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Questions For Interview

The document outlines a series of interview/survey questions aimed at understanding grocery shopping habits, preferences, and experiences. Key areas of focus include shopping frequency, store selection, product knowledge, decision-making roles, and overall shopping experiences. Certain questions were discarded, including those related to transportation, loyalty programs, and self-checkout usage.

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Himanshi Raghuvanshi
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21 views2 pages

Questions For Interview

The document outlines a series of interview/survey questions aimed at understanding grocery shopping habits, preferences, and experiences. Key areas of focus include shopping frequency, store selection, product knowledge, decision-making roles, and overall shopping experiences. Certain questions were discarded, including those related to transportation, loyalty programs, and self-checkout usage.

Uploaded by

Himanshi Raghuvanshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questions for interview/survey

1. How frequently do you go grocery shopping per month?


2. What kind of store? – Don’t ask this question (for us)
3. What are the top 2-3 stores you frequent – why these stores?
4. Do you use a shopping cart or trolley or basket for shopping?
5. When you enter the store, do you know what you want or do you go there and
then figure it out – (internal bucket into comprehensive list, hybrid, on the fly/no
planning)
6. In the stores you visit, do you know what product is where?
a. If no, how do you figure out
7. What factors drive your choice of product? – Brand, Price, Packaging etc
a. How do these factors influence your willingness to explore
8. Were the items you looked for easy to find?
9. Did the store have a wide selection?
10. Were the items you looked for in stock?
11. When and how do you find a substitute product?
12. If you need help, did the store associate assist you? Were the associates
knowledgeable?
13. Which of the following best describes your role when it comes to buying
groceries for your household?
a. I am the primary decision maker for these purchases
b. I share the responsibility for making these purchases
c. I provide input, but the decisions are made by others in the household
d. I am not involved in the decision at all
14. How much on average do you spend per visit (range)
15. Rate your shopping experience at the stores you visited over the past 10
instances – 1-10 rating scale
16. How long have you lived in North America
17. What is your occupation?
18. What is you age?
19. What is your gender?
Discarded questions
How do you get to the store – mode of transportation
How much does price influence your willingness to explore in the store
Are you part of a loyalty program at these stores
When and how often do you use self checkout?

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