Mission: Create more smiles with every sip and every bite

 For the customers

By creating joyful moments with our delectable and nourishing products and one-of-a-kind brand
experiences.

 For the clients

By being the best partner possible, driving game-changing innovation, and delivering unrivalled
growth in our industry.

 For the employees and our communities

By providing meaningful opportunities for employees to learn new skills and advance their careers,
as well as by maintaining a diverse and inclusive workplace.

 For the sake of our planet

By preserving nature's valuable resources and promoting a more sustainable world for our children
and grandchildren.

 For the benefit of our stockholders

By delivering top-tier TSR on a long-term basis and embracing best-in-class corporate governance.

Our vision, which captures PepsiCo's competitive spirit, intense focus, and shared values, is guiding
PepsiCo: to be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo
Positive (pep+). Pep+ is our comprehensive strategy for creating value and growth by operating
within planetary boundaries and inspiring positive change for the planet and people.

They're building on the history and progress made since PepsiCo was founded in 1965 to lay a
stronger foundation for the decades ahead. To achieve our vision, we must constantly push
ourselves to become Faster, Stronger, and Better.

They'll grow faster by dominating the market, becoming (even more) consumer-centric, and
increasing their investments. New foods and beverages are being added to our portfolio. They are
expanding their operations in North America.

They are accelerating their international expansion and concentrating their efforts on "right to win"
markets. They will become a stronger, more unified PepsiCo by transforming their capabilities and
costs and leveraging new technologies.

They're controlling their expenses so that they can reinvest and win in the marketplace. Through
advanced technology, they are developing and scaling their core capabilities. They're investing in
people and fostering a diverse workplace culture. By incorporating a sense of purpose into their
business strategy, they will be able to do even more for their planet and communities.
They're putting their global reach and expertise to work in areas where they can have the most
impact on the environment: agriculture, water, packaging, products, climate change, and people.
GOALS
Pepsi’s organizational goals are the business and strategic objectives that define the company’s
purpose. Organizational goals are long-term strategic objectives that Pepsi wants to achieve.
This time period is typically long. Pepsi's goals help to direct employee behaviour as well as the busin
ess's operations in the short term.

COMPONENTS OF GOALS

 Achievable
Pepsi's objectives should be attainable. This means that Pepsi should have the resources and finance
necessary to achieve the organization's long-term goals.
Pepsi should also have strategic leadership in order to achieve these organisational objectives.

 Timetable established
Pepsi has a time frame for all of its goals, even those that are long term. This is necessary to ensure
that the organization's goals are met in an effective and efficient manner. An attached time frame
for long-term goals also aids in the establishment of a related time frame for more immediate
organisational objectives.

 Simple to grasp
The objectives should be straightforward and easily understood by all Pepsi employees. This is
critical because only when employees understand the goals, their importance, and the urgency of
achieving them will they be able to relate to them and work toward them.

 Simple to communicate
Pepsi's goals should also be simple to communicate. This means that the jargon used for goal setting
and communication should be precise and clear. These objectives should be communicated to all
levels of management and all employees in order to provide them with a clear path to help the
organisation achieve its objectives.

 Pragmatic

Pepsi's objectives should be attainable as well. This means that Pepsi should consider not only its
internal financial position and resources, but also the skill set of its employees and the larger
macroenvironment when developing strategic goals. This will allow the company to set goals that
will leverage Pepsi's core competencies to help it achieve its strategic objectives easily.

 Relationship with job responsibilities

All goals should be relatable to Pepsi employees. This means that all goals should be directly or
indirectly related to employees' job tasks and job nature. This is done to ensure that employees do
not feel redundant and that they are able to use their skills to help the organisation progress.
How to develop goals?
 Strategic assessment-Examine and revise the vision statement. Determine where Pepsi
should be in five years based on the vision statement and company values.
 Brainstorming-Create a list of objectives that will help Pepsi achieve its long-term goals.
 Themes-based group objectives-Group the objectives and briefly describe each group and
cluster. Set long-term company goals based on different clusters and groups.
 Prioritization-Different clusters and groups should be prioritised. Prioritization should be
used to set and define long-term goals. Prioritization should be based on how quickly the
various defined goal groups and clusters will assist Pepsi in progressing and achieving its
desired position in the next five years or so in order to develop a successful vision
statement.

How to implement goals?

 Communication-Communicate the objectives to all levels of management. Goals should be

communicated to all relevant stakeholders, such as distributors, shareholders, third-party
contractors, and so on. Customers may also be informed of their objectives. Goal
communication will assist Pepsi in achieving goals by defining roles and milestones required
for achievement.
 Strategic evaluation on a regular basis- Periodically assess the progress of goal attainment.
This evaluation is conducted at both the strategic and operational levels. Pepsi should set
different goals for different departments to help it achieve its overall long-term goals. These
departmental goals aid in directing operations toward the achievement of the larger
strategic goal.
 Employee development training to develop skills required for goal achievementEmployee
training can be in-house or out-of-house. Pepsi training should be ongoing and consistent
with the goals set.

Pepsi's Objectives
Pepsi's organisational objectives are the short to medium term targets and goals that the company
sets in order to achieve the larger long-term strategic goals. The organisational objectives shape
resource allocation within Pepsi as well as the policies, schedules, and processes that are
implemented within Pepsi.