Unit 2
The Evolution
of Traditional to New Media
Media and Information Literacy
1
LEARNING TARGETS
At the end of this unit, the learners should be able
to do the following:
● Identify traditional media and new media and their
relationships.
● Editorialize the roles and functions of media in a democratic
society.
● Search for the latest theory on information and media.
2
VALUES AND
ATTITUDES
In this unit, the learners should be able to do the
following:
● Comprehend the differences between traditional media and
new media with an open mind.
● Recognize the strengths and limitations of new media.
● Participate responsibly in new media platforms.
3
Lesson 1
Traditional and New Media
Unit 2| The Evolution of Traditional to New Media
Media and Information Literacy
4
LET'S PUT IT THIS WAY
Which social media
platform would you
use to check
information on viral
news that broke the
internet?
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UNIT STIMULUS
Social Media
Handles
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UNIT STIMULUS
Social Media Handles
1. Pick a social media celebrity, find his or her social media
handle or username, and follow him or her.
2. Look for the celebrity’s usual activities, content, and
audience.
3. Write a one- to two-paragraph description of the social
media celebrity.
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UNIT STIMULUS
Social Media Handles
Example:
BTS – BTS has over 70 million followers
on Instagram. The group has posted about
one thousand images, and its audience
consists of fans called “armies” and
others who love K-pop music. Follow their
Instagram @bts.bighitofficial to be
updated on the news about new songs or
if you just need to look at good-looking
men with great fashion styles. 8
CENTRAL QUESTION
How does the type of media
channel affect information
dissemination?
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Pre-1700s
Pre-Industrial Age
● also known as the prehistoric age
● cave painting was the earliest example
of media discovered and believed to be Papyrus
around since 35,000 BC
● other examples of media in this period
are the papyrus and codex
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Codex
Pre-1700s
Traditional Media in In Industrial Age
1.Oral Tradition: Information was passed down
verbally through storytelling, speeches, and
discussions.
2. Written Manuscripts: Handwritten books,
scrolls, and documents were used for recording
and sharing knowledge, often by scribes or monks.
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Pre-1700s
New Media in Industrial Age (Pre Industrial Concepts)
1.Printing Press (Post-Pre-Industrial
Transition): The invention of the printing press
in the 15th century by Johannes Gutenberg
marked the shift to mass-produced written
media, making information more accessible and
marking the end of the Pre-Industrial Age.
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1700s to 1930s
Industrial Age
● responsible for the widespread
dissemination of information
● the most notable invention is the
printing press
● other inventions were the telegraph
and the telephone, which allowed Telegraph
real-time communication across
great distances 13
1700s to 1930s
Industrial Age
The Industrial Age, which roughly
spanned from the late 18th
century to the early 20th century,
brought significant changes in
industry, society, and
communication. Here's how
Telegraph
traditional and new media have
represented and influenced the
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1700s to 1930s
Industrial Age – Print Media
• Newspapers and Magazines: During the Industrial Age,
print media became a powerful tool for disseminating
information. Newspapers and magazines reported on
industrial developments, labor issues, and societal changes.
• Pamphlets and Broadsides: These were often used for
political and social commentary, addressing issues like labor
conditions and industrial exploitation.
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1930s to 1980s
Electronic Age
● allowed mass media to take form
● the invention of the transistor
● responsible for the widespread
dissemination of information
Transistor
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1930s to 1980s
Broadcast Media
● Television: Became the dominant medium for entertainment and
news, revolutionizing how information and culture were
disseminated. TV shows, news broadcasts, and commercials
shaped public perception and behavior.
● Radio: Continued to be a major source of news, music, and
entertainment, playing a crucial role in connecting people with
real-time information and creating a shared cultural experience.
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1930s to 1980s
Print Media
• Newspapers and Magazines: Adapted to the rise of
electronic media by integrating coverage of new
technologies and the impact of electronic communication.
They also began including electronic elements such as TV
schedules and radio listings.
• Books: Continued to be a major source of knowledge and
fiction, with many books discussing the impacts of electronic
technology on society, culture, and politics.
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1930s to 1980s
Film Media
• Cinema: Saw technological advancements with the
introduction of color TV, improved sound, and special
effects, reflecting and shaping perceptions of the Electronic
Age.
• Home Video: VHS and Betamax made it possible for people
to record and watch TV shows and movies at home, marking
a shift in how media content was consumed.
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1930s to 1980s
New Media
• Digital Content Mobile Media – Smartphones,
- Internet - Podcasts and
Audiobooks
- Streaming Devices
• Social Media
- Platforms ex. Facebook
• Multimedia and Interactive Media
- Video Games
- Virtual and Augmented Reality
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1900s to 2000s
Information Age
● the birth of the internet
● the invention of computing devices such as personal
computers, smartphones, tablets, and wearable
devices
● most notable for the use of social media websites
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Which Type of Media Am I?
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KEY MOMENTS
The Hornbook
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Stoplight
STOP CONTINUE START
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PHOTO CREDITS
Slide 11: Stack of rolled paper between green walls by Brett Sayles is free for commercial use via Pexels.
Slide 11: Codex Gigas by Kungl. biblioteket is free for commercial use under the Creative Commons
Attribution-ShareAlike 3.0 Unported License via Wikipedia.
Slide 12: Morse Key by Hp.Baumeler is free for commercial use under the
Creative CommonsAttribution-ShareAlike3.0
Unported License via Wikipedia.
Slide 14: A replica of the first working transistor, a point-contact transistor invented in 1947 by
Federal employee is
free for commercial use under the Creative Commons Attribution-ShareAlike 3.0 Unported License via
Wikipedia.
Slide 16: Hornbook by DanielPenfield is free for commercial use under CC-BY-SA 4.0 via Wikipedia.
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REFERENCES
“10 Internet of Things (IOT) Healthcare Examples.” 2020. Ordr.
https://ordr.net/article/iot-healthcare-examples/.
“E-Governance and Its Significance -[UPSC Notes].” 2022. BYJUS.
https://byjus.com/free-ias-prep/significance-of-e-governance/.
Lakshmanan, Ravie. 2022. “Hackers Exploiting Abandoned Boa Web Servers to Target Critical Industries.”
The Hacker News.
https://thehackernews.com/2022/11/hackers-exploiting-abandoned-boa-web.html.
Marr, Bernard. 2022. “The Top 4 Internet of Things Trends in 2023.” Forbes. Forbes Magazine.
https://www.forbes.com/sites/bernardmarr/2022/11/07/the-top-4-internet-of-things-trends-in-2023/?
sh=1a706a92aea1
.
Page, Carly. 2022. “Microsoft says attackers are hacking energy grids by exploiting decades-old software.”
TechCrunch. https://techcrunch.com/2022/11/23/microsoft-boa-server-energy-grids/.
Solinthone, Phonepaseuth, and Tatyana Rumyantseva. 2016. “E-Government Implementation.” MATEC
Web of Conferences. EDP Sciences, October 11, 2016.
https://www.matec-conferences.org/articles/matecconf/abs/2016/42/matecconf_imet2016_01066/ 26
matecconf_imet2016_01066.html
