Tool Comparison

Cloud Storage & File Sharing

Dropbox
Popular cloud storage and file sharing platform that saves files on your hard disk. The free plan
offers only 2GB in storage. By purchasing a paid plan you get access to advanced features
such as viewer history, smart sync and access control that make the platform superior to Google
Drive.

Google Drive
An easy-to-use interface, 15GB of free cloud storage and Google’s own office suite make it one
of the most popular cloud storage & file sharing platforms. Access to & integrating with
additional Google Apps make it a preferred choice for Cloud Storage Platforms.

YouTube
Free video hosting platform owned by Google. It’s amazing if you want to attract a larger
audience since you tap into a place where your target audience probably is already hanging out.
The downside of YouTube is that it has a quite cluttered interface and high number of third-party
ads - which is especially disturbing when you want to embed your videos on your website.

Vimeo
An ideal platform to host your videos - from webinar replays to recorded SOPs. The main
advantage of Vimeo is that it’s an ad-free platform and their player is designed to seem more
like third-party or native media players than an embedded player (no “suggested videos” at the
end of a video which could pull your audience away to competitors.) Vimeo has a free version
and different pro plans.

Project Management

Asana
Free and easy to use project management application. Great if you're new to Project
Management tools. Create project plans & checklists, organize tasks and assign due dates &
team members. Asana also offers a more advanced paid version which comes with some
powerful features that make it even more effective to work with larger teams.

Clickup
Hybrid online project management that aims to integrate the best features from other tools into a
single platform. Some great features include assigning tasks to groups and groups to
categories, setting goals and tracking progress, and different ways to view tasks & projects - this
is great since you and your team don’t have to decide on one view that works for you but not for
others.

Teamwork
Powerful online project management, help desk & team messaging platform. Teamwork comes
with some outstanding features such as team messaging, assigning multiple team members to
a task, and built in time tracking. In contrast to Asana or Trello, Teamwork does not offer a free
version.

Basecamp
Great Project Management & Team Communication Platform that provides one single location
for messages, files, to-dos and timelines. Basecamp charges a flat fee of $99/month.

Processes & Workflows

Sweet Process
Advanced tool to create text-based SOPs, policies or procedures. Sweet Process is the dream
of any Online Business Manager as it allows you to document your Standard Operating
Procedures, display tasks in a checklist format and deploy videos and images to help explain
tasks.

Screencast-o-Matic
Free screencasting and video editing software tool that supports screen & webcam recording.
With ScreenCast-o-Matic you can directly share your videos to other platforms such as
YouTube which can eliminate steps in your process and save you valuable time. The free
version comes with limited features.

Loom
Easy and free screen recorder for Mac, Windows, and Chromebooks. Record your camera and
screen with audio directly from your Chrome browser and share by simply copying the URL.
Awesome tool to create SOPs or quick “How To” videos.

Zapier
Zapier connects the apps you use everyday to automate your work and be more productive. It’s
definitely a worthwhile investment into your business that will save you precious time and
money.
Communication (with team or clients)

Voxer
Voxer is a real time voice messaging app that coaches often use to communicate with their
clients.

Slack
Slack is a powerful tool when it comes to instant messaging and communicating with your team
(and even your clients!). You can create different conversation threads to organize
communication-based on projects or areas of your business. Slack also integrates with a bunch
of other tools, including ASANA and G Suite.

Zoom
Zoom is a popular video communication platform, with an easy, reliable cloud platform for video
and audio conferencing, chat, and webinars. It’s paid plans offer great features such as video
recording and group calls. Zoom is great for (recording) discovery or coaching calls as well as
hosting video conferences and mastermind group calls.

Security

Lastpass
Password manager tool which allows you to securely store all of your login details in one vault
and share it with your team members. With Lastpass you can share single or multiple login
details via email without making the password visible and create different folders for your login
details to keep things organized. Alternative tools are 1Password and Dashlane.

Wordfence
WordPress security plugin to protect your website from hackers.

Akismet
Spam fighting plugin that protects your WordPress site from comment and contact form spam.

Updraft Plus
Wordpress plugin that performs complete manual or scheduled backups of all your WordPress
files, databases, plugins and themes.
Client Management

Typeform
Easy to use and beautifully designed online form builder software that lets you build interactive,
engaging, and conversational online forms. Great for customer experience & feedback surveys
or application forms.

Acuity
Online scheduling application that can be synced to your Google Calendar. Clients can quickly
view your real-time availability and self-book their own appointments, fill out questionnaires or
intake forms, pay online, reschedule with a click, and get auto-reminders. The available times
are automatically displayed in the right timezone, so you won’t have to deal with figuring out the
time difference anymore.

Calendly
Similar to Acuity, Calendly is a handy tool to schedule appointments & meetings online. It
integrates with other applications such as Zoom which makes it even more powerful to use.
Providing a great user interface, Calendly is super easy to set up and use however compared to
Acuity it has less advanced features. Calendly offers a free plan.

Inbox Management

Active Inbox
Use Active Inbox to manage your inbox by creating tasks right inside of Gmail and organize all
of your emails for a true inbox zero.

Wisestamp
Create beautiful and professional-looking Gmail signatures. WiseStamp enables you to share
your social profiles and promote information you care about in every email you send.

Boomerang for Gmail

Grammarly
Chrome extension for online grammar and spell checking. Grammarly detects grammar,
spelling, punctuation, word choice, and style mistakes as you write on just about any site on the
web, email, Word documents, social media, or on your own website. As professional business
owners and content creators you want to avoid embarrassing typos, misspellings, and grammar
mistakes!

Email Marketing Management

MailChimp
Marketing automation platform and email marketing service that is perfect for anyone getting
started with email marketing. Mailchimp offers a free plan that is ideal for email marketing
newbies but keep in mind that their subscription plans are relatively expensive compared to
similar newsletter tools once your list size grows.

MailerLite
Create advanced email marketing campaigns with features like automation, landing pages and
surveys.MailerLite offers a free plan and competitive pricing and many business owners moved
from MailChimp to MailerLite in the search of a free alternative.

Convertkit
Marketing automation platform that allows you to create segments and automation sequences
to easily send emails to the right people in your list. Create sequences of emails or single
“broadcast” emails to easily communicate with your list. ConvertKit is designed to prevent
paying for duplicate subscribers as it counts each unique email as only one single subscriber.

ActiveCampaign
Integrated email marketing, marketing automation, and small business CRM. With its advanced
features, the all-in-one marketing platform combines features of email marketing softwares and
customer relationship management platforms.

Lead Generation

Typeform
With Typeform you can create beautiful & customized quizzes, forms, and surveys to capture
leads. The plug & play functionality is easy to use and requires no coding. Integrates with other
apps such as CRM softwares such as HubSpot.

Interact Quiz
Great & super easy-to-use tool to create quizzes for creating online quizzes that generate leads,
and drive traffic to your website.
Leadpages
Easy-to-use landing page builder to generate & capture leads. Build landing pages for your
opt-ins & freebies using their customizable templates with drag & drop functionality.

ClickFunnels
Advanced all-in-marketing tool. Unlike other landing page builders which allow you to create
single standalone pages, ClickFunnels is all about building different types of sales funnels.
Clickfunnel offers many drag & drop templates for specific funnels such as webinars,
membership sites or lead magnets.

Client Relationship Management

Ontraport
CRM system that is easier to use than Infusionsoft but has less functionalities & integrations.
However, their support is amazing and offers free onboarding demos.

Infusionsoft/Keap
All-in-one customer relationship management software that stores all your customer data.
Includes email marketing features such as segmenting, campaign building & automation. Great
if you want to keep track of your customers buying journey and optimize your marketing efforts
accordingly.

Dubsado
Simple CRM system that includes everything from sending proposals, contracts, and invoices
clients all within one form. Great for freelancers, solopreneurs & agencies.

Social Media

Planoly
Manage your Instagram posts from your computer and mobile. Plan your feed visually using
their drag & drop feature & use their autopost functionality to schedule your posts in batches.
You can also create & save hashtag groups so you won’t have to type them in from scratch
every time you schedule a post.

Smarterqueue
Social Media scheduling tool that allows you to schedule your content for all major social media
channels and create content categories to curate evergreen content.

Tailwind
Pinterest scheduling tool to plan out all your pins and repins in a calendar.
Linktree
Linktree is a free tool for optimising your Instagram traffic. You'll get one bio link to house all the
content you're driving followers to.

Pixel Your Site

Design

Canva
Don’t have a graphic designer on your team? Canva is a great & easy-to-use online tool to
create beautiful graphics for your website, social media or emails. Inside Canva, can create
graphics using standard dimensions and customizable templates. Upload & save your own
brand kit using their paid plan to make design graphics even easier.

Creative Market
Online marketplace to buy everything design related, from logos to fonts.

Font Picker
Seen a font on a website and wanted to know what it is? Font Picker is a simple chrome
extension to identify fonts and their details on any website.

Unsplash
Not enough high resolution brand photos? Unsplash has a huge selection of beautiful and free
to use stock photos for your website, blog or social media.

Membership & Courses

Teachable
Easy-to-use course building platform including sales pages & checkout pages. You can create
your own course marketplace (“school”) to host & sell all your online courses and/or free
content.

MemberVault
The so-called "Binge & Buy" Marketplace is the central hub for all of your content and
subscribers. You can add in ALL of your free content/lead magnets along with ALL of your paid
offers. The tool also comes with gamification features, like unlockable content to increase
engagement and completion rates.
Thinkific
Course hosting platform great for an established brand who requires 100% white-labeled
solution.

Kartra
Kartra is a page builder, sales funnel builder and marketing automation platform for online
business owners who want to sell their products and services. It differs from other platforms
because it takes the 'all-in one approach'. It includes everything from hosting, email marketing,
video, webinars, split-testing, cart checkouts and a slew of other critical tools — each designed
to integrate seamlessly with the last.

Kajabi
Kajabi is an all-in-one platform that makes it easy to create online courses, launch marketing
campaigns, build landing pages, manage customers, and design the perfect website. The main
difference between the Kajabi & Kartra is that Kajabi at its core is an online course platform that
also offers tools for building a website and marketing funnels while Kartra, on the other hand, is
primarily a marketing platform that also offers features for hosting and delivering online courses
and memberships

MightyNetworks
All-in one membership solution. Mighty Networks is a great tool if you want to bring your
community, content, online courses and subscription commerce together. It's amazing if you
want to create a community off Facebook Groups. The platform has it's on app which makes it
even more user-friendly.

Learndash
You want to house your course content on your Wordpress site? Learndash is a LMS (Learning
Management System) WordPress plugin to create courses with lessons, topics, quizzes, and
categories that can be accessed via your own website.

Memberpress
Membership solution for WordPress. The plugin helps to create, manage and track your
membership subscriptions. Integrates with many third-party services and software such as
ConvertKit, Stripe and LearnDash.
Webinars & LiveStreaming

Zoom
In addition to its video conferencing & meeting functionality, Zoom also offers a webinar
solution. It’s very simple to set up if you are already using Zoom and know the platform. It's
perfect if you are just getting started with webinars and you just want something affordable &
simple to set up.

Crowdcast
Crowdcast is by far my favorite webinar platform. It’s simple set up, advanced features to
engage your audience and beautiful looks just make it stand out. Plus, their customer service is
fantastic. With Crowdcast you are able to broadcast your stream to other platforms such as
YouTube or Facebook to reach even more users.

WebinarJam
WebinarJam was designed to market & sell using webinars. It offers built-in countdown timers,
pop-up functions for attendees, and the ability to play recorded webinars. They also have easy
customer registration pages and automatic email responders that integrate very well with
whatever existing tools you may have. Webinar attendees don’t have to download or install
anything, which makes attending very user-friendly.

Ecamm Live
A all-in-one livestreaming production platform for Mac. If you like to go live on Facebook,
YouTube or Periscope, Ecamm Live is your best friend. You can add up to 5 guests via Skype.
You are also able to personalize the stream by adding overlays such as your logo, viewer
comments or key points. Great Facebook Support Group to get instant help and get notified
when new features are published.

Finances & Accounting

Stripe
Great payment processing system that allows you to collect payments through your Stripe
account. Payouts are then made to the bank account that you have linked to Stripe. Stripe can
be linked to a ton of different other systems like invoicing systems, online course platforms,
memberships sites, payment gateways, or shopping carts.

Thrivecart
Quickly create secure checkout pages with professionally designed templates. Insert 1-click
upsells and integrate with the leading email autoresponders/CRM tools and payment
processors. Allows you to create coupon codes and run your own affiliate programs. One-time
setup fee.

MoonClerk
Easy-to-set up payment gateway for recurring payments & one-time payments. MoonClerk
charges monthly based on your transaction volume.

Xero
Online accounting software that helps to track transactions, automate invoicing, and create
reports to improve budgeting and financial decision making in your business.