Sangapriya Kedar

A /1, Gajlaxmi C.H.S, Shree nagar, Wagle estate, Thane -400604

https://in.linkedin.com/in/sangapriyakedar
sangapriyak@gmail.com | (+91) 9833032911

Profile Summary
Product executive with 6+ years of experience in IT software industry. Graduated as BE
Biotechnology and completed my Post graduation in Marketing . Passionate about New Product
Development, Product Management, Feature Enhancements, Creating Product Roadmap and more.

Skills
• 6+ years experience in the product development life cycle under Agile scrum
software product management
• 6+ years experience in Requirement Gathering
• 4+ years of experience in process automation to make processes more efficient
• Ability to communicate complex product features easy to understand to the
development / engineering teams.
• Ability to work in a fast paced exciting environment
• Experience in handling tools such as Confluence, JIRA, Miro, Tableau, Axure, MS
Office, Google Analytics, Mixpanel

Work Experience
Oct 20 – Apr 22 Senior Business Analyst (Product Management)
Intellve Solutions Pvt Ltd – Thane, India
• Develop and maintain deep knowledge of target customers and market space
• Understanding business needs and translate customer requirements into solutions to
ensure that the product remains efficient and competitive.
• Monitoring the market and developing competitive analyses
• Prioritized product features and capabilities
• Formulate Product Strategies using Jobs to be Done (JTBD) framework and RICE model.
• Plan and carry out product launches.
• Responsible for product demonstration to clients.
• Contribute as Product Owner of a cross-functional scrum team.
• Plan product documentation and sales enablement sessions.
• Defining and executing on product roadmaps from ideation through launch, and manage
product backlogs.
• Provide insight to stakeholders on the product and market
• Aligning stakeholders around the vision for the product
• Document high-level requirements
• Support the Product Owner and Product Marketer with any questions they may have
 • Manage all aspects of in-life products, including customer feedback, requirements, and
issues
• Awareness and experience with widely successful Agile methodolody : Scrum
• Experience in applying a wide variety of well-documented patterns and techniques for
filling in the intentional gaps left in the Scrum approach(example: many Retrospective
formats, handling bugs, etc.).
• Contributed in New Product Conceptualization by abstracting the information gathered
during primary market research.
• Lead the entire phase of UI - UX creation by coordinating with third party UI designer.
• Create detailed product specifications which include business reasons, use cases and
which are focused on addressing customer problems.
• Worked on Product Analytics Tool – Mixpanel to understand mostly and least used
features of the platform, and driven changes accordingly to improve user experience.
• Worked on vendor prioritization to integrate the platform with multiple third party
tools.
• Contributed in creating business processes across organization and implemented in
coordination with multiple teams.

Aug 16 – Oct 20 Senior Business Analyst (Product Management)

Alepo Tech – Mumbai, India
I am handling various OSS / BSS products such as Wi-Fi Monetization, Product Catalog,
Partner Management System, and Connection Manager App.
Here is the list of key responsibilities areas for my profile:

• Performing Competitive analysis using SWOT (Strength, Weakness,

Opportunities and Threats) method.
• Gathering customers' needs and requirements from various
stakeholders (Primary Research) and Secondary research.
• Managing product backlog and prioritizing features as per Agile
Methodology.
• Sprint planning and execution of product throughout its life cycle.
• Designing User stories, Acceptance Criteria and functional testing of released features.
• Assisting development team to get more clarity on the customer requirements and
deliver the product release efficiently.
• Driving project level feature enhancements and collaborating with different
teams (R &D Team, Solution Integration Team, etc.)
• Ensuring time delivery of projects and meeting customerrequirements.
• Building product documentation stack and marketing collaterals.
• Training Pre-sales and Sales team on new products and features.
• Providing support for presales and sales activities (Request For Proposal (RFP)
responses, Customer demos)
• Setting objectives for the product and managing the product
roadmap keeping in mind the market trends.
• Creating prototypes of the new features using tools such as Axure,
JustInMind to communicate the requirements to development
team.
• Designing User Interface (UI) of the product for improving the
customer experience.
• Working on data visualization tools like Tableau and Google Analytics
for creating business intelligence reports.
Feb16 - Jul16 Trainee – Client Relationship Marketing and Sales
Alepo Tech – Mumbai, India
• Worked for the Internal Data Management through Confluence.
• Completely owning the process of Versioning, the internal data and publishing it
to the clients.
• Published Weekly Blogs of Presales and PDM team on Confluence.
• Competitive analysis: Feature comparison between Alepo Productsand
Competitors’ Products.
May15 – Jul 15 Marketing Summer Intern
Bajaj Finserv Ltd. – Pune, India
• Competitive analysis of the strategies used by the competitors for
Lead Generation.
• Recommended strategies to improve the customer experience and effectiveness
of the sales process.
• Contributed in the process of Change Management for Loan Against Property
(LAP) product.
Jun 15 – Jul 15 Digital Marketing Intern
Roadless Travelled. – Mumbai, India
• Improved Social Media Presence.
• Search engine Optimization

Education
2014 - 2016 Master of Management Studies (Marketing)
Welingkar Institute of Management, Mumbai University
As a Marketing enthusiast, worked on various marketing projects. Some of my favorite
subjects were Product management, B2B marketing, Strategic marketing management,
Customer relationship management.
2009 – 2013 Bachelor of Engineering (Biotechnology)
S.I.E.S Graduate School of Technology, Mumbai University
• Worked on a project : Studies on Production of Glucose Isomerase
• Worked on the production of Glucose Isomerase at competitive prices (using
carbon and nitrogen sources) than the costly conventional sources.
• Mutated the strain using UV radiation to view the difference inthe
growth pattern on the substituted pattern
Leadership Activities and Certifications
• Certification in ‘Business Analytics’ by Manipal Global Education.
• Deputy General Secretary (2015-2016) for MMS in Welingkar Institute of Management.
• Cultural Secretary in Welingkar Institute of Management. (2014-2015).
• Organized International event - Global Peace Initiative 2015.

Hobbies
• Certifications in A1, A2, B1 and B2 Level in French. (Je peux parler et comprendre en Francais)
• Participated in Dancing Competitions in College and Office Events
• Dancing and Travelling