A.
Order Versus Disorder
In the past, tourists sought holidays which enforce the traditional concept of
conformity- set meals at fixed times, guidebooks which told them the right places
to visit, and resorts where their fellow tourists were tidy, well-behaved, and
properly dressed. They avoided situations where their adult-imposed sense of
orderliness might be offended.
Now, the new generation of tourists is not very much concerned about what to
wear and how to behave when on holiday. Informality in behavior, a greater
tolerance toward the differences of others, and freedom from institutionalized
regulations are now the characteristics of the modern traveler.
Because of social and economic changes in modern society, the demand for travel
will be based less on familiarity, relaxation, dependence, and order, but more on
novelty, activity, autonomy, and informality.
Types of Tourist Roles
The continuous combination of novelty and familiarity forms the basic variable for
the sociological analysis of the phenomenon of modern tourism. This combination
leads to the four types of tourist roles. Each type represents a characteristic form of
tourist behavior. The first two types. The Organized Mass Tourist and the
Individual Mass Tourist are called Institutionalized Tourist Roles because they are
dealt within a routine way by the tourist establishment, such as travel agencies and
hotel chains which cater to the tourist trade. The last TWO TYPES, The Explorer,
and the Drifter are called Non-institutionalized Tourist Roles because they are
loosely attached to the tourist establishment.
A. The Organized Mass Tourist
▪ This type of tourist is the least adventurous.
▪ He buys a package tour in which the itinerary of his trip is fixed in advance
and his stops are well- prepared and guided.
▪ He prefers a familiar environment rather than a new environment.
B. The Individual Mass Tourist