Employability Skills
Unit 2 : Communication
What is Communication?
Communication is the act of conveying meanings from one entity or group to another through
the use of mutually understood signs, symbols, and semiotic rules.
Communication is the ‘sharing’ of information between two or more individuals or within the
group to reach a common understanding.
Communication skills are needed to
• Inform
• Influence
• Express feelings
Elements of Communication
Two-way process of sharing information
Speaking and writing to someone are
examples of giving information.
Reading and listening to someone are
examples of receiving information.
Perspectives in Communication
Factors Affecting Perspectives in Communication
Perspectives are ideas,
views, or fixed ways of
thinking communication.
For example, if you have a
fixed idea that your teacher
or father is strict, even
when they are being
friendly, you may think
they are scolding you.
We are not able to
communicate clearly
because of barriers.
Classification - Communication
Here, the major two types of communication are
Verbal communication
Non-verbal communication
(Based on the channels)
Effective communication - 7C’s
Effective
communication
can happen if
we follow the
basic principles
of professional
communication
skills.
There are
different
methods of
communication
- non-verbal,
verbal and
visual.
Verbal Communication
Verbal communication is the sharing of information using words.
Most used method of communication.
Verbal communication is important because if you do not use the right words, you will cause confusion and
you will not be able to communicate what you want.
Public Speaking
Speaking in front of a large group makes most people nervous.
You can use the 3Ps (Prepare, Practice, Perform) method to get over your fears, and become a
confident and effective speaker.
Non-verbal Communication
Non-verbal communication is the message we send to others without using any words
Send signals and messages to others through expressions, gestures and body postures.
Types - non-verbal communication
Visual Communication
Sending and understanding
messages only through
images or pictures.
The main advantage of this
type of communication is that
you do not need to know any
particular language for
understanding it.
It is simple, easy to
understand and remains same
across different places.
Pronunciation
Pronunciation is the way you say a word or a language is spoken.
If we do not say (or pronounce) words correctly, others cannot understand what
ad
we are saying
Speaking properly
re
lf-
Important to clearly and correctly
pronounce the words.
Se Phonetics
Every word is made up of one or more
sounds.
Phonetics is the study of the sounds that
we make when we speak.
Communication Styles - Types
There are four styles of communication namely passive, aggressive, passive-aggressive and assertive.
Passive Aggressive
> Often act indifferently, yielding > Speaking in a loud and
to others. demanding voice
> Usually fail to express their > Maintaining intense eye contact
feelings or needs and dominating or controlling
> Lack of eye contact, poor others
body posture. > Often issue commands, ask
questions rudely and fail to listen
to others.
Passive-Aggressive
> Muttering to themselves rather Assertive
than confront a person or issue. > Express their own needs, desires,
> Most likely to communicate ideas and feelings - also
with body language considering the needs of others.
> Aware of their needs - struggle > Aim for both sides to win in a
to voice them. situation, balancing one’s rights
with the rights of others.
Communication styles - Explained
A ‘style’ of
communication
includes verbal and
non-verbal skills.
Correct style of
communication makes
your communication
more effective
Which style is
best suitable
for a Designer
Assertive Communication
Assertive communication is most effective & a healthier communication style.
● expressing your views without disrespecting others or yourself,
● respecting others,
● communicating your opinion and wishes clearly,
● being open to others points of view, and
● finding a balance between your needs and
● other’s needs.
Advantages of Assertive Communication
Builds Better
Feels positive communicator
self-respect
Builds Everyone
self-confidence No or Less expresses
regrets
Practicing Assertive Communication
Practicing Assertive Communication
Practicing Assertive Communication
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