Under the Auspices of
7 - 9 April 2025 | Dubai World Trade Centre, UAE
The Middle East and Africa’s
most comprehensive
energy exhibition
Sales Brochure
www.middleeast-energy.com
info@middleeast-energy.com
How Middle East Energy supports you and your business?
Middle East Energy will support you through the global energy transition.
For nearly five decades, Middle East Energy has continued to support the energy community in
finding solutions to power the rapid growth of electricity consumption across the Middle East.
Premier Energy Events Across the Globe
Africa
Energy
Expo
Middle East Energy Nigeria Energy Africa Energy Expo Egypt Energy
7 - 9 April 2025 15 - 17 October 2024 4 - 6 November 2024 26 - 28 November 2024
Dubai, UAE Lagos, Nigeria Kigali, Rwanda Cairo, Egypt
middleeast-energy.com nigeria-energy.com africa-energyexpo.com egypt-energy.com
2 www.middleeast-energy.com | info@middleeast-energy.com
Middle East Energy at a glance
200,000 3,000 18
Global audience International International
Exhibitors pavilions
1 170 16
Online networking Countries Halls, outdoor plaza
platform represented and concourse spaces
150+ 300+ 500+
Speakers Hours of content Key buyers
3 www.middleeast-energy.com | info@middleeast-energy.com
Why exhibit
Generate new Network with industry Launch new Increase your Increase brand
business leaders & potential buyers products & services international presence exposure
Enquire now
Elevate your presence among industry leaders
Transmission & Distribution
Renewable & Clean Energy
Critical & Backup Power
Energy Consumption &
Management
Smart Solutions
4 www.middleeast-energy.com | info@middleeast-energy.com
Middle East Energy Exhibition Sponsors
Diamond Sponsor Titanium Sponsor Platinum Sponsor
Gold Sponsors
Silver Sponsors Smart Energy Sector Sponsor
RIELLO ELETTRONICA
Your Performance at its Best!
Transmission & Distribution Sector Sponsor Critical & Backup Power Sector Sponsor
5 www.middleeast-energy.com | info@middleeast-energy.com
Exhibitor overview
Rated Middle East Energy Rated the quality and
90% as an important platform 96% number of visitors as
for their business excellent
USD1.9m+
Average sale generated by exhibitors
USD1.8bn+
Total business generated
Top 5 reasons for exhibiting
76% 60% 55% 49% 40%
To seek new To feature/ To discuss To look for To raise
contacts for launch products & local dealers & company
future business new products services with distributors profile
end-users
6 www.middleeast-energy.com | info@middleeast-energy.com
Visitor profile
Breakdown by region – Live visitors
Who will you meet
Distributors Suppliers Contractors (EPC)
4%
Europe
Government & Educational institutions End users of automation
13%
Asia
public entities technologies
1%
Americas
Project manager Utilities Oil & gas professionals
14% 68%
Africa GCC
Consultants (construction Facilities management Telecommunications
and engineering) professionals professional
Seniority – Live visitors
Senior Manager / Manager 27%
Architects / Information technology / Developers
interior designers software professionals
CEO / Owner / Board Director 22%
Director / Head of Department / General Manager 19%
Junior Manager / Executive 16%
Data centre Independent Manufacturers
operations power producers Managing Director / Vice President 7%
Executive Secretary / Company Secretary 4%
C-Level / President / Chairman 3%
Engineers Sub-contractors Surveryors
Senior Government Official 2%
7 www.middleeast-energy.com | info@middleeast-energy.com
Visitors at Middle East Energy
Company name Title
Hitachi Energy VP of Marketing and Sales
Galadari Brothers CO LLC Key Account Manager
Battery Consult AG, Switzerland Regional Director
Safeway Consulting FZC Managing Director
Arteche Group Chief Procurement Officer
Zitron Middle East Managing Director
Schneider Electric Procurement
Neom Senior Cable Engineer
NEOM I ENOWA Strategy Lead for Energy & water
TAQA Manager of Power Protection
Expo City Dubai Senior Manager - Community
Expo City Dubai Senior Manager - Energy & Water
DEWA Engineer - Emergency & Cables
SEWA Head of Contracts & Tenders
Roland Berger Principal
Tata Projects Vice President
DP World Senior Manager
Al Ghandi Electrical & Automation CEO
“The exhibition was marvelous and all “The event was organized well. The
Amazon Senior Manager - Energy & Utilities participants are well organized their event helped to meet some of the
Huawei Chief Technology Officer stalls and provided the exemplary industry professionals who are in the
services to all visitors/entrepreneurs ” same field.”
Toshiba VP of Operations
Rise Consultant - Cybersecurity – Abdulla Nashith – Praveen B.P
Acwa Power EVP Innovation & New Technology Director, Fenaka Corporation Ltd Sr Electrical Engr, Bilfinger Tebodin
Middle East
US Consulate Economic Officer
8 www.middleeast-energy.com | info@middleeast-energy.com
Product sectors at Middle East Energy
Middle East Energy unites the global energy community through SIX dedicated product sectors within a combined mega-show.
Transmission & Distribution Renewables & Clean Energy Critical & Back-up Power
Middle East Energy’s longest running and most Renewable & Clean Energy covers the three key areas Critical & Back-Up Power, previously Power
successful sector, Transmission & Distribution will host of the sector including solar, wind and hydro energy Generation, at Middle East Energy’s will help you
industry bellwethers and international companies solutions from across the world alongside the sub source progressive energy solutions at the most
frrom various countries, showcasing the entire value sectors including Energy Storage & Batteries and competitive prices and explore new technologies from
chain of products represented here. Green Hydrogen. niche solutions providers and fresh-thinking startups
at the world’s leading energy event. Find out exactly
what you need to secure your critical infrastructure.
Energy Consumption & Management Smart Solutions eMobility & Battery *NEW*
At the Middle East Energy’s Energy Consumption Smart Solutions at Middle East Energy will highlight From efficient charging infrastructure to advanced
and Management Hub, legislative and key business new technologies to an audience that is looking for battery technologies, the eMobility & Battery sector
stakeholders will be looking to meet suppliers that ways to digitally transform their operations and at Middle East Energy converges sustainability and
can help protect and maintain power supply, improve business models. This is the ultimate platform to transportation. This sector will lead the discussion
energy efficiency, all the while performing upgrades discover how technology can prepare their businesses about the transformative power of clean efficient
without adverse impacts on facility operations. for the future. mobility solutions for shaping a sustainable future.
9 www.middleeast-energy.com | info@middleeast-energy.com
What’s New at Middle East Energy 2025?
Middle East Energy 2025 is set to redefine the energy sector landscape with a host of groundbreaking new features that will elevate the
event to unprecedented heights.
The Battery Show & Conference eMobility & Battery Sector Global Innovation Forum Africa Business Leaders Forum
The Battery Show Conference In response to the growing importance An innovative addition aimed at A new conference designed to connect
will bring together engineers and of sustainable transportation, we are empowering the next generation of and engage with influential leaders from
executives with top-level suppliers for introducing a specialized eMobility & energy professionals. This conference across the African energy sector. This
a three-day program of unparalleled Battery Product Sector. This sector will will offer mentorship sessions, career forum will serve as a strategic hub for
industry immersion. The event will focus on electric mobility solutions and guidance, and personal development discussing opportunities, challenges,
help engineers, R&D teams, product the associated battery technologies workshops led by industry veterans. and partnerships within the African
developers, and executives network, driving this transformation. Supported by:
energy market.
explore innovations, and stay ahead of
the competition.
10 www.middleeast-energy.com | info@middleeast-energy.com
Middle East Energy 2025 Floor Plan
Al Mustaqbal Street
4 5 8
Za’abeel
6 3 7
Entrance
1 2
2 3 6
2n
dZ
a’a
5
be
el R
1 2 3 4
oa
ad
d
Ro
4 5
l
bee
a’a
AlMultaqua
dZ
Halls Ballroom
2n
Trade Centre
Arena Entrance Concourse 1
Sheikh Saeed
1
TCA 1 2 3 Hall Entrance
Trade Centre
Roundabout Trade Centre Arena Sheikh Saeed Halls
Sheikh Zayed Road
Sectors Key Features
Transmission & Distribution, Energy Consumption 1 Technical Seminar
& Management and Smart Solutions
2 The Battery Show & Conference
Renewables & Clean Energy
3 Intersolar & ees Middle East Conference
eMobility & Battery
4 Middle East Energy Leadership Summit
Critical & Back-Up Power 5 Africa Business Leadership Forum
11 www.middleeast-energy.com | info@middleeast-energy.com
Conferences at Middle East Energy
The Conferences at Middle East Energy are a pivotal gathering for global energy
leaders and innovators to explore crucial themes shaping the future of the energy
The Leadership Summit Gold Conference Sponsors
sector. This dynamic platform focuses on transforming financial and investment
strategies, leveraging technological innovations and digitalization, and nurturing
future regional and global partnerships.
Now in its 49th edition, the Conferences at Middle East Energy will highlight
strategic programs and initiatives aimed at advancing power projects across the
region and beyond, addressing the evolving energy demands of the future.
The Leadership Summit Silver Conference Sponsors
Conferences at Middle East Energy 2025
Middle East Energy Leadership Summit
Technical Seminar
Intersolar & ees Middle East Conference
The Leadership Summit Digital Transformation Sponsor
Africa Business Leaders Forum
The Battery Show & Conference
Global Innovation Forum Intersolar & ees Middle East Conference Silver Conference Sponsors
Supported by:
12 www.middleeast-energy.com | info@middleeast-energy.com
Industry Trends
MENA to embrace the power of net zero The Era of Electric Vehicles
Countries like Saudi Arabia, the UAE, Oman, With countries like UAE incorporating Low-
Egypt and Morocco are actively exploring green Emission Vehicle Strategy in their energy mix, EVs
hydrogen opportunities, by carrying out feasibility are becoming more prominent as many countries
studies and signing memoranda of understanding attempt to tackle climate change.
for strategic partnerships.
Moving from Oil to Natural Gas Securing the Middle East Oil & Gas Sector
The region will continue the trend of moving away By embracing automation and simplification,
from oil-based to natural gas-based electricity cybersecurity can help to safeguard critical
generation by 2030. infrastructure and support sector-wide innovation.
Smart Grids and Transmission Battery energy storage lights the way
Investments
Major factors driving the market are the increasing
Catering to the sustainability targets, the GCC levels of renewable energy penetration, demand
region is pushing utilities and power transmission for reliable and uninterrupted power supply, and
companies to invest in smart grid technology and ageing grid infrastructure.
infrastructure.
13 www.middleeast-energy.com | info@middleeast-energy.com
Roots of Sustainability
Better Stands at Middle East Energy
The Better Stands Programme aims to unite and encourage exhibitors, along with
Join Middle East Energy in our commitment to
their appointed contractors, to move away from disposable, single-use stands sustainability!
at events, in favour of re-usable or recyclable structures. A disposable stand or For every 10 contracts that are rebooked, we pledge to plant a tree.
booth is a space-only/raw space build that is used only once. They are typically
constructed from poor quality raw materials onsite which are then demolished
post-show and sent to either landfill or burned.
Brightening Futures in Ghana
We believe that by moving away from the use of disposable stands we will improve
the ease, safety, and sustainability of the exhibitor experience at our events. For every 5 people that you invite to Middle East Energy, we will power up a
home in Ghana with battery-operated lighting.
We would like you to join us in moving towards the future of events.
Facts Powered by
Help the UAE achieve the Sustainable Development Goals (SDG) to
improve our world - especially goals number 3, 11, 13, 15 & 17 related to
contribute to climate change, combat desertification and promote
effective partnerships.
Change attitudes and behaviour of the community towards environmental
protection for the better.
Improve UAE’s microclimate
Provide a natural habitat for the wildlife to thrive.
14 www.middleeast-energy.com | info@middleeast-energy.com
Hosted Buyer Programme
Hosted Buyer Programme is launched with the aim to bring key stakeholders,
decision makers and investors of the Energy Industry from across the globe and
create business opportunities for them in the Middle East’s energy market.
It brings together 100+ direct purchasing authorisers and influencers to one
exclusive platform and enables them to discuss business opportunities for their
ongoing and upcoming projects.
Register your interest
15 www.middleeast-energy.com | info@middleeast-energy.com
How we will support you?
Digital NEW
Media partner coverage Year-round promotional
X (previously, Facebook & Google ads: 80+ 85+ 50+ platform: Energy & Utilities
Twitter): Instagram: Media and advertisements emails with a
association partners placed in magazines, reach of 400,000+ The new industry voice for energy &
495,000+ 282,200+ 1.18 million newsletters and power industry utilities insights, market intelligence and
reach reach impression various printed professionals news, provides exhibitors with additional
promotional items exposure before and after the show
282,200+ 1.8 million 644,000+ via the comprehensive directory and
impression impression clicks advertising opportunities.
Trending Hashtag 17,000+
in the UAE during likes
show days
Electronic messages Radio, newspaper Ad value
and outdoor $52,414,391
2.47 million 220,000+ advertising
Direct Tele-reminding campaigns emails delivered SMS messages sent
Mail to decision makers 8+
50,000+ 10,000+ national newspapers
PR coverage
30,000+ WhatsApp Advocates (people advertised in the Middle
mail invitations 19,000+ 10,000+ messages sent who invited their East with over a 1,000 1,099,831,052
sent out contacts invited reminders calls made colleagues) advertising slots web views/month
16 www.middleeast-energy.com | info@middleeast-energy.com
Press coverage for Middle East Energy
Number of clippings Average
Website Magazine Website Magazine
1,100 31 $3,575,000 $80,482
Newspaper Total Newspaper Total
41 1,172 $98,118 $3,753,600
Media Partner & Associations
Supporting Partners and Associations Energy Markets
Information Partner
Business Intelligence Construction Energy Markets Transmission & Official Well-Being
Partner Intelligence Partner Information Partner Distribution Ambassador Partner
Media Partners
MEDIA FOR THE ENERGY FUTURE
17 www.middleeast-energy.com | info@middleeast-energy.com
Participate with Middle East Energy 2025
Contact the team today to discuss a range of options and bespoke solutions to help you achieve your objectives.
Vina Alcala Marianne Eguia Nora Hegedus
Exhibition Manager Sr. Account Manager – Sales Agents Account Manager
Vina.Alcala@informa.com Marianne.Eguia@informa.com Nora.Hegedus@informa.com
Daria Ziolkowska Neha Mangal
Head of Sponsorship Sponsorship Manager
Daria.Ziolkowska@informa.com Neha.Mangal@informa.com
Get intouch with us for booking options
www.middleeast-energy.com info@middleeast-energy.com
Book a stand
+971 (0)4 407 2500 sales@middleeast-energy.com
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