KAPALONG NATIONAL HIGH SCHOOL

MANIKI ,KAPALONG DAVAO DEL NORTE

A BUSSINESS PLAN ON CRISPY CARROT CHIPS IN PARTIAL FULFILLMENT

OF

THE COURSE APPLIED ENTREPRENEURSHIP

SUBMITTED BY:

DORADO, SHERELL MAE B.

FERNANDEZ, L-JAY L.

RAGOT, QUENTINE CARL Q.

ROBLE, IVAN JIEY T.

DECEMBER 2024

This Business Plan is confidential and is the proprietary of Crispy Carrot

Chips.

No reproduction of any kind or release of this document is permissible without

prior written consent of Crispy Carrot Chips.

 EXECUTIVESUMMARY

SECTION 1

Carrot chips fall under the broader healthy snack and plant-based food industry.
Consumers are increasingly prioritizing health and wellness, which has fueled demand
for snacks with natural ingredients, minimal processing, and high nutritional value.
Carrot chips fit this trend, offering a healthy alternative to traditional potato chips or
other processed snacks.

Carrot chips are made by slicing and dehydrating or frying carrots, typically
seasoned for flavor. They can be baked, fried, air-dried, or freeze-dried, depending on
the production method. Carrot chips appeal to health-conscious consumers as they
retain the nutritional benefits of carrots, including vitamins A, C, and fiber.

Our mission is to provide health-conscious consumers with delicious, nutrient-rich

snacks made from natural ingredients, promoting wellness and sustainability through
wholesome, plant-based alternatives.

We strive to create highquality, nutrient-dense carrot chips that offer a healthier

alternative to traditional snacks. Through innovative production techniques and
sustainable sourcing, we aim to deliver a delicious and convenient snack option that
aligns with the values of health-conscious consumers, supporting a balanced lifestyle
without compromising on flavor.

1. Product Variants:

Original: Lightly salted or unsalted carrot chips that retain their natural flavor.

Seasoned: Carrot chips flavored with chili, garlic, or cheese.

Low-Calorie or Light Options: Air-dried or baked carrot chips for a healthier, lower-
calorie option.
2. Value-Added Options:

Organic Carrot Chips: Made from organically grown carrots to cater to eco-conscious
consumers.

Gluten-Free and Vegan Options: Certified versions ensuring no gluten contamination,

and fully plant-based for vegan diets.

3.Customization Service

Custom Flavoring: Providing businesses or consumers the option to order custom-

flavored chips tailored to specific tastes or dietary needs.

4. Bundles and Subscription Services:

Subscription Service: Monthly delivery of carrot chips to consumers through a

subscription model, offering convenience and access to new flavors.

Other Vegetable Chips: Expanding into sweet potato, beet, or kale chips for variety.
Healthy Snack Gift Boxes: Bundled packs for special occasions, corporate gifts, or
health-conscious events.

Analyzing Market Trends:

There has been a growing trend toward healthier eating, with consumers increasingly
looking for snack options that are low in calories, nutrient-rich, and free from artificial
ingredients. The rise in plant-based diets and demand for organic products has also
fueled interest in vegetable-based snacks. Traditional chips (like potato chips) are often
high in unhealthy fats, making them less appealing to health-conscious consumers.

Understanding Customer Needs:

Consumers want convenient, tasty snack options that align with their health goals.
Many people are looking for alternatives to high-fat, high-sodium snacks. Carrot Chips,
made from dehydrated or baked carrots, provide a crunchy, flavorful, and nutritious
alternative that addresses these needs. Carrots are rich in vitamins (especially vitamin
A) and fiber, making them a functional snack.

1. Competitive Analysis:

The snack market is crowded, but most vegetable-based chips are made from
potatoes, kale, or sweet potatoes. Carrot Chips represent a less common option,
creating an opportunity to differentiate the product. Many existing vegetable chips may
also include additives or are fried, whereas Carrot Chips can stand out by being baked
or air-dried, with no additives, offering a cleaner and healthier product.

1. Target Market Identification:

The target market for Carrot Chips includes:

Health-conscious consumers: Individuals who seek low-calorie, nutrient-rich snacks.

Parents: Looking for healthier snack options for their children.

Vegetarians/Vegans: People following plant-based diets who want more variety in their
snacks.

Business Role

1. Operations Manager:

Oversees the production process, ensuring that carrot chips are manufactured
efficiently, meeting quality standards, and adhering to safety regulations. This role is
critical for managing raw material sourcing, equipment maintenance, and overall
workflow.

2. Product Development Manager:

Focuses on creating and improving the product. In the case of carrot chips, this role
involves refining recipes, ensuring the product meets consumer tastes and nutritional
standards, and innovating new flavors or product variations.
Sales and Marketing Manager:

Responsible for developing strategies to promote and sell the carrot chips. This
includes market research, pricing strategy, branding, advertising, and managing
relationships with distributors, retailers, and customers to expand the product’s
reach.

Supply Chain Manager:

Manages the logistics of sourcing raw carrots, packaging materials, and distributing
the final product to retailers or customers. This role is crucial for maintaining cost-
efficiency, timely production, and distribution of carrot chips while managing supplier
relationships.

Competitive

Traditional Potato Chips - Leading brands in the snack industry offering a wide
variety of flavors and formats.

Banana Chips - It is known for its traditional taste and it’s uniqueness.
 SECTION 2

Company Overview

Our business is dedicated to producing and distributing high-quality, healthy carrot

chips. We aim to provide consumers with a convenient, nutrient-packed snack that
offers the crunch and satisfaction of traditional chips without the excessive calories and
additives. Made from fresh, carefully selected carrots, our chips are lightly seasoned
and baked to perfection to preserve the flavor and nutritional benefits.

Nature of the Business

Crispy Carrot Chips falls under the food manufacturing and snack industry, specifically
in the healthy snack category. By producing carrot chips, you are catering to consumers
looking for nutritious, plant-based snack options. Your product aligns with current health
and wellness trends, appealing to people interested in natural, minimally processed
foods that offer convenience and health benefits.

Key Characteristic of the Industry

1.Health and Wellness Focus: Consumers are increasingly seeking snacks that offer
nutritional benefits, with a preference for natural ingredients, low calories, and minimal
processing.

2.Innovation and Variety: The industry often introduces unique flavors and types of
products (e.g., veggie chips, protein-packed snacks) to meet diverse dietary needs and
preferences.

3.Convenience: Healthy snacks are packaged for on-the-go consumption, catering to

busy lifestyles while offering nutritious options.
4.Sustainability and Transparency: There’s a growing demand for sustainably
sourced ingredients, eco-friendly packaging, and transparent labeling, as consumers
want to know the origins and contents of their food.

5.Competitive Pricing: While consumers are willing to pay a premium for health
benefits, competitive pricing remains key as the market grows and new entrants
increase.

6.Regulatory Compliance: The industry must adhere to food safety regulations, quality
standards, and nutritional labeling requirements, especially for natural and organic
products.

Strategic Management

1.Vision and Mission

Vision: “To be the leading healthy snack brand, known for innovative, nutritious, and
tasty carrot-based snacks that enhance lives.”

Mission: “To provide a delicious and healthy snacking alternative made from real
carrots, promoting healthier choices and sustainable farming practices.”

1. Situational Analysis

SWOT ANALYSIS:

 Strengths: Unique, healthy snack option; made from natural ingredients; caters to
health-conscious consumers.
 Weaknesses: Higher price compared to conventional chips; niche market.
 Opportunities: Increasing demand for healthier snacks; potential for flavor variety;
partnerships with health food stores and online retailers.
 Threats: Competition from other healthy snacks; potential supply chain issues with
sourcing fresh carrots; pricing pressure from larger brand.

1. Strategy Implementation

Marketing Campaigns: Use social media influencers and health bloggers to promote
Crispy Carrot Chips as a better alternative to traditional chips.

Partnerships: Collaborate with local farmers to secure fresh carrot supplies and
emphasize the product’s farm-to-table value.

Distribution Channels: Partner with e-commerce platforms and local grocery stores,
focusing on online sales for broader reach.

Innovation: Continuously test and launch new flavors to keep consumer interest high.

Why this Business will succeed?

We believe it will succeed, because it provide a healthy snacks that are good if
someone likes a healthy snacks, Especially if you are a vegan or health conscious
person.

The carrot chip business has strong potential for success because:

1. Growing Demand for Healthy Snacks: With increasing consumer awareness about
health and wellness, people are shifting towards healthier snack options. Carrot chips
offer a low-calorie, high-fiber alternative to traditional chips.

2. Unique Selling Proposition: Carrot chips stand out from the usual potato and tortilla
chip offerings. This unique factor can attract customers looking for variety and
innovation in their snacks.
3. Vegetable-Based Trends: There is a rising trend toward vegetable-based snacks,
and products like kale chips, beet chips, and now carrot chips are gaining popularity.
Consumers are more open to trying new vegetable snacks than ever.

4.Rich in Nutrients: Carrots are a great source of beta-carotene, vitamin A, and

antioxidants. Marketing these health benefits can help your product appeal to health-
conscious buyers and parents looking for nutritious options for their children.

5. Versatile Market Appeal: Carrot chips can be marketed as both a standalone snack
and a topping for salads or soups, reaching a broader range of customers.

6. Eco-Friendly and Sustainable: If your product uses locally sourced or surplus

carrots, it aligns with the sustainability trend. Many consumers prefer brands that focus
on reducing food waste and environmental impact.

7. Convenient and Tasty: If you can create a product that balances taste and
convenience, it can succeed in a market where consumers are often looking for quick,
healthy snacks that fit into their busy lifestyles.

Market Plan and Market Analysis

Market Analysis:

1. Industry: Growing demand for healthy snacks; carrot chips meet this need with low
calories and natural ingredients.

2. Target Market: Health-conscious, dietary-restricted, busy parents/professionals, and

eco-friendly consumers.

3. Trends: Clean-label, sustainable packaging, and unique flavors.

4. Competitors: Vegetable chip brands; differentiate with health benefits, flavors, and
eco-friendly packaging.
Market Plan:

1. Product: Carrot chips in flavors like original and spicy, with eco-friendly packaging.

2. Pricing: Premium but competitive; offer bulk and subscription discounts.

3. Distribution: Retail stores, online, and snack subscription boxes.

4. Promotion: Social media, influencers, sampling, and health-focused content.

5. Metrics: Track sales, customer feedback, and social engagement.

This plan leverages health trends and sustainability to build brand recognition and
loyalty.

Business, Industry, and Situation overview

Our business focuses on producing and marketing carrot chips, a healthy, crunchy
snack alternative. As consumer interest grows in healthier snack options, this product
aligns well with current trends toward health-conscious eating, plant-based diets, and
eco-friendly choices. Carrot chips can serve as a low-calorie, nutrient-rich snack option
that appeals to a wide demographic, from children to adults, including those with dietary
restrictions.

There is a trend in the snack food business toward healthier options. Growing desire for
creative snack options and understanding of health advantages. Important participants
in the market include well-known companies expanding their product lines to include
vegetable-based snacks and more recent start-ups that specialize in organic, gluten-
free, or allergy-free snacks.
Target Market and Trade Area

Carrot chips' target market includes health-conscious people who actively look for
wholesome substitutes for conventional snacks, which makes them an excellent fit for a
product made of vegetables. Because of their inherent sweetness and high vitamin
content, carrot chips are also likely to appeal to athletes and fitness fanatics, who
frequently favor low-calorie, nutrient-dense foods. Carrot chips may be preferred over
conventional processed chips by parents searching for kid-friendly, healthful snacks as
well as by vegetarians and vegans seeking plant-based alternatives. Additionally, as a
lower-glycemic option, carrot chips may be appreciated by people who control blood
sugar levels, such as diabetics. Finally, carrot chips may appeal to people who value
sustainability and organic options, particularly if the product highlights organic or
ecologically friendly sourcing.

Since they draw customers who are health-conscious, natural and health food stores
make the perfect setting for carrot chip sales in the trade area. Strong prospects are
also presented by grocery stores with specialized health departments, which can serve
a larger but nonetheless health-conscious clientele. Another interesting venue is
farmers' markets, which usually attract customers interested in natural and fresh goods.
Additionally, since the target market of fitness enthusiasts is easily available and
frequently searching for quick, healthful snacks, carrot chips might do well in gyms and
fitness facilities. Another important location is urban areas with large populations of
health-conscious consumers, especially at convenience stores' grab-and-go health
sections. Lastly, specialized brand websites or online marketplaces like Amazon have
broad reach, enabling customers from various

Product and Services

The product is a premium line of carrot chips, designed as a healthier alternative to

traditional potato chips. These carrot chips are made from fresh, high-quality carrots
that are either baked or dehydrated to achieve a satisfying crunch. They come in a
variety of flavors, such as original, spiced, and herb-infused, catering to a range of taste
preferences. Packaged in different sizes, the carrot chips are ideal for on-the-go
snacking, family sharing, or portion control for health-conscious individuals.

The services offered include dedicated customer support to handle inquiries about
orders, ingredient sourcing, and nutritional information. For added convenience, a
subscription service allows customers to receive their favorite carrot chips on a regular
basis, while bulk purchase options provide discounts for larger orders. Educational
content on healthy snacking habits, the nutritional benefits of carrots, and creative ways
to incorporate carrot chips into meals or recipes further enhances the customer
experience, positioning the brand as not only a snack provider but also a resource for
healthy living.

Competitive Advantages

A competitive advantage refers to the unique benefits or qualities that enable a

company to outperform its competitors. For your carrot chips product, several factors
could provide a strong competitive edge. First, the health appeal of your product,
especially if made with all-natural ingredients and offering benefits like being low in
calories, rich in vitamins, or gluten-free, can attract health-conscious consumers.
Additionally, offering a unique flavor or superior texture compared to regular chips could
differentiate your product in the marketplace. Sustainability is another key advantage;
using eco-friendly production methods or packaging, such as biodegradable bags or
locally sourced carrots, could resonate with environmentally conscious buyers. A
compelling brand story, such as supporting local farms or offering artisanal products,
can also create a deeper connection with consumers. Pricing your product competitively
while maintaining high quality makes it accessible to a broader audience. Moreover,
strategic distribution channels, such as health-focused retailers or direct-to-consumer
models, can help you reach the right market. Finally, introducing innovative variations of
your carrot chips, such as new flavor profiles or seasonal editions, can keep customers
engaged and loyal. By focusing on one or more of these elements, you can establish a
strong competitive advantage in the growing snack market.
Market Strategies

Targeting particular consumer groups, such as vegetarians, health-conscious people,

or those looking for low-calorie or gluten-free snacks, is one efficient strategy that
enables you to market your product as a healthier substitute for conventional chips.
Brand positioning is also crucial; you can highlight your carrot chips as a high-end,
nutritious, or environmentally friendly snack. Make sure your language is consistent and
unambiguous to communicate the worth of the product. Reaching a wider audience is
mostly dependent on social media marketing, with sites like Facebook, Instagram, and
TikTok being perfect for sharing recipe ideas, highlighting the advantages of products,
and interacting with groups of people who are health-conscious. Free samples in-store
or "buy one, get one free" promotions are examples of sampling and marketing tactics
that can entice new customers to test your goods.

Distribution Strategies

By selling your carrot chips directly to customers either through your own physical
stores or online you can maintain control over the product's price, branding, and
customer experience. Selling in quantity to retailers who resell to customers is known as
wholesale distribution, and it frequently necessitates collaborations with distributors or
big-box stores. Compared to traditional retail, online distribution whether via your own
website or platforms like Amazon can help you reach a worldwide market with
comparatively cheap overhead costs .Retail distribution, usually through joint ventures
with retail buyers or distributors, gets your carrot chips into supermarkets, health food
stores, or convenience stores. Direct-to-consumer (DTC) through subscription models is
an additional choice. These models provide a consistent revenue stream and cultivate
customer loyalty by delivering goods on a regular basis.
Promotional Expense

1. Advertising: This includes all costs related to paid advertisements, such as digital
ads (Google Ads, social media), traditional media (TV, radio, print), and outdoor
advertising.

2. Promotions: Expenses related to sales promotions, such as discounts, contests,

giveaways, and limited-time offers.

3. Content Creation: Costs associated with producing content for marketing

campaigns, including graphic design, video production, photography, and copywriting.

4. Public Relations: Fees for PR agencies, press releases, media outreach, and
managing brand reputation.

5. Social Media Marketing: Budget for social media platforms, including paid ads,
influencer partnerships, and content creation.

6. Email Marketing: Expenses related to email list management, design, and

distribution tools.

7. Market Research: Costs for gathering data, consumer insights, and analyzing
competitors.

8. Events and Sponsorships: Budget for attending or hosting events, trade shows,
conferences, or sponsoring relevant industry events.

9. Tools and Software: Expenses for marketing tools and software, such as CRM
systems, analytics tools, or automation platforms.

10. Personnel: Salaries or consulting fees for the marketing team or outsourced
experts
Target Audience: Consider where your target audience spends their time and money.

Past Performance: Look at past campaigns to see what was effective and reallocate
funds accordingly.

Sales Volume: You estimate selling is 15 packs everyday 3 times per week

Revenue: With a selling price of P15 per pack, the total projected revenue would be
675

(45×15= 675).

Sales Channels: Sales will come through online stores, retail partnerships, and direct
sales at local farmer’s markets.

Seasonality: You expect a small uptick in sales during the holidays when people tend
to buy healthier snacks or gift items.

Promotions: A limited-time 10% discount during the holiday season is expected to

boost sales by 15%.

Forecasts And Assumption

Weeks How many packs are Total Income:

Make in this week
1 39 Packs 585 Pesos
2 41 Packs 615 Pesos
3 36 Packs 540 Pesos
4 42 Packs 630 Pesos

In week one we sale around 5.85% of our Crispy Carrot Chips.

In Week two we sale around 6.15% of our Crispy Carrot Chips.

In Week three we sale around 5.4% of our Crispy Carrot Chips.

In Week four we sale around 6.3 of our Crispy Carrot Chips.

Demand

The growing preference for healthier snacking options has created a significant demand
for innovative and nutrient-rich alternatives like crispy carrot chips. Consumers are
moving away from traditional, high-calorie snacks to options that deliver both health
benefits and flavor, positioning crispy carrot chips as a high-potential product in the
snack market.

Target Market Segments

1. Health-Conscious Consumers: Individuals seeking snacks that are natural, low in

calories, and high in nutrients.

2. Busy Professionals: Looking for convenient, ready-to-eat snacks that align with their
healthy lifestyle.

3. Parents and Kids: Parents are increasingly seeking healthy, crispy snacks for their
children.

4. Diet-Specific Consumers: Popular among vegans, vegetarians, and those following

gluten-free or low-carb diets.

Drivers of Demand for Crispy Carrot Chips

1. Texture Appeal: Consumers enjoy the satisfying crunch of crispy snacks, making
carrot chips an attractive alternative to potato chips.

2. Nutritional Value: Carrot chips are high in fiber, beta-carotene, and antioxidants,
which resonate with health-conscious buyers.

3. Versatility: The ability to offer a variety of flavors (e.g., spicy, sweet, herbed)
broadens the appeal of crispy carrot chips.

4. Convenience: Packaged crispy carrot chips are portable, shelf-stable, and perfect for
on-the-go snacking.
Supply

1. Carrots:

Source: Local farms or organic suppliers.

Quality Assurance: Ensure carrots are fresh, pesticide-free, and meet food-grade
standards.

Scalability: Establish contracts with multiple suppliers to ensure consistent supply

during seasonal fluctuations.

2. Seasonings and Additives:

Options: Natural or organic flavorings, depending on product positioning.

3. Packaging Materials:

Source: Sustainable or biodegradable packaging suppliers to align with eco-conscious

branding.

Production Process

1. Preparation: Cleaning, peeling, and slicing fresh carrots into chip-sized portions.

2. Cooking Method: Dehydration/Baking: For a healthier, oil-free option.

Frying: Using healthy oils (e.g., olive, coconut) for a crispy texture.

3. Seasoning and Flavoring: Adding natural or artificial flavors as per recipe.

4. Packaging: Use vacuum-sealed or nitrogen-flushed packs to preserve crispiness and

freshness.
Manufacturing Model

1. In-House Production: Invest in production facilities with advanced drying, baking, or

frying equipment.

2. Outsourcing: Partner with a contract manufacturer specializing in vegetable snacks.

Cost-efficient for scaling production initially.

Distribution Channels

1. Direct-to-Consumer (DTC): E-commerce platforms and company website for direct

sales.

2. Retail Partnerships: Supply to health food stores, supermarkets, and specialty

snack shops.

3. Wholesale and Food Service: Partner with distributors to supply to restaurants,

cafes, and other businesses.

Market Share

The global vegetable chip market is valued at approximately P27M and is projected to
grow at a CAGR of 0.27%. Crispy carrot chips represent a niche yet rapidly growing
segment, driven by increasing consumer demand for healthier snack alternatives.
Initially, the business aims to capture 1-3% of the local and regional vegetable chip
market by targeting health-conscious consumers through direct-to-consumer sales and
partnerships with health food stores. Over the next 3-5 years, expansion into national
and international markets, coupled with innovative flavors, competitive pricing, and
sustainable practices, is expected to grow market share to 5-8%. With a focus on
product differentiation and strategic marketing, the long-term goal is to establish
leadership in the carrot chip segment and secure over 10% of the vegetable chip
market.
Milestone and Measure

Product Development (Weeks 1-6)

Finalize recipe, test flavors, and ensure food safety.

Measure: Positive feedback from product testing.

Set-up Production (Weeks 6-12)

Secure suppliers and produce first batch.

Measure: Quality-checked first batch.

Market Entry (Weeks 12-18)

Launch in local markets and online, partner with retailers.

Measure: Achieve X units in sales.

Brand Growth (1 Year)

Expand distribution and enhance digital presence.

Measure: Capture 5% market share.

Scaling Up (Year 1-3)

Expand internationally and increase production.

Measure: Achieve 8-10% market share.

Long-Term Sustainability (Year 5+)

Establish market leadership and adopt sustainable practices.

Measure: 10%+ market share and profitability.

Scenario

Scenario 1: Successful Growth

In the first year, the product is well-received, launching in local stores and online, with
strong sales driven by targeted marketing. By year two, the brand expand its producer
in market.
 SECTION 4

Management/Organization Plan

Business Name: Crispy Carrot Chips

Leadership Team

CEO: L-jay Fernandez

Responsible for overall business strategy, funding, and partnership.

Co-founder: Sherell Dorado

Oversees day-to-day operations, and supply chain management.

Marketing Manager: Quentin Carl Ragot

Brand development advertising campaigns, customer engagement.

Sales Manager: Ivan Roble

Handles retails partnerships, online sales, and customers acquisition.

Employees

Roles and Responsibilities

CEO: Leads the business, establishes partnerships, and secures funding.

Production Staff (5 employees): Operate equipment, ensure quality standards, and

manage packaging.

Sales Team (2 employees): Drive retail and wholesale sales through customer outreach
and relationship management.
Current Staffing

CEO: Leads the business, establishes partnerships, and secures funding.

Production Staff (5 employees): Operate equipment, ensure quality standards, and

manage packaging.

Sales Team (2 employees): Drive retail and wholesale sales through customer
outreach and relationship management.

Current Staffing

Total Employees: 10

Full-time: 8

Part-time: 2

Qualifications:

Production staff are trained in food safety and equipment operation.

Sales staff possess experience in B2B and retail food markets.

Consultants and Advisors

To ensure Crisp N' Carrot achieves its goals efficiently and effectively, we have
partnered with industry-leading consultants and advisors. Their expertise spans product
development, branding, operations, and compliance, providing a strong foundation for
sustainable growth.
Key Consultants and Advisors

1. Dr. Sarah Thompson – Product Development Consultant

Expertise: Food science and innovation.

Role: Dr. Thompson has 15+ years of experience in the snack food industry and
specializes in developing plant-based products. She is helping refine our carrot chip
formula to ensure a perfect balance of flavor, texture, and shelf life while maintaining the
product's nutritional value.

2. Michael Johnson – Branding and Marketing Consultant

Expertise: Consumer marketing and brand strategy.

Role: With a proven track record of building successful snack brands, Michael is guiding
our marketing efforts, including designing packaging that resonates with health-
conscious consumers and executing digital campaigns to drive awareness and sales.

3. Emily Patel – Business Growth Advisor

Expertise: Financial planning and scaling strategies.

Role: Emily has advised over 30 startups in the food sector. She is helping us develop
realistic financial projections, optimize pricing strategies, and prepare for investor
presentations.

4. David Lopez – Supply Chain and Distribution Consultant

Expertise: Logistics and supply chain management.

Role: David is optimizing our procurement and distribution processes to reduce costs
and ensure timely delivery of carrot chips to retailers and e-commerce partners.

5. Lisa Chen – Legal and Compliance Advisor

Expertise: Food safety and regulatory compliance.

Role: Lisa ensures our products meet FDA and USDA guidelines and oversees
trademark registration for our brand, protecting our intellectual property.
Duties And Responsibilities

To support the development and growth of Crisp N’ Carrot, our team of consultants and
advisors is tasked with the following responsibilities:

1. Product Development Consultant

Conduct research to enhance product quality, including taste, texture, and shelf life.

Develop formulations that maintain the nutritional value of carrot chips while meeting
regulatory requirements.

Oversee product testing to ensure consistent quality and adherence to safety standards.

2. Branding and Marketing Consultant

Craft a compelling brand identity and messaging tailored to health-conscious

consumers.

Design marketing strategies, including social media campaigns, influencer partnerships,

and product launch events.

Analyze market trends and consumer feedback to refine marketing approaches.

3. Business Growth Advisor

Develop financial models, including budgeting and pricing strategies, to ensure

profitability.

Assist in securing funding or investment by preparing business pitches and

presentations.

Provide strategic guidance on scaling operations and entering new markets.

4. Supply Chain Consultant

Design efficient procurement strategies for raw materials, focusing on cost-effectiveness

and sustainability.

Streamline inventory management and distribution processes to minimize waste and

optimize delivery times.
Build relationships with reliable logistics partners and retail distributors.

5. Legal and Compliance Advisor

Ensure all aspects of production and distribution comply with local and federal food
safety regulations (e.g., FDA standards).

Protect intellectual property by managing trademarks, patents, and contracts.

Address potential legal issues and provide ongoing risk management advice.

1. Vision and Objectives

Vision: Build a team of skilled and motivated individuals who collectively drive
innovation and excellence in producing high-quality carrot chips.

Objectives:

Equip employees with necessary skills to ensure consistent product quality and
operational efficiency.

Establish a collaborative and innovative workplace culture to enhance product

development and customer satisfaction.

2. Employee Development Strategy

Training Programs:

Production Training: Educate employees on food safety standards, carrot slicing

techniques, dehydration processes, and packaging requirements.

Quality Control: Train staff to monitor moisture levels, flavor consistency, and
adherence to health regulations.

Customer Service Training: Equip sales and marketing teams to effectively

communicate the product’s benefits.

Mentorship Programs:Pair junior staff with experienced team members in production,

R&D, and sales to facilitate knowledge transfer.
Employee Wellness:

Provide health and wellness programs to ensure physical fitness for active roles,
especially in manufacturing.

Growth Opportunities:

Offer leadership training for supervisors in production and logistics.

Create opportunities for team members to specialize in areas such as innovation or

marketing.

3. Organizational Development Strategy

Roles and Structure:

Clear division of responsibilities: production, quality control, marketing, and logistics.

Introduce a team lead system to enhance accountability.

Team Building Activities:

Organize monthly team meetings to celebrate achievements and discuss areas of

improvement.

Conduct team outings or workshops to build morale and collaboration.

Innovation Culture:

Encourage employees to contribute ideas for new flavors, eco-friendly packaging, and
process improvements.

Reward innovative suggestions that enhance productivity or reduce costs.

Process Improvements:

Implement Lean Manufacturing principles to minimize waste during carrot processing.

Regularly evaluate equipment and workflows to ensure peak efficiency.

 Section 5

Location and Equipment

Location:Our business will operate from Tiburcia, Kapalong, Davao del Norte, located
at room 105. This location was chosen due to its exposure in public especially in
students.

Benefits: This location is ideal due to its access to fresh carrot suppliers, streamlined
logistics for distribution, and affordable utility rates. This location due exposure to its
student.

Equipment:To ensure high-quality production of crispy carrot chips, we will invest in the
following equipment:

1.Brush

Purpose: Efficient cleaning of carrots before processing.

Cost: 25 pesos

Supplier: Ricardo
2. Blender

Purpose: To mash the carrots

Cost: 1,450 pesos

Supplier: NutriBullet

3. Paper bag

Purpose: Use to repack our product

Cost: 45 pesos

Supplier: Jobert

Store Location

We are located

at room 105

Faculty Room 102 Room 103 Room 104 Room 105

SHS Building

Hours Of Operation

We are open Monday-Friday

 every 7:30am-6pm
Rest day :
Saturday and Sunday
Production Process

 Gather and measure all important ingredient.

 Mix all the ingredients in a large bowl.
 Prepare a frying pan and heat oil.
 Wait until the oil start to hot.
 Cook the prepared chips.
 Enjoy the finish product.

Source of the Product

1. Carrot

Source: farmers, local market.

2. Flour and cornstarch

Source: market, sari-sari store.

3. Seasoning: knor, salt, Paminta powder.

Source: market, sari-sari store.

4. Oil

Source: local mrket and sari-sari store.

Intellectual Property

Tradework Protection

We will register th business name “Crisp n’ Carrot” and the product name “ Crispy
Carrot Chips” to establish a ownership and establish rights over our brand identity.
Trade Secret

The secret recipe of our crispy carrot chips is the knor, because it make a carrot chips
more flavorful and the secret teqnique is to put a cornstarch to make a crispyness
longer.

Future Patents

Develop a novel process and innovation in product and manufacturing and exploring our
product carrot chips.

Risk Management

At Crispy carrot chips, running a business like this comes with a great responsibility
because we know that as we run this business we can face some several challenges
that’s why we focus to start building a plan to avoid big problem and to lessen our
problem.

That’s why we focus on looking at how likely things happen and how much they could
impact in our business. We have a strategies to avoid a issue and challenges. We also
prepare ourself to get ready if some things happen.

Taxes

Filling and remittance of income tax based on the profits generated by our business, in
accordance with Bureau of interval Reveneu (BIR).

Payment of local government fees, including the municipal permits and business taxes
and also community taxes.
Future Employee Fee’s

Paying the employee that we hired and to follow labor and tax law.

License and Permit

Business Name Permit

We insure that Crispy Carrot Chips are registered in Department of Trade Industry.

Baranggay Clearance

Barangay clearance will certify the bussines adheres to local community.

Sanitation and Food Safety permit

The business aquire a permit from local health and to make sure our business follow
the regulations of sanitation and etiquits.

Location

We are located at kapalong National Highschool, Baraggay Maniki, Davao Del Norte.

PRODUCT PROCESS

1. Selection and Cleaning of Carrots

Carrot Selection: Choose fresh, firm, and mature carrots with no visible damage or soft
spots.

Washing: Thoroughly wash the carrots to remove dirt, pesticides, and other impurities

2. Peeling and Cutting

Peeling: Peel the carrots to remove the outer skin if desired, though some producers
may keep the skin for added nutrients and texture.
Cutting: Slice the carrots into thin, even pieces, usually around 1-2 mm thick. This
helps achieve an even cook and ensures they become crispy.

Blanching:Blanching the carrot slices in boiling water for a short time (2-3 minutes) can
help preserve their color, texture, and flavor.After blanching, immediately immerse the
slices in ice water to stop the cooking process.

3. Seasoning

The carrot slices are tossed in seasonings to enhance flavor. Common seasonings
include pepper, garlic powder, knorr cubes.egg,flour,all purpose flour. Some
manufacturers may add oil (like olive oil or coconut oil) to help with flavor adhesion and
crispiness.

4. Frying

Carrot slices can also be deep-fried in oil to achieve a quicker crisping process. This
typically results in a richer, more flavorful chip.

5. Cooling

Once the carrot chips are fully dried or fried, they are cooled to room temperature.
Cooling allows the chips to firm up and achieve the desired crunch.

6. Packaging

The crispy carrot chips are carefully packaged to preserve their freshness and
crispiness. Packaging typically includes vacuum sealing or using airtight containers to
reduce exposure to air and moisture.
 Section 6
FINANCIAL PLAN

Start up Cost

Materials Quantity Unit Total cost:

Cost(PHP)
Carrots 3kg 100 300

(Raw Material)
Cooking oil 2 32 64
( 1L )
Butaine Refill 1 60 60
(Small)
Packaging 2 36 72
Materials
Miscellaneous 20
Expenses

Total Start up Cost: PhP 516

PRODUCT PLAN

Number of Packs Produce: PhP 50

Selling Price per Pack: PhP 15

Reveneu 50 Packs: PhP 15 = 750

Total Reveneu PhP 750

Total Cost: PhP 516

Profit: PhP 750 - PhP 516 = 234

Sherell Mae B. Dorado

Purok-3 Block 5, Relocation Arba

Maniki Kapalong Davao del Norte

PERSONAL DATA

Weight: 44

Height: 5’1

Birthday: December 5, 2007

Birthplace :Maniki Kapalong Davao del Norte

Civil Status: Single

Citizenship :Filipino
Elementary: Sta. Josefa Central Elementary School

Highschool: Sta. Josefa National Highschool

L-jay L. Fernandez
Purok 3B Capungagan
Kapalong,Davao Del Norte

PERSONAL DATA
Weight: 40
Height: 5’4
Birthday: December 12, 2007
Birthplace: Green Medos
Civil status: Single
Citizenship: Filipino
Elementary: Bago-Oshiro Elementary School
Highschool: Bago-Oshiro National Highschool
 Quentin Carl Ragot
Purok 9, Tiburcia
Kapalong, Davao del Norte

PERSONAL DATA
Weight: 57
Height: 165
Birthday: May 29, 2008
Birthplace: Maniki, Kapalong, Davao del Norte
Civil status: Single
Citizenship: Filipino
Elementary: Little Lamb Baptist Christian School
Highschool: Little Lamb Baptist Christian School
 Ivan Jiey T. Roble
Purok 8 bagsak
Asuncion ,Kapalong, Davao del Norte

PERSONAL DATA
Weight: 60
Height: 176165
Birthday: May 18, 2008
Birthplace: Maniki, Kapalong, Davao del Norte
Civil status: Single
Citizenship: Filipino
Elementary: Maniki,Central Elementary School
Highschool: Kapalong National Highschool