Hooked on Yarn

Mahnoor Gulshan 6555-FMS/BBA/S22

Maheen Riaz 6551-FMS/BBA/S22
Saima Zahoor 6553-FMS/BBA/S22
Imama Javed Kiyani 6558-FMS/BBA/S22
Hooked on Yarn is a brand born from a love for handmade artistry and the desire
to create timeless crochet products. With each product, we bridge tradition and
innovation, catering to a growing community that values authenticity and
craftsmanship. As more people seek out quality, handmade items, 'Hooked on
Yarn' stands out by offering unique pieces that celebrate individuality and warmth.
The crochet industry has seen a resurgence, with customers eager for products that
offer both aesthetic appeal and practical use. Our range, which includes
scrunchies, mats, sweaters, and keychains, appeals to a diverse market segment,
from style-conscious individuals to those looking for unique decor. Through careful
design, dedication to quality, and an understanding of market needs, we meet
customer expectations and provide products with both function and flair.
Hooked on Yarn is committed to crafting beautiful, high-quality crochet
products that combine art, functionality, and sustainability. Our mission is
to empower self-expression and encourage slow fashion choices with
products made to last.
We envision becoming a leading name in the handmade crochet industry,
celebrated for inspiring communities to embrace sustainable, creative living
with authentic, hand-crafted designs.

A detailed brand identity emphasizes who we are and what we aim to

achieve. "Hooked on Yarn" represents a modern twist on a traditional
craft, emphasizing a creative, sustainable approach. This foundation
underpins our business philosophy and guides every product we create.
In an age of fast fashion, crochet products offer a refreshing
alternative. Unlike mass-produced items, crochet products are
handcrafted, sustainable, and timeless. The resurgence of interest in
handmade goods, especially those that prioritize quality and
individuality, aligns perfectly with our mission at 'Hooked on Yarn.'
Crochet allows us to create versatile products that can be used year-
round. For instance, our crochet scrunchies, mats, and keychains are
designed for multi-season use, catering to a wide array of customers
with differing needs and preferences. Our sweaters bring warmth in
winter, while other products provide style and utility in any season.
This study will explore the demand for crochet products, our unique
approach to meeting customer needs, and how we leverage the
benefits of slow fashion. By understanding market gaps, we aim to
position 'Hooked on Yarn' as a brand that fills a niche for
sustainable, stylish crochet products.
Our products combine the beauty of crochet with
functionality. The current range includes:

·Crochet Scrunchies – Stylish, gentle on hair, and available in

various colors.
·Crochet Mats – Perfect for homes, adding a handmade touch to
decor.
·Sweaters – Cozy, warm, and ideal for cooler months.
·Keychains – Trendy accessories that bring a pop of color and
creativity to bags and keys.

Each product is carefully crafted, highlighting crochet’s

versatility and the artisan touch that sets 'Hooked on Yarn'
apart from competitors.
Given the evolving demand for handmade, sustainable products, we aim to
expand our range thoughtfully. Our goal is to introduce products that
complement current customer preferences while staying true to the essence
of crochet. Here’s a closer look at our product lineup:
1.Summer-Friendly Crochet Products: Many view crochets as winter-
specific, but we aim to break that stereotype by offering products like
crochet scrunchies and keychains suitable for warmer months.
2.Seasonal Versatility: Our crochet mats, keychains, and scrunchies appeal
to customers year-round, 1.demonstrating that crochet can be light,
functional, and seasonally adaptable.
3.Creative Solutions for Self-Expression: Crochet allows for endless
creativity, with each piece becoming a unique expression of style. We
focus on making our designs distinctive, so customers find something that
resonates with them personally.
By addressing these market needs, 'Hooked on Yarn' is poised to make
an impact, creating products that are as practical as they are beautiful.
 1.Customer Demand Analysis:
Feedback indicates a demand for
lightweight crochet items like scrunchies,
which are gentle on hair, and mats that
can complement various decor styles
without being seasonally confined.
2.Product Differentiation: Our
Our GAP Analysis reveals a significant opportunity in the market. products differ from conventional
While crochet items are popular, there is a lack of variety and crochet brands by being intentionally
versatility among offerings. Customers have expressed interest in
designed for multi-use. For instance,
multi-seasonal crochet items that go beyond the typical winter
crochet mats are durable and can serve
apparel.
as both decor and functional
accessories.
3.Addressing Past Shortcomings:
Previous products in the market have
lacked adaptability. Our crochet
products meet that gap by being
versatile, practical, and unique.
Our business plan involves targeted production and marketing strategies. We aim to
balance small-scale, high-quality production with scalable sales through our online
platforms. Key elements of our plan include:

Production: Sourcing quality, eco-friendly materials that align with our

sustainability values.
Sales Channels: Utilizing our online store and social media for direct-to-customer
sales.
Pricing Strategy: Competitive pricing that reflects the craftsmanship but remains
accessible.
Growth Projections: As we expand, we plan to introduce limited-edition
seasonal collections, responding to customer interest and maintaining exclusivity.
With this plan, we intend to build a loyal customer base that values quality and
sustainability.
Our digital marketing approach focuses on social media platforms and SEO to
increase visibility:
Social Media Marketing: Leveraging platforms like Instagram and Facebook to
showcase products, engage followers, and run targeted ads.
Content Marketing: Regular blog posts on crochet care, styling tips, and product
benefits.
Email Marketing: Monthly newsletters with exclusive offers, new arrivals, and
crochet care tips.
By combining social media and content, we aim to build brand awareness and drive
website traffic.
We used Meta Business Suite and Ad Manager to create targeted
ads, engaging potential customers across platforms. This approach
allows us to reach specific demographics who value sustainable and
handmade products. Platforms like Facebook and Instagram are central
to our advertising, as they allow us to showcase our visual appeal and
connect with our audience.
Our metrics shows a strong potential for growth as customers
increasingly value unique, handmade goods. Metrics we track include:
Engagement rates on social media
Website traffic and conversion rates
Customer feedback and repeat purchase rates
These metrics guide our strategy, ensuring we meet customer expectations while
continuously improving
SEO (Search Engine Optimization) is the practice of enhancing a
KEYWORDS
website to rank higher in search engine results pages (SERPs), making it
more accessible to users searching for relevant products, services, or 10 trending SEO Keywords for crochet business include:
information. By implementing SEO, "Hooked on Yarn" can increase Crochet patterns
DIY crochet
organic traffic to the website, build credibility, and attract customers
Handmade Crochet Gifts
looking for handmade, crochet-based products.
Crochet Accessories
Crochet clothing trends
Seasonal Crochet items
Crochet home décor
Crochet amigurumi
Crochet flowers
Crochet baby items
Facebook Ad Manager is an excellent tool for managing and tracking
ad campaigns on Facebook and Instagram. Here’s a step-by-step guide
to setting up and managing ads for "Hooked on Yarn."

Step 1: Access Facebook Ad Manager

Log in to Facebook: Go to your business page and navigate to Meta Business Suite.
Open Ad Manager: From the left-hand menu, select "Ads Manager" to begin.
Step 2: Set Up Your Campaign
Click on Create: Select the “Create” button to start a new campaign.
Choose Campaign Objective: Based on your goal, choose from options like "Traffic"
(for website visits), "Conversions" (for purchases), or "Engagement" (for likes and
comments).
Name Your Campaign: Give it a name related to your campaign’s focus, like “Hooked
on Yarn Summer Collection.”
Step 3: Define Your Audience
Location: Choose specific regions if targeting a local audience or a global audience for
broader reach.
Demographics: Choose age, gender, and other demographics relevant to your products.
Interests: Add interests related to "handmade items," "crochet," "sustainable fashion,"
etc., to reach a niche audience.
Step 4: Set Budget and Schedule
Daily or Lifetime Budget: Choose between a daily or lifetime budget. Start small and
increase the budget based on performance.
Schedule: Set start and end dates for the campaign or run it continuously.
Step 5: Design the Ad
Format: Choose between options like a single image, carousel, or video ad. Carousel ad
allow you to showcase multiple products.
Add Media: Upload high-quality images or videos of your products. Add a captivating
headline and description to engage viewers.
Link: Insert the link to your website or product page for direct traffic.
Step 6: Review and Launch
Review Ad: Double-check all settings, targeting, and design elements.
Publish: Once satisfied, click "Publish." Your ad will be reviewed by Facebook and
should go live soon after approval.
Step 7: Monitor and Adjust
Track Performance: Use Ad Manager’s analytics to monitor impressions, clicks,
conversions, and overall engagement.
Optimize: Adjust audience, budget, or ad content based on performance data.
Experiment with A/B testing to find what works best.
GMAIL: hookedonyarn043@gmail.com
Password: mmsi-043
FACEBOOK: login with gamil
User name: Hooked On Yarn
INSTAGRAM: we_are_hooked_on_yarn
WEBSITE: hookedonyarnshop.wordpress.com
Business Page

Business Suite
Ad Manager Boost Post