing. This battle shaped Nusli’s fiercely independent business
style.

2. Legal Disputes

 Britannia-Danone Conflict: The most significant corporate battle

for the Wadia family was the trademark dispute with Danone,
which led to an acrimonious split in 2009.
 Tata-Wadia Controversy: Nusli Wadia’s defamation lawsuit
against Ratan Tata after the ouster of Cyrus Mistry from Tata
Sons’ board in 2016 attracted widespread media attention.

Challenges Faced by the Wadia Family

1. Family Feuds

 Nusli vs. Neville Wadia: Nusli’s estrangement from his father

Neville led to intense legal battles over the control of Bombay
Dyeing. This battle shaped Nusli’s fiercely independent business
style.

198
2. Legal Disputes

 Britannia-Danone Conflict: The most significant corporate battle

for the Wadia family was the trademark dispute with Danone,
which led to an acrimonious split in 2009.
 Tata-Wadia Controversy: Nusli Wadia’s defamation lawsuit
against Ratan Tata after the ouster of Cyrus Mistry from Tata
Sons’ board in 2016 attracted widespread media attention.

Future Outlook for Britannia and the Wadia Family

1. Britannia’s Future Growth Strategy

 Innovation and Expansion: Britannia aims to expand further into

rural markets, while also investing in healthier, sustainable
product lines for urban consumers.
 Global Growth: Britannia is focusing on markets like Africa, the
Middle East, and Southeast Asia to grow its international
revenue.

2. The Next Generation

 Jeh and Ness’s Leadership: Will either of them assume a more

prominent role in Britannia, or will professional managers
continue to run operations?
 Philanthropic Legacy: The Wadia family’s philanthropic
endeavors, particularly in education and healthcare, are
expected to grow, leaving behind a lasting legacy beyond their
business empire.

3. The Wadia Family Legacy

 Impact on India’s Corporate Landscape: The Wadia family has

left an indelible mark on India’s business world, from their early
days in shipbuilding to their dominance in consumer goods,
textiles, and aviation.

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 Succession Planning: The future of Britannia and the Wadia
Group will likely see increased professional management while
the family retains its strategic oversight.

200
 CONCLUSION
In conclusion, the Wadia Group stands as a prominent and diversified
conglomerate with a significant presence across various sectors
including real estate, FMCG, aviation, and finance. With its rich legacy
and a history spanning over a century, the group has demonstrated a
remarkable ability to adapt and thrive in a dynamic business
environment.

The group's success can be attributed to its strategic vision,

commitment to innovation, and strong leadership. Its flagship
businesses, such as Britannia Industries, have not only contributed to
its financial growth but also played a vital role in shaping industry
standards and consumer preferences.

Looking ahead, the Wadia Group's focus on sustainability,

technological advancement, and global expansion positions it well to
continue its trajectory of success. The group's ongoing efforts to
leverage its core competencies while exploring new opportunities
highlight its resilience and forward-thinking approach.

Overall, the Wadia Group’s ability to balance tradition with modernity,

coupled with its strategic initiatives, underscores its role as a key
player in the global business landscape. As it continues to evolve, the
group is likely to maintain its influence and contribute significantly to
various industries, benefiting stakeholders and communities alike.

201
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