Thesis Moon
Thesis Moon
Research Thesis
On
THE IMPACT OF SMARTPHONE
ADDICTION ON JOB PERFORMANCE
Submitted by:
Musawar Shaikh
BBA P-IV
2K21/BBA/138
Supervised by:
Prof. Dr. Maria Shaikh
Date: [15/2/2025]
Student Information:
• Name: Musawar shaikh Student ID: 2K21/BBA/138
• Supervisor Information:
Research Description:
Research Objectives:
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4. To examine organizational policies that regulate smartphone usage and their
effectiveness.
5. To propose recommendations that establish proper balances between smartphone
usage and work efficiency throughout professional work areas.
Research Methodology:
The study builds its research methodology on quantitative research methodology through a
survey-based approach. Data is collected from 150 employees from multiple business fields
who will answer a standardized questionnaire that incorporates Likert-scale questions. The
research variables include:
The collected data will be analyzed using SPSS software, employing descriptive statistics,
correlation analysis, and regression modeling to evaluate the impact of smartphone
addiction on job performance.
While smartphones enhance workplace communication and efficiency, excessive use leads to
distractions, reduced focus, and lower productivity. Many employees struggle with constant
notifications and social media engagement, impacting task completion and time management.
Research about how smartphone addiction influences job performance remains insufficient
given increased awareness about this issue. Research primarily studies technology addiction
across all domains without addressing work-related problems. Very few studies address both
industry-focused findings and proven strategies to intervene in mobile phone usage problems.
This study bridges this gap by analyzing how smartphone addiction affects productivity and
evaluating organizational policies and self-regulation strategies. The findings will help HR
professionals and business leaders develop effective policies to balance smartphone use and
workplace efficiency.
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Institute of Business Administration
Allama I.I. Kazi Campus, Jamshoro
University of Sindh
Declaration Certificate
I hereby declare that the research work titled: THE IMPACT OF SMARTPHONE
ADDICTION ON JOB PERFORMANCE submitted by me for the degree of BBA
at the Institute of Business Administration (IBA), University of Sindh, Jamshoro has
been carried out under the supervision of Ma’am Maria, during the academic year 2024.
I affirm that the work is original and genuine, and I have not copied or plagiarized any
part of the research from any source. All references and sources used in the preparation
of this thesis have been properly acknowledged and cited, following the prescribed
citation format.
I further declare that this research work has not been submitted, in part or in full, to any
other institution or university for any degree, diploma, or similar qualifications.
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DEDICATION
This thesis is dedicated to all those who have nurtured and inspired me throughout this
journey. To my parents, whose unwavering love and support have been the foundation
of my life and education, thank you for your endless encouragement and belief in me.
To my teachers, mentors, and especially my supervisor, Ma’am Maria your guidance,
wisdom, and patience have been invaluable in shaping my academic growth and this
research. I am deeply grateful for the knowledge you have imparted and the
opportunities you have provided. Finally, to all those who have offered their support,
both personally and professionally, thank you for being a part of this achievement. This
work is a testament to your collective influence, and I am eternally grateful for your
presence in my life.
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ACKNOWLEDGMENT
First, I would like to be thankful to Almighty ALLAH, who bestowed me with the
ability to complete this study successfully at the University of Sindh. I offer my
gratitude and thanks for the cooperation and help that Prof Dr. Imamuddin Khoso
Director, IBA, University of Sindh, Jamshoro provided this great opportunity for the
thesis study. I want to express special thanks to my honorable thesis supervisor Prof:
Dr. Vishnu Parmar for his guidance and support at every stage with keen interest and
for sharing all the beneficial knowledge towards completing this thesis study, without
which it would have been impossible for me to make this challenge successful.
In the end, no words could ever adequately express our obligation to my affectionate
and adoring parents, siblings and friends would like to say thanks for their support and
encouragement to pursue this research.
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Table of content
Thesis approval form ............................................................................................................... 9
Declaration certificate: ......................................................................................................... 10
Dedication ............................................................................................................................... 07
Acknowledgement .................................................................................................................. 08
Table of contents .................................................................................................................... 09
Abstract ................................................................................................................................... 10
Chapter 01: Introduction
1.1 Historical Background
1.2 Problem Statement..................................................................................................... 11
1.3 Research questions ..................................................................................................... 12
1.4 Research Objectives ................................................................................................... 12
1.5 Scope and Significance of study ................................................................................ 12
1.6 Structure of thesis ...................................................................................................... 13
Chapter 02: Literature review .............................................................................................. 14
2.1 Introduction ............................................................................................................... 14
2.2 Theoretical Background ........................................................................................... 14
2.3 Review of related literature...................................................................................... 15
2.4 Research Gap ............................................................................................................ 16
2.5 Research hypothesis .................................................................................................. 16
2.6 Conceptual framework ............................................................................................. 17
Chapter 03: Research Methodology ..................................................................................... 18
3.1 Introduction ............................................................................................................... 18
3.2 Research design ......................................................................................................... 18
3.3 Population and sample ............................................................................................. 19
3.4 Data collection methods............................................................................................ 19
3.5 Data analysis techniques........................................................................................... 20
3.6 Limitations of study...................................................................................................21
3.7 Ethical considerations...............................................................................................21
Chapter 04: Analysis and Discussions..................................................................................23
4.1 Reliability test...........................................................................................................23
4.2 Demographic information of respondents..............................................................23
4.3 Descriptive analysis...................................................................................................27
4.4 Correlation analysis..................................................................................................29
4.5 Regression analysis...................................................................................................30
Chapter 05: Conclusions and Recommendations...............................................................31
5.1 Introduction...............................................................................................................31
5.2 Summary of key findings..........................................................................................31
5.3 Conclusions................................................................................................................32
5.4 Recommendations.....................................................................................................32
5.5 Implications of study..................................................................................................33
5.6 Implications for future Research...............................................................................34
References...............................................................................................................................34
Appendices.............................................................................................................................35
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ABSTRACT
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CHAPTER 01: INTRODUCTION
When digitalization took off, smartphones have become a part of our daily life: they
are convenient and easy to handle. Although they improve communication and
efficiency, there has been a lot of worry about improper usage and the possible negative
results this may have, especially at work. It is argued that obtaining a drop in work
efficiency and increase in distractions makes it so that addiction to a smartphone leads
to a drop in job performance.
With the emergence of mobile internet and social media platforms, the concept of
smartphone addiction became common and a constant phenomenon since one has to
be connected to check notifications. Science has shown that spending too much time
on your phone can lead to less job satisfaction, stress and work burnout, all more or
less affecting your job responsibility.
With smartphones becoming more and more used in professional environment there
are concerns about its addictive nature and how it could affect employee’s job
performance. While smartphones do possess most of the tools for efficiency like email
and business applications, it’s over usage for non-work matters has caused a decline in
productivity, continuous interruptions and poor time management.
2. What are the primary factors contributing to smartphone addiction in the workplace?
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3. How do organizations manage smartphone usage to mitigate its negative impact on
job performance?
5. What are the psychological and behavioral patterns associated with smartphone
addiction in employees?
To identify the key factors that contribute to smartphone addiction among employees.
This study focuses on employees across different industries to assess the impact of
smartphone addiction on job performance. It explores psychological, behavioral, and
organizational aspects influencing excessive smartphone use and its repercussions in a
professional setting. The research intends to offer some insights for HR practitioners,
policymakers, and organizational leadership; and to help devise the strategies to
minimize smartphone distraction and boost productivity.
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1.6 Structure of the Thesis
- Chapter 4: Data Analysis and Findings – Presents the research findings, statistical
analyses, and their interpretation.
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CHAPTER 02: LITERATURE REVIEW
2.1 Introduction
Several psychological and behavioral theories help explain the mechanisms behind
smartphone addiction and its effects on job performance:
- Uses and Gratifications Theory (Katz, Blumler, & Gurevitch, 1973): This theory
helps in explaining the reason why individuals use media (smartphones included) to
meet psychological and social needs. Entertainment, relaxation and social connectivity
on smartphones can allow employees to turn from their work responsibilities.
- Cognitive Load Theory (Sweller, 1988): This theory states that cognitive capacity
is limited and excessive multitasking, for instance switching between tasks regarding
work and using smartphones, increase cognitive load and make the process not
resultive or efficient, therefore leading to less job performance.
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- Self-Determination Theory (Deci & Ryan, 1985): This theory states that people
tend to grow and behave based on intrinsic and extrinsic motivation. If one he or she
spends too much time using the smartphone at work, the common symptom might be
the lack of intrinsic motivation to work tasks.
This section discusses in detail the results from previous research on smartphone
addiction and job performance. .The literature is organized under the following themes:
Research explores the extent of the effects of smartphone distraction has upon reducing
employee efficiency, overall task performance.
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2.3.4 Organizational Interventions and Smartphone Usage Policies
Studies on corporate strategies used in occurrences like digital detox programs and
restricted policies.
At the moment, there is much research on smartphone addiction and its psychological
effects, but few of those studies specifically focus on how having a smartphone actually
affects job performance directly. Additionally, research has primarily been conducted
in developed economies, with less emphasis on emerging markets where smartphone
use is rapidly increasing.
Furthermore, most studies have focused on self-reported data, which may be subject to
bias. There is a lack of experimental or longitudinal studies that track smartphone usage
over time and its effects on productivity metrics. Additionally, limited research
explores the role of organizational interventions, policies, and self-regulation strategies
in mitigating smartphone addiction's negative consequences.
This study aims to fill these gaps by examining the direct impact of smartphone
addiction on job performance, exploring industry-specific factors, and assessing the
effectiveness of workplace interventions.
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H3: Self-regulation practices reduce the negative impact of smartphone addiction on
workplace productivity.
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CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
This chapter outlines the research methodology used to examine the impact of
smartphone addiction on job performance. It details the research design, population
and sample size, data collection methods, and statistical techniques applied to analyze
the data. Additionally, ethical considerations and study limitations are discussed.
This study adopts a quantitative research approach using descriptive and inferential
statistical methods.
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trends.
- It ensures data accuracy and reliability in measuring smartphone addiction’s impact.
The target population includes employees from various corporate sectors who
regularly use smartphones during work hours.
A sample of 150 employees was selected using stratified random sampling to ensure
diverse representation across industries.
Sample Breakdown:
- Male Respondents: 52.67%
- Female Respondents: 47.33%
- Age Distribution: Majority between 20-39 years (75.3%)
Sampling Justification
Stratified random sampling was chosen to capture insights from different job sectors.
The sample size of 150 provides statistical significance for meaningful analysis.
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3.4.2 Questionnaire Design
The collected data was analyzed using SPSS (Statistical Package for the Social
Sciences) for descriptive and inferential statistics.
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3.5.4 Regression Analysis
This study adheres to strict ethical guidelines to protect participants’ rights and data
privacy.
Informed Consent: Participants were informed about the study’s purpose and
voluntarily agreed to participate.
Confidentiality: All responses were kept anonymous to ensure data privacy.
Non-Coercion: Employees were not pressured to complete the survey.
Data Security: All collected data was securely stored and used only for research
purposes.
This chapter detailed the research design, sampling techniques, data collection
methods, and analysis procedures used in the study.
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- 150 employees were surveyed using a structured Likert-scale questionnaire.
- SPSS was used for descriptive analysis, correlation, and regression tests.
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CHAPTER 04: ANALYSIS & DISCUSSION
Before analyzing the data, a reliability test was conducted to assess the consistency and
validity of the survey questionnaire. Cronbach’s Alpha was used to measure the
reliability of the items.
0.715 25
Interpretation: Since the Cronbach’s Alpha value is 0.715 (greater than 0.7), it indicates
that the questionnaire is reliable and consistent for measuring the impact of smartphone
addiction on job performance.
A total of 150 employees participated in this research. The respondents were from both
private and public organizations and belonged to various age groups and professional
sectors.
Gender of Respondent
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4.2.1 Gender Distribution
Figure 1 shows that from the overall respondents’ rate, 52.67% were male and 47.33% were
females which indicated that male respondents were a bit more than female respondents.
Most of the respondents were between 20-39 years old (75.3%), indicating that the
study primarily represents young professionals who use smartphones extensively.
Age of Respondents
Percent
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Figure 2 shows that most of the respondents of the survey conducted were aged
between 20-29 years, while the least participants were from the age group of under 20
years. The participants of the research were more from the young age group, which is
indicated by the percentage shown, 75.33% of participants were aged between 20-29
years, and the least participants demonstrated by percentage of 2% were aged under 20
years. Other participants were from different age groups, such as 12.67% of
participants were from the age group of 50 and above while 10% of participants were
aged between 40-49 years. The respondents of age group 20-29 most participated and
the respondents of age group under 20 as least participated.
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4.2.3 Length of Service
Employees with less than 3 years of experience formed the largest group (42.7%),
while 24.7% had more than 10 years of experience.
Length of service
Percent
Valid Less than 3 years 64 42.7 42.7 42.7
Years
Total 150 100.0 100.0
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Figure 3 demonstrates the length of services that the respondents have spent on their
jobs. This table shows that the majority of respondents had the experience of less than
3 years which comprises 42.67% of the total, while the second highest responses were
obtained from the senior employees who have experience of more than 10 years on
their job which in total comprises of 24.67% of total employees. However, the least
responses i.e. 9.33% responses were from the employees having the experience of 7-
10 years on their jobs. While 23.33% of respondents had having job tenure of 3-6 years.
In this section, we analyze the mean (M), standard deviation (SD), and variance of the
responses collected from 150 employees regarding smartphone addiction and its impact
on job performance.
Deviation
I check my phone frequently during working 150 2.3533 .08521 1.04359 1.089
hours.
I feel anxious if I don’t check my phone for a 150 2.6333 .09337 1.14351 1.308
while.
I use my phone for non-work activities during 150 2.2333 .04378 .53616 .287
work.
How often do you use your smartphone during 150 2.4000 .05831 .71419 .510
work?
How frequently do you check social media 150 2.5133 .07611 .93217 .869
during work?
I respond to personal messages even during 150 2.1533 .07611 .93217 .869
important work tasks.
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Work Performance (WP) 150 1.9300 .03127 .38293 .147
I find it difficult to focus on work due to 150 2.0200 .06449 .78978 .624
phone use.
I have missed deadlines due to excessive 150 2.2867 .07225 .88490 .783
phone usage.
Checking my phone too often reduces my 150 1.9200 .06241 .76430 .584
efficiency at work.
I perform better when I limit my phone usage. 150 1.8800 .06269 .76781 .590
I would like to reduce my smartphone use to 150 2.150 0.036 0.446 0.200
improve productivity.
Interpretation:
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4.4 Correlation Analysis
Interpretation:
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Interpretation:
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CHAPTER 05: CONCLUSIONS & RECOMMENDATIONS
5.1 Introduction
This chapter presents the key findings derived from the analysis of smartphone
addiction and its impact on job performance. It provides a summary of the study's
conclusions and offers practical recommendations for employees, organizations, and
policymakers. Additionally, the chapter discusses the theoretical and practical
implications of the research and suggests areas for future study.
The study aimed to investigate the relationship between smartphone addiction and job
performance among employees across different industries. The following key findings
were observed:
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5.3 Conclusions
Based on the findings, the study concludes that smartphone addiction negatively affects
job performance by reducing productivity, causing distractions, and worsening work
life imbalance. Smartphones are indeed important and very necessary for work related
activities but they consume an overabundance of time making employees distracted,
making them waste time, and stressing.
The study also brings forth the pressing need on which organizations need to introduce
policies meant to regulate the use of smartphones in the workplaces. And employees
have to use self-regulation techniques to attenuate distractions and increase their work
effectiveness.
5.4 Recommendations
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5.4.2 Recommendations for Employees
For business leaders, HR managers and policymakers, this study offers valuable
information on managing the addiction to smartphones at workplace. The companies
can improve overall employee productivity and hence efficiency, if they can implement
strategic smartphone policies and digital wellness programs.
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5.5.2 Theoretical Implications
Although this study provides critical insights, further research is needed in the
following areas:
References:
- Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research.
Public Opinion Quarterly, 37(4), 509-523.
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APPENDIX
QUESTIONNAIRE
SECTION 1: DEMOGRAPHIC INFORMATION
1) Gender
a) Male
b) Female
c) Other
2) Age Group:
a) Under 20
b) 20 – 29
c) 30 – 39
d) 40 – 49
e) 50 and above
3) Employment Status:
a) Full-time
b) Part-time
c) Freelancer
d) Unemployed
4) Industry/Work Sector:
a) Corporate
b) Education
c) Healthcare
d) IT/Technology
e) Finance
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SECTION 2: SMARTPHONE USAGE PATTERNS
8) How many hours per day do you spend on your smartphone (including work and non-
work activities)?
a) Less than 2 hours
b) 2 – 4 hours
c) 5 – 7 hours
d) More than 7 hours
9) Do you check your phone for non-work activities (e.g., social media, entertainment)
during working hours?
a) Very Frequently
b) Frequently
c) Occasionally
d) Rarely
e) Never
10) Do you feel the urge to check your phone even when you are working on an important
task?
a) Strongly Agree
b) Agree
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c) Neutral
d) Disagree
e) Strongly Disagree
SECTION 3: SMARTPHONE ADDICTION BEHAVIOR
11) Do you feel anxious or restless if you are unable to use your smartphone for a certain
period?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
12) Have you ever delayed work assignments due to excessive smartphone use?
a) Yes, very often
b) Sometimes
c) Rarely
d) Never
13) How often do you find yourself using a smartphone unconsciously during work hours?
a) Always
b) Frequently
c) Occasionally
d) Rarely
e) Never
14) Do you check your smartphone immediately after receiving a notification, regardless of
the importance of your work?
a) Always
b) Frequently
c) Occasionally
d) Rarely
15) Do you believe that excessive smartphone usage has negatively affected your
concentration at work?
a) Strongly Agree
b) Agree
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c) Neutral
d) Disagree
e) Strongly Disagree
17) Have you ever missed a deadline because of excessive smartphone use?
a) Yes, frequently
b) Sometimes
c) Rarely
d) Never
18) Do you feel less efficient at work when you spend too much time on your smartphone?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
19) Does excessive smartphone use affect your ability to complete daily tasks efficiently?
a) Always
b) Frequently
c) Occasionally
d) Rarely
e) Never
20) Do you believe that smartphone addiction negatively impacts work-life balance?
a) Strongly Agree
b) Agree
c) Neutral
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d) Disagree
e) Strongly Disagree
21) Do you think setting smartphone usage policies in the workplace would improve
employee productivity?
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
22) What strategies do you think organizations should implement to reduce smartphone
addiction at work? (You can select multiple options)
a) Restricting social media access at work
b) Implementing digital detox programs
c) Encouraging employees to take breaks without phone usage
d) Providing awareness and training on managing smartphone addiction
e) Allowing only work-related smartphone use during office hours
23) Would you be willing to participate in a smartphone usage control program at work to
improve productivity?
a) Yes
b) No
c) Maybe
24) What personal strategies do you use to control your smartphone usage during work?
a) Keeping my phone on silent or in another room
b) Using apps to limit screen time
c) Setting specific phone-checking times
d) Practicing self-discipline
e) I do not actively control my smartphone usage
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25) In your opinion, how serious is the issue of smartphone addiction in the workplace?
a) Very serious
b) Moderately serious
c) Slightly serious
d) Not a serious issue
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