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Ferrari

The document outlines the life and challenges faced by Enzo Ferrari, including personal tragedies and financial struggles, leading to the establishment of the Ferrari brand. It highlights key moments such as the breakthrough in 1947 and the sale of 50% of Ferrari to Fiat in 1969, which strengthened the legacy. Today, Ferrari is a market leader valued at $77 billion, embodying persistence, innovation, and strong brand positioning.

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Lalitha Mani
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51 views11 pages

Ferrari

The document outlines the life and challenges faced by Enzo Ferrari, including personal tragedies and financial struggles, leading to the establishment of the Ferrari brand. It highlights key moments such as the breakthrough in 1947 and the sale of 50% of Ferrari to Fiat in 1969, which strengthened the legacy. Today, Ferrari is a market leader valued at $77 billion, embodying persistence, innovation, and strong brand positioning.

Uploaded by

Lalitha Mani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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WE ARE THE COMPETITION

Enzo Ferrari
Born in 1898, Italy
Inspired by racing 1908
Mechanic and race car driver
Challenges
Family Tragedies
Financial Struggles
Career Setbacks
World War II
Overcoming the Challenges
Passion & Persistence
Adaptability
Breakthrough in 1947
Success in Racing

Ferrari 125S
Enzo’s Last Challenge & Solution
Financial Crisis in the 1960s
Sold 50% of Ferrari to Fiat in 1969
Ferrari’s Legacy Strengthened
Carrying the Legacy
Luca di Montezemolo 1988
Transformed Ferrari
Expanded Ferrari’s presence beyond cars
Michael Schumacher
The Ferrari Brand Today
Market Leader
Valued at $77 Billion
Highest Grand Prix Victories
Key Lessons from Ferrari’s
Journey
Persistence is Key
Adapt & Innovate
Brand Positioning
Conclusion
Ferrari is more than a car—it’s a legacy of engineering, passion, and branding
Enzo Ferrari’s vision continues to inspire innovation and excellence today
References
Think School - "Why is Ferrari the Greatest Car in the World?"
Ferrari Official Website – www.ferrari.com
Formula 1 Official Records – www.formula1.com
Business Reports on Ferrari’s Market Value – Bloomberg, Forbes
Historical References on World War I & II – National Archives, Italy
Books:
1. "Enzo Ferrari: The Man, The Cars, The Races" – Brock Yates
2. "Ferrari: The Definitive History" – Brian Laban
THANK YOU

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