AGRITOURISM ENTERPRISE CHECKLIST
Student’s Name: ________________________________ Yr.&Sec:_______________
Name of Potential Owner: ________________________________________________
Location: _____________________________________________________________
Name of the Agritourism destination: ________________________________________
SECTION 1: PERSONAL ASSESSMENT
Business Experience Yes No Improve
I am motivated to take on a new enterprise
I have managed a business before
I have a business plan for my current enterprise
I keep good production and finance records
I am willing to take risks
Other experiences and qualities:
Personal Qualities Yes No Improve
I am a good planner/organizer
I have creative ideas
I have a high level of energy and enthusiasm
I enjoy doing new things
I follow through on what I start
I enjoy interacting with a variety of people
I like to show people my farming operation
I don’t mind people wandering around my farm
Other personal qualities that apply to this venture:
Skills Yes No Improve
Business planning
Art/Design
Advertising/public relations
Media experience: writing/website/radio/TV
Teaching
Crafts (list):
Other skills you have that will come in handy:
Time Assessment
How much free time do you have per week? Hours/week
Time you will devote to this new venture? Hours/week
Family or Friends to Support Development of your New Venture
Are the members of your family or friends supportive of this new venture?
Yes No Not sure (If so, it’s time to talk!)
Family Roles & Skills
Available
Who Roles Skills/Qualities Time
(Hrs/wk)
1)
2)
3)
4)
SECTION 2: EXPERIENCE HOSTING VISITORS
Visitor Profile
Description of Visitor
e.g., women’s clubs, 40-50 years What Do You Offer Them?
old, middle income
Where Do Visitors Come From?
% List Communities
Within 10 miles
Within 10-20 miles
20-50 miles
50-100 miles
100 miles +
Total Individual Visitors/Year: Total Groups Hosted/Year:
SECTION 3: FARM FACILITIES
FIRST IMPRESSIONS Yes No Improve
Finding the Farm
Road signs at key intersections direct visitors to the farm?
Upon Arrival
Is there a well placed farm sign?
Is it easy to find the driveway entrance?
Is there good visibility to enter and exit safely?
Is there a logical one-way traffic flow?
Farm Image
Favorable first impression upon approaching the farm?
Has the farm atmosphere been preserved?
Parking
Is it easy to figure out where to park?
Is there signage directing you to parking areas?
Are there barriers defining the parking area?
Is it easy to park once you find the parking area?
Are parking spaces marked?
Is there adequate space to pull in/out?
Condition of Farm Lanes and Parking Lots
Relatively smooth?
Free of potholes?
Free of mud?
Gravel to keep down dust?
Paved for ease of walking?
Landscaping
Mowed lawn areas
Nicely landscaped grounds
Attractive flower beds and containers
Outdoor Displays
Are displays blocked from view by cars or other objects?
Is interesting or antique farm equipment used?
Are there places to sit – picnic tables/pavilion/benches?
Is there a designated children’s area?
Are there signs with instructions/information?
Outdoor Hazards
Are there junk piles?
Have tripping hazards been eliminated?
Is farm equipment out of harms way?
Are farm chemicals locked up out of site?
Are fuel tanks, pumps locked up?
Are manure pits fenced?
Are ponds fenced?
Are pasture/paddocks fenced?
Are electric fences marked?
Livestock facilities
Is there double fencing to keep people away from
animals?
Are manure levels in barns and paddocks under control?
Booties or footbaths provided for sanitation/disease
prevention?
Is there soap/water, antiseptic hand lotion/wipes for
visitors?
Signage to instruct people how to behave around
animals?
Is public access to animal paddocks/barns limited?
BUILDINGS Building 1 Building 2 Building 3
Current use or potential use. Describe
each building and its condition.
Handicap access
Exterior nicely painted, in good repair
Building interior:
- Entrance clearly marked
- Doorway wide enough (double door)
- Floors are smooth, level
- Bright, clean, well lit
- Hazards eliminated
- Clutter under control/out of view
SECTION 4: RETAIL FACILITIES Yes No Improve
Layout
Can customers see over displays?
Can customers find the checkout?
Are displays positioned for maximum exposure?
Do high demand items draw people into the store?
Are impulse items located near checkout?
Retail Display Equipment
Similar construction/style/vintage
Sturdy, safe, free of nails or splinters
Attractive Displays
Arranged well, appealing, good use of contrast and color
Variety of sale unit sizes to meet shopper needs
Nice packaging
Only high quality products on display (well maintained)
Displays changed periodically/seasonally
Decorations
Is there a predominant theme? Describe look:
Is there consistency among decorations? (i.e.,all
antiques, all farm related, photos of farm scenes, etc.)
Tablecloths, curtains, etc. made of complementary colors?
Signage
Is letter type consistent?
Are the colors consistent?
Use of farm logo in signage?
Variety of signage (check all that apply):
Info signs
Product signs
Price signs
Customer Convenience (check all that apply)
Shopping basket/carts
Credit cards
Tasting
Recipes
Bathrooms
Seating areas
Guest books
Newsletter
Ordering info
Brochure with hours
Visitor information/nearby attractions
SECTION 5: CUSTOMER SERVICE/HOSPITALITY
PERSONNEL Yes No Improv
e
Appearance is neat and clean. Wearing farm shirts/name
tags?
Greet customer
Helpful, courteous, cheerful, professional, enthusiastic
Well informed about the farm and farm products
Not overbearing
Ask where are you from, how you heard about farm, etc.
Know about things to do in area; provide
suggestions/directions
SERVICES OFFERED
List all the things visitors can see at your farm.
List all the things visitors can do at your farm.
List all the things visitors could buy at your farm.
Activities available to visitors ANYTIME they visit:
1.
2.
3.
4.
5.
Activities that must be PRE-ARRANGED:
1.
2.
3.
4.
5.
Needs
TOURS OFFERED Yes No Improve
ment
Are they well planned and delivered?
Can they be tailored to groups’ interests?
Name of Tour Time it Target Audience
Takes
EVENTS/FESTIVALS
Month How many
Festival Name Held Purpose people do
you want to
attend?
LODGING OFFERINGS
Type of Lodging (e.g., B&B, cabins, lodge, Number of
camping) rooms/beds/s Price
paces Range
SERVICES OFFERED
Meals: Breakfast Lunch Dinner
Farm tour
Hands-on farm experiences. Describe:
SECTION 6: NATURAL AREAS INVENTORY
Are these a resource for visitors?
Ponds Yes No Could be developed
Woods Yes No Could be developed
Hiking trails Yes No Could be developed
Scenic views Yes No Could be developed
Hunting Yes No Could be developed
Fishing Yes No Could be developed
Bike trails Yes No Could be developed
Describe what would be involved in developing these resources.
Resource Improvements
1)
2)
3)
4)
5)
