Apple

INC
RENAD Al-MAJED
NORA SLMAN LOJAIN ABDULLAZIZ
 Introduction
Apple Company is one of the world's leading
technology and computer companies. It is
located in the United States of America and is
classified as a multinational company. Its main
business is based on specialising in the
manufacture, production, development,
improvement and sale of computer software,
smart phones and computers. It owns a series of
electronic devices, such as the iPad, iPhone,
and Mac computer.
Early life (1955-1972)
Steve Jobs was born on February 24, 1955, in San Francisco,
California, the son of two teenage boys. He was adapted the
next day by Paul and Clara Jobs. Jobs grew up in Palo Alto,
California, one of the world's largest technology centre’s
today (the "Silicon Valley" area). His adoptive parents were
middle-class and had an interest in technology and
inventions.
Jobs grew up in an environment that encouraged
independent thinking and innovation, and he had a close
relationship with his father, who loved to build things in the
workshop. This environment contributed to the development
of Jobs' passion for technology.
Early Education and Adolescence (1974-1972)
In 1972, Jobs enrolled at Reed College in Portland, Oregon.
However, he was not keen on traditional study. He felt that
the university education system did not offer him what he
was looking for, and decided to drop out after only one year.
However, he did not stop learning, but rather continued to
attend some lectures that he found interesting, such as
lectures on Arabic calligraphy, which had a great influence
on his later design of devices. Despite his withdrawal from
academic study, he remained keen to learn things that
interested him personally. During this period of his life, Jobs
began to explore different aspects of culture and spirituality,
including his experience with meditation and asceticism in
India, which influenced his philosophy of work and his life
in general
Starting work at Atari and meeting Steve Wozniak (1974-1976)
After dropping out of college, Jobs worked at Atari, a video game
company. He worked there as an electrical engineer and was part
of the team that developed the game Breakout. While at Atari, he
met the crux of his career and close friend Steve Wozniak, a
talented engineer and inventor. Wozniak and Jobs became close
friends, and they shared a common passion for computers.

Founding of Apple (1976)

In 1976, Jobs and Wozniak decided to start Apple in Jobs’ garage.
The beginning was very humble, as they assembled the first
personal computer called the “Apple I”. This device was designed
in a simple way, but the idea was very new for the era, as it aimed
to provide a computer that the average consumer could use. With
the success of the “Apple I”, they decided to improve the idea by
developing a new device, the “Apple II”, which was the first
personal computer to be sold on a large commercial scale. The
“Apple II” was launched in 1977 and was the first personal
computer to be sold on a large scale, which helped establish
Apple’s position in the market.
. Expansion and Innovation (1977 - 1984)

During this period, Apple experienced rapid

growth. In 1980, the company went public, making
Jobs a billionaire at the age of 25. Apple continued
to develop more products such as the Apple III, but
the most famous product during this period was the
Macintosh, which the company launched in 1984.
This personal computer featured an innovative
design, including a graphical user interface that
was revolutionary compared to the text-based
interfaces used at the time.

However, there were management challenges at

Apple due to disagreements between Jobs and the
company's executives, which eventually led to Jobs
being asked to leave the company in 1985.
. Apple vs. NeXT (1985–1996)

After leaving Apple, Jobs founded a new company

called NeXT in 1985. NeXT aimed to make computers
aimed at the educational market and educational
institutions. Jobs focused on innovation in design and
performance, as the devices were very powerful but
very expensive. Although NeXT failed to achieve great
commercial success, its products were technologically
advanced.
At the same time, Jobs purchased Pixar in 1986.
Initially a small company focused on digital animation,
Pixar later evolved into one of the leaders in the
computer-animated film industry. Under his leadership,
Pixar achieved tremendous success with the release of
Toy Story in 1995, the first feature film made entirely
using computer animation.
Back to Apple and a New Era
(1996-2000)

In 1996, Apple bought the company NeXT that

Jobs had founded, bringing Jobs back to Apple.
Jobs initially worked in a consulting role, but in
1997 he became CEO of Apple again. The
company was in a difficult situation, in terms of
financial performance and strategic directions.
Jobs took bold steps to restructure the company.
One of his most important decisions was the design
of the iMac in 1998, which was an innovative
computer in terms of design, as it differed from all
other computers on the market thanks to its modern
design and bold colors.
. The Technological Revolution Stage (2000 – 2007)
Since the beginning of the new millennium, Apple has
witnessed a major transformation under the leadership of
Jobs. In 2001, the company launched the iPod, which
changed the way people listen to music. This innovation
became a milestone in the history of technology, as Apple
was the first company to introduce a multi-functional device
like the iPod, which combined a portable music player with
great capabilities.
Then in 2007, Jobs introduced the iPhone, the smartphone
that radically changed the mobile phone industry. This was
the first time a mobile phone and a laptop were fully
integrated into one device, in addition to a touch screen
interface. The iPhone changed the concept of mobile phones
and led to a huge industrial transformation.
Death of Steve Jobs, one of the founders of
Apple
Steve Jobs, one of the founders of Apple, died at the age of fifty-
six after a battle with cancer.
Jobs was one of the most famous business and innovation leaders
in the world through his company, which became a giant in the
manufacture of computers and mobile phones.
Jobs had been suffering from pancreatic cancer since 2004 and
underwent a liver transplant in 2009.
He resigned on August 25 from his position as CEO of the
company and was succeeded by Tim Cook. Jobs said at the time
that he was no longer able to perform the duties of CEO.
Since the death of Apple founder Steve Jobs
, the responsibility for the company has fallen on his friend Tim
Cook. Over the past years, he has achieved many accomplishments
for the giant technology company during his tenure as CEO of the
company, and helped complete Steve Jobs' vision. Not only that,
but under his leadership, Apple is close to becoming the first
company in the world to reach a value of one trillion dollars.
The reason for naming Apple
The reason for naming Apple is due to Steve Jobs and
his previous work in an apple orchard, as he believed
that the apple is the perfect fruit, as it comes in the
perfect shape and package and contains high nutrients
and is not easily damaged. With this belief and the help
of Steve Wozniak and Ronald Wayne, this company
was founded on April 1, 1976 AD, and then this
company was later merged in 1977 AD, and then the
name was changed to Apple Company

The first product produced by Apple

was the Apple I, a hand-built computer built by
company founder Steve Wozniak, but lacking a
graphical user interface (GUI), the buyer had to add
their own keyboard and display. The product was
offered for sale by co-founder Wozniak, and in 1976 it
was advertised at the Home Brew Computer Club and
offered for sale for $666.66.
Apple marketing
: Simplicity is key
Complicated marketing strategies and campaigns
that contain too much information can confuse
customers and prospects; this is something you
want to avoid because Apple certainly has. From
the beginning, the Apple brand has understood that
simplicity is key when communicating its products
.to its audience

Focus on unique value proposition

One thing you hardly see Apple flexing is the:

pricing of its products. No matter how many
people think they are higher than their
competitors, Apple doesn’t budge because they
are focused on selling their unique value
proposition – creating high-quality, innovative
products that are an experience from the
.moment you open the box

Apple's success Jobs and Wozniak

 were able to create innovative products
that helped increase Apple's sales by $1
million. However, the company faced some
difficult times when the Apple Lisa was
introduced in 1983 for $10,000, but this product
failed. In 1985, Jobs was fired after several
conflicts with the CEO. However, Jobs returned
to the company in 1997 and introduced a new
era for Apple, where he began changing the
company's culture and policy, and established a
policy of protecting technologies and keeping
information confidential. In this way, he
contributed to the expansion of new production
lines within the electronics industry.
After completing the
research on Apple,
we learned how Apple dominated all
market segments, including the
economic segment, despite its high
prices, through modern technologies
and advanced technology, and
reliance on scientific research and
smart marketing strategies.
 Content
Apple founder
Steven jobs’s life
The beginning of marketing apple
Apple sales
Apple’s logo
Apple marketing strategies