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Building Your Personal Brand: Goal: Role: Audience: Situation: Product

The document outlines a project for developing a personal brand by creating a collage that reflects an individual's high school identity. It specifies the required elements, including personal values, images, a key message, and a color scheme, all to be presented on an 8.5x11 piece of paper. Additionally, it emphasizes the importance of establishing a recognizable personal brand that can evolve over time.

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dodgedemonsrt232
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23 views3 pages

Building Your Personal Brand: Goal: Role: Audience: Situation: Product

The document outlines a project for developing a personal brand by creating a collage that reflects an individual's high school identity. It specifies the required elements, including personal values, images, a key message, and a color scheme, all to be presented on an 8.5x11 piece of paper. Additionally, it emphasizes the importance of establishing a recognizable personal brand that can evolve over time.

Uploaded by

dodgedemonsrt232
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Building Your Personal Brand

Goal: Identify and showcase your personal brand.

Role: Personal Brand Developer

Audience: Your audience is your community.

Situation: It’s some time in the future and you’re kind of a big deal. A movie producer wants to create a
movie of your life. They want you to show them who you were in high school to help cast their movie.

Product: You will create a collage using several words, pictures, drawings, ect. to showcase your
personal (high school) brand on an 8.5x11 piece of paper.

Success: Your brand should be displayed in a clean, concise, colorful, appropriate, and UNIQUE way
on a single 8.5x11 piece of paper. You should include…

● Your Name
● Personal Brand Values (4-5 Core Values that you hold true to you, ie.
Respect, honor, happiness etc.)
● A variety of images (at least 15) that communicate your Unique Value Proposition of Your
Personal Brand
○ Personal Values: Your story, personal beliefs, volunteering, hidden talents and skills, and
networking and memberships
○ Technical Values: Qualifications or training and development, professional skills and
talents, professional achievements
● Key Message of Your Personal Brand (What do you want others to know?)
● Consistent Brand Color Scheme: Pick no more than 3 colors to showcase your personality.
(Think about what colors you will use. To neutral can be bland, to bold can be off putting, black
and white while professional does not encourage people to see Your Brand)
● Your Personal Brand Visuals (This is like a signature, specialty font, image treatments, color
palettes, personal clothing style)

Additional Items to Consider:

Robert Greene, writer of “The 48 Laws of Power,” stated: “At the start of your career, you must attach
your name and reputation to a quality, an image, that sets you apart from other people. This image can
be something like a characteristic style of dress, or a personality quirk that amuses people and gets
talked about. Once the image is established, you have an appearance, a place in the sky for your star.”

What he means is to realize Your Personal Brand will be with you for a very long time. That does not
mean it can not change and evolve as you grow and learn. It means you should put a great deal of
thought into Your Personal Brand so that it can be recognizable.
Personal Brand Rubric

5 4 3 2 1 0
The Basics
Needs
● Name Exemplary Proficient Competent Unsatisfactory Missing
Improvement
● Fits 8.5x11
Brand Values
● Clearly Visible
Needs
● 4-5 values Exemplary Proficient Competent Unsatisfactory Missing
Improvement
● Concise
word/phrase
Brand Images
● At least 15
● Represent Personal Needs
Exemplary Proficient Competent Unsatisfactory Missing
Values Improvement
● Represent
Technical Values
Overall Presentation
● Clear brand
● Concise Needs
Exemplary Proficient Competent Unsatisfactory Missing
● Coordinated Improvement
● Matching Color
Scheme
UNIQUE
Needs
The brand presentation is Exemplary Proficient Competent Unsatisfactory Missing
Improvement
unique to the student.

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