SUNPREET SINGH
Sunpreet.singh@astra.xlri.ac.in | +91-9041734807 | WWW.LINKEDIN.COM/IN/SUNPREETSINGH2510/
Education
XLRI – Xavier School of Management, Delhi 2021 – 2023
PGDBM (MBA in Marketing & Operations)
Thapar University, Patiala 2014 – 2018
B.E: Computer Science
Work Experience
Paytm | Manager – Product & Growth July 2023 – Present
● Co-owned product roadmap by creating PRDs & BRDs, aligning cross-functional teams (Tech, Product, Compliance),
ensuring seamless product launches, & clearly documenting revenue projections and product requirements.
● Performed A/B experiments on product messaging, CTAs, and designs optimizing user conversion & engagement,
resulting in a 100% increase in product penetration from 5% to 10% & achieving a peak penetration of 20%
● Conducted market research and gathered customer feedback to enhance the contextual relevance of products, doubling
monthly revenue from ₹80 Lakhs to ₹1.6 Crores within 6 months and improving product funnel
● Utilized CleverTap to segment users based on transactional behavior & multiple user properties, creating personalized
campaigns achieving 7% CTR, increasing product awareness & optimizing user engagement
● Initiated growth initiatives by implementing retargeting strategies through CleverTap to re-engage users, optimizing user
journey. Achieved average 4.5% CTR and 0.4% conversion rate, generating an additional ₹2 Lakhs in monthly revenue
● Achieved 30% increase in app sales by designing & launching targeted campaigns based on merchant persona & behavior
● Led VOC initiatives to analyze merchant pain points, coupled with field visits to understand on-ground team challenges,
successfully integrating these insights into the product roadmap to enhance the customer journey
● Ensured accurate revenue tracking & seamless reconciliation with the finance team, while maintaining strong partner
relationships. Collaborated with CST team to implement SOPs for fast query resolution & boosting customer satisfaction
● Created MIS dashboards to track daily metrics and identify areas for improvement. Initiated and organized regular training
sessions for on-ground teams, designing materials to boost sales increasing team efficiency, and productivity
Vmock | Product Analyst June 2019 – June 2021
● Prepared product roadmap by conducting market research and competitor analysis leading to the development &
improvement of a document parser with 85% accuracy, by collaborating with 3 data scientists
● Managed product customizations & launches for 50+ clients, ensuring alignment with client needs & quality control standards
● Streamlined support processes & leveraged insights from resolving 30+ customer issues weekly with average TAT of 48 hrs.
Wipro | Project Engineer July 2018 – June 2019
● Involved in designing the architecture of test lab/network simulator to train new joiners & resolved 50+ client issues/week
Summer Internships & Live Projects
BYJUS’s | Product Management Intern Apr 2022 – June 2022
● Structured & defined 7 epics, 25+ user stories, and multiple subtasks to create & manage a JIRA dashboard ,
streamlining project tracking & ensuring clear communication across cross functional teams
● Collaborated with analytics team to benchmark 20+ performance metrics, identifying critical KPIs guiding product optimization
● Developed SOP for 3rd Party market research team for pilot testing of new product across 8+ locations & 800+ students
NESTLE | Consumer Behavior June 2022 – Sep 2022
● Conducted Primary Market Research by creating a structured questionnaire & collected 100+ responses and FGDs to
analyze consumer behavior across different retail formats to uncover key motivators
● Created 4 personas by using K- Means cluster analysis in SPSS. Proposed actionable insights & personalized
strategies to improve campaign efficiency, boosting in-store engagement & overall customer satisfaction
Academic & Extracurricular Achievements
● National Finalist out of 1900+ participants in Tally Bizwiz Product Management case competition | Awarded PPI 2022
● Secured 1st Position as a part of XLRI Cricket team in Inter B-School tournament with 200+ athletes 2022
● Secured INR 1.2 Lakhs total sponsorship value in kind by onboarding 2 sponsors for MAXI Mindscapes event 2022
● Managed events of 12+ sports over a span of three days with a budget of more than 2.4 Lakh Rupees 2022
