A STUDY ON CONSUMER SATISFACTION TOWARS GENTEEL
DETERGENT LIQUIDWITH SPECIAL REFERENCE TO PALANI
TOWN
A Project Report Submitted to ArulmiguPalaniandavar Arts College for
Women, Palani, in partial fulfillment of the requirements for the award
of the degree of
B.Com and B.Com (CA)
Submitted By
K.AFRIN FATHIMA – 22PUCOA01
Under the Guidance of
Dr.B.SHARMILA,M.Com.,M.Phil.,MBA.,Ph.D.,
PG AND RESEARCH DEPARTMENT OF COMMERCE
ARULMIGU PALANIANDAVAR ARTS COLLEGE FOR WOMEN
(Autonomous)
Nationally Re-accredited with ‘ A’ Grade by NAAC in 3rd cycle
(Run by Hindu Religious and Charitable Board Under the Aegis of
ArulmiguDhandayudhapani Swami Thirukovil, Palani)
(Affiliated to Mother Teresa Women’s University, Kodaikanal)
Chinnakalayamputhur, Palani-624 615
MARCH 2025
CERTIFICATE
Dr.B.SHARMILA,M.Com.,M.Phil.,MBA.,Ph.D.,
Assistant Professor,
PG and Research Department of Commerce,
ArulmiguPalaniandavar Arts College for Women,
Chinnakalyamputhur,
Palani-624615
CERTIFICATE
This is to certify that the group project entitled “A STUDY ON CONSUMER
SATISFACTION TOWARDS GENTEEL DETERGENT LIQUID WITH
SPECIAL REFERENCE TO PALANI TOWN” submitted by K.Afrin fathima
IIIB.Com, ArulmiguPalaniandavar Arts College for Women, Palani, in partial
fulfillment of the requirements for the award of the degree of B.Com is a bonafide
work carried out independently by the group under my supervision and guidance. I
also certify that the project work or any part of it has not formed the basis for the
award of any other degree, diploma, fellowship or other similar titles of any
University or Institution.
Place : Palani
Date :
Signature of the Guide
(Dr.B.SHARMILA)
DECLARATION
Afrin Fathima - 22PUCOA01
III-B.Com and III-B.Com(CA)
Arulmigu Palaniandavar Arts College for Women, Palani
DECLARATION
We hereby declare that the project work entitled “A STUDY ON CONSUMER
SATISFACTION TOWARDS GENTEEL DETERGENT LIQUID WITH SPECIAL
REFERENCE TO PALANI TOWN”submitted to
ArulmiguPalaniandavar Arts College For Women, Palani, for the award of the
degree of B.COM is our original work and no part of this project work has been
submitted for the award for degree, diploma, fellowship or other similar titles of any
other university or institution.
Place :
Date : Afrin Fathima.K -
Counter Signed (Dr.B.SHARMILA) Guide
Head of the Department Principal (Dr.N.SUMITHRA DEVI)
External Examiner
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
We hereby acknowledgement our deep sense of gratitude and our sincere
thanks to Dr.(Mrs)N.Puvaneshwari, MSc., M.Phil., Ph.D., Principal, Arulmigu
Palaniandavar Arts College for Women, Palani for having permitted us undergo the
project work.
We extremely thankful to Dr.N.SumithraDevi, M.Com., MBA., M.Phil.,
Ph.D Head of PG and Research Department of Commerce for her support and
encouragement in completing the project successfully.
We sincerely thank the research guide Dr.B.Sharmila, M.Com., M.Phil.,
MBA., Ph.D., Assistant Professor, PG and Research Department of Commerce,
ArulmiguPalaniandavar Arts College for Women, Palani for inspiring guidance and
encouragement to complete the research work in a successful manner.
We are extremely thankful to all staff members of PG and Research
Department of Commerce for their support and assistance provided to complete the
research work.
We deeply thank our parents, family members, respondents and friends for
their support in preparing this project work.
Above all, we thank the almighty for the blessings showered on us all
throughout the execution of the project work.
RESEARCH GROUP
CHAPTERs
TABLE OF CONTENTS
CHAPTER PARTICULARS PAGE
NO NO
I INTRODUCTION AND DESIGN OF THE STUDY
1.1Introduction
1.2Statement of the problem
1.3Objectives of the study
1.4Scope of the study 1-8
1.5Sampling design
1.6Methodology
1.7Field work and data collection
1.8Tools for analysis
1.9Limitation of the study
1.10Scheme of the report
II ANALYSIS AND INTERPRETATION
2.1Introduction
2.2Analysis and interpretation 9-52
2.3Conclusion
III SUMMARY OF FINDINGS AND CONCLUSION
3.1Introduction
3.2Summary of findings 52-55
3.3Suggestions
3.4Conclusion
APPENDIX
LIsTOF TABLEs
LIST OF TABLES
TABLE NO PARTICULARS PAGE NO
2.2.1 Age of Respondents 9
2.2.2 Gender of Respondents 10
2.2.3 Marital Status of the Respondents 12
2.2.4 Educational Qualification of the Respondents 13
2.2.5 Occupational Status of the Respondents 15
2.2.6 Monthly Income of Family 17
2.2.7 Type of Family 19
2.2.8 Size of the Family 21
2.2.9 Type of Residential house 22
2.3.1 Place of Purchase 23
2.3.2 Period of Usage 25
2.3.3 Sources of Information 26
2.3.4 Amount spend for Purchase 28
2.3.5 Mode of Payment 30
2.3.6 Frequent Buyer of Genteel detergent Liquid 32
2.3.7 Frequent of Purchase 33
2.3.8 Recommendation to others 34
2.3.9 Preference Regarding Sales promotion Schemes 35
2.3.10 Types of Schemes Availed 36
2.3.11 Purpose of Usage 37
2.3.12 Types of clothe Washes 39
2.3.13 Motivating factors of Genteel Detergent Liquid 40
2.3.14 Satisfaction of Price 44
2.3.15 Attractive Features of Genteel Detergent Liquid 45
2.3.16 Availability of Product 47
2.3.17 Level of Satisfaction 48
2.3.18 Switch over to Another Brand 50
2.3.19 Reason for Preferring of Another Brand 51
LIsT OF CHARTs
LIST OF CHARTS
CHART NO PARTICULARS PAGE NO
2.2.1 Age of the Respondents 10
2.2.4 Education Qualification of the respondents 14
2.2.5 Occupational Status of the Respondents 16
2.2.6 Monthly Income of Family 18
2.2.7 Type of Family 20
2.3.1 Place of purchase 24
2.3.3 Sources of Information 27
2.3.4 Amount Spent for Purchase 29
2.3.5 Mode of Payment 31
2.311 Purpose of Usage 38
2.3.13 Weighted Average 43
2.3.15 Attractive Features of Genteel Detergent Liquid 46
2.3.17 Level of Satisfaction 49
