University of Education Lahore
Faisalabad Campus
UE Business School
Internship Report
HAMMAD ELECTRONICS
A REPORT SUBMITTED TO THE UE BUSINESS SCHOOL, UNIVERSITY OF
EDUCATION, FAISALABAD CAMPUS, IN THE PARTIAL FULFILLMENT OF
THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF BUSINESS
ADMINISTRATION (HONS).
Submitted By:
Student Name Muhammad Hammad Javed
Roll No Bsf: 2103197
Session 2021-2025
Submission Date
University Of Education
Faisalabad Campus
UE Business School
Letter of undertaking
This internship report is submitted by M.Hammad javed S/o. M.Javed Iqbal Roll No.
Bsf2103197 for the partial fulfillment of the requirements for the degree of:
BBA (HONS.)
Session (2021-2025)
And is hereby accepted by the evaluation committee.
Internship Supervisor Dr. Kashif Raza
HOD / Coordinator Dr. Muhammad Irfan
External Examiner ________________________
Dedication
First & foremost, I would like to dedicate this report to Allah Almighty, for His unlimited
grace, consistent love, and immeasurable faithfulness.
Secondly to my respect parents, for their undiminished support &unqualifiable assistance
throughout the whole exercise & also my beloved friends who always encouragement to
be strong.
Acknowledgment
In the name of “Allah” who is the most Merciful and Beneficial.
Firstly, I would like to thank and praise Allah almighty for his countless blessings and
guidance throughout the entire journey of my life and my career. With his grace, I have
completed “10 weeks” in the “Hammad electronics”.
Secondly I would like to thank my academic supervisor of the Internship Program Dr Kashif
Raza Senior Lecturer, Department of Business Administration, University of Education,
Lahore (Faisalabad Campus) for giving me the opportunity to prepare this report. Without his
guidance, advice and assistance, this report would not be a comprehensive one.
Then I would profusely like to express my gratitude to all the people from Hammad
electronics who has always been kind enough to answer my queries despite their extremely
demanding work. I would like to express my gratitude to Mr. M.Javed Iqbal, CEO of
Hammad electronics for giving me the opportunity to complete my internship in such a
reputed organization.
Executive Summary
As a student of business administration, analyzing today's business world is very crucial to
observe in this complex situation. It is necessary to go through all fields of knowledge, both
theoretical and practical. After passing four years BBA program, I was sent out to have
practical knowledge in business life as a part of my academic program. An internship
program is organized to give me an opportunity for enhancing my capabilities.
Hammad Electronic, a sole proprietorship business, operates in the electronics retail and
service industry. As a single-owner enterprise, it benefits from streamlined decision-making
and flexibility in operations. The business offers a wide range of electronic products,
including home appliances, gadgets, and repair services. Being a sole proprietorship,
Hammad Electronic enjoys complete control over profits and business strategies but also
bears full responsibility for liabilities and risks. Its business model focuses on providing
personalized customer service and building strong community relationships, which contribute
to its competitive advantage in a dynamic and ever-evolving market.
Contents
....................................................................................................................................................2
1.1 Introduction:.....................................................................................................................10
BRIEF OVERVIEW..............................................................................................................12
2.1 Historical Background................................................................................................................12
2.2 Mission statement.....................................................................................................................12
2.3 Vision statement........................................................................................................................12
2.4 Competitor:...............................................................................................................................12
2.5 Business volume........................................................................................................................12
2.6 Product lines..............................................................................................................................13
ORGANIZATIONAL STRUCTURE..................................................................................15
3.1 Number of Employees:..............................................................................................................15
3.2 Main office:................................................................................................................................15
3.3 Departments:.............................................................................................................................15
INTERNSHIP PLAN AND TRAINING PROGRAM........................................................19
4.1 Department...............................................................................................................................19
4.2 Leadership style.........................................................................................................................19
4.3 Duration.....................................................................................................................................19
4.4 Task performed by accounting department..............................................................................19
4.5 Roles and Responsibilities..........................................................................................................19
MARKETING FUNCTIONS................................................................................................21
5.1 4P’S OF THE BUSINESS................................................21
SWOT ANALYSIS.................................................................................................................25
Reference.................................................................................................................................28
CHAPTER # 1
INTRODUCTION
1.1 Introduction:
The electronics business has undergone a remarkable transformation since its inception in the
early 20th century. From humble beginnings with the development of the telegraph and
telephone, the industry has evolved to become a global powerhouse, revolutionizing the way
we live, work, and communicate. The invention of the transistor in 1947 marked a significant
milestone, paving the way for smaller, faster, and more reliable devices. The integrated
circuit, developed in 1958, further accelerated innovation, leading to the creation of
microprocessors and the birth of the personal computing era.
The 1970s and 1980s saw the emergence of iconic companies like Apple, Microsoft, and
Intel, which transformed the landscape with groundbreaking products and technologies. The
internet and World Wide Web, introduced in the 1990s, enabled global connectivity and e-
commerce, while mobile phones and smartphones have become indispensable tools in
modern life. Today, the electronics industry is driven by advancements in artificial
intelligence, Internet of Things and emerging technologies like 5G, block chain, and quantum
computing.
The industry's key players, including Samsung, Google, Tesla, and NVIDIA, continue to
push boundaries, investing heavily in research and development to stay ahead of the curve.
As technology becomes increasingly integral to daily life, the electronics business is poised
for continued growth, innovation, and transformation, shaping the future of humanity and
redefining the way we interact with the world around us.
CHAPTER # 2
BRIEF OVERVIEW
2.1 Historical Background
Since its inception in 2013, Hammad Electronics has been at the forefront of providing
exceptional electronic solutions, earning a reputation for excellence and reliability. Over the
years, our company has successfully adapted to the rapid pace of technological change,
embracing emerging trends and innovations. From servicing individual clients to partnering
with businesses, our commitment to quality, affordability, and timely delivery has remained
unwavering. As we continue to push boundaries, Hammad Electronics remains dedicated to
empowering customers through technology, fostering long-term relationships built on trust,
expertise, and customer satisfaction.
2.2 Mission statement
Hammad Electronics is committed to designing, installing and maintaining electronic system
that meet the unique needs of our customers fostering long term relationships built on trust
reliability and satisfaction
2.3 Vision statement
Hammad Electronics envisions a future where technology seamlessly integrates with daily
life, enhancing convenience, productivity, and well-being. We strive to be the trusted
electronics expert, delivering cutting-edge solutions, expert knowledge, and exceptional
service."
2.4 Competitor:
Rizvi corporation
Husnain electronics
Abdullah electronics
Naeem electronics
2.5 Business volume
Per month earning: 300000
Per year earning: 3600000
2.6 Product lines
Haier
PEL
Dawlance
Super Asia
Vivo
Oppo
Samsung
CHAPTER NO # 3
ORGANIZATIONAL STRUCTURE
3.1 Number of Employees:
About 5 employees are working in Hammad Electronics which performs the specific task
according to their skills.
3.2 Main office:
Main Jaranwala Road Jalvi market Near Dak-khana dhudhiwala.
3.3 Departments:
There are two departments:
1. Sales & Management
Customer Engagement:
The sales team actively interacts with customers to understand their needs and provide
tailored solutions. They conduct product demonstrations and offer expert advice.
Market Analysis:
By analyzing market trends and competitor activity, the sales department identifies
opportunities for growth and adapts strategies accordingly.
Sales Strategy:
The team develops and implements effective sales strategies, including promotional
campaigns and pricing models, to attract new customers and retain existing ones.
Collaboration:
They work closely with the marketing department to align efforts and ensure consistent
messaging across all platforms.
After-Sales Support:
Providing ongoing support and assistance post-purchase is vital for customer satisfaction and
loyalty, making this a key focus area for the sales team.
2. Accounts department:
The accounts department of Hammad Electronics is vital for maintaining financial integrity
and ensuring smooth operations. Key functions of this department include.
Financial Reporting:
The team prepares accurate financial statements and reports, providing insights into the
company’s financial health and performance.
Budgeting and Forecasting:
They develop budgets and financial forecasts to guide strategic planning and resource
allocation, helping the company to achieve its financial goals.
Accounts Payable and Receivable:
The department manages invoicing, payment processing, and collections, ensuring timely
transactions and cash flow management.
Tax Compliance:
They ensure adherence to tax regulations and timely submission of tax returns, minimizing
liabilities and avoiding penalties.
Audit Coordination:
The accounts team prepares for internal and external audits, ensuring all financial records are
accurate and compliant with regulations.
Cost Management:
They analyze expenses and identify cost-saving opportunities to enhance profitability.
CHAPTER NO # 4
INTERNSHIP PLAN AND TRAINING PROGRAM
4.1 Department
I have done my internship at accounts department
4.2 Leadership style
The leadership style CEO is very participative. They give employees complete freedom to
express their ideas.
4.3 Duration
Duration of my internship 10 weeks from 15 may2024 to 30 July 2024.
4.4 Task performed by accounting department
Record and classify financial transactions (income, expenses, assets, liabilities).
Prepare financial statements (Balance Sheet, Income Statement).
Maintain general ledger and journal entries.
Reconcile bank statements. Track accounts payable and accounts receivable.
File annual tax returns (personal and business).Prepare and submit sales tax and VAT
returns.
Track inventory levels and costs. Process owner's drawings and expenses.
Manage employee salaries and benefits (if applicable).
Analyze financial performance (profit/loss, cash flow)
4.5 Roles and Responsibilities
Customer dealing
Stock inventory
Stock management
Accounts management
Account receivable recovery
Accounts verification
CHAPTER NO # 5
MARKETING FUNCTIONS
5.1 4P’S OF THE BUSINESS
• Pricing strategies
• Products/Services offered
• Distribution channels
• Promotion
1. Price:
Price plays a vital role in the marketing activities of the business as well as the willingness or
acceptance of the customers of that product, whenever a firm decides about the pricing of its
products it must have some objectives behind rechecking again.
Pricing policies/strategies procedure
Hammad electronics is offering the price on the basis of three strategies which are as follows.
• Competitive base
• Customer base
• Product base
Price fixing Strategies
Hammad electronics sells directory to their customer at their doorstep and then price compo-
nent are as follows:
Fixed cost + Variable cost + Desired profit = Price of Product
The profit margin is always depending on the market situation. If you are making an entry
into a new market, then this margin will be set at lowest possible level to compete with the ri-
vals. Hammad electronics pricing methods are flexible and vary from product to product.
2. Product Mix:
Products of Hammad electronics are mobile phones, LCD’s and other types of gadgets. Ham-
mad electronics buy whole of its products from wholesalers’ and original companies Major
portion of products are used in selling process and surplus is rented.
Product Line:
Hammad electronics sell different high-quality export-oriented products to the domestic mar-
ket. These are as under.
• Gadgets
• Home appliances
• Vehicles
I. Gadgets:
Hammad Electronics sell MOBILES, LAPTOP etc. according to the demand of the market.
II. Home appliances:
Hammad Electronics sell daily use home appliance’s WASHING MACHINES, IRON,
JUICER, OVEN, LCDs, AIR CONDITIONER, AIR COLLER, and FAN, to make life easy
of the consumers.
III. Vehicles:
The huge business relay on the selling of vehicle’s to make life better of the customers
through facilitates the transport vehicle facility.
3. Promotional Activities
Promotional activities:
Hammad Electronic could focus on several key strategies to engage customers and drive
sales.
Social Media Campaigns:
Leverage platforms like Instagram, Facebook, and Twitter to promote products, share
customer testimonials, and run special offers. Posting product demonstrations, tutorials, or
tech reviews can help attract tech-savvy audiences.
Discount Offers and Sales:
Offering discounts during festive seasons, holidays, or on specific product lines can
encourage customers to make purchases. Flash sales or bundle deals (e.g., buy one get one
free) can also attract attention.
Email Marketing:
Sending out newsletters with special promotions, new product releases, and exclusive deals to
a customer database can keep them informed and engaged.
Influencer Partnerships:
Collaborating with influencers who have an interest in electronics or tech gadgets can help
reach a broader and more targeted audience.
In-Store Events and Demos:
Hosting product demos, workshops, or giveaways in-store can encourage foot traffic and
allow customers to experience the products firsthand.
4. Physical Distribution:
Hammad electronics sell its products through two different marketing channels.
Direct Marketing Channels:
Hammad electronics directly contacts with its customers through mail, telephone, and per-
sonal contacts and sell its products directly to the ultimately buyers.
Indirect Marketing Channels:
When it comes to indirect marketing channel, distribution is made through intermediaries.
Hammad electronics sell its products through many agents in some cases.
CHAPTER NO # 6
SWOT ANALYSIS
Strengths:
Flexibility in Decision-Making:
As a sole proprietorship, Hammad Electronics benefits from the ability to make quick and
independent decisions without the need for board approval or complex management layers.
Strong Customer Relationships:
A sole proprietor can develop close, personal relationships with customers, fostering trust and
loyalty.
Cost-Efficient Operations:
Operating as a sole proprietor, business has fewer regulatory requirements and lower
administrative overhead compared to larger corporations.
Niche Market Focus:
Hammad Electronics can focus on specific product lines that cater to the needs of a targeted
local or regional audience, allowing them to build strong expertise and customer loyalty in
that market.
Direct Control Over Profits:
The sole owner has direct access to all profits, with no need to share with partners or
investors.
Weaknesses:
Limited Capital Resources:
Sole proprietorships often have difficulty raising large amounts of capital, which can limit
Hammad Electronics' ability to expand or invest in new technologies.
Limited Expertise:
The sole owner may lack expertise in all areas such as marketing, finance, supply chain, and
technology, making it harder to compete with larger businesses that have specialized
departments.
Personal Liability:
The sole proprietor is personally liable for all business debts and legal issues. Any financial
problems or lawsuits faced by the business could put personal assets at risk.
Dependence on the Owner:
The business heavily relies on the owner for daily operations and strategic decisions, which
could hinder growth or sustainability if the owner is unavailable or unable to work.
Limited Bargaining Power:
Hammad Electronics may have less influence in negotiating better deals with suppliers or
distributors compared to larger companies.
Opportunities:
E-commerce Expansion:
By adopting e-commerce strategies, Hammad Electronics can expand its market beyond its
local physical presence, reaching a wider customer base online.
Product Line Expansion:
The company can explore new and innovative product lines such as smart home technology
or renewable energy solutions, capitalizing on current consumer trends.
Strategic Partnerships:
Partnering with larger electronics brands or distributors can help Hammad Electronics gain
access to better products, improve credibility, and increase market reach.
Growing Demand for Technology:
With increasing demand for consumer electronics, smart devices, and renewable energy
solutions, Hammad Electronics can tap into a growing market with targeted offerings.
Government Incentives:
There may be government grants or incentives for small businesses, especially those
investing in sustainable technologies or local job creation.
Threats:
Increased Competition:
Larger electronics retailers and online giants like Amazon or Walmart present significant
competition with their wide product selection, better pricing, and faster delivery options.
Technological Advancements:
Rapid advancements in technology mean that Hammad Electronics must continuously
update its product line, which could require significant investment and knowledge.
Economic Downturns:
As a small business, Hammad Electronics may be more vulnerable to economic fluctuations,
affecting consumer spending on non-essential electronics.
Supply Chain Disruptions:
Global supply chain issues, which can cause delays or increased costs, might severely impact
a smaller business that doesn’t have the same resilience or influence as larger companies.
Regulatory Changes:
New laws and regulations in areas like taxation, environmental policies, or consumer
protection could increase the cost of doing business or require changes in operations.
Reference
CEO m01804953@gmail.com
Supervisor junaidraza984@gmail.com
