GLOBALIZATION AND ITS EFFECT ON *IMPACTS OF GLOBALIZATION ON

COMMUNICATION GLOBAL COMMUNICATION*

Globalization 1. AVAILABILITY OF INFORMATION
-process of interaction and integration -Globalization has made information more
among people, companies, and accessible than ever before, with the
governments of different nations. internet and digital platforms allowing
-process driven by international trade and instant access to news, data, and
investment and aided by information knowledge from anywhere in the world
technology. This process effects on 2. BUSINESS CONDUCT
environment, culture, political systems, -Globalization changes how businesses
economic development and prosperity, and communicate, making cross-border
human physical well-being in societies collaboration and negotiations more
around the world. common. Companies must adapt to
*IMPACTS OF GLOBALIZATION ON different communication styles and cultural
COMMUNICATION* norms to succeed in international markets
1. VIRTUAL INTERACTION 3. SOCIAL AWARENESS
-Globalization enables communication -Increased global communication fosters
across vast distances through technology greater social awareness of issues like
like video conferencing, email, and social human rights, environmental concerns, and
media, allowing people from different economic inequality, allowing people to
regions to interact in real time without engage with and respond to global
physical presence challenges
2. CULTURAL AWARENESS IN SPEECH 4. THE PROBLEM
-As people from diverse backgrounds -Globalization can also create
communicate more frequently, communication challenges, such as
understanding cultural nuances in language misinformation, language barriers, and
becomes important. This includes adjusting cultural misunderstandings, which can
tone, vocabulary, and speech patterns to hinder effective collaboration and mutual
respect cultural differences and avoid understanding
misunderstandings
3. CULTURAL AWARENESS IN BODY LOCAL AND GLOBAL COMMUNICATION
LANGUAGE IN MULTICULTURAL SETTING
-Non-verbal cues, such as gestures, Local Communication-Communication
posture, and facial expressions, vary across within one's local area, using the local
cultures. Globalization requires being language or common language.
mindful of these differences to ensure Global Communication-it is the sharing of
effective communication without information and ideas across different
unintentionally offending others. countries and cultures.
4. TIME DIFFERENCES BARRIERS TO EFFECTIVE
-Working with people across different time COMMUNICATION
zones means communication must be 1. Language Differences - When people
flexible and considerate of others' working speak different languages, it can be
hours, requiring careful scheduling and hard to understand each other.
collaboration
 2. Medium of Communication - The INTERCULTURAL COMMUNICATION- the
method of communication affects how interaction among people from diverse
messages are understood. culture
3. Personality - Different personalities
can affect how people express FORMS OF INTERCULTURAL
themselves COMMUNICATION
4. Cultural Differences - Cultural
backgrounds shape how people 1. Interracial Communication-
communicating with other people
interpret gestures, facial expressions
from different races
2. Interethnic Communication-
CULTURE-is the "lens" through which interacting with people of different
people view the world. ethnic origin
3. International Communication-
Forms of Cultural Identity communicating between
representatives from different nations
 Race & Ethnicity - refers to a person's 4. Intracultural Communication-
racial background and cultural interacting with members of the same
heritage. racial or ethnic group or co-culture
 Class - relates to a person's economic
status WAYS TO IMPROVE INTERCULTURAL
 Religion - involves the beliefs, COMMUNICATION
practices, and values associated with
specific faiths. 1. Recognize diverse communication styles.
2. Eliminate personal biases.
Forms of Cultural Identity 3. Develop necessary communication skills
for a multicultural world.
 Country of Origin - indicates the
nation where a person come from. CROSS CULTURAL COMMUNICATION
 Geographic Region - refers to the -It is a field of study that looks at how people
specific area or community where a from different backgrounds communicate, in
person lives. similar and different ways among themselves,
and how they endeavor to communicate
Cultural Barriers to Communication across cultures.

1. Language Barrier when people speak EYE CONTACT- Some cultures, looking
different languages people in the eyes is honesty and straight
2. Stereotypes are fixed ideas about certain forwardness & in others it is seen as
groups of people challenging and rude.
3. Behavior Differences different cultures
have unique ways of behaving GESTURES- A movement of part of the body,
4. Emotional Display especially a hand or the head, to express an
idea or meaning.
MULTICULTURISM- is the idea of different
cultures coexisting in the same society. TOUCH- Islam & Hinduism: Touching with
left hand is insulting.
MULTICULTURAL EDUCATION- is a way of
teaching that includes and respects the COLORS-A single color can have many
diverse cultural backgrounds of students. different meanings in different cultures.
Green is considered traditional colour of Interaction
Islam. It is also the national colour of Egypt. Nonverbal elements such as voice tone,
In Ireland green is a symbol; green is a strong gestures, facial expressions, and eye
trend in the Irish holiday St. Patrick’s Day. movements are significant. Verbal messages
are indirect, and communication is seen as
CLOTHES- Traditional clothing is an an art form or way of engaging someone.
important part of a region’s history and Disagreement is personalized
identity. The traditional dress for an Indian
woman is a Sari. Gulf countries women have
-Territoriality
to wear Pardha & compulsory for every
woman who visits Saudi. Western Countries, Space is communal. People stand close to
the women can wear what they want. each other and share the same space.

Tips for effective Cross-cultural -Temporality

Communication Everything has its own time, and time is not
easily scheduled. Change is slow, and time
DO’s is a process that belongs to others and
nature.
 Slow Down
 Avoid Negative Questions -Learning
Multiple sources of information are used.
 Separate Questions
Thinking proceeds from general to specific.
 Take Turns
Learning occurs by observing others as they
 Write It Down model or demonstrate and then practice.
 Be supportive Groups are preferred and accuracy is valued.
 Check Meanings
 Avoid Slang Low-context communication-It is a system
 Maintain Etiquette that works on straightforward
 Watch the Humor communication. Low-context cultures often
display the following tendencies as stated in
High context communication- It is a C.B Halverson’s Cultural Context Inventory
tradition-linked communication system book.
which adheres strongly to being indirect.
High-context cultures often display the Association
following tendencies as states in C.B. Relationships begin and end quickly.
Halverson’s book titled Cultural Context Productivity depends on procedures and
Inventory. paying attention to the goal. The identity of
individuals is rooted in themselves and their
Association accomplishments. Social structure is
Relationships build slowly and depend on decentralized.
trust. Productivity depends on relationships
and on the group process. An individual’s Interaction
identity is rooted in groups (family, culture, Non-verbal elements are no significant.
work). Social structure and authority are Verbal messages are explicit and
centralized. communication is seen as way of
exchanging information, ideas and opinions.
Disagreement is depersonalized
-Territoriality cultures encourage delaying gratification or
Space is compartmentalized. Privacy is the material, social, and emotional needs of
important, so people stand farther apart. their members.

-Temporality 6. Restraint vs. Indulgence The restraint and

Events and tasks are scheduled and to be indulgence dimension considers the extent
done at particular times Change is fast, and and tendency of a society to fullfill its
time is commodity to be spent or saved. desires. That is to say, this dimension is a
One’s time is one’s own. measure of societal impulse and desire
control.
-Learning
One source of information is used. Thinking LOCAL AND GLOBAL COMMUNICATION
proceeds from specific to general. Learning IN A MULTIMODAL SETTING
occurs by following the explicit directions
and explanations of others. Individual MULTIMODALITY
orientation is preferred and speed is valued. - is a fairly new concept in the general
academic setting but can be a very
Hofstede's Initial Six Key Dimensions powerful tool in light of digital and
multicultural communication.
1. Power-Distance Index The power distance - A text or output is considered
index describes the extent to which the less multimodal if it uses two or more
powerful members an organization or
communication modes to make
institution- such as a family- accept and
meaning.
expect that power is distributed unequally.

2. Collectivism vs. Individualism These are Examples of Multimodal Texts:

respectively, refers to the integration of ● Paper (comics, books,
individuals into groups. posters, and brochures)
● Digital (Slide presentation,
3. Uncertainty Avoidance Index The blogs, film, social media)
uncertainty avoidance dimension of ● Live (performance/event)
Hofstede's cultural dimensions addresses a ● Transmedia (a story)
society's tolerance for uncertainty and
ambiguity. In its most simplified form, Five Semiotic Systems in
uncertainty avoidance refers to how Multimodal Communication (New
threatening change is to a culture London Group, 1996):
(Hofstede,1980). ● Written or Linguistic
meaning: for spoken and
4. Feminity vs Masculinity Also known as written language.
gender role differentiation, is yet another ● Audio meaning: for music,
one of Hofstede's six dimensions of national sound effects, noises.
culture.
● Visual meaning: for still and
moving images.
5. Short-Term vs. Long-Term Orientation
● Gestural meaning: for
The long-term and short-term orientation
movement of body, hands,
dimension refers to the degree to which
and eyes.
 ● Spatial meaning: for - It is a structured delivery of
environmental and information or ideas to an audience,
architectural spaces. often using visual aids like slides, to
inform, persuade, or educate. It
LOCAL COMMUNICATION IN involves both verbal and non-verbal
MULTIMODAL SETTINGS communication to convey a
- Local Communication refers to message effectively.
exchanging messages, and
information within a specific Several Steps in Preparing an Effective
geographical, cultural, or Presentation:
community-based context. 1. Planning - It is the foundation of a good
- In a multimodal context, local presentation.
communication typically utilizes ● Who is your audience?
modes such as spoken language, ● Why are they attending?
text, images, and gestures that are ● What is your goal?
familiar and culturally relevant to the ● How long will the
local population. presentation last?
● Where will it take place?
GLOBAL COMMUNICATION IN
MULTIMODAL SETTINGS 2. Preparing - is the process of organizing
- Global communication involves and refining your presentation to ensure
participants from different regions, clarity, engagement, and effectiveness.
cultures, and linguistic backgrounds, a. Structuring Content
often requiring strategies to ● Introduction
overcome barriers such as language ● Main Content
differences, time zones, and cultural ● Conclusing Summary
diversity. ● Recommendations
- In multimodal global communication, b. Using a Prompt
different modes like video These prompts serve as
conferencing, social media reminders.
platforms, emails, and shared ● Short Bullet Points
documents are used to reach a ● Keywords
global audience. c. Visual Aids
- It is more inclusive. ● Use simple fonts,
clear colors, &
KEY CONSIDERATIONS IN concise graphs
CREATING MULTIMODAL TEXTS: ● Keep slides
● Purpose uncluttered
● Audience ● Incorporate varied
● Context visual aids (e.g.
slides, charts,
ENHANCING PRESENTATION SKILLS diagrams)
● Use handouts, notes,
PRESENTATION & online resources
 d. Voice ● Connect with your audience
● Speak louder and by maintaining eye contact
clearer than usual and smiling when appropriate
● Vary pitch and c. Facial Expressions
volume for emphasis ● Reflect on the tone of your
● Slow down to message; stay relaxed and
highlight key points confident to appear
● Use stress, pauses, approachable.
and silence effectively
e. Appearance TECHNICAL PAPER
● Wear
professional/presenta TECHNICAL PAPER
ble attire - Is a document that presents
● Stand straight with research or findings related to a
aligned posture specific technical and scientific topic.
● Move naturally to
engage the audience How to Write a Technical Paper
● - Section 1
f. Style 1. Choosing Your Topic
● Be authentic ● Select a relevant, significant,
● Anticipate audience and interesting topic that
questions for better aligns with your field of study.
composure 2. The Significance of a Well-chosen
Topic
3. Practicing - this is where you solidify ● There are two factors that
your preparation. Rehearse your should guide this choice:
presentation multiple times, including with your interest and relevance
visual aids and handouts, to ensure and significance.
everything runs smoothly 3. Finding Your Research Question
● A well-crafted research
4. Presenting - act of delivering your question guides your efforts,
message to an audience with clarity, ensures relevant data
confidence, and engagement, collection, and will allow you
using effective communication for room of exploration.
techniques and body language to
leave a lasting impact. - Section 2
a. Start Strong 1. Literature Review
● Show passion through ● Provides a comprehensive
purposeful movements and understanding of your field,
gestures. Avoid overdoing identifies gaps, and helps
gestures to prevent refine your research
distractions. question.
b. Eye Contact 2. The Foundation of Your Research
 ● Involves exploring existing 4. Technical Documents/Reviews -
work in your field and covers business plans, proposals,
identifying the gaps in and case studies to explain
knowledge. processes and outcomes.

- Section 3 ACADEMIC PRESENTATION

1. Structures of a Technical Paper
● Title ACADEMIC PRESENTATION
● Abstract - are a vital part of our academic
● Introduction development, helping us refine our
● Materials/Methods communication skills, demonstrate
subject mastery, and engage our
Steps in Writing a Technical Paper audience in meaningful discussion.
1. Planning
2. Collecting Information Three Key Steps to Deliver an Effective
3. Designing Academic Presentation:
4. Rough Drafting 1. Planning - will enable you to present your
5. Revising views in a considerate and logical way.
Three key factors to plan your
Tips for Writing a Technical Paper presentation:
1. Understand Your Audience a. PURPOSE
2. Clear Objective ● Focus and Objectives
3. Comprehensive Literature Review - Concentrate or focus on what's
4. Methodological Rigor important. What is the problem?
5. Logical Structure What do you need to achieve?
6. Use Visuals Wisely Set these as objectives and
7. Be Precise and Concise emphasize them throughout the
8. Critical Analysis presentation. Decide what your
9. Engaging Discussion audience must know, think, or do
10. Revise and Proofread by the end.
11. Adhere to Style Guidelines ● Presentation Strategy
12. Ethical Considerations - Simplify: Support your main idea
13. Seek Feedback with relevant examples
14. Stay Updated - Organize: Structure your
presentation:
Types of Technical Paper State the main issue.
1. Medical and Scientific Papers - Develop your viewpoint.
summarizes research findings in End with a summary/request.
clear accessible format. Handle questions.
2. User Guides/Manuals - answers - Humanise: Remember you are
“how-to” questions about products speaking to people; project
with balanced text and visual. outward to engage your
3. Assembly Manuals - provide step- audience.
by-step assembly instructions.
 - Dramatise: Don't just tell it, show ORGANIZATIONAL COMMUNICATION
it. Use visual aids such as
graphs, handouts, charts, and/or ORGANIZATIONAL COMMUNICATION
media. - is the exchange of information,
b. AUDIENCE ideas, and messages within a
● The type of audience influences the company, crucial for aligning goals
format and content of your and operations across various levels
presentation. A technical and departments.
presentation to a specialist audience - It enhances collaboration, workflow
might be more formal than one to a efficiency, and decision-making
discussion group. authority, contributing to overall
● Ask yourself about your audience: organizational performance and
- Who are they? competitive advantage
- What are their reasons for
attending? Types of Organizational Communication:
- How many are likely to be 1. External Communication
present? ● Involves interactions with
- What sort of people age, entities outside the
education, status? organization (customers,
c. LOCATION suppliers, investors)
● When planning a presentation: 2. Internal Communication
- Select a quiet, well-lit venue ● Occurs within the
with accessible seating. organization among
- Ensure the layout supports employees and
interaction and visibility. management.
- Check for available technology
(projector, sound). Organizational Structures
2. Preparing 1. Formal Communication
● RULE 1. Content is the most ● Official methods of sharing
important part of your presentation. information (meetings, handbooks).
● RULE 2. The visuals should Types of Formal Communication:
enhance and not detract from your a. DOWNWARD COMMUNICATION
presentation. - Information from higher to lower
● (Naa napod diri and introduction, levels (eg., policy
body, and conclusion. Alam mo na announcements).
yan ayaw na sgeg balik²) b. UPWARD COMMUNICATION
3. Presenting - Information from employees to
● Academic presentations may occur management (e.ge surveys).
in classrooms before small groups c. HORIZONTAL COMMUNICATION
but should always be seen as an - Exchanges among peers (eg,
important opportunity to collaboration between
professionally showcase your departments).
knowledge. d. CROSSWISE/DIAGONAL
● (Basta about sa pag deliver rani diri.) COMMUNICATION
 - Communication across different ● Facilitates swift responses to
levels and departments (eg, unforeseen events.
project coordination). ● Aligns staff efforts with company
goals.
2. Information Communication ● Maintains a positive work
● Casual interactions outside formal environment through strong
channels (e.g., lunch conversations, engagement.
messaging apps) ● Supports change management and
fosters growth through clear
ORGANIZATIONAL CULTURE communication.
- Defined by beliefs, values, and
attitudes that influence employee
behavior.
- A strong culture promotes open
communication, a weak culture may
lead to misunderstandings.

Strategies for Managing Organizational

Communication:
● Top-down Communication
Management: Ensures alignment
from Senior management to all
levels.
● Employee Training: Equips
employees with necessary
communication skills
● Employee Handbooks: Outlines
communication protocols and
policies.
● Gathering Feedback: Collects
employee input to improve
communication practices.
● Measuring Results: Evaluates
communication effectiveness
through metrics like performance
and retention rates.

Benefits of Effective organizational

Communication:
● Enhances company branding and
reputation.
● Provides clarity in policies and
procedures.