Impact Report

2024
About Ather

Ather Energy is an Indian electric

two-wheeler company founded in
2013 by Tarun Mehta and Swapnil
Jain. It currently manufactures elec-
tric scooters under the performance
and family scooter categories along
with Ather’s own accessories and
merchandise.
It has also established an elec-
tric vehicle charging infrastructure
across the country called Ather Grid.

Ather Energy ——— Impact Report 2024 About Ather 2

Certificate of Impact

Aspire Impact uses its proprietary

4P framework to assess an organi-
zation’s impact across PRODUCT,
PEOPLE, PLANET, AND POLICY. We
award companies a specific rating
on impact, based on the outcome of
the impact assessment.
Our four-point rating system
provides an empirical improvement
roadmap for companies to prioritize
their efforts and address key areas
for maximum Impact.

Ather Energy ——— Impact Report 2024 Certificate of Impact 3

Index

Introduction Product People Planet

05 09 19 23 36
Note from our founders Technological Innovation: Stories from our Magic happens when we Driving Sustainability at Ather
The Heart of the Ather Community Think As A Species
06 Experience 37
Note from our Chief 21 24 Energy and Carbon
Operating Officer 11 Process Optimisation: Diversity and Inclusion
Performance that Stirs Driving the rhythm of 39
07 the Soul efficient manufacturing 26 Waste Management
Our Commitment Learning and Career
12 Development 42
Commitment to Quality Water Management
28
13 Weaving Culture 43
Safety: Our Top Priority EHS Awards
30
15 Culture of Safety and
User Experience: At the Responsibility
Center of Everything We Do
33 Policy
16 Benefits to everyone
One for the family: 45
The Ather Rizta 34 Fostering An Ethical, Safe And
Community Engagement Inclusive Environment
18
A Thriving Ecosystem:
Powering the Future of
Electric Mobility

Ather Energy ——— Impact Report 2024 Index 4

Note from our
Founders
When Swapnil and I first thought Investments in product, charging to further hasten the process is by
of building electric two-wheelers infrastructure and retail expansion, developing great products and an
in 2013, what we had was a great as well as optimizing the supply ecosystem around them by making
idea, a vivid vision and a strong will chain and manufacturing, have also continuous investments in R&D. In
to change the way people inter- led us to cross borders and set foot the years that will follow, we will
act with their two-wheelers. This in the neighboring country of Nepal. continue dedicating our efforts
vision became a reality and last year Our philosophy has always laid towards achieving excellence in
we completed 10 years of Ather. a lot of emphasis on an ecosystem this space and truly creating a long
Through the last decade, our efforts around EVs. We have worked on lasting impact; developing products
have been persistent towards pro- establishing charging infrastructure that set benchmarks and constantly
moting sustainable mobility by build- across India and have also wanted to enhancing the ecosystem. Above
ing an ecosystem around Electric simplify the overall charging eco- and beyond the growth of Ather as
Vehicles. Today, the EV industry has system. So, we opened our IP to the a company, the goal is to make EV
grown immensely and is in the mid- connector in 2021 and along with adoption a seamless process and
dle of a fantastic growth phase. BIS ( Bureau of Indian Standards), make the consumers’ ride experi-
At Ather, our focus has been on developed the LECCS - Light Electric ences as fun, comfortable and safe
building a sustainable product that Combined Charging System, which as possible.
reflects great quality and integrates published it as an Indian standard
advanced technology, but is easy in 2023. This subsequently resulted
to adopt. We design and develop in other OEMs coming together
Tarun Mehta Swapnil Jain products from scratch in India for and adopting this standard to make
Executive director Executive director the Indian consumers with innova- charging infrastructure more acces-
& CEO & CTO
tion and technology at their core. sible, thus increasing range confi-
Over the last two years we have dence for riders.
expanded our product portfolio by The world is now living, what
perfecting the 450 platforms and as was once thought to be an “electric
well as, entering the family segment. future”. The best way, we believe,

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 5
Note from our
Chief Operating Officer
We are pleased to present yet environmental and social responsibil-
another impact report on the Ather ities. Our cross-functional approach
journey. has helped lay a strong foundation for
As a young, vibrant organisation, future goals such as carbon neutrality,
we have maintained excellence, agil- ESG reporting and GHG calculations.
ity and team spirit in all that we have We believe that engaging mean-
accomplished. These last few years ingfully with stakeholders both
have helped us think through and internally and externally enables us
lay down key long-term strategies to maintain efficiency and continually
for our products, our people and the improve our systems and processes.
planet. Several of our initiatives have Through these strong relationships
been proactive in an effort to go with internal and external stakehold-
beyond the demands of compliance. ers, we hope to ensure that Ather’s
Our commitments laid down in our ESG commitments and standards are
EHSS policy underpins these goals. communicated and adopted uni-
We always keep the IFC Global formly across the organisation.
standards in mind while designing We are proud of an energetic and
our processes and have developed ambitious team that is aligned with
a robust Environment and Social our moonshot of achieving our ESG
Management System (ESMS) that aspirations. Thanks to their work, we
Sanjeev Kumar Singh enables us to take focussed steps have made significant strides in this
Chief Operating Officer in achieving our long-term ESG direction that are celebrated in this
aspirations. Impact Report. There is more to be
At Ather, ESG is a collective effort done, and with all of us onboard, the
and not just a top-down system. We journey towards becoming a sustain-
think collectively about our perfor- able and responsible organisation
mance while not compromising our continues.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 6
In India, two-wheelers are a major source of vehicular carbon emissions.
They account for a significant portion of urban air pollution, contributing about
20-30% of the total vehicular emissions in the country. According to a report by
the Council on Energy, Environment and Water, this impact is exacerbated by
the fact that two-wheelers makeup around 80% of all vehicles on Indian roads.
However, the increasing adoption of electric two-wheelers (E2Ws) offers a path
to reducing these emissions.
At Ather, we are driven by a passion to create technologically advanced
and connected products, envisioning a sustainable and accessible future
of transportation. Consumers transitioning to electric two-wheelers seek
vehicles that provide an upgrade from their traditional vehicles in terms of
technology and customer experience, which is why we’ve focused on building
E2Ws that seamlessly combine technology, performance, and an exceptional
user experience. While we are at it, we are focussing on building a sustainable
organisation with people processes and policies that help us achieve our
moonshots.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 7
PRODUCT

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 8
Technological Innovation:
The Heart of the Ather Experience (1/2)
Our commitment to technologi- understanding between rider and
cal innovation is the cornerstone machine for an intuitive and person-
of everything we do. By focusing alised experience.
intensely on technology and engi- The all-new Ather mobile app
neering, we have developed our becomes the central hub for the
range of scooters with features that Ather experience. You can access
enhance the electric scooter experi- vehicle information, manage
ence. An example is the Ather TPMS charging schedules, and even track
which seamlessly integrates with service appointments – all from your
the dashboard, providing real-time hand. Features like live location shar-
tyre pressure monitoring and remote ing, WhatsApp on the dashboard
accessibility through the Ather app. and real-time diagnostics provide
This empowers riders to maintain control and peace of mind, thus
optimal tyre pressure, a crucial allowing focus on the joy of the ride,
factor impacting both range and not the logistics.
performance for electric vehicles.
This innovation extends
beyond hardware with Atherstack,
our evolving intelligent software.
In 2023, Atherstack 5 introduced
connectivity features like real-time
traffic updates, onboard navigation,
and remote diagnostics. The new Top: TPMS showing the real-time tyre pressure on the dashboard of the
Ather 450X. Bottom: Google Maps on dashboard with 3D perspective,
Atherstack 6 builds on this leg-
live traffic and two wheeler specific routes.
acy, transforming the smartphone
into the central hub of the Ather
experience, fostering a deeper

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 9
Technological Innovation:
The Heart of the Ather Experience (2/2)
Atherstack allows us to create innovative features and updates like:

Send location to scooter from WhatsApp. New UI on the Ather Rizta Magic Twist™ allows the rider to decelerate Coasting regen allows regeneration of charge
using the throttle itself and minimise the use while the vehicle is coasting.
of brakes.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 10
Performance that
Stirs the Soul
Ather’s intelligent design ensures decelerate – a simple yet profound
performance while also maintaining shift in control.
an impressive range. The 450 Series Our scooters are engineered to
embodies this perfectly. The 450 deliver performance without sac-
Apex, launched on our 10th anni- rificing efficiency. The Ather 450X
versary, culminates our efforts to Gen 3 exemplifies this philosophy,
transcend performance and design with an improved battery pack offer-
boundaries. We optimised the motor ing a significant bump in range and
and powertrain to unleash an accel- co-developed MRF performance
eration that propels the scooter tyres providing superior grip and
from 0 to 40 km/h in just 2.9 seconds shorter braking distances, even on
from the earlier 3.3 seconds, and this challenging roads. This translates to
surge in power doesn’t compromise a more confident and exciting ride,
practicality. The powerful motor can no matter the terrain.
now effortlessly achieve a top speed
of 100 km/h compared to the earlier
90 km/h.
But, innovation should not
compromise safety. Imagine a future
where braking becomes an intuitive
extension of acceleration, a seamless
dance between speed and control.
MagicTwist™ disrupts the traditional
hand-operated brake paradigm, inte- Stills from Wheeecamp dirt edition (top) and track edition (bottom).
grating braking functionality directly Wheeecamps are events organised for the customers to experience the
best of their vehicles.
into the throttle itself. Twist forward
to accelerate, twist backwards to

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 11
Commitment to Quality

Our Quality Assurance program

ensures customer needs are met
More than 200 quality param-
eters in the vehicle and battery
3,862 unique tests across all
by assessing the quality of design, manufacturing process are precisely E2W components
process, and service. The design controlled through state-of-the-art
goes through four different phases IoT devices for every single Ather
of testing during development, with
more than 100 different test cases
made! We have more than 200 retail
partners across India, two training
272 tests performed on the
as a vehicle and more than 1000 centres, and about 500 Ather- battery pack
different test cases as a subsystem certified retail partner associates
or component, to ensure the func- so that customers receive aftersales
tional performance, safety, reliability, care for their vehicles throughout 90% median battery health
and durability requirements are met.
The vehicle gets tested in extremely
their lives. All this has resulted in a
minimum fourfold reduction in our even after 5 years
harsh environmental conditions to customer defects in the last three
assess durability. years.

Ather scooters atop the Khardung La pass at 18,000 ft. above sea level,
during one of our extensive testing routines.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 12
Safety: Our Top Priority (1/2)

We engineer our scooters to Our commitment to safety

ensure riders have a strong sense extends further with advanced fea-
of control, regardless of the ter- tures like the Emergency Stop Signal
rain. Precisely tuned suspension (ESS), which automatically acti-
ensures composure even on bumpy vates to alert others during sudden
roads. But control extends beyond braking. The FallSafe™ system shuts
terrain; high-performance braking the scooter down in case of a fall,
systems allow riders to stop with minimising risk. Additionally, our anti-
power on demand. We believe in theft and tow detection mechanisms
anticipating danger, not just react- provide peace of mind, safeguarding
ing to it. Our SkidControl™ traction your scooter against unauthorised
control feature constantly monitors movements.
wheel speeds. Should a potential Our battery pack and BMS are
skid appear as a distant threat, our developed in house with a focus
capable braking system makes sure on long life, safety and thermal
you maintain traction ensuring you management.
stay firmly in command. Additionally,
our AutoHold™ feature eliminates
the worry of rolling back on inclines,
keeping you perfectly positioned
and steady.

Top: A demonstration of AutoHold™ feature on Ather 450X.

Bottom: FallSafe™ cuts off the motor immediately when the vehicle
detects a fall, to make it safer to pick it back up.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 13
Safety: Our Top Priority (2/2)

Some key safety features:

Top: Emergency Stop Signal - In a panic braking situation, Top: Skid Control - Wet roads, oil patches, potholes and sandy Top: Theft & Tow Alerts - Even when your Ather Rizta family
ESS alerts the people around by activating the blinking of the stretches are unavoidable on Indian roads. Skid Control tech- electric scooter is parked, it’s vigilant. Even the slightest move-
tail light. This safety feature, seen only in high-end bikes/cars, nology that keeps your family safe by avoiding skids on loose ment will trigger a security notification on your phone and the
is now on Ather. Bottom: Live Location Sharing - Ensure your surfaces. Bottom: Side Stand Sensors - The motor does not lights of the scooter will start flashing to alert people nearby.
family back home aren’t worried about you by sharing your get started if the side stand is engaged. Nothing better than a family e-scooter that takes care of itself.
live location with just the tap of a button on your Ather Rizta Bottom: Side Stand Sensors - The motor does not get started
dashboard. if the side stand is engaged.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 14
User Experience: At the Core
of Everything We Do
We design our scooters with the
rider at the centre of everything
to provide a comfortable, conve-
nient, and intuitive experience. The
Ather 450X Gen 3, for instance,
features redesigned mirrors based
on valuable customer feedback,
enhancing both safety and comfort.
Additionally, introducing a side-step
further improves accessibility for all
riders, especially families.
To cater to the uniqueness of
every rider, the Ather 450X has two
battery variants – a larger 3.7 kWh Comparison of the old (left) and redesigned (on right) mirrors. Sidestep introduced as part of the accessories.
option for extended commutes
and a 2.9 kWh variant for those who
prioritize agility and a more afford-
able option so that everyone can
experience the thrill of riding an
Ather scooter, regardless of range
requirements.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 15
One for the family:
The Ather Rizta (1/2)
Everyday commutes and family akin to a gentle glide. This, com-
rides should be comfortable and bined with telescopic forks and a
enjoyable. The Ather Rizta is a family monoshock suspension, delivers a
electric scooter with advanced tech- more relaxed and comfortable riding
nology and a design that personifies experience, even on uneven roads.
comfort and safety, without taking Every bump is absorbed, every turn
away the pure joy of riding. We navigated with ease, ensuring a
craved a machine that embraced comfortable experience.
the joy of shared journeys, a scooter
built for families, friends, and life’s
everyday adventures. The Ather
Rizta is the culmination of that
dream, an electric scooter designed
with practicality and comfort at its
core.
But comfort is just the begin-
ning. We understand the struggle
of juggling groceries, helmets, and
backpacks on a regular scooter,
which is why the Rizta is a haven of
storage solutions.
And not just about space; it’s
about a smoother, more relaxed
journey for everyone. We meticu-
lously engineered a longer, wider
subframe with a lower placement,
resulting in a ride that feels more

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 16
One for the family:
The Ather Rizta (2/2)
The Ather Rizta is more than just a
way to get from point A to point B.
It’s a comfortable and convenient
solution for families and those seek-
ing a practical electric scooter for
everyday adventures. With its focus
on comfort, ample storage, and a
smooth ride, the Rizta redefines the
family scooter experience.

Top: Rizta features one of the largest seats in the segment, along with an integrated backrest for additional support for the
pillion. Bottom left: Spacious and flat floorboard. Bottom right: A 22 litre frunk accessory that is designed for the Rizta with
different compartments.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 17
A Thriving Ecosystem: Powering
the Future of Electric Mobility
In addition to building electric BIS ( Bureau of Indian Standards) and
scooters, we emphasize build- BEE (Bureau of Energy Efficiency)
ing the ecosystem around EVs. and developed the LECCS - Light
From the very beginning, we have Electric Combined Charging
focused on establishing a vast System and published it as Indian
network of charging infrastructure. Standards - IS17017. It is the first
Our charging solutions include the standard developed to cater to the
Ather Grid, a public fast-charging charging requirements of LEVs in
network of 1973 chargers and 510 India and is the world’s first combined
neighbourhood chargers spread AC (Alternating Current)/DC (Direct
across the country. We also offer a Current) charging standard tailored
portable charger for home charging, for EV two and three-wheelers. This
bundled and sold with our scooters. simplifies the charging experience
This extensive network helps reduce and reduces infrastructure clutter.
charging anxiety, offering riders a We also launched our first
sense of security. smart helmet, Halo, with the vision to
Ather had been working on change the perception of helmets
designing and developing a con- as a mere necessity, to an accessory
nector specifically for E2Ws. The that enhances riding experiences.
connector was designed to surpass The Halo comes with quality sound
global standards as it was import- and a host of features such as auto
ant to open-source the hardware WearDetect technology, wireless
for global adoption, thus opening charging, the ability to control music
its IP in 2021. OEMs came together and calls and Ather ChitChat™, which
to develop the connector standard enables seamless communication Top: Ather Grid being used to charge an Ather 450X.
Bottom left: Ather’s established charging connector that is now
and worked along with NITI (National between the rider and the pillion.
a National Standard published by BIS.
Institution for Transforming India), Bottom right: The Halo and Halo bit smart helmets.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 18
Stories from
our Community (1/2)
I am an entrepreneur from blown away. There was nothing this
Chennai. I began my journey into the technically ahead in the market.
world of EVs long before it became a My first Ather was the 450 Gen 1.5,
mainstream discussion. My first tryst followed by a 450X Series 1. I used
with EVs dates back to 2005, when I to love the old dash animations, so
got a BSA street model, albeit with a much so that I postponed updates
lead-acid battery. on the Series 1 almost every day to
One of the main reasons I was try- retain the limited edition dash ani-
ing to shift more and more towards mation that came with the scooter. I
EVs is because the convenience of admire Ather’s willingness to disrupt
“always having a full tank” resonated the market with its innovation, which
Rahul Ravindranath deeply with me, eliminating the has almost made me a marketing Rahul riding his Ather 450 Apex on the Madras
Chennai International Circuit.
hassle of frequent trips to the petrol agent for Ather in Chennai. I have
bunk. But this pursuit of the perfect been a moderator on the Ather
EV for me was quite prolonged. Forum, where I’ve met a lot of like-
It wasn’t until Ather Energy came minded EV enthusiasts and shared
around that I found my perfect my love for this brand.
match. I recall driving to Bangalore
a few times to see the Ather being
tested. The distinctive sound of
the Ather wheee-ing past caught
my attention on the road. I have
been following Ather for some
time already and even travelled to
Bangalore for the opening of the first
EC. I still remember my first test ride
at the Ather Experience Centre. I was

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 19
Stories from
our Community (2/2)
I am a sports management grad- Indore EC due to the COVID lock-
uate from IIM, and I hope to one day down. My need for a scooter was
manage the Indian Cricket Team. pretty routine. I would travel to and
In my free time, I also enjoy watch- from college, run errands on it or just
ing Formula 1, and I support Max go out to meet friends with it. I’d also
Verstappen. taken a long trip to Ujjain with the
Before laying my hands on the Ather, which was almost 60kms one
450X Series 1, I owned a Honda Dio. way, but I’d rather use it as a means to
I was looking for something I could relax and go on a peaceful ride in the
depend on to get to college and ride night - just my music and his Ather.
around the city with my friends. My I am looking forward to getting the
Tanishq Khare (on the right) from cousin owned an EV, but it was very Ather Rizta, as my family has grown to Tanishq taking delivery of his Ather 450X Gen 3.
Indore, taking delivery of his Ather ordinary and had less range, which love the scooter as much as I have.
450X Series 1.
didn’t help with my view on EVs. But
when the Series 1 launched, that’s all
I wanted! The dashboard, smart fea-
tures, durability and scooter’s looks
changed my mind about EVs. When I
talked to my parents about the Ather,
they’d never been convinced so eas-
ily about anything I’d wanted to buy,
especially since they didn’t want me
to get a bike.
I made the booking for my Ather
around February 2020, and after a
long wait, finally received it in August
2021, as it took a while to open the

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 20
Process Optimisation: Driving the
rhythm of efficient manufacturing
At Ather, we have adopted lean control, etc, have been introduced
manufacturing principles, focus- and have helped improve our SPR
ing on Takt, Flow and Rhythm. Our (Straight Pass Ratio). With the MES
production lines are compatible system and our focus on adher-
with making different models with ence to defined processes and
no change-over time. This has systems, periodic audits, working
increased the company’s flexi- on gaps identified during audits and
bility to deliver products based zone-wise daily work management
on customer requirements. With to monitor and correct any pro-
a systematic implementation of cess deviations effectively, we’ve
autonomous maintenance modules, achieved a 98.5% Straight Pass Ratio
one of the pillars of Total Productive for the battery plant.
Maintenance (TPM), we can reduce With a digital history main-
machine downtime significantly by tained for every product backed by
77% in vehicle and battery plants. all important information regarding Vehicle assembly line at Hosur factory.
This helps reduce minor stoppages, traceability and process parameters,
promote proactive identification of this data-driven approach is now
abnormalities and correct them in a helping us achieve the next level of
preventive way. operational efficiencies.
With in-house Manufacturing
Execution Systems (MES) being
implemented in our battery and
vehicle plants, we have been able
to control processes in real-time.
Many error-proofing interlocks,
such as mix-up prevention, torque
control, multi-skill chart, sequence

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 21
PEOPLE

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 22
Magic happens when we
Think As A Species
Over the last ten years, Ather has
consciously nurtured talent in the
Ather’s People Operations and
Strategy (POPS) team supports the
84% increase in
organisation, which has helped us overall employee experience by headcount in FY 2023
reach our moonshots. The Ather attracting adept talent, motivating
story is written by people who build them with work content, and retain-
what they’d love to use. And our ing them by facilitating individual
secret sauce is what we call Think As
A Species™ (TAAS).
growth in alignment with the organi-
sation’s growth.
4+ years average
tenure of leadership

120K job applications

received in FYs 2023
and 2024

82% annualized
Logo of our culture collective,
Think As A Species. retention rate in FY 24

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 23
Diversity and Inclusion (1/2)

Ather has always believed that Ally-ance: Womxn at Being in an organisation that is
a strong team is one where dif- almost 85% male, it’s comforting
ferences are recognised and
Ather to have a group of women to talk to
embraced. To build products for At Ather, an Ally-ance refers to whose everyday concerns you can
everyone, the company believes it a group of full-time team members relate to. As understanding and car-
needs a workforce that offers space who voluntarily come together to ing as most of our male colleagues
for different realities, with people champion a shared identity and are, at the end of the day, only a
coming from diverse backgrounds interest and advance its DEI jour- woman can understand what it’s like
and experiences. ney. Formed in late 2023, Womxn’s to be a woman at work. Be it to talk
In 2022, Ather created MOSAIC, Ally-ance is a self-led group that was about the mental effort of running
its DEI identity, to cement the belief formed to create a safe and toler- a home, the changes our bodies go
Divya Nambiar
that people with their differences ant space for all Womxn at Ather, People Communications through every month, the kind of
don’t have to conform to a pre- be accountable and committed to Lead experiences at work that often go
defined pattern while being aligned the objectives of the ally-ance, and unnoticed because it has become so
collectively towards our True North encourage allyship from others in normalised, or just having a shoul-
of creating the electric future. the organisation. der to cry on, the power of female
In 2022, Ather constructed friendships is often underestimated.
gender-neutral washrooms and That’s what we hope to build with this
ramps in its corporate office to make Ally-ance. A self-led group of women
office infrastructure inclusive and coming together to hold space for
accessible. each other. We’re still very new and,
hence, finding our footing. We hope
to have open conversations about
some of the common challenges
women face, especially in the work-
place, and collectively solve them.
The logo of MOSAIC, our DEI program.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 24
Diversity and Inclusion (2/2)

26.3% of women at Ather Energy

47% of women employed in

our vehicle and battery lines at
Hosur Factory

15 GETs hired from Cummins

College, Pune (a women’s
engineering college) in FY 2024

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 25
Learning and Career
Development (1/2)
Learning to Lead Dojo at Hosur Factory Learning
Learning to Lead was launched in In manufacturing, a Dojo centre is
Assistance Policy
2022 as a platform to discuss team a place for training and preparing Learning is continuous, and
members’ challenges, changes, and team members, especially new the Learning Assistance Policy
opportunities while transitioning ones, for our roles on the shop floor, helps team members enroll in
into a Functional Manager from an using replica models or mock-ups. a course or learning program
individual contributor role. The four- Ather has completed 18 Dojo evalu- of their choice from accredited
month program covers the psycho- ation batches (with 6 Dojo modules: institutes. Team members are DOJO training being carried out as part of the
induction program in the Ather factory.
logical transition required and the Product, Safety, Battery, Production, eligible to get 100% reimburse-
resultant bottlenecks as a first-time Dexterity, and Quality), covering 593 ment on the course fee and paid
manager. In 2022 and 2023, 61 associates since the Vehicle Factory time off to attend classes, write
Functional Managers went through in Hosur was set up. exams, etc. In 2022 and 2023,
this program. five team members availed
National Employability themselves of the benefits of
Step Up Enhancement
this policy.

Step-Up was introduced in 2021 Scheme (NEEM)

to enable contract associates to
transition to full-time roles through Ather has 99 trainees employed
a year-long comprehensive learn- under the National Employability
ing journey to inculcate technical, Enhancement Scheme (NEEM) mis-
functional, and behavioural skills. sion, an initiative by the Government
In FY 2022 and 2023, 45 associates of India and the All-India Council for
underwent the Step-Up program. Technical Education (AICTE).

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 26
Learning and Career
Development (2/2)
The Learning To Lead program The Step Up program changed
provided an invaluable forum for my career to a level-up. This program
understanding the challenges groomed my professional email writ-
faced by fellow managers. Through ing and also in behavioural aspects.
insightful discussions and guided The module also covered core auto-
introspection, I honed my manage- motive tools like 7 QC tools and 8D
rial skills and shaped my leadership problem solving, which enriched my
style. For me, the program empha- mechanical core knowledge. I also
sised ownership. In a case study, we learnt how to build good relation-
analysed a situation where a team ships with people and make good
member missed a critical deadline. decisions. It imparted a collaborative
Swati Sharma Murali K
Lead - Vehicle Service Instead of blaming them, I applied Associate - Vehicle Assembly way of working.
Strategy the coaching principles I learned. I (Step Up batch of 2022)

had an open conversation, identified

the root cause, and worked together
to find a solution. The team member
felt supported, and we achieved
the desired outcome. Overall, the
program equipped me with practical
tools and shaped my mindset as a
manager.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 27
Weaving Culture (1/2)

Being mindful of the shifts in the Equal Opportunity Performance

underbelly of an organisation is cru-
cial, and Ather does this via Culture
Shop floor Management
Conversations, replacing the tradi- We have guidelines for ensur- Ather’s performance manage- We observed the following:
tional employee satisfaction survey. ing safe working conditions for pre ment framework, Vector, is designed The highest completion per-
The team gains insights into the and post-natal mothers on the shop to ensure that individual goals are centage for MSF was 97.5% in
company culture’s ‘here and now’ floor. We’re focussing on employing aligned with the organisation’s goals. February 2024, enabling team
experience by talking to a diverse more people with disabilities (PwD) Vector relies on meaningful conver- members to get holistic feedback.
set of employees. In 2022, Ather at the factory by engaging with sations powered by the belief that A saving of close to 600 person
held the third edition of Culture organisations like Worth Trust, which better conversations lead to better working days’ worth of time,
Conversations covering 20% of the is completely managed by peo- engagement and alignment. Team owing to the changes in the MSF
organisation. ple with disabilities, to bust myths members undergo quarterly reviews form and process.
related to employing PWDs. To help and bi-annual Multi-Stakeholder More than 50% of team members
create inclusivity on the shop floor, Feedback (MSF) that aid their com- consistently chose one or more
shift-in-charges and functional prehensive development. In 2023, of the new focus areas in each
leaders attended an introductory Vector was revamped in its fourth review.
sign language experience training iteration, with changes to the rating
session. scale, newer focus areas introduced,
and the MSF process undergoing
changes.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 28
Weaving Culture (2/2)

Informal Learning
Opportunities
Ather, as a company, believes that Noise Vibration and Hoarseness
sharing context is paramount to (NVH) podcast: Ather’s internal pod-
having a team that is aligned with cast featuring different teams and
our True North. This context is about the work they have been doing.
knowing what is happening in dif- The Boring Conference (TBC): TBC
ferent corners of the organisation, is where experts from different walks
technical details of the automotive of life are featured. They are invited
landscape, and looking beyond to the office to talk about their jour-
Ather by listening to stories of neys and experiences.
people who are pursuing innovation Auto for All: Hosted by in-house
in our fields and doing interesting experts, Auto for All is a series of
things in the world. Ather has various sessions that make all things auto-
forums to facilitate all this: mobile accessible to all.

The logo of TBC The logo of NVH podcast Top: Still from an NVH podcast on Charging Infrastructure.
Middle: Still from a TBC event with Gujarat Titans cricket team players.
Bottom: Still from an Auto For All session about ‘Braking’.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 29
Culture of Safety and
Responsibility (1/3)
We are committed to creating a Safety Training 0.81 Lost Time Incident Rate*
workplace where people make
decisions, keeping ethics and With more than 3500 hours against target zero for FY 24#
compliance in mind, as stated in the covered in EHSS training across
company’s Code of Ethics policy. our facilities, team members have
Every new team member undergoes
the New Employee Orientation pro-
undergone training for risk assess-
ment, battery safety, ISO awareness,
3,885 safety observations
gramme, where team members learn workplace safety, one-point lessons, reported in FY 24#
about Ather’s respectful workplace. and EHSS audits.
As a compliance requirement, all Tool Box talks which are infor-
team members at Ather have to go mal safety meetings that focus on 88% closure rate of reported
through a module on the Prevention topics related to the job like safety
of Sexual Harassment (POSH) and hazards, risks and safe work prac- safety observations in FY 24#
the Code of Ethics. tices etc. are also held from time to
Manufacturing innovations are time. *The Lost Time Incident Rate (LTIR) is the safety performance indicator that measures
productive time lost after every lost time incident. #Data relevant only to the Hosur Factory.
helping us improve the ergonom-
ics of each workstation, making its
operations more operator-friendly.
We also ensure its employees work
in a safe environment by taking a
proactive approach to identifying
and resolving unsafe acts by the
shopfloor team. As a result, no major
injuries were reported in FY24.

A practical fire and safety session conducted

for the fire fighting team members in IBC

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 30
Culture of Safety and
Responsibility (2/3)
Emergency Response Safety Systems &
Preparedness Processes
At Ather, emphasis is placed We have implemented risk mit- Implementation of work permits,
on being prepared for emergencies igation processes with specific risk a system to ensure high risk
and having a well-equipped team to mitigation activities to help improve activties are executed in a safe
handle emergencies. We conduct workplace safety. As part of risk mit- manner thereby preventing
mock drills, fire safety training, and igation, the following systems have unauthorised personnel at the
capacitating emergency response been implemented across Ather workplace.
teams on the emergency response facilities over the last two years: We added safety aspects to the
process across all facilities. HIRA (Hazard Identification & Risk Change Request process.
The following activities are Assessment) 5S, PPE matrix, and scrap manage-
executed to strengthen emergency • Risk assessment completed for ment processes.
preparedness: 701 activities Supplier Risk Assessment Matrix,
Emergency Response Manual • Identification and mitigation of audits, and Retail Partners EHSS
preparation 134 high risks directives.
Emergency infrastructure setup • 90% closure of implementation
and Inspections of controls (Engg. and Admin
Emergency Response Team Controls, PPE, etc.)
(ERT) formation GEMBA walks : Safety walks done
Training and awareness sessions with cross functional teams to
for the ERT observe and identify unsafe
Conducting mock drills behaviours and conditions.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 31
Culture of Safety and
Responsibility (3/3)
Safety Culture Safety across our
Creation Retail Partners (RPs)
At Ather, all team members are Our commitment to our safety ERT training to strengthen emer-
included in safety programmes to standards must be extended to our gency response.
ensure each individual’s commit- network of Retail Partners (RPs) Participation of RPs during the
ment to ensuring a safe day at the operating our Experience Centres celebration of special occasions
workplace. Various engagement and Service Centres. Our EHSS Policy such as National Safety Month,
activities are organised for team applies to all our Retail Partners. The Road Safety Week, etc.
members to participate and contrib- safety initiatives include: EHSS layered audits and sample
ute towards the creation of a safer Safety directive system imple- audits to ensure safety systems
workplace. These include: mentation for new ECs and SCs are implemented and sustained.
Safety Skits to ensure safety and compliance
Safety Campaigns standards are in place.
Tool Box Talks Battery cleaning and disposal
Safety Committee Meetings procedures for the highest safety
Safety Suggestions & Kaizens with regard to batteries.
EHSS New Employee Orientation
sessions for retail partners as we
commit to improving the safety
practices at RPs.
Hazard identification and risk
assessment carried out for every
operation.
PPE Matrix to identify risks and
reduce them.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 32
Benefits to everyone

Life cannot ride pillion to work, and Team Member Mental Wellness Health initiatives at
our benefits are designed with this
in mind. At the core of our benefits
Discount Benefit the Hosur Factory
philosophy lies a seemingly simple Ather loves what it has built, and Mental and emotional well-be- Mental and emotional well-be-
thought: improve our team mem- to share the same passion, all Ather ing are just as important for a ful- ing are just as important for having
bers’ quality of life, both within and full-time team members are entitled filling and balanced life. Ather’s a fulfilling and balanced life. Ather’s
outside the organisation. We do this to Rs 20,000 discount on buying an Employee Wellness and Assistance Employee Wellness and Assistance
through our insurance plans, Flexi Ather scooter for themselves or their Program offers information and Program offers information and
Benefit options, and wellness initia- family members. professional guidance in health and professional guidance in the area
tives, among other things. wellness, including the option to of health and wellness, including
We regularly review and update ESOP Cash Settlement receive completely confidential one- the option to receive completely
our benefits to respond to our team on-one counselling sessions from confidential one-on-one counsel-
members’ changing needs. For
Programme 2022 mental health professionals. ing sessions from mental health
example, we recently introduced In 2022, we gave our team professionals.
leaves for miscarriage and medical members the opportunity to real-
termination of pregnancies for team ise wealth creation through an
members. Employee Stock Option (ESOP) cash
settlement programme, allowing
team members to request cash
settlement for a maximum of 20% of
their vested ESOP units.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 33
Community Engagement

Ather has connected with the com- Awareness for children on World
munities nearby through volunteer- Environment Day around the
ing and employee giving initiatives. effects of single-use plastics.
The company has clocked in about Factory associates planted 600
1148 volunteering hours contributed saplings.
by 237 team members. The organ- Donation drive to support the
isation also conducted two team education needs of schools in
member donation drives for the Bangalore.
education needs of children and Revamping the government
disaster response, furthering our school environment with murals in
commitment to respond to urgent Bangalore.
humanitarian needs during natural Donation of immediate food
disasters. Through these initia- needs for people affected by
tives, Ather was able to impact five Cyclone Michaung in Chennai.
schools covering around 500 chil- Travel support for the block-level
dren. Some of our other highlights in polio vaccination drive in Thally
this space include: Block near the Hosur Factory.
Volunteering activity to make
paper bags using old newspapers
for kirana shops around the Hosur
Factory.
Top: Cloth bags given to children of schools near our factory.
Bottom: Team members volunteering to paint wall murals in
a school near our corporate office.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 34
PLANET

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 35
Driving Sustainability
at Ather
Environment and Environment, Health,
Social Management Safety and Social
System (ESMS) Policy
At Ather, we strive to proac- Ather has developed the EHSS
tively identify, assess, and manage Policy to express its commitments
Environmental and Social (E&S) and mainstream EHS considerations
risks associated with our business into all its activities. The policy has
operations through a structured and been developed in alignment with
comprehensive approach. Our E&S national and international EHS
Management System (ESMS) serves safeguards to identify, assess, man-
as a framework for our commitment to age, and monitor the EHS risks and
sustainability, enabling us to mitigate opportunities in its activities.
potential EHSS-related risks and con-
duct our business in a responsible and IMS Certification
environmentally conscious manner.
The ESMS has been developed Ather holds ISO14001 and
to provide an umbrella framework ISO45001 certifications, demonstrat-
at the corporate level to guide the ing our commitment to creating a
company through the entire project safe and healthy workplace environ-
lifecycle. It will enable the systems and ment for our employees, minimising
procedures across the facilities to be our negative environmental impact,
synchronized and enforced system- and promoting a more sustainable
atically. With this objective, the ESMS future.
has been developed to implement the
systems and procedures uniformly
across all Ather facilities.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 36
Energy and Carbon (1/2)

Renewable Energy Energy-Saving GHG Emission

Ather is committed to sus-
Projects at the Hosur Reduction in
tainable operations and has made Factory Outbound Logistics
significant progress in this area. By implementing energy sav- At Ather, we have optimized
Currently, we generate 200 kWh of ings project, Ather is committed to the use of truck capacity, leading
renewable energy, which accounts reducing its environmental impact to significant gains in efficiency.
for 13% of our total energy needs. while promoting a sustainable future. By utilizing the available space and
Looking ahead, we are targeting Adding motion sensors, timer weight capacity of our trucks more
a major milestone in Aurangabad, relays, and machine lighting linked effectively, we have reduced the
where we aim to meet 90% of our to the conveyor’s running time. need for outbound logistics trips to Solar panels on the roof of the Ather factory.
energy requirements through solar LDR-based lux-level operation. deliver scooters across India by a
energy, further solidifying our com- Optimisation of compressed air staggering 387,000 kilometres. This
mitment to sustainable operations. generation by reducing working has resulted in substantially reduced
pressure from 6.7 to 5.5 Bar. diesel consumption, saving 86,000
A 10 cfm 2.2 KW screw compres- litres of fuel, and a correspond-
sor added to the Internal Quality ing decrease in carbon dioxide
Lab suitable for the continuous emissions of 230 metric tons.
operation of the lab. Furthermore, we’ve achieved a cost
Installed a regenerative dyna- savings of 10% for every conversion
mometer, which has helped put of our lot size from 36 to 40, demon-
10% (30 KW) of electricity con- strating the tangible benefits of our
sumed in vehicle testing back to logistical improvements.
the internal grid (3 KW), resulting
in energy savings of 24 units/day.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 37
Energy and Carbon (2/2)

Installation of RECDs Emission avoided by Tree plantation in

We have installed Retrofit
customers association with
Emission Control Devices (RECD) in According to the CRISIL Google Cloud
all the DG sets used in our facilities. Report, an electric scooter for Due to our continued partner-
These RECDs enable us to reduce private use has about 38% lower ship, Google Cloud made a group
air emission particles in the exhaust greenhouse gas (“GHG”) emissions donation to plant over 15,000 trees
generated by 80%. than a petrol scooter (~1.8 tCO2e). worldwide through the One Tree
Similarly, transitioning private Planted initiative in 2022. This will
Scope 1, 2 & 3 carbon motorcycles to battery electric contribute to the ongoing work by
vehicles can lead to reductions non-profits to preserve and restore
emission calculation of approximately 1.1 to 1.3 tCO2e, forests in the world, create habitats
At Ather, we have launched a representing about 26% less GHG for biodiversity, and make a positive
comprehensive initiative to mea- emissions compared to petrol impact around the world.
sure and reduce our environmental motorcycles. Ather owners have
impact, primarily focusing on quanti- collectively saved ₹6.9 billion in
fying our Scope 1, 2, and 3 emissions. petrol costs and avoided 71 million RECD installed at Ather factory.
To achieve our goal of becoming tonnes of CO2 emissions from
carbon neutral, we will first establish September 2019 to March 2024.
a baseline and set targets. To accu-
rately assess our Scope 3 emissions
and better understand our overall
environmental footprint across the
entire supply chain, we will collect
and consolidate data from both inter-
nal sources and our suppliers.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 38
Waste Management (1/3)

Zero Waste-To-Landfill Battery Recycling Shift towards LFP

As we strive to reduce our environ- circular economy through compre- By adopting lithium-ion battery
Chemistry
mental footprint, our organisation hensive waste management ser- recycling and accelerating the shift LFP (Lithium-iron Phosphate) is a
has committed significantly to vices, including plastic, metal, and towards a circular, responsible, and less mineral-intensive chemistry
adopting a zero-waste-to-landfill e-waste recycling, both hazardous climate-conscious battery ecosys- that would help OEMs to overcome
policy. This ambitious goal is not only and non-hazardous. We focus on tem, we are limiting the demand for supply chain challenges arising from
good for the planet but also essen- sustainability by diverting signifi- virgin metal and reducing depen- the supply shortage of critical raw
tial for maintaining a sustainable and cant waste from landfills, employing dency on mining for battery miner- materials. Additionally, LFP battery
responsible business model. eco-friendly practices, and offering als. We have recycled around 40 production has a lower environ-
To achieve this goal, we have closed-loop recycling services. tons of battery materials. mental impact than NMC batteries.
partnered with reputable waste We have collaborated with We are exploring battery chemis-
management vendors authorized Lohum and SungEel India to set up a tries and motor technologies that
by the Pollution Control Board. Our lithium-ion battery recycling ecosys- do not contain rare-earth magnets,
primary partner, Vestige, is a leading tem. These recycling entities extract which will aid our supply chain in
entity in promoting a circular econ- valuable metals (Cobalt, Lithium, being more resilient and less car-
omy through comprehensive waste Nickel, Manganese, and Aluminium) bon-intensive while also avoiding
management services. Together, we from end-of-life/rejected lithium-ion the negative externalities associated
are working towards a future where batteries. with the labour conditions of mining
all waste is recycled, reused, or used rare-earth minerals.
in the co-generation process.
We hand over all of our haz-
ardous and non-hazardous waste
to the waste management vendors
authorised by the State Pollution
Board. One such partnership is
with Vestige, an entity promoting a

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 39
Waste Management (2/3)

Electronic Waste Sustainable

Management Packaging
E-waste EPR (Extended Producer Our commitment towards creating a
Responsibility) is a policy approach circular economy is underscored by
that requires manufacturers and our relentless research and develop-
producers of electronic products to ment efforts aimed at enhancing the
take responsibility for the waste gen- sustainability and eco-friendliness
erated by their products at the end of its packaging. This dedication is
of their life. This involves designing reflected in introducing packaging
products with recyclability and reuse solutions designed for reuse and
in mind, as well as implementing take- extended durability. We’ve switched
back programs, recycling facilities, to 100% paper packaging for all
and proper disposal mechanisms. aftermarket products within Ather
Ather Energy has recognised the by introducing water-based paper
importance of e-waste recycling and tapes, paper pouches, paper bub-
has taken concrete steps to address bles, shredded carton waste used as
this issue. The company has part- cushion/fillers, and velcro straps.
nered with e-waste recycling compa-
nies to ensure that all its end-of-life
products are responsibly recycled.
This initiative aims to reduce the
environmental impact of e-waste
generation and promote sustainable Top left: Water Activated Tape (WAT) that utilizes water instead of glue,
by employing a starch-based adhesive. Top right: Paper bubble sheet
practices. We’ve achieved a 100%
used for packing components instead of plastic bubble wraps. Bottom:
EPR target for FY24 as per the tar- Paper cover that we use (left) replacing the plastic zip lock cover (right) for
gets set by CPCB. packing components.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 40
Waste Management (3/3)

Returnable Packaging 36% of total packaging 13% of the total packaging

Returnable packaging refers to the material used comprises material used comprises
of returnable bins of pallet sleeve box
use of reusable containers, pallets,
and bins that are designed to be
returned to the manufacturer or

8% of the total packaging 3% of the total packaging

supplier after their contents have
been delivered to the end-user.
This approach eliminates the need
for single-use packaging materials,
material used comprises material used comprises
significantly reducing waste and of returnable trolleys of foldable bins
environmental impact. We have
adopted returnable packaging in our
inbound operation to reduce pack- 1200 reusable pallets Supplier packaging waste
aging waste.
used having a lifespan of has been reduced by 2.3
four years kg/vehicle

For Rizta unique parts we Zero procurement of

have achieved 78% of wooden pallets
returnable packaging

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 41
Water Management

Sewage Treatment Rainwater

At Ather, we adhere to the zero liquid
Harvesting Pond
discharge policy, made possible by At Ather manufacturing unit, we have
our on-site Sewage Treatment Plant, built a rainwater harvesting pond to
which has a capacity of 120 KLD. collect and store rainwater runoff
This enables us to utilise one-third from rooftops and surrounding
of the treated water for gardening areas. The pond has a capacity to
and allocate the remaining water for hold 163,000 liters of water at a time.
sanitation at our facilities. This harvested water percolates into
the ground to recharge groundwa-
ter aquifers, thereby preventing the
depletion of the groundwater table
within and around the premises.

Top: Sewage Treatment Plant installed at Ather factory.

Bottom: Rainwater harvesting pond at Ather factory.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 42
EHS Awards

Environmental Health & Safety

Sustainability Award Excellence Award
The National HR Development One of the investors in
(NHRD) Hosur Chapter hosted Ather, National Infrastructure and
the National CSR Summit Awards Investment Fund (NIIF) organized
2024, where Ather Energy was Environment & Social Summit 2024,
honored to receive the prestigious where Ather received the presti-
Environmental Sustainability Award gious Health & Safety Excellence
in the large category. Award recognizing the steadfast
commitment to adopting out-
standing health & safety practices
throughout the organization.
Left: Environmental Sustainability Award by NHRD.
Right: Health and Safety Excellence Award by NIIF.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 43
POLICY

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 44
Fostering An Ethical, Safe
And Inclusive Environment
Over the two financial years, we have
taken great strides in our commit-
Strong grievance redressal sys-
tems customised for the Hosur
99% employees trained
ment towards building an ethical, Factory and our corporate office in on POSH practices
safe, and inclusive work environment Bengaluru with clearly articulated
by putting policies in place. Some of investigation processes are in
our highlights from the previous two
FYs are:
place.
Having whistleblower mechanisms
99.2% employees trained
Implementing a Code of Ethics that to establish the external communi- of Code Of Ethics
defines our commitment to team ty’s trust in the brand.
members, customers, stakeholders A progressive performance man-
and the community. It empowers agement system enabling ‘mean-
and guides team members to han- ingful conversations’ and alignment
dle ethical dilemmas in everyday to a purpose larger than oneself
work. has been established.
Establishing our commitment to a
safe, sustainable and diverse work-
place outlined by our Prevention Of
Sexual Harassment, Anti-Bribery
and Anti-Corruption, Anti-Fraud and
Fraud Reporting, Equal Opportunity,
and Diversity & Inclusion policies.

Ather Energy ——— Impact Report 2024 Introduction | Product | People | Planet | Policy 45
Ather Energy ——— Impact Report 2024 46