 Why Start a Hardware Manufacturing For Laptop-Desktop

Business?
A Hardware Manufacturingcompany is where hardwareis not only
manufactured but distributed for different purposes such as instructional,
learning, calculation, educational, and assessment purposes. Before one can
start a Hardware Manufacturingcompany, there are basic things that one needs
such as a knowledge of electronic devices, technical support skills, the
necessary experience at managing a company and funds.
However, before starting a Hardware Manufacturingbusiness, it would be
best to conduct a thorough market research of the industry. Conducting a market
research can involve hiring a business consultant who not only understand the
industry but know if your business will make it in the industry and also has the
necessary expertise in ensuring that you attain the desired goals and objectives
of the business.
Another important task that must be carried out is in having a
comprehensive business plan for the Hardware Manufacturingbusiness. Whilst
writing a business plan might not be easy, there are two options available which
is in hiring a paid business plan writer to write one out for you or going online
and getting a free template that would enable you write one.

 A Hardware Manufacturing Company Business Plan

 Business Overview
TheHardware Manufacturing industry has grown in the space of a century
from an almost on existent industry to one that is not only a billion dollar
industry but an indispensable one, especially as hardware form the basis of
modern gadgets and devices.
Between 2011 and 2016, this industry has been dynamic in growth,
especially as there has been increasing demand from businesses and consumers,
with more people spending their discretionary income on products such as video
games.
The industry is being said to generate $205 billion and has a projected
annual income of 3% from 2011 to 2016. There are more than 8,500
hardwaremanufacturing businesses in the United States of America that
employs more than 455,000 people.
Globally as at 2013, according to Gartner, the hardware revenue was
$407.3 billion which was a 4.8% increase from the #388.5 billion registered in
2012. The industry according to Forrester was projected to be the fastest
growing in 2014 with a growth pegged at 7.1%.
The hardwaremanufacturing industry has room for growth as there is
considerable demand in this industry with more businesses adopting hardware
programs that will allow for improved efficiency and lower operating costs; this
was so as to look for ways to not be affected by the economic downturn.
Cloud computing capabilities have created several advances for companies
who have realized the positive effect of virtual offices and the savings
implications for the company. This technology has helped companies to not
only reduce overhead but increase productivity as well.
Another plus for companies are virtualizations which not only allow them
to eliminate several server farms but has made IT infrastructure more
economical and flexible while slashing operating costs.
There are moderate barriers for new businesses that wish to enter this
industry; however, certain product segments have a higher barrier than others.
One common thing in this industry is patent.

 Hardware Manufacturing Business Plan – Executive

Summary
Hard-Tech Inc. is a leading hardware manufacturing business that is based
in Market Street, Suite 800, San Francisco – California, USA. We are in
business to develop hardware for general purposes and for specific purposes to
our various clients. We have in place training services and we also offer
technical support in line with our business.
Our location is very strategic in the sense that we are close to
manufacturing firms as well as technology giants and other big businesses here
in California that will ensure that we have an edge over other hardware
companies in other parts of California.
We are in business to not only make profit but to also compete favourably
against other hardwaremanufacturing companies in the industry and attain our
vision of being the preferred hardwaremanufacturing company for clients all
over the United States of America.
We intend to ensure that we demonstrate fair business ethics in every point
of our business. We hold ourselves accountable for our high standards and
ensure that all our employees are not only attuned to but display this standards
at all times in order to positively promote the company.
 As a result of this, we are willing to go the extra mile by putting in
structures, processes and planes in place to ensure that we get the best
professionals who not only have the expertise but are also competent and know
how to take our company from where we are to where we intend to be.
Our employees have welfare packages that are currently amongst the best
in the whole industry amongst similar start-ups such as ours. We have also
provided a conducive environment for all our employees in order to ensure that
they remain productive at all times in order to improve the bottom line of the
company.
We offer excellent customer services that have been known to retain a high
number of our clients. All our customer service executives have been trained to
know how to respond to customers and are also updated as regards the industry
trends in order to ensure that reliable information is passed to our clients.
Finally, the expertise of both our owners, Jack Taylor and Christopher
Warden in hardwaremanufacturing and business management is a great plus as
both are not only Harvard graduates but also have more than 30 years of
combined experience that will ensure that Hard-Tech Inc. attains its goals and
objectives in time.
 Our Products and Services
Hard-Tech Inc. intends to deal in several services whilst also generating
revenue that would boost our bottom line tremendously. These several services
will be added to our core service and should keep us favourably disposed to
compete against our competitors.
We however intend to ensure that all our multiple sources of income which
include training and technical support are in line with what is obtainable in the
industry and accordingly to the laws of the United States of America. Therefore
some of the services and products we will engage in are:
1. Manufacturing of laptop parts according to clients’ specifications
2. Sale of laptop parts
3. Offering of free trial of our laptop parts
4. charging by transaction
5. Sponsorships on our hardware
6. Training services
7. Technical support
 Our Vision Statement
Our vision at Hard-Tech Inc. is to be distinct from other hardware
manufacturing companies by manufacturing hardware that suits the diverse
needs of our end users, and to be the preferred hardware firm for users in the
United States of America.

 Our Mission Statement

In order to achieve our vision, we have on hand the best
hardwaremanufacturers that will ensure that we attain our goal of being the
preferred hardware company and in meeting all the diverse hardware needs of
our customers here in the United States of America.

 Our Business Structure

We know how important it is to have the right business structure for our
hardwaremanufacturing company as getting it right from the start will eliminate
most hitches that will crop up relating to our structure during the course of
running the business. For this purpose, we intend to hire only competent and
professionals in the available positions in our company.
Due also to the fact that we intend to run a wide range of services, we
intend to ensure that we employ those that are capable of filling in these
different positions. All our employees are those who understand the industry
well and who are attuned with our vision and are committed to ensuring that we
attain these goals and objectives.
We are also prepared to ensure that our workers are well paid and have
welfare packages that are the best in similar categories across start-ups such as
ours in the industry. We will also ensure that the working environment is not
only conducive but is one that will enhance their skills and make them more
productive.

Below is the intended business structure for Hard-Tech Inc.;

 Chief Executive Officer

 Hardware Manufacturer Manager
 Business Manufacturing Manager
 Accountant
 Human Resources and Admin Manager
 Customer Service Executives
 Marketing Executives
 Security Guard
 Cleaner
Roles and Responsibilities
1. Chief Executive Officer
 Develop overall policies that would provide the right direction for
the company
 Ensures that strategies are implemented and weak strategies are
removed
 Meets and negotiate with high powered clients on behalf of the
company

2. Hardware Manufacturing Manager

 Ensures that new hardware is manufactured and tested for faults
before being released to the public
 manufacture new hardware for existing hardware so that clients can
upgrade without running into hitches
 Carries out constant tests on hardware released to find out weak
points and work on it.

3. Business Manufacturing Manager

 Researches on new businesses that will generate more revenue for
the company
 Reviews company’s current products and services and decides how
to make them better
 Works with the hardwaremanufacturing manager to give feedback
on what the market trends are

4. Accountant
 Prepares the budget on behalf of the firm and liaises with the owners
to ensure that budget is reviewed and correctly implemented
 Prepares all the financial information and statement on behalf of the
firm
 Ensures that tax is prepared and filed correctly to the correct
authorities
 Ensures that the company’s books balances with that of the bank at
the end of every month and accounting period
5. Human Resources and Admin Manager
 Ensures that the right employees are recruited on behalf of the
company
 Carries out orientation and ensures that employees are assigned the
right tasks for their responsibilities
 Ensures that all the administrative functions of the company are
performed smoothly without any hitches

6. Customer Service Executives

 Ensures that all customers enquiries as well as complaints are well
attended to and promptly resolved
 Keeps an accurate customer database on behalf of the company and
ensures that it is regularly updated
 Carries out other duties as determined by the human resources and
admin manager

7. Marketing Executives
 Conducts a marketing research on the hardwaremanufacturing
industry to identify new markets for Hard-Tech Inc.
 Drafts strategies and reviews weak strategies to ensure that
ineffective ones are removed
 Conducts direct marketing on behalf of the firm
 Meets and negotiates with high level clients on behalf of the firm

8. Security Guard
 Ensures that the premises and all the properties are secured after
work hours by conducting patrols
 Monitors the surveillance cameras in line with securing people and
property of Hard-Tech Inc.
 Keeps updated about the security information in the locality and
pass along important security tips to staff

9. Cleaner
 Ensures that the premises is kept clean before work resumes
 Keeps the staff and guest conveniences clean at all times
 Ensures that cleaning supplies are always in stock
 Carries out any other duties as directed by the admin manager
  HardwareManufacturing Business Plan – SWOT Analysis
In order to determine if we were engaging in the right concept for our
business, we hired the services of brand consultants who were not only
reputable but the best here in San Francisco – California to let us know if it was
worthwhile going into the business now.
The business consultants took a deep look at our strengths, weaknesses,
opportunities and threats to allow the know what we were likely to face starting
and running our business here in San Francisco – California, and in the United
States of America as a whole. The results of the SWOT analysis that was
conducted on our behalf are as follows:
 Strengths
That will ensure that we conquer this industry. Our Hardware
manufacturers are the best there is and have the expertise and experience to
enable us attain our goals and objectives.
We are also involved in ensuring that our hardware pass through quality
process, reason we have external testers who run several tests on any of our
hardware before it is released. Finally, our owners have the necessary
experience that would make our being at the top a piece of cake, as both have
more than 30 years’ experience in the hardware industry both as manufacturing
and in managerial positions.
 Weaknesses
There are few weaknesses that we identified for Hard-Tech Inc. and they
include the fact that we were going to develop hardware that were not really
different from what our competitors were offering. Also, there is the other fact
that we are located in an area where there are other hardware companies,
making our location a bit saturated.
We are however confident that we would be able to battle whatever
weaknesses might crop up during the course of running or starting the business.
 Opportunities
There are so many opportunities available to us as there are new market
segments that we have identified which would likely generate money for us.
There are so many strategic alliances which we would engage in so as to have a
foot into other target markets and generate more revenue for our bottom line.
 We also have the opportunity of moving into the international market as
our hardware is such that has no boundary limits. Finally, we would fully tap
into the internet in order to promote and increase awareness for our brand.
 Threats
Threats are external factors that cannot be controlled by a business;
however any serious business should not only be prepared for threats but also
have ways by which these threats will not be allowed to totally affect the
business.
Some of the threats we would likely face at Hard-Tech Inc. are; the arrival
of a new competitor into our location, engaging in price wars with competitors,
dealing with government policies that might have an effect on our industry. We
are fully prepared for any threats we are likely to face, as we have strategies on
ground to battle such threats.
 HardwareManufacturing Business Plan – MARKET
ANALYSIS
 Market Trends
The trend in the hardware industry is that most hardware firms or
companies are located in clusters in identifiable locations. This is due to certain
facts such as these companies wanting to be closing for competitive and
industry purposes and also most hardware companies depend on one another to
be able to carry out certain functions or complete certain specific tasks for
clients.
This does not however mean that there aren’t hardware companies in other
locations or that hardware companies in these other locations cant still get jobs
done. To however remain relevant, hardware companies must always remain
innovative and unique in their offerings and services.
Another trend with hardware companies is in its publicity and promotion
activities. To be able to attract the much needed awareness and also attract
clients that would pay money for the firms’ products, hardware companies have
engaged in strong promotional activities either by hiring brand consultants or
getting an in-house team or deploying both methods to draft the strategies that
would enable it be recognized in the industry. Intense promotional activities will
also help in getting a huge share of the market.
Lastly, hardware cannot work without any device and so goes hand in hand
with new or existing technology; which is why most hardware companies try to
partner with technology firms so as to create new hardware or upgrade existing
hardware for these firms. This goes to show that hardware industry is dependent
on the technology and manufacturing industry in order to survive or thrive.

 Our Target Market

Almost everyone makes use of hardware and have either bought directly
from the manufacturers or indirectly via owning a device. This means that the
target market for any hardwaremanufacturing company is wide. We however
have mapped out a strategy that would allow us gain a vital share of the target
market.
One of our first strategies is in conducting a thorough market research that
would enable us understands the market we are to go into and know what they
expect from us and what our obligations are towards them. The result of the
market research of the market research showed that we were in business to
develop hardware or offer other kinds of related services to the following
people;
 Corporate organizations
 Entertainment industry
 Educational institutions
 IT firms
 Hospitals
 Accounting firms
 Financial institutions
 Small businesses
 Military and defence sector
 Other hardware companies
 Our Competitive Advantage
Just like any other business that is established to make profit, we hope to
be able to compete favourably against our competitors in the same industry. Our
vision is to be the preferred hardwaremanufacturing company for our clients all
over the United States of America and to achieve this, we intend to come up
with competitive strategies that would enable us attain our goals and objectives.
We intend to ensure that the hardwaremanufactured for general purposes
will come in different categories that will be convenient for all our users.
We have assembled a high team of hardwaremanufacturers as well as
management team who are not only highly experienced and who understand
how to handle a start-up and make it become a force to be reckoned with
nationally. Our staffs are also attuned to our core values and principles and
 understand the importance of projecting the image of the company positively to
our customers – potential and existing.
Another competitive advantage that we have to our favour is our excellent
customer service culture which is already resounding across the industry as one
of the best of start-ups of our size. Our customer executives are highly trained
and are always updated on industry trends so as to be able to give our customers
the correct information at all times.
Finally, because we know how important it is for our employees to be
happy always, we are committed to treating them right. Our management team
has a stake in the company’s profits and our lower cadre employees have
incentives built into their welfare packages. All this is to enable our employees
remain happy and productive.
 HardwareManufacturing Business Plan – SALES AND
MARKETING STRATEGY
 Sources of Income
Hard-Tech Inc. just like any other business has been established with the
aim of generating revenue and making profit in the technology and hardware
industry, and we are going to ensure that we make hardware that will help us
accomplish this purpose, as well as engage in other services as well.

Hard-Tech Inc. therefore intends to generate income by engaging in the

following services;

 Manufacturing of hardware according to clients’ specifications

 Sale of hardware
 Offering free trial of hardware
 Charging by transaction
 Advertisements on our hardware
 Training services
 Technical support

 Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business because it is not only

a way to generate revenue for a business; it is also a way of garnering publicity
to attract new customers whilst retaining the old ones. Every business no matter
its level or life cycle of needs marketing in order to thrive, which is why any
entrepreneur or business person starting or running a business usually sets
money aside for marketing.

Asides creating funds for marketing, it is also important to ensure that

effective strategies are created. Creating effective marketing strategies are
essential as they would ensure that the funds are channelled the right way. In
marketing Hard-Tech Inc., we would ensure that we leverage on all
conventional and unconventional means of making sure that our brand and
products are marketed to all our existing and potential customers.

We would conduct a market survey that would allow us understand the

right strategies to draft and how effective they would be depending on the target
market. To conduct a thorough market survey, we would make use of accurate
available data so that we would be effectively able to compete with all our
competitors all over the United States of America.

We also intend to hire a reputable marketing consultant who should be able

to draft the right marketing strategies that would allow Hard-Tech Inc. penetrate
the market. Also, our marketing team would be empowered in ensuring that the
marketing strategies created are in tune with our corporate goals and objectives
as a business.

Therefore, the following are the marketing strategies we hope to adopt at

Hard-Tech Inc. in order to sell our products and services;

 Ensure that we introduce our hardwaremanufacturing business by

sending out introductory letters to technology and manufacturing
companies as well as other big hardware companies and other
stakeholders in the industry.
 Network with other hardware companies by attending
hardwaremanufacturer conferences
 Advertise our hardwaremanufacturing business in local newspapers,
technology related magazines, and in local radio and television
stations
 Ensure that Hard-Tech Inc. is listed in online and offline directories
 Engage in direct marketing and sales
 Ensure that we are actively involved in forums and blogs in
marketing our company
 HardwareManufacturing Business Plan – Publicity and
Advertising Strategy
Carrying out the right publicity and advertisement for our
hardwaremanufacturing business is very essential as it is not enough to just
penetrate the market and also create awareness, but to ensure that the strategy
will result in Hard-Tech Inc.’s products becoming generic terms for similar
products in the same category.

Due to this vision, we have hired a reputable publicity consultant who has
the industry knowledge and expertise and who will help in ensuring that our
company gets to the top by drafting out strategies that are in line with the core
policies of the company and will boost our brand and allow us compete
favourably against our competitors.

Below are some of the platforms we intend to leverage on in order to

promote Hard-Tech Inc.;

 Develop a free version of our hardware and give users an opportunity to

upgrade at a cost
 Leverage on relevant social media platforms such as Facebook, Twitter,
and LinkedIn. Google Hangout and other manufacturers’ forum in order to
create awareness about Hard-Tech Inc.
 Engage in pay per click advertisement on popular hardware
manufacturing forums
 Create contests on social media and via our website to generate more
publicity
 Distribute our handbills and fliers in strategic locations
 Install our flexi banners in conspicuous and strategic locations all over
San Francisco

 Our Pricing Strategy

Determining the right price for our various hardware’s will depend on a
number of factors, such as how much the market will willingly pay for such
hardware, how much that category of hardware is being charged for by
competitors, and how unique the hardware is. Other factors that will determine
the prices are if we intend to charge a licensing fee for our hardware, or enable a
pay per transaction that is time-limited for the end user.
 In view of all the above based factors, we will offer our hardware at prices
that are at the prevailing market conditions. However, because this is a
competitive market, we will however lower our prices in the first two months of
business so as to attract more customers to our business, and also increase the
awareness for our products.

 Payment Options

Hard-Tech Inc. realizes that due to improving technology, customers now

have different payment options that they can use in paying for services; and so
we have different payment policy that is intended to suit all our different
customers and their diverse needs.
The payment options we have for our clients are;
 Cash payment
 Payment via check
 Payment via online payment portal
 Payment via Point of Sale (POS) Machine
 Payment via credit card

The above payment platforms were carefully chosen for us by our bank
and we have been told that our customers will not experience any hitches or
inconvenience whilst using the above platforms.

 Start – Up Expenditure (Budget)

Even though some of the equipment that can be used to start and run a
hardwaremanufacturing company can be gotten for fairly used, thereby
lowering the costs of start-up, it will however be vital to stress that setting up a
standard hardwaremanufacturing company would require the equipment used to
be standard so as to be able to withstand the heavy workload that it might have
to carry out.

Also, the bulk of capital in these circumstances usually goes to paying

workers and utility bills that the business will incur during the course of its
operation. Therefore, the key areas where we intend to spend our start-up capital
on are;

 Total fee for registering Hard-Tech Inc. in the United States of America
– $750 
 Licenses, permits as well as accounting hardware – $1250
  Insurance policy (general liability, workers’ compensation) – $2,000
 Leasing and renovating of a facility for use for at least a year – $20,000
 Cost of hiring a business consultant – $2,000
 Operational cost for the first 3 months (salaries of employees and
payment of bills) – $200,000
 Marketing promotion expenses (general marketing expenses and
promotion activities for grand opening ceremony) – $5,000
 demonstrative expenses (stationeries, phone, computers, printers,
furniture business cards, office supplies, and stamps) – $10,000
 Cost of purchasing an official vehicle – $30,000
 Cost of launching a website – $1,000
 Cost of throwing a grand opening party – $5,000
 Miscellaneous – $8,000

From the following report, we would need an estimate of $300,000 to be

able to start and successfully set up a hardwaremanufacturing company in San
Francisco – California. IT should be noted the bulk of the capital (90%) went
towards payment of salaries for employees for a period of three months.

Generating Funding / Start-up Capital for Hard-Tech Inc. Business

Hard-Tech Inc. is a business owned by two geeks and businessmen, Jack

Taylor and Christopher Warden. We realize our financing is important for our
company if we intend to successfully start, run and become a force to be
reckoned with in the industry.
We are however going to be careful in where we source for money so as
not to lose a part of our company or get locked in repaying a loan that might
hinder the progress of our company. This is why we have decided to limit our
sources for income to just 5 sources; the following are sources where we intend
to get our start-up capital from;
 Generate part capital from our personal savings and sale of stocks
 Get soft loans from family members and friends
 Apply for research grants at the state and federal level
 Source for part capital from online crowd funding sites like kick
starter
 Apply for loan from commercial bank
 N.B: from our personal savings and the sale of some of our stocks, we
were able to generate the sum of $30,000. The soft loans from our family
members and friends amounted to $20,000. We applied for a grant of $50,000 at
the state level and have been considered.
We were able to generate the sum of $70,000 from sourcing for funds from
kick starter, and we are at the final stages of getting our loan of $130,000
approved for us by the bank. All the necessary documents have been signed and
we have been assured by our banker that the amount will soon be credited to our
account within two weeks.
HardwareManufacturing Business Plan – Sustainability and Expansion
Strategy Hard-Tech Inc. is established with the aim of making profit and
competing amongst others here in the hardware industry. We are however
concerned about the future of our company and so we intend to ensure that we
deploy sustainability and expansion strategies so as to keep our business
running for a long time.
One of the sustainability strategies which we intend to deploy is in having
the right business structure on ground. This we intend to do by hiring competent
and professional employees to handle the various tasks that we will assign to
them.
We will employ those who understand what businesses such as ours will
need to thrive in the industry and the know-how to ensure that we attain our
desired goals and objectives. Our employees will not only be well paid and have
attractive incentives, they will also continually be trained so that their skills
would be enhanced thereby increasing productivity for the company.
We would draft effective publicity and promotional strategies that would
ensure that the awareness for our brand and its products are increased to
potential and even existing customers. Our promotional efforts will be geared
into ensuring that our brand is positively communicated to even our rivals in the
industry.
Most of our publicity strategies would be geared towards the millennials
by throwing up contests especially on social media as these have the potential to
ensure that awareness about our brand is effectively spread even to the baby
boomers.
Finally, we take our customers very seriously and to this effect we intend
to ensure that we have effective customer service programs which will see our
loyal customers getting incentives.
 We also would ensure that we attend to all customer enquiries whilst also
making sure that all their complaints are resolved speedily depending on the
problem. We know that if we carry out these strategies effectively, we would
not only push forth our brand but also sustain our business whilst also
expanding it at.