Republic of the Philippines

Division of Biliran

Caibiran National High School

Sitio Paraiso, Manlabang, Caibiran, Biliran

6548

December 2024
 PROPRIETORS:

JAINA MAE SINANGOTE

Brgy. Maurang Caibiran, Biliran

LAIZA MAE BADILLA

Brgy. Cabibihan Caibiran, Biliran

IRISH MAE CORPIN

Brgy. Victory Caibiran, Biliran

ANNA NICOLE BERDAL

Brgy. Palanay Caibiran, Biliran

BRYE ANDREW LIM

Brgy. Bariis Caibiran, Biliran

KEBREY JADE AZUR

Brgy. Palanay Caibiran, Biliran

LANIE BERNALDO

Brgy. Cabibihan Caibiran, Biliran

KIMBERLY SABUGO

Brgy. Victory Caibiran, Biliran

MAVERICK RAMIREZ

BRGY. union Caibiran, biliran

ACKNOWLEDGEMENT

We would like to thank our principal, Mr. Ranulfo Rostata, for her support in everything we
need to carry out this plan.

We would like to thank our teachers Ms. Michelle Gee for teaching us how to make this plan
properly. The time you give in attending our queries is appreciated much.

We would also like to thank our parents for financial and moral support.

Finally, our friends and classmates for motivating us to continue this plan.
I. EXECUTIVE SUMMARY

Potato Mojos is a high-quality, crispy snack product designed to cater to the growing demand
for tasty, convenient, and flavorful food options. The product is created by Grade 11-
(ABM)Carnelian students of Caibiran National High School, offering a product that appeals to a
wide audience due to its delicious taste and versatility. Whether served as a snack, side dish, or
appetizer, Potato Mojos are perfect for a variety of settings, such as homes, restaurants, and
food stalls.

The goals of the business are to establish a profitable operation and capture a significant
market share in Caibiran. Profitability will be achieved through strategic marketing, efficient
production processes, and strong distribution networks. The aim is to create widespread
visibility in the local market through direct sales and partnerships with retail outlets such as
sari-sari stores and local food establishments.

The target customers are individuals aged 15 years and above who are looking for a quick,
delicious snack. The product will appeal to a wide demographic, including teenagers, young
adults, and families. With the increasing preference for ready-to-eat, convenient snacks, Potato
Mojos fits the demands of today’s busy consumers.

Potato Mojos stands out due to its affordability, great taste, and high-quality ingredients.
Additionally, it is a locally made product, which is attractive to customers who support
homegrown businesses. The product is also versatile, catering to various consumer preferences
through a range of seasoning options and serving styles.

The team is organized to ensure smooth operations across production, marketing, sales, and
distribution. Key personnel include, Manager: Brye Andrew Lim, Production Officers: Jaina
Sinangote, Kimberly Sabugo, Lanie Bernaldo, Marketing Campaign Personnel: Brye Andrew Lim,
Laiza Mae Badilla,Irish Mae Corpin,Anna Nicole Berdal, Kebry Jade Azur.

The initial capital for Potato Mojos will be funded by the proponents. The estimated price per
topper is 50, then per pieces is 5 pesos. The sales target is 20 toppers per seller per day, with
sales occurring twice a week. The business anticipates steady growth as it expands its market
presence.

Potato Mojos offers a promising business opportunity with its appeal to local tastes,
convenience, and affordability. By focusing on strategic marketing, strong distribution
networks, and excellent product quality, Potato Mojos is poised to become a popular snack
choice in Caibiran and beyond.
II. ENVIRONMENT AND INDUSTRY ANALYSIS

Socio-Cultural Condition - Potato mojos are the ultimate crowd-pleaser. Whether it’s a family
gathering, a casual get-together with friends, or a simple snack to enjoy alone, mojos bring
people together. They’re not just food—they’re part of the experience. Paired with dips like
sour cream or barbecue sauce, they cater to all ages and make any meal or occasion feel
special.

Technological Condition - Technology has made enjoying mojos easier than ever. With air fryers
and modern ovens, people can now whip up crispy mojos at home with less oil, making them
healthier and just as delicious. Food delivery apps and online stores have made them more
accessible, allowing people to order mojos anytime, anywhere.

Economic Condition - Potato mojos are loved because they’re delicious and affordable. They’re
a go-to snack for students on a budget, families looking for quick treats, and even businesses
trying to offer low-cost menu options. Whether you’re enjoying them at a fast-food chain or a
small food stall, mojos are a treat that doesn’t break the bank.

Politico-Legal Condition - Food safety laws play a big role in how potato mojos are made and
sold. Businesses have to make sure their products meet strict hygiene and quality standards,
especially if they’re selling frozen or pre-packaged versions. These rules are important for
keeping customers safe, but they can be challenging for smaller businesses to follow.

A. SWOT ANALYSIS

SWOT is an acronym for strengths, weaknesses, opportunities and threats. The SWOT Analysis
helps to see how a business stands out in the marketplace; how it can grow and where it is
vulnerable at.

Strength Weakness
  Versatility
 Irresistible Charm
 Dependence on Dips
 Affordable
 Fragility
 Universal Appeal
 Health Perception
 Limited Identity

Opportunity Threats

 Snack Culture  Rising Costs

 Creative Flavors  Fierce Competition
 Healthier Innovations  Changing Food Trends