Features
Following
• Once the user creates an account, they can begin following other users, which means that
    the posts of user you followed will be on your newsfeed. Every profile has a “Followers”
    and “Following” count which displays the number of people that follow their account and
    the number of people that they follow respectively.
Public Vs Private
• Instagram offers security settings in which the user can set their account on either public or
    private. When the account is public, everyone can view the profile along with all the user’s
    photos and videos. Most celebrities, public figures, and news outlets will always be public.
    When the account is private, only the users that follow the account can see their posts. To
    view an account that is set to private, the user must request to follow and have the private
    account user approve the request.
Filters/Edits
• When creating a post, the user can either take a photo or video through the Instagram app or
     from existing photos/videos on their device. Instagram offers 23 different filters to apply to
     the post. Additionally, there are several edit adjustments that can be applied such as
     brightness and contrast.
Sharing your posts
• After editing and/or putting a filter on the photo, the user is prompted to create
    caption, tag other users, add a location, and post it to Instagram as well as other
    social media platforms. The user’s followers can then view, like, and comment on the post.
    The user can also share this post on other social media apps by selecting the sharing settings
    on the Instagram settings.
Instagram Stories
• Instagram allows its users to post Instagram stories similar to the
     stories on Snapchat. The stories appear at the top of a user’s
     newsfeed in bubble form. By tapping the bubble, the user can
     view all of their followers’ stories within the last 24 hours.
Sponsored Posts
• On a user’s newsfeed, sometimes a sponsored post will appear. A
   sponsored post is usually from a celebrity or a user with a large
   following who is being paid for advertising a product by a certain brand. Apps and
   companies will also have sponsored ads.
Importance: Company can use their own Instagram account to spread new