T09 Textile Merchandising
T09 Textile Merchandising
Objectives and       Employable skills and hands-on practice for Graphic Designing and
Expectations         video editing
                     Main Expectations:
                     In short, the course under reference should be delivered by professional
                     instructors in such a robust hands-on manner that the trainees are comfortably
                     able to employ their skills for earning money (through wage/self-employment)
                     at its conclusion.
                      This course thus clearly goes beyond the domain of the traditional training
                     practices in vogue and underscores an expectation that a market-centric
                     approach will be adopted as the main driving force while delivering it. The
                     instructors should therefore be experienced enough to be able to identify the
                     training needs for the possible market roles available out there. Moreover, they
                     should also know the strengths and weaknesses of each trainee to prepare
                     them for such market roles during/after the training.
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                     ii.     To materialize the main expectations, a special module on Job Search
                             & Entrepreneurial Skills has been included in the latter part of this
                             course (5th & 6th month) through which, the trainees will be made aware
                             of the Job search techniques in the local as well as international job
                             markets (Gulf countries). Awareness around the visa process and
                             immigration laws of the most favored labor destination countries also
                             form a part of this module. Moreover, the trainees would also be
                             encouraged to venture into self-employment and exposed to the main
                             requirements in this regard. It is also expected that a sense of civic
                             duties/roles and responsibilities will also be inculcated in the trainees to
                             make them responsible citizens of the country.
                     iii.    A module on Work Place Ethics has also been included to highlight the
                             importance of good and positive behavior in the workplace in the line
                             with the best practices elsewhere in the world. An outline of such
                             qualities has been given in the Appendix to this document. Its
                             importance should be conveyed in a format that is attractive and
                             interesting for the trainees such as through PPT slides +short video
                             documentaries. Needless to say that if the training provider puts his
                             heart and soul into these otherwise non-technical components, the
                             image of the Pakistani workforce would undergo a positive
                             transformation in the local as well as international job markets.
                     To maintain interest and motivation of the trainees throughout the course,
                     modern techniques such as:
                     •       Motivational Lectures
                     •       Success Stories
                     •       Case Studies
                     These techniques would be employed as an additional training tool wherever
                     possible (these are explained in the subsequent section on Training
                     Methodology).
                     Lastly, evaluation of the competencies acquired by the trainees will be done
                     objectively at various stages of the training and a proper record of the same
                     will be maintained. Suffice to say that for such evaluations, practical tasks
                     would be designed by the training providers to gauge the problem-solving
                     abilities of the trainees.
                      A good motivational lecture should help drive creativity, curiosity, and spark
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                     the desire needed for trainees to want to learn more.
                     The impact of a successful motivational strategy is amongst others commonly
                     visible in increased class participation ratios. It increases the trainees’
                     willingness to be engaged on the practical tasks for a longer time without
                     boredom and loss of interest because they can see in their mind's eye where
                     their hard work would take them in short (1-3 years); medium (3 -10 years)
                     and long term (more than 10 years).
                     As this tool is expected that the training providers would make arrangements
                     for regular well planned motivational lectures as part of a coordinated strategy
                     interspersed throughout the training period as suggested in the weekly lesson
                     plans in this document.
                     Course-related motivational lectures online link is available in Annexure-II.
Job                  Merchandisers help product manufacturers reach marketing and sales goals
Opportunities        by ensuring their products are properly displayed in retail outlets and by
                     executing promotional campaigns. Pursuing a career as a merchandiser can
                     be a stepping stone to higher-level positions, such as retail trade
                     merchandising manager.Following are some of the roles that are present and
                     or may become available as trends shift and morph to the Merchandising:
                     •   Merchandiser
                     •   Merchandiser (Part-Time)
                     •   Merchandise Coordinator
                     •   Catalogue Production Manager
                     •   Fashion Buyer
                     •   Merchandise Display Artist
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                     •   Production Development Manager
                     •   Retail Store Manager
                     •   Stock Clerk
                     •   Stock Supervisor
                     •   Quantity Surveyor
                     •   Retail Planners
No of Students       25
Learning Place       Classroom / Lab
Instructional        https://www.youtube.com/watch?v=em7dqAHhgRY
Resources            Retail Management - Visual Merchandising
                     https://www.youtube.com/watch?v=lp60taH1jlA
                     Garments Merchandiser Task |Merchandiser Job Description | Job
                     Responsible | Working Procedure
                     https://helpx.adobe.com/photoshop/tutorials.html
                     Photoshop tutorials
                     Photoshop Tutorials - https://helpx.adobe.com/photoshop/tutorials.html
                     PDF from Getty Center (Principles of Design) -
                     https://www.getty.edu/education/teachers/building_lessons/principles_design.p
                     df
                     PDF from Getty Center (Elements of Art) -
                     https://www.getty.edu/education/teachers/building_lessons/elements_art.pdf
                     Wordpress.com – Article on Designing Digital Magazines -
                     http://www.adobepress.com/articles/article.asp?p=1987679
                     Digital Layout resource - http://design.tutsplus.com/articles/15-indesign-
                     tutorials-for- magazine-and-layout-design--vector-5456
                     Magazine Digest Creating Digital Design - http://www.magazinedesigning.com/
                     Trade Show resources - http://tradeshowresources.com/
                     Trade show digest digital magazine - http://www.tsnn.com/
                     Ed Tech Digital Portfolio resource - http://gettingsmart.com/2015/06/every
                     student-should-have-a-digital-portfolio/
                     Digital Portfolio Best Practices resource -
                     https://www.roberthalf.com/blog/writing-a-resume/3-digital-portfolio-best-
                     practices-how-to-make-a-portfolio-that-pops
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                                            MODULES
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Week 6         Handling                   Students are introduced to:
Week 7         merchandizing
               Documents              ●    Different Technical and professional
                                           terminologies for documentation
                                      ●    Purpose of different types of
                                           production documents (Bill of               ● Task 8
                                           Material-BOM), Timeline sheet /
                                           production plan sheet, Sample
                                           approval sheet, etc.)                    Details may be
                                      ●    Functions of Production documents        seen at
                                           content                                  Annexure-I
                                      ●    Types of pre-production documents
                                           (Audit / inspection sheets, Dispatch /
                                           Storage Documents, Shipping
                                           Documents, etc.)
                                      ●    Functions of Post-production
                                           documents’ content
Week 8         Vendor Selection   ●       Motivational Lecture( For further
Week 9                                    detail please see Page No: 3& 4)
                                       Students are introduced to:
                                      ● Explain Business Communication
                                      ● Properties of vendor
                                      ● Explain production capacity
                                      ● The importance of key elements of
                                        vendor as per requirement (product             ● Task 9
                                        quality, production capacity, market
                                        repute, reliability, financial stability,   Details may be
                                        etc.)                                       seen at
                                      ● Evaluation of key elements of vendor        Annexure-I
                                        as per requirement (product quality,
                                        production capacity, market repute,
                                        reliability, financial stability, etc.)        ● Monthly
                                      ● Purpose of vendor evaluation form               Test 1
                                        (production capacity, financial
                                        stability, quality, on time delivery,
                                        product cost, etc.)
                                      ● Preparing vendor evaluation form
                                        (production capacity, financial
                                        stability, quality, on time delivery,
                                        product cost, etc.)
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                                              (Direct/indirect/offered price)
Week 12        Cross                ●       Motivational Lecture( For further        ●    Task 12
               Merchandising                detail please see Page No: 3& 4)         ●    Task 13
                                    Students are introduced to:
                                      ● Cross merchandising in retail                    Details
                                      ● Importance cross merchandising                   may be
                                      ● users cross merchandising                        seen at
                                      ● Online cross merchandise                         Annexure-
                                      ● Display for related/unrelated                    I
                                         products
Week 13                                                Midterm
Week 14        Introduction to          ●    Success stories ( For further detail   ●     Home
               visual                        please see Page No: 3& 4)               Assignment
               Merchandising
                                         Students are introduced to:
                                        ●  Visual Merchandising (VM)                 ●    Task 14
                                        ●  The purpose of Visual                     ●    Task 15
                                           Merchandising (VM) documents (VM
                                           Toolkit/Manual, Store checklist,              Details
                                           NTI’S/Fixtures checklist and Floor            may be
                                           Plans)                                        seen at
                                        ● Use of merchandizer tool kits                  Annexure-
                                                                                         I
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               profile on Fiverr      steps:
                                      Step 1: Personal Info
               (at least two gigs)
                                      Step 2: Professional Info
               and Upwork             Step 3: Linked Accounts
                                      Step 4: Account Security
Week 17        Product Layout           ● Success stories ( For further detail
Week 18        Planning                    please see Page No: 3& 4)
                                         Students are introduced to:
                                           Basic plans (manual)
                                           ●                                         ●       Task 17
                                           Managing inventories according to
                                           ●
                                           layout techniques (Belt to eye level,             Details
                                           Vertical merchandising,                           may be
                                           Departmental segregations and                     seen at
                                           Horizontal Merchandising)                         Annexure-
                                        ● product maintenance
                                        ● Purpose of product maintenance
                                                                                             I
                                           checklist
                                        ● lightening standards
                                        ● cleaning standards
                                        ● Ambiance Planning
                                        ● Cross merchandising patterns
Week 19        Interpretation of       ● Motivational Lecture( For further
               Visual                    detail please see Page No: 3& 4)                ●    Task 18
               Merchandising
               Documents                    Students are introduced to:
                                           ●  Purpose of Visual Merchandising                Details
                                              (VM) documents (VM                             may be
                                              Toolkit/Manual, Store checklist,               seen at
                                              NTI’S/Fixtures checklist and Floor
                                                                                             Annexure-
                                              Plans)
                                           ● Different types of visual                       I
                                              merchandising documents
                                           ● Evaluation of Visual Merchandising
                                              (VM) documents
Week 20        Employable              ●    Guidelines to the Trainees for
Week 21        Project/Assignme             selection of students employable
Week 22        nt (6 weeks i.e. 20-         project like final year project (FYP)
               26) besides             ●    Assign Independent project to each
               regular classes.             Trainee
                       OR              ●    A project-based on trainee’s aptitude
               On the job                   and acquired skills.
               training                ●    Designed by keeping in view the
                                            emerging trends in the local market as
                                            well as across the globe.
                                       ●    The project idea may be based on
                                            Entrepreneur.
                                       ●    Leading to successful employment.
                                       ●    The duration of the project will be 6
                                            weeks
                                       ●    Ideas may be generated via different
                                            sites such as:
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                                            https://1000projects.org/
                                            https://nevonprojects.com/
                                            https://www.freestudentprojects.com/
                                            https://technofizi.net/best-computer-
                                            science-and-engineering-cse-project-
                                            topics-ideas-for-students/
                                    ●       Final viva/assessment will be
                                            conducted on project assignments.
                                    ●       At the end of the session, the project
                                            will be presented in a skills
                                            competition
                                    ●       The skill competition will be conducted
                                            on zonal, regional, and National
                                            levels.
                                    ●       The project will be presented in front
                                            of Industrialists for commercialization
                                    ●       The best business idea will be placed
                                            in the NAVTTC business incubation
                                            center for commercialization.
                                            ---------------------------------------------------
                                            ------
                                                                    OR
                                            On the job training:
                                    ●       Aims to provide industrial training to
                                            the Trainees as part of the overall
                                            training program
                                    ●       Ideal for the manufacturing trades
                                    ●       As an alternative to the projects that
                                            involve expensive equipment
                                    ●       Focuses on increasing Trainee’s
                                            motivation, productivity, efficiency, and
                                            quick learning approach
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                                      Students are introduced to:
                                  ●   the concept of design portfolios
                                  ●   the concept of present design
                                      work/projects in a professional manner      Final
                                                                               Assessment
                                  ●   websites that provide free portfolio
                                      hosting such as Behance and Dribble
                                  ●   creating a portfolio
                                  ●   how to select work for presenting in
                                      your portfolio
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                                                                                      Annexure-I:
Task
                 Task                                Description                           Week
 No.
        Search Top             Search any three freelancing sites(Fiverr, Upwork,
  1.
        Pakistani              Guru, etc.) and list down the top 5 profiles related to
        Freelancers            your course
                               Prepare a career path related to your course and also
  2.                                                                                      Week 1
        Find the career path   highlight the emerging trends in the local as well as
                               international market                                       Week-2
  3.                           Generate a report on Institute work ethics and
        Work Ethics
                               professionalism related to your course
 4.     Merchandizing
                               Draw a process of merchandizing
  5.    Retail                 Enumerate two role plays for retail merchandising
        merchandising                                                                     Week 3
                               Enumerate two role plays for export merchandising
  6.    Visual                 Make display using different NTI’S/Fixtures according
        merchandizer           to Floor Plan                                              Week 4
  7.    Store                  Give different photo graphs of stores and ask studets      Week 5
        merchandising          to distinguish the layers and products shelve life
Textile Merchandising
What is freelancing and how you can make money online - BBCURDU
https://www.youtube.com/watch?v=9jCJN3Ff0kA
What Is the Role of Good Manners in the Workplace? By Qasim Ali Shah | In Urdu
https://www.youtube.com/watch?v=Qi6Xn7yKIlQ
https://www.youtube.com/watch?v=CHm_BH7xAXk
https://www.youtube.com/watch?v=9WrmYYhr7S0
Success Story of a 23 Year - Old SEO Expert | How This Business Works | Urdu Hindi
Punjabi
https://www.youtube.com/watch?v=tIQ0CWgszI0
Failure to Millionaire - How to Make Money Online | Fiverr Superhero Aaliyaan Success
Story
https://www.youtube.com/watch?v=d1hocXWSpus
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Annexure-II
SUGGESTIVE FORMAT AND SEQUENCE ORDER OF MOTIVATIONAL LECTURE.
Mentor
Mentors are provided an observation checklist form to evaluate and share their observational
feedback on how students within each team engage and collaborate in a learning environment.
The checklist is provided at two different points: Once towards the end of the course. The
checklists are an opportunity for mentors to share their unique perspective on group dynamics
based on various team activities, gameplay sessions, pitch preparation, and other sessions, giving
insights on the nature of communication and teamwork taking place and how both learning
outcomes and the student experience can be improved in the future.
Session- 1 (Communication):
Please find below an overview of the activities taking place Session plan that will support your
delivery and an overview of this session’s activity.
Session- 1 OVERVIEW
Aims and Objectives:
   ● To introduce the communication skills and how it will work
   ● Get to know mentor and team - build rapport and develop a strong sense of a
      team
   ● Provide an introduction to communication skills
   ● Team to collaborate on an activity sheet developing their communication,
      teamwork, and problem-solving
   ● Gain an understanding of participants’ own communication skills rating at the
      start of the program
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● Understand the             ●   Podium                               ●Communication
  communication              ●   Projector                            ●Self Confidence
  skills and how it          ●   Computer                             ●Teamwork
  works.
                             ●   Flip Chart
● Understand what
  communication              ●   Marker
  skills mean
● Understand what
  skills are
  important for
  communication
  skills
Session Close:               MENTOR: Close the session with the opportunity for
5 minutes                    anyone to ask any remaining questions.
                             Instructor:
                             Facilitate the wrap-up of the session. A quick reminder
                             of what is coming up next and when the next session
                             will be.
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MOTIVATIONAL LECTURES LINKS.
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                                                                             Annexure-III
                                      SUCCESS STORY
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                                             the expenditures he is earning about five to seven lac
                                             per month.
                                             He was shy but very dedicated for doing something for
                                             family. He took proper education, experience, proper
                                             marketing tools and then select good NGO for having
                                             money at first he saw losses and very tough competition
                                             but he was risk taker, fearless and dedicated so he
                                             never go back and try hard to achieve his target now his
                                             working as steel windows merchant at Ghazi road
                                             having his own factory, home and happy family lie.
     Note:Success story is a source of motivation for the trainees and can be presented in several
     ways/forms in a NAVTTC skill development course as under: -
     1. To call a passed out successful trainee of the institute. He will narrate his success story to
        the trainees in his own words and meet trainees as well.
     2. To see and listen to a recorded video/clip (5 to 7 minutes) showing a successful trainee
        Audio-video recording that has to cover the above-mentioned points.*
     3. The teacher displays the picture of a successful trainee (name, trade, institute,
        organization, job, earning, etc) and narrates his/her story in the teacher’s own motivational
        words.
*The online success stories of renowned professional can also be obtained from Annex-II
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                                                                                   Annexure-IV:
                             Workplace/Institute Ethics Guide
Work ethic is a standard of conduct and values for job performance. The modern definition of what
constitutes good work ethics often varies. Different businesses have different expectations. Work
ethic is a belief that hard work and diligence have a moral benefit and an inherent ability, virtue, or
value to strengthen character and individual abilities. It is a set of values-centered on the
importance of work and manifested by determination or desire to work hard.
The following ten work ethics are defined as essential for student success:
   1. Attendance:
       Be at work every day possible, plan your absences don’t abuse leave time. Be punctual
       every day.
   2. Character:
       Honesty is the single most important factor having a direct bearing on the final success of
       an individual, corporation, or product. Complete assigned tasks correctly and promptly.
       Look to improve your skills.
   3. Team Work:
       The ability to get along with others including those you don’t necessarily like. The ability to
       carry your weight and help others who are struggling. Recognize when to speak up with an
       idea and when to compromise by blend ideas together.
   4. Appearance:
       Dress for success set your best foot forward, personal hygiene, good manner, remember
       that the first impression of who you are can last a lifetime
   5. Attitude:
       Listen to suggestions and be positive, accept responsibility. If you make a mistake, admit it.
       Values workplace safety rules and precautions for personal and co-worker safety. Avoids
       unnecessary risks. Willing to learn new processes, systems, and procedures in light of
       changing responsibilities.
   6. Productivity:
       Do the work correctly, quality and timelines are prized. Get along with fellows, cooperation
       is the key to productivity. Help out whenever asked, do extra without being asked. Take
       pride in your work, do things the best you know-how. Eagerly focuses energy on
       accomplishing tasks, also referred to as demonstrating ownership. Takes pride in work.
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   7. Organizational Skills:
       Make an effort to improve, learn ways to better yourself. Time management; utilize time and
       resources to get the most out of both. Take an appropriate approach to social interactions
       at work. Maintains focus on work responsibilities.
   8. Communication:
       Written    communication,     being    able    to   correctly   write   reports   and   memos.
       Verbal communications,being able to communicate one on one or to a group.
   9. Cooperation:
       Follow institute rules and regulations, learn and follow expectations. Get along with fellows,
       cooperation is the key to productivity. Able to welcome and adapt to changing work
       situations and the application of new or different skills.
   10. Respect:
       Work hard, work to the best of your ability. Carry out orders, do what’s asked the first time.
       Show respect, accept, and acknowledge an individual’s talents and knowledge. Respects
       diversity in the workplace, including showing due respect for different perspectives,
       opinions, and suggestions.
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