Table of Contents
TITTLE PAGE
EXECUTIVE SUMMARY---------------------------------------------------------------------------------- 4
1. Brief Description of the Project...................................................................4
2. Brief profile of the Entrepreneur................................................................4
3. Project’s Contributions to the Economy......................................................4
MARKETING PLAN......................................................................................................5
1.1 Description of the Product..........................................................................5
1.2 Comparison of the Product with its Competitors........................................5
1.3 Location.....................................................................................................5
1.4 Market Area...............................................................................................5
1.5 Main Customers.........................................................................................5
1.6 Total Demand.............................................................................................5
1.7 Market Share..............................................................................................5
1.8 Selling........................................................................................................6
1.9 Sales Forecast............................................................................................6
1.10 Promotional Measures...............................................................................6
1.11 Marketing Strategy.....................................................................................6
1.12 Marketing Budget.......................................................................................6
PRODUCTION PLAN....................................................................................................6
2.1 Production Process.....................................................................................6
2.2 Fixed Capital...............................................................................................7
2.3 Life of Fixed Capital....................................................................................7
2.4 Maintenance and Repairs...........................................................................7
2.5 Sources of Equipment.................................................................................7
2.6 Planned Capacity........................................................................................7
2.7 Future Capacity..........................................................................................7
2.8 Terms and Conditions of Purchase of Equipment........................................7
2.9 Factory Location and Lay-out......................................................................7
2.10 Raw Materials............................................................................................7
2.11 Cost of Raw Materials.................................................................................8
2.12 Raw Materials Availability..........................................................................8
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2.13 Labor..........................................................................................................8
2.14 Cost of Labor..............................................................................................8
2.15 Labor Availability........................................................................................8
2.16 Labor Productivity......................................................................................8
2.17 Factory Overhead Expenses........................................................................8
2.18 Production Cost..................................................................................................8
