The Evolution
of Traditional
to New Media
MIL GROUP 2
Objectives:
Identify traditional media and
new media
Discuss the Influences of media
on the values and norms of
people
Discuss the latest theories on
information and media
The Evolution of Traditional to New Media
The term “media” is described as means of communication
for people which includes newspapers, radio, televisions,
and the internet. In the advent of the “new normal”, the
role of media has been highlighted more than ever. The
society relies heavily on media and information
technology, not only for communication, but also for
information dissemination, distance learning, work at
home, etc. With the attainment of technological
advancement, people wondered how media changes
throughout time and what forms of media exist in different
ages. To answer these queries, let us now discover how
media have evolved from pre-industrial age to information
age.
Pre-Industrial
Age
The pre-industrial age was the time before the Industrial
Revolution, when machines and factories were not
commonly used. This period was characterized by manual
labor and traditional methods for tasks like farming and
transportation.
The Industrial Age, beginning in the
late 1700s, marked a dramatic shift
from agrarian societies to industrialized
ones. This period saw the rise of
factories, powered machinery, and
mass production, transforming
Industrial economies and social structures.
Age 4 industrial revolution
First industrial revolution : coal in 1765
Second industrial revolution : gas in
1870
Third industrial revolution : electronic
and nuclear in 1969
Forth industrial revolution : internet and
renewable energy in 2000
The electronic age started when people
utilized the power of electricity that
made electronic devices like transistor
radio and
television work. The creation of the
transistor
piloted the rise of the electronic age.
Electronic Age The
power of transistors was used in radio,
electronic circuits, and early
computers.In this period, people made
use of air access to
communication.
INFORMATION AGE
The Information Age is a historical period that
began in the mid-20th century, characterized
by a rapid epochal shift from the traditional
industry established by the Industrial
Revolution to an economy primarily based
upon information technology. Information
Age brought about many new inventions and
innovations.
Latest Theories on
Information and
Media
Media Theories
Refers to the complex of socio-political-
philosophical principles which organizes the
ideas about the relationship between media
and society.
Is within the media
theory. It is concerned
Normative with what the media
Theory ought to be doing in
society rather than what
they actually do.
Authoritarian Theory
Describes that all forms of communication are
under the control of governing elite or authorities
or influential bureaucrats. The authorities have all
the rights to permit any media and control it by
providing license to the media and make certain
censorship.
Libertarian Theory
Sees people are more enough to find the judge good ideas
from bad. The press should not restrict anything even a
negative comment may give knowledge and can make better
decision at the same time as worst situation.
Libertarian theory or free press theory says that media is given the
absolutely freedom to publish anything at any time and act as a
watchdog.
Social Responsibility Theory
Is a modified version of free press
theory placing greater emphasis upon
the accountability of social media to
society. The theory lies between both
authoritarian and libertarian theory.
Development Media Theory
Is applied in countries at low levels
of economic development and with
limited resources.
Alternative Media Theory
Favors media that are close to the grass-roots of
society, small-scale, participative, active, and non-
commercial.
The role of the community-based media is to speak
for and to the social-out groups and to keep radical
criticism alive.
Soviet Media Theory
It advocated for state control of all media
and communication to serve the interests
of the working classes. The theory
viewed media as a tool for social
transformation rather than just
maintaining social order.
The Influences of
Media on the
Values and Norms
of People
The influence of media on the values and norms of people
Norms are standards of behavior that are expected in a
society based on their customary laws or conduct. These
norms entail conformist behavior following social standards
like respect for elders, obtaining education, getting married,
and gender roles. The set of norms begins at home and
continues to develop as we expand ourselves to the social
world. With the use of social media, people are no longer
limited to his/her social group and become more readily
connected to global society with diverse values and norms..
According to Arias (2016), the influence of media may
have(1) individual or direct effect, and (2) social or
indirect effect. He argued that the process of
information dissemination has significance to the
beliefs of a person and subsequently to their behavior.
The widely spread of information helps the creation of
shared knowledge, hence expanding its impact on the
norms and values of the people in the society.
Information Literacy
Information literacy is the ability to find,
evaluate, organize, use, and
communicate information in all its
various formats, most notably in
situations requiring decision making,
problem solving, or the acquisition of
knowledge
THANK YOU
