Executive Summary
The Beaded Beauty Crochet is a business specializing in
handcrafted crochet tote bags and intricately designed beaded
accessories, including bracelets, keychains, and phone charms.
With the increasing consumer demand for sustainable, unique,
and personalized fashion items, the business seeks to provide
high-quality, elegant, and personalized products that cater to
individuals who appreciate craftsmanship and originality. By
combining traditional crochet techniques with modern
aesthetics, The Beaded Beauty Crochet aims to offer fashion-
forward accessories that embody both sophistication and
functionality.
According to a report by Deepwear (2024), sustainability
has become a critical factor in consumer decision-making, with
an increasing number of shoppers opting for handcrafted and
eco-friendly fashion alternatives over mass-produced goods.
Similarly, a study by Textile Tilly (2024) highlights that crochet
bags are experiencing a resurgence in popularity due to their
versatility, durability, and aesthetic appeal. These market
trends indicate a strong opportunity for The Beaded Beauty
Crochet to establish itself as a competitive brand within the
handmade fashion industry.
To effectively reach its target market, the business will
implement a strategic marketing approach focused on digital
engagement. Social media platforms such as Facebook,
Instagram, and TikTok will serve as primary channels for brand
promotion, customer interaction, and online sales. Offering
customization options will enable customers to personalize
their purchases, further enhancing satisfaction and brand
loyalty. Through a commitment to quality, innovation, and
customer-oriented service, The Beaded Beauty Crochet aspires
to become a distinguished name in the handmade fashion
sector.
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Company Profile
Business Name
Beaded Beauty Crochet
“ Elegance in Every Stitch, Beauty in Every Bead”
Industry and sector
The Beaded Beauty Crochet operates within the
Fashion Industry, specifically under the Retail and E-
Commerce Sector. This means the business focuses on
selling fashion-related products directly to consumers
through physical and online channels. Within this sector,
the business belongs to the Handmade Fashion and
Accessories Subsector, specializing in artisanal products
such as crochet tote bags and beaded accessories. The
demand for handcrafted and customize fashion items has
grown significantly, driven by consumer interest in
sustainable, high-quality, and unique designs.
Core products/services
Category Details
Handmade crochet tote bags crafted with
Crochet
high-quality yarn, offering stylish and durable
Products
designs.
Beautifully designed bracelets, keychains,
Beaded
and phone charms made from premium beads
Accessories
and materials.
Personalized crochet and beaded products,
Customization
allowing customers to choose colors,
Services
designs, and charms.
Specially curated sets combining crochet
Gift Sets
and beaded accessories, perfect for gifting.
Selling through social media platforms
Online and
(Facebook, Instagram, TikTok) and direct
Direct Sales
orders.
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Organizational structure
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Mission
“To provide stylish, sustainable, and personalized fashion
pieces that empower individuals to express their uniqueness
while promoting craftsmanship and eco-friendly practices.”
Vision
To create a brand where creativity meets purpose, empowering
individuals to embrace fashion that is both stylish and
meaningful while supporting a thriving community of artisans.
Core Values
1. Creativity – We continuously innovate and craft unique
designs that reflect individuality and artistic expression.
2. Quality – We ensure that every product is made with
precision, durability, and excellent craftsmanship.
3. Sustainability – We are committed to using eco-friendly
materials and ethical production methods to protect the
environment.
4. Customer-Focus – We prioritize customer satisfaction by
offering personalized designs and excellent service.
5. Integrity – We uphold honesty, transparency, and dedication
in all aspects of our business.
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ENVIRONMENTAL ANALYSIS
A. SWOT Analysis
Strengths
⚫ Handcrafted and Unique Designs – Each product is
carefully made, offering exclusivity and artistic appeal.
⚫ Commitment to Sustainability – The business promotes
eco-friendly and ethical fashion choices.
⚫ Personalized Products – Customers can request custom
designs, making the products more meaningful.
⚫ Strong Social Media Presence – Platforms like Instagram,
Facebook, and TikTok allow effective marketing and
direct engagement.
⚫ Affordable Yet High-Quality – Competitive pricing
compared to high-end handmade brands, making the
products accessible to a wider audience.
Weaknesses
⚫ Limited Production Capacity – Handmade items take time,
making it difficult to meet large orders.
⚫ Growing Brand Awareness – The business is still in its
early stages and needs strong marketing to reach more
customers.
⚫ Time-Consuming Production Process – Crafting each
piece takes longer than machine-made alternatives.
⚫ Dependence on Raw Materials – The availability and cost
of quality yarns and beads can affect pricing and
production.
⚫ Need for Stronger Customer Engagement – Building
loyalty and repeat purchases requires continuous
marketing efforts.
Opportunities
⚫ Increasing Demand for Sustainable and Handmade
Fashion – More consumers prefer eco-friendly and
artisanal products.
⚫ Expansion into E-Commerce – Selling on Shopee, Lazada,
Etsy, or a personal website can increase market reach.
⚫ Influencer and Collaboration Opportunities – Partnering
with fashion influencers can boost brand awareness.
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⚫ Custom Orders and Gift Packages – Offering bulk orders
and gift packaging can attract more customers.
⚫ Participation in Local Markets and Trade Fairs – Engaging
in bazaars and pop-up events can increase visibility and
sales.
Threats
⚫ Competition from Established Brands – Both handmade
and mass-produced alternatives create a highly
competitive market.
⚫ Market Saturation in Handmade Accessories – Many
small businesses offer similar products, requiring strong
branding to stand out.
⚫ Changing Consumer Preferences – Fashion trends shift,
requiring constant innovation and adaptation.
⚫ Rising Costs of Materials – The fluctuation in yarn, bead,
and packaging prices can impact profitability.
⚫ Economic Instability – Economic downturns may lead to
decreased spending on non-essential fashion
accessories.
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B. Industry & Market Analysis
Industry Overview
The Beaded Beauty Crochet belongs to the handmade
fashion accessories industry within the retail sector. The
demand for handcrafted products is increasing as more people
prefer unique, sustainable, and personalized fashion items over
mass-produced alternatives. The rise of online shopping and
social media has also made it easier for small businesses to
reach customers.
Market Trends and Demand
Crochet tote bags and beaded accessories are trending,
especially among young women, students, and professionals
who appreciate handmade designs. Many consumers now prefer
eco-friendly and ethically made products, making The Beaded
Beauty Crochet an attractive choice. Social media platforms
like TikTok, Instagram, and Facebook help promote these
handmade items, increasing their popularity.
Target Market
The business primarily caters to:
⚫ Teenagers and young adults who love stylish and trendy
accessories.
⚫ Students and professionals who need functional yet
fashionable tote bags.
⚫ Gift buyers looking for unique and personalize presents.
⚫ Eco-conscious consumers who prefer sustainable fashion.
Competition and Opportunities
⚫ Many small businesses sell handmade accessories, but
The Beaded Beauty Crochet stands out by offering
customized, high-quality, and affordable products. To
grow, the business can:
⚫ Expand its online presence through Shopee, Lazada, or
an official website.
⚫ Collaborate with influencers to increase brand visibility.
⚫ Join local bazaars to attract new customers.
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Strategic Goals and Objectives
Short-Term Goals (1-2 Years)
⚫ Increase Brand Awareness – Build a strong presence on
social media platforms like Facebook, Instagram, and
TikTok.
⚫ Boost Online Sales – Expand selling platforms to Shopee,
Lazada, and other e-commerce sites.
⚫ Enhance Product Variety – Introduce new crochet bag
designs and beaded accessories.
⚫ Improve Customer Engagement – Offer personalized
products and promotions to attract loyal customers.
⚫ Participate in Local Events – Join bazaars and trade fairs
to gain market exposure.
Long-Term Goals (3-5 Years)
⚫ Establish a Physical Store – Open a small shop or kiosk
to showcase products.
⚫ Expand Nationwide – Distribute products to different
regions through partnerships and online platforms.
⚫ Strengthen Brand Reputation – Be recognized as a
trusted handmade fashion brand.
⚫ Develop Sustainable Practices – Use more eco-friendly
materials and reduce waste in production.
⚫ Collaborate with Influencers & Businesses – Partner with
fashion influencers and eco-friendly brands for wider
reach.
SMART Objectives (Specific, Measurable, Achievable, Relevant,
Time-Bound)
Short-Term SMART Objectives (1-2 Years)
⚫ Increase Social Media Engagement – Gain at least 5,000
followers on Instagram and TikTok within one year by
consistently posting content and engaging with
customers.
⚫ Boost Online Sales – Achieve a 20% increase in monthly
sales within six months by expanding to Shopee and
Lazada.
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⚫ Enhance Product Variety – Introduce five new crochet
tote bag designs and three new beaded accessories
within one year based on customer preferences.
⚫ Improve Customer Retention – Implement a loyalty
program to retain at least 30% of first-time buyers within
six months by offering discounts and special promotions.
⚫ Participate in Local Events – Join at least three bazaars
or trade fairs within the next year to increase brand
exposure.
Long-Term SMART Objectives (3-5 Years)
⚫ Open a Physical Store – Establish a small boutique or
kiosk within five years, starting with a pop-up store in a
high-traffic area.
⚫ Expand Nationwide – Increase nationwide sales by 30%
within three years by partnering with local retailers and
growing online distribution.
⚫ Strengthen Brand Recognition – Become a well-known
handmade accessories brand by securing at least five
collaborations with influencers or businesses within
three years.
⚫ Develop Sustainable Practices – Transition to 80% eco-
friendly materials in product production within four years
to align with sustainability goals.
⚫ Increase Profitability – Achieve a 50% increase in overall
revenue within five years by expanding product lines,
improving marketing strategies, and streamlining
production.
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Competitive Strategy
To stand out in the handmade fashion accessories market,
The Beaded Beauty Crochet will implement a differentiation
strategy by offering unique, high-quality, and personalized
products that emphasize sustainability and craftsmanship.
Key Competitive Strategies:
⚫ Product Differentiation – Unlike mass-produced
accessories, our crochet tote bags and beaded products
are handmade, ensuring quality, uniqueness, and
customization for each customer.
⚫ Affordable Luxury – Provide stylish, handcrafted
accessories at competitive prices, making high-quality
fashion accessible to students, young professionals, and
gift buyers.
⚫ Strong Online Presence – Utilize social media marketing
(Facebook, Instagram, TikTok) and e-commerce
platforms like Shopee and Lazada to reach a wider
audience and engage with customers effectively.
⚫ Sustainability Focus – Attract eco-conscious consumers
by using environmentally friendly materials and
promoting ethical production practices.
⚫ Customer Engagement & Loyalty – Build strong customer
relationships through personalized products, special
discounts, and interactive content, ensuring repeat
purchases and word-of-mouth promotion
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Functional Strategies
1. Marketing Strategy
⚫ Identify the target audience, including young adults,
students, professionals, and eco-conscious consumers,
to tailor marketing efforts effectively.
⚫ Utilize social media platforms such as Instagram,
Facebook, and TikTok to showcase handmade products,
share behind-the-scenes content, and promote customer
testimonials.
⚫ Offer seasonal promotions, discounts, and limited-edition
collections to attract new customers and retain existing
ones.
⚫ Collaborate with influencers and content creators to
expand brand reach and credibility.
⚫ Participate in craft fairs, pop-up markets, and online
selling events to engage with a broader audience.
⚫ Establish a physical store in a high-foot-traffic location to
provide customers with an in-person shopping
experience and increase brand visibility.
2. Operations Strategy
⚫ Implement an efficient inventory management system to
track raw materials and finished products, ensuring a
steady supply.
⚫ Maintain high standards of craftsmanship by providing
training and skill development sessions for artisans.
⚫ Establish a streamlined order fulfillment process to
ensure timely delivery of products, whether through
direct sales, physical store transactions, or online
platforms.
⚫ Develop a quality control system to ensure that all
products meet customer expectations before shipping or
in-store purchase.
3. Product Development Strategy
⚫ Continuously design and introduce new crochet tote bag
styles and beaded accessories based on current fashion
trends and customer feedback.
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⚫ Offer customization services where customers can
request personalized colors, patterns, and designs to
create unique pieces.
⚫ Experiment with eco-friendly and sustainable materials
to appeal to environmentally conscious consumers.
⚫ Create themed collections, such as seasonal or event-
specific designs, to encourage repeat purchases.
4. Customer Experience Strategy
⚫ Provide excellent customer service by responding
promptly to inquiries, offering after-sales support, and
handling concerns efficiently.
⚫ Implement a loyalty program that rewards repeat
customers with exclusive discounts and early access to
new collections.
⚫ Develop a seamless shopping experience across all
platforms, including social media, e-commerce sites, and
in-person events.
⚫ Encourage customer feedback through online reviews
and surveys to improve product quality and service.
⚫ Enhance the physical store experience by offering in-
store exclusives, interactive product displays, and live
crochet/beading demonstrations.
5. Financial Strategy
⚫ Maintain a cost-efficient production process by sourcing
affordable yet high-quality materials.
⚫ Set competitive pricing that reflects the value of
handmade products while ensuring profitability.
⚫ Regularly assess financial performance, including sales,
expenses, and profit margins, to adjust strategies as
needed.
⚫ Explore funding opportunities, such as small business
loans or grants, to support business expansion and new
product development.
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A. Financial Projections
1. Startup Costs
Expense Category Estimated
Cost (PHP)
Physical Store Setup & Renovation 80,000
Equipment (Crochet Tools, Storage, Display 30,000
Racks)
Initial Inventory (Yarn, Beads, Packaging) 25,000
Marketing & Branding 15,000
Business Permits & Licenses 5,000
Miscellaneous & Contingency Fund 10,000
Total Startup Cost 165,000
2. Projected Revenue & Profit (2025-2030)
Year Projected Profit Estimated Net Profit
Revenue (PHP) Margin (%) (PHP)
2025 500,000 20% 100,000
2026 800,000 22% 176,000
2027 1,200,000 25% 300,000
2028 1,800,000 28% 504,000
2029 2,500,000 30% 750,000
2030 3,200,000 32% 1,024,000
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3. Revenue Streams
Revenue Source % of Total Monthly Estimated
Revenue Earnings (PHP)
In-store Sales (Physical 50% 60,000
Shop)
Online Sales (Shopee, 30% 36,000
Lazada, Social Media)
Custom & Bulk Orders 15% 18,000
Craft Fairs & Special 5% 6,000
Events
Total 100% 120,000
4. Investment Recovery & Expansion Plan
⚫ Break-even in 12-18 months
⚫ Return on Investment (ROI) in 2-3 years
⚫ Expansion to a larger boutique or additional branch by
2028
⚫ Potential franchising model by 2030
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Implementation Plan
Phase Activities Timeline Responsibl
e Person(s)
Business Secure business Month 1-3 Business
Setup permits, procure Owners
materials and
equipment, set up
physical store and
online platforms,
develop branding, and
conduct initial product
testing.
Soft Launch social media Month 4-6 Marketing
Launch & campaigns, open the Team,
Initial store for limited hours, Sales
Sales participate in local Team
markets, gather
customer feedback,
and implement
promotional offers.
Full Expand product line, Month 7- Product
Operations strengthen online 12 Developme
& Growth presence, hire nt Team,
additional staff (if Finance
needed), develop a Team
loyalty program, and
monitor financial
performance.
Expansion Upgrade the store, Year 2-3 Business
& Long- scale online presence, Owners,
Term explore wholesale and Marketing
Growth bulk orders, Team,
collaborate with Operations
influencers, implement Team
sustainability
initiatives, and assess
business expansion
opportunities.
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Monitoring and Evaluation
Responsi
Monitoring Key Performance Monitoring
ble
Area Indicators (KPIs) Frequency
Person(s)
Sales Monthly revenue, order
Finance
Performanc volume, repeat Monthly
Team
e purchases
Customer Social media
Marketin
Engagemen interactions, reviews, Weekly
g Team
t customer feedback
Customer satisfaction Quality
Product
surveys, Quarterly Control
Quality
return/exchange rates Team
Marketing Conversion rates from
Marketin
Effectivene ads, promotional Monthly
g Team
ss success
Financial Profit margins, cash Finance
Quarterly
Stability flow, cost management Team
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Evaluation Strategies
Evaluation Review Responsibl
Assessment Method
Area Frequency e Person(s)
Business
Business Sales and expense
Owners,
Performanc reports, growth Monthly
Finance
e tracking
Team
Customer
Customer Surveys, reviews,
Ongoing Service
Feedback feedback forms
Team
Product Analyzing customer Product
Improveme complaints and Quarterly Developme
nt suggestions nt Team
Business
Financial projections,
Expansion Owners,
market demand Annually
Readiness Finance
analysis
Team
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Conclusion
The Beaded Beauty Crochet is a well-planned business
that aligns with the increasing demand for handmade,
sustainable, and stylish accessories. By offering high-quality
crochet tote bags and intricately designed beaded products, the
business aims to establish a strong market presence through
both physical retail operations and online platforms. The
integration of strategic marketing, financial planning, and
customer engagement initiatives ensures the business's ability
to thrive in a competitive market.
Financial projections indicate that the business is
financially viable, with a break-even point expected within 12 to
18 months. The implementation of a monitoring and evaluation
system will ensure that the business effectively tracks
performance, optimizes operations, and adapts to changing
consumer preferences. With a focus on innovation,
sustainability, and customer satisfaction, The Beaded Beauty
Crochet is positioned to achieve long-term success and
expansion within the handmade fashion industry.
Recommendation
To ensure the continuous growth and sustainability of The
Beaded Beauty Crochet, the following recommendations are
proposed:
1. Strengthen Digital Presence – Enhance online marketing
efforts through consistent social media engagement,
influencer collaborations, and search engine optimization
(SEO) to increase visibility and attract a wider audience.
2. Expand Product Offerings – Introduce new designs and
seasonal collections to cater to diverse consumer
preferences and maintain brand relevance.
3. Enhance Customer Loyalty Programs – Develop a
customer rewards program that offers discounts and
exclusive benefits to encourage repeat purchases and
long-term brand loyalty.
4. Optimize Operational Efficiency – Regularly assess
inventory management, production processes, and
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financial strategies to improve cost-effectiveness and
maintain product quality.
5. Explore Wholesale and Retail Partnerships – Establish
partnerships with boutiques, gift shops, and eco-friendly
retailers to expand market reach beyond direct sales.
6. Implement Sustainability Initiatives – Continue
incorporating eco-friendly materials and packaging while
promoting ethical business practices to appeal to
environmentally conscious consumers.
7. Evaluate Business Expansion Opportunities – Based on
financial performance and market demand, consider
expanding the physical store or opening additional
locations in high-traffic areas.
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References
DEEPWEAR. (2022). Sustainable and Ethical Fashion
Management
|DEEPWEAR.Deepwear.https://deepwear.info/sustainability/
?utm_source=chatgpt.com
Tilly. (2024). Crochet Bags: The Trend That's Hooking
Fashionistas Everywhere! Textile Tilly - Making Tactile
Lovers Swoon! https://www.textiletilly.com/are-crochet-
bags-trending/?utm_source=chatgpt.com
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