E-commerce is also known as electronic commerce or the internet

commerce. It was coined back in the 1960s, it is the buying and

selling of goods using the computer network, like internet. It draws
such an amazing technologies as mobile commerce, electronic funds
transfer, internet Marketing, electronic data interchange etc. The
modern e-commerce mostly uses the world wide web also known as,
www. The meaning of electronic commerce or internet commerce
usually is the using of internet and web for the online transactions,
which generally involves the exchange of the money. E-commerce or
we can say it as electronic commerce, is a business model. The firms
and the Individuals buy and sells the goods by using the internet. It
is a commercial transaction which is usually done by using the
internet that’s why it is also known as internet commerce. It is
conducted over many computers, tablets, laptops and the
smartphones. Nowadays, almost everything is done by using the
electronic commerce, for example, online payments, or you have to
buy and sell anything, you can start a business online, you can
purchase anything through the websites, etc.

There are many e-commerce websites which is used by almost everyone

nowadays like:

Amazon is one of the most famous e-commerce websites

in India. It launched its Indian website in the year 2013, 6 years after
the Flipkart was launched, amazon is the winning desktop war. Most
of the products are on sell on this website. It has many payment
options so that we can choose the one which is suitable for us.

: Flipkart comes on the second place in the popularity of

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website. It is mostly visited for gadgets, books , home appliances,
computer peripherals, etc. It has many payment methods including
cash on delivery, cards payments, etc.

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 Snapdeal is the famous as well as successful e-commerce
website for the Customer’s. This is type of e-commerce website
which is established for the customers who want their products on
the discounted rate the offers and the snapdeal coupons. It gives us
the best discount deals, in the city, it also gives us many services,
such as, restaurants, spas, salons, baby care, etc.

Myntra is one of the famous and the largest shopping website

in India for fashion, beauty, for kids, women and also men. It has its
headquarters situated in Bengaluru, Karnataka, and India. The
parent organization of Myntra is Flipkart. Myntra.com was acquired
by the Flipkart in the month of May in the year 2014 and Founded on
February 2007. So, these are some of the best and most successful e-
commerce website examples, like these sites there are many other
sites of e- commerce.

E-commerce and E-business is also known as (Electronic commerce

and Electronic business).E- commerce is just the buying and selling
of the goods on web, but e- business is little different from e-
commerce because it is not just limited to commercial transactions,
but it will also provide us other services. Those days are gone, when
we have to go to the market to purchase only one single thing. In
today’s time, all we have to do is place the order online whether it is
one thing or a lot. And whatever we purchase will be delivered to the
home in no time. The online shopping is becoming more popular day
by day, because of its simplicity and the convenience. This all is now
possible only because of these two electronic networks, known as e-
commerce and the e-business. E
-commerce and the e-business both are related to online shopping.

i. The buying and selling of good’s and service’s from the internet is
called e-commerce, but e- business is an electronic presence of the
3
business, through which all the business related activities are
conducted with the help of internet.

ii.E-commerce is the main component of e-business.

iii.The money related transactions are included in e-commerce, but the

monetary as

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well allied activities are included in e-business.

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iv. E-commerce has extroverted approach which covers the suppliers,
distributors, customers and etc. but on the other side e-business has
ambivert approach which covers the external and the internal
process.

v.The website is required by the e-commerce which can represent

the business. The customer relationship management, website and
enterprise resource planning to run the business over the internet is
required by the e-business.

vi. E-commerce is a subset but the e-business is a superset.

vii. E-commerce uses the internet, but e-business uses the internet,
intranet and the extranet.

1) Pure play- It refers to a company which focuses on one specific

kind of product or the service, in place of various kinds at once.
2) Brick and click- The brick and click term is suitable for the
company which runs the business in both the ways online as
well as offline. This means that, they have a website and they
offer their product’s and the service’s online, and also at the
same time they have their physical stores as well and they sell
their products and the services.

i).Business to consumer

ii).Business to business

iii). C

onsumer

to consumer

iv).Consumer to

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business

It is the most common one and the first type of e-commerce model. It is
offered to the

7
individual customers. It is also called as B2C model, and it
sells its product’s directly to the consumers. If the customer want,
they can choose a product and order the same as well, and

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then the website will send the confirmation e-mail to the business
organization and then the organization will dispatch the product to
the customers.

It is also called as B2C model, and it is the largest e-commerce

model, which is based on the revenue. Buyers and sellers both are
the entities in this model. In this the buyer sell’s the product to the
final customer. Its transactions are much higher then the B2C
transactions.

It is also called as C2C model, this model helps the consumers to sell
their assets, like cars, etc. it facilitates the online transactions of the
good’s and the service’s between individual user.

This model is also called as C2B model, and this model is less
common. It shows the multiple business organization’s for the
particular service.

If we want to start our own business without investing so much

money, then e- commerce is one of the best option .So, for the start-
up of e-commerce, we only need to create the website by using
internet There are many advantages of the e-commerce business, so,
if want the e- commerce start-up in future, then these advantages
will help us-Some of the following advantages of e-commerce are as
follows:

i. The best benefit of starting an e-commerce business is that it

costs very low financial cost.
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ii. If you are thinking about to start an e-commerce business, then
there is no need to invest your money in the physical stores or
the infrastructures and also it is very important to have unique
ideas for your business.
iii. You can also sell the product’s to the customers by designing the
attractive

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website ,and unique design of website attract the customers more.

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 i. To grow the business effectively and easily, you can make the
videos, write the blogs and also write the articles to attract the
people towards your business by using different platforms.

i. We can easily get the customer’s information, if the

customers login in our website, in the e-commerce business.
ii. one of the most common and the major advantage of e-
commerce is that, you caneasily communicate with the
customers and by the communication you can easily know
their likes and dislikes, this advantage helps us a lot.

i. The retails of e-commerce have the benefit that they can

work and run their business 24\ 7, without any problem of
taking a break.
ii. The physical stores have an disadvantage that they have
fixed timings but in the e- commerce business the cast is
different.
iii. The customers can login into your website, any time they
want and can place their orders.

In e-commerce websites, after purchasing any product online, when

it reaches to our doorstep and if the product is not right or have any
defect, then we can easily return it with the help of return policy
because online shopping websites have this policy.

i. The sellers do not invest so much money to promote

their items in the e- commerce business.
ii. There are so many affordable and the quick ways of online
marketing in the world of e-commerce.
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i. The sellers who are in the e-commerce business, can
compare their own products with the help of the tools, and
this gives them a good idea for their product’s alternative.
iii. This helps them to save the time, when they are comparing
because all the details were already given on the website.
iv. This is a very good advantage for the customer’s also,
because when those people see that the items were ready for
them to purchase it, and they feel so much confident and
they get so many other advantages too like quick delivery.

i. In the e-commerce business, there are many payment

methods like UPI, cash on delivery (COD), credit card and
debit card, net banking, EMIs, and etc. we can choose any
method of payment, according to our choice that how we
want to pay.
ii. Online payment method is one of the biggest advantage of e-
commerce and online payment has a fast transaction speed,
so that it does not take your so much time. So, we have just
studied about some of the advantages of e- commerce which
are very
iii. Common and almost everyone knows about that in today’s
time but they are also very important. Now, Some of the
disadvantages of e-commerce are as follows:

i. The biggest disadvantage of the e-commerce is the problem

of security. Most of the people have fear that they are not
safe on social media, they afraid to provide their personal
information and the financial information.
ii. People think that their credit card and debit card information
on e-commerce websites are not safe, because in today’s

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 world, anyone can easily hack your personal information as
well as financial information.
iii. For example; in today’s world on social media sites like
facebook, Instagram, and etc. many people’s profile pages
get hacked.

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i. Many websites do not have the high encryption for
the secure online transactions and also for the
protection of online identities.
ii. There are some of the websites which illegally collect the
statistics on the consumers without any of the
permission.
iii. Because of the lack of privacy many individuals discourages to use
the websites.

i. People think that without the paperwork and without

having any face to face meeting, how can we start work
with anyone in this electronic world?
ii. Electronic world may also have some trust issues
because they can not meet physically.

i. Many people likes to shop from the physical stores because

they can touch, feel and check the product there but in the
online shopping websites, people may not touch, feel and
check the product, which they want to buy from the website,
so, because of this reason many individuals do not like the
online shopping.

We have to remember that our customer’s need the internet

access, before they can buy anything from you.
There are many e-commerce platforms, which have many
features and the functions, which need the high speed of
internet to get the access otherwise internet’s speed cause
many problems that stops our work to complete on time.

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As we have studied above, that e-commerce is also called as
electronic commerce or the internet commerce, so, clearly this
means that e-commerce is all about internet, websites, online
business, transactions, and , etc. If we talk about the general
categories

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of e-commerce , then there are two parts of it; merchandise and the E-
finance.

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In india, there care many companies , business organizations and the
communities were doing their business by using the e-commerce and
also they were adopting m- commerce to do their business. The
electronic commerce has its significant impact on the price and
productivity of business. E- commerce has the large economic
impact. It provides us the capability of buying and selling of the
product’s on the internet and also it provides us the info present on
internet. In e-commerce there is a wide range for the online business
related activities for the product’s and the service’s.

E-commerce have a very important role in our nation in its economic

growth and the development. Now, the e-commerce is showing good
effect on india’s business growth and the internet users are also
increased. If we talk about the past years then the Indian e-
commerce market worth about 3.9 billion in 2009, and in 2013 it was
about 12.6 billion.

70 percent of the Indian e-commerce market is related to the travel.

According to the google, in india there are 35 million online shoppers
in 2014 and in 2020, 100 billion online retail revenue is expected to
get generate in india. So, it is being expected that, the e-commerce
will become the world’s, largest retail channel in 2021; and our
expert’s believe that the e-commerce will respond alone to the 14
percent, retail in the world. So, this is the review of some research
studies which are carried out on the impact of the e- commerce on
the Indian commerce.

This covid-19 pandemic, impacted a lot of people and also the

businesses. Some factors which Manage the e-commerce market
growth before the pandemic includes the strong growth for the
users of internet and also spread the awareness related to the online
shopping, and etc. After the situation of pandemic, the rules which
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are made by government to follow the social distancing, stay at
home and especially step out of the house, only when there is a need
or you have very important work, etc. So, because of these rules ,
the people who did not like to shop online also started to buy things
online because it was not safe to go out and shop.During this
pandemic, contactless payment takes place because this is the only
way by which the consumers can shop online by paying through
cards, net banking, UPI etc. Consumers are also trying to choose
those

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payment methods in e-commerce websites in which they feel safe
and also have the strong protection and In this period of lockdown,
people start buying grocery online.

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E-commerce is one of the best and the fastest developing profession
in the whole world, especially for the upcoming future generation.
Web programming, database administration, website designing,
content development, etc. are some career options in e-commerce or
electronic commerce, all these career options need different kind of
skills and the qualifications.In 21st century, today’s young generation
loves the technology as well the internet a lot. They like to spend
time online on the internet. Youth likes to watch online movies, visit
different websites on the internet, and also to communicate with
different people through social media like Instagram, facebook etc.
Everyone knows that, the young people like to follow the trend, new
products and etc, so they search a lot on internet about what is in
the trend. Highest youth population is in Indian and they adopt the
technology quickly and love to do shopping, they are very
comfortable with technology too. So, whatever young generation
wants, they get it on e- commerce. Those who were in the field of
engineering and technology get benefits from this. Many specialists
of software are required in the market.

So in today’s age Social media is currently taking over the world. In

today’s time it is very difficult to find someone who is not a
registered user on any of the social media platform or website like
Facebook, Twitter, instagram and many more. In fact in the last past
10 years Facebook has increased their members to 1.5 million in
2004 this growth is very fast for any of the social media platform But
because of the increasing users it made it possible in America
average users of social media spend 15 to 16 minutes of every hour
on social media network and many of them are getting addicted to it.
Every single person using these social media platform only know
about the specific features like sharing picture and chatting to
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someone but they don’t know that other than this social media has
other side and informative side with a huge information base which
they can use for their work and business also in getting there work
easier because if they get to know about the real and the best way
to use these platforms on social media then they can make their
business more profitable. Social Media is the best platform to get
knowledge, dynamic content which can help them to make their
work

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more easier.

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So now we want to know that what exactly is social media? So in my
words I can say that Social media is a platform based on internet
where people interact with each other on the online Basis. Where
peoples create, share and exchange their ideas on a virtual
communication network Where they can’t see each other but they
can share their information. Every social media platform involves a
short digital platform that is a stationary or a mobile. It doesn’t
mean that Everything which is digital is necessarily be a social media
platform .There are two common characteristics which help you to
define social media in the best way. On e-commerce websites, we can
do a lot of things, it may be online shopping, transactions, business
setup and much more. In future, it is going to be a serious
development in the field of business across the whole world. E-
commerce is as same as other businesses, but the only difference is
that, the e- commerce is as internet commerce which needs internet
but other businesses need paperwork and to be done in the physical
stores, for e-business all you need to do is the basic planning of
business because you need products. Online business services are
also very beneficial for the society and especially for young
generation. . It doesn’t mean that Everything which is digital is
necessarily be a social media platform .There are two common
characteristics which help you to define social media in the best way.
First of all social media Require some form of participation it doesn’t
mean that every social media platform are Completely Passive .E-
commerce means electronic commerce. So, in this paper we are
going to know about e-commerce, that how it is started, what are its
advantages and disadvantages, its history that how it is started and
also its impact on business in last few years, impact on youth and in
present . It is an extensive use of computers over internet. In e-
commerce, online shopping is having a noticeable growth. the buying
and selling of products and services is being done in the e
-commerce, especially in the world wide web also, known as (WWW). Know
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that what
others are posting on this platform. So this is the overview of some
of the Common form of social media which demonstrate that are
used for recreation or personal Connection and other connections are
for professional reasons or for or any work. So some Important
features of social media are like :

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 

Connection sites means which are made for online dating purposes
these site allows any user to create their account on their platform
and create an attractive profile so if someone see their profile they
get attracted towards them these sites are generally known as
dating sites some of the dating site requires paid memberships or
any kind of charges but many of them are totally free where user can
create a free account but they are for a little period of time after the
time period is over they have to purchase a paid plan to carry on
their account In this type of dating sites user required to sell their
correct details like their age weight height gender religion and which
type of relationship they are required this type of sides person who
make their profile should be very honest towards his goals dating
sites have made this platform where a person who likes someone can
talk with someone by seeing his profile they can communicate with
each other without seeing them face to face. This type of connecting
sites allow user to find many types of active groups circles and clubs
in this user creates account and now they are ready to get and
receive messages from other users and joining any of the group. You
know more about these active groups and how to perform in that
group you can talk with the group leader. In the current time these
kinds of sites have made a new to platform for all the people around
the world so they can choose their partner as they want.
So social media is a very broad platform. Social media is the place which
allows every
relationship bombing between all the users and distinct backgrounds
it is a way of resulting in a social structure it puts and prominent
output of this structure without generation of of an high amount of
information offer to users and offering user services values and
positions but every platform have any kind of drawback so social
media also have a drawback Like ok in the evident of users
sometimes the information gets overloaded it cause that the
unavailability to find the information when it is very important But
26
they can’t find them and it taking lot of time In today’s time every
social media platform are already sold in our daily lives that it we
need them in our every single second of our life from watching news
to get any of the latest update we have to use social media any kind
of entertainment connection with family or friend fulfillment of our
emotional needs workplace Management are the few things which
we need in our

27
daily life that social media provides us.

28
In every day of our life whenever we visit different social media
platforms and applications like Facebook, whatsapp, Twitter,
YouTube, Instagram, Pinterest, LinkedIn these are the first options
which come in our mind for these all application had made there
Pacific place in our daily life these all application are driven from
user to to generate different kind of content and highly required
materials the show was things like purchasing selling,
entrepreneurship, political issues and many kinds of different stuff
which course around us in our day to day life Like that all application
there is one application name is book is the one of the most used
platform on the internet all over the world and it has made its
specific level in the market and Kim the market leader of social
media world with around 2.45 billion monthly users this site has a
large number of information is posted .where the content and
entertainment is on the top of the level more and more people post
pictures, videos and upload their special moments on this site Like
this application there is an another application name is Snapchat
which has made a record of 400 million is snaps in one day on
Snapchat with around 90000 photos have been shared in every
single second other than this Facebook is one of the top best
application or website in the market because around 50 million of
businesses Have an active status on Facebook business page and
around 2 millions businesses using Facebook advertising. Other than
this 88% businesses uses Twitter for their market purpose.

:
so you all must have cleared about the term blog. So what is a blog
and what it is all about ? So blog is a Shortened version of “web
blog”. A lot of people talked about blogs and blogging but other than
this I don’t know exactly what is a blog it never came in my mind to
go and know more about a blog and how to create a blog and which
were the best hosting sites for the blog . so simply we can say that
blog is very similar to a website. In simple words we can say that
29
blog is a book that is maintained by one person as a given name
blogger. If a person creates a blog on a blogger update quite often
like once a day, once a week or once a month. Every person who
creates a blog can manage that who can see his blog and who can’t
but most of the blog are not private because those are made for
others to see. There are millions of topics on which a person can
create a blog person who creates a blog he should be dedicated to
his

30
work because it requires patience and dedication to write a blog and
to make it look more professional. The person who creates a blog can
use images, videos, Bullet point, Different heading different font

31
different theme to make his blog look more attractive and
professional. Your blog can have lot of visitors when a blog have
more posts then it starts to become more popular when you write a
good quality content then you notice that you start receiving traffic
from other sites, social networks and other search engines. Justin
hall was the first man ever who created the first blog in 1994. At that
time no one knows about the word blog or weblog. Justin hall was
very regular towards his blog he regularly post a blog About the stuff
we found on internet and it looks like a simple as a personal diary.
Then in 1997 the term weblog was finally officially announced by “
Joan Barger” After 2 years in 1999 web blog was finally shortened to
a name called “Blog”. At this time many people those have computer
got engaged in blogging But still it wasn’t not popular that much.
After the wait of 4 years in 2003 WordPress came and that was the
turning point for blogging it changed a lot because WordPress was a
platform which allows you to to start your blogging for free and a lot
of people found it very useful because it was very simple and easy to
install and easy to use and very simple to maintain 80% of percent
of bloggers are using wordpress for their blogging platform because
of its features And easy maintenance.

 :

It is the very most common used and popular social media in every
day of life. It is Called email means electronic mail. It involves user
to login new account in order to send or Receive any kind of
message or document through other individual anyone who sends
or receive Any kind of document or mail must have created an
email account in order to receive an email There are Many options
available on different email sites for free email account every
user has a Specific Email id which doesn’t match to other user if it
is matched then it will be not available For you in Order to login
you can Google it for free email account nowadays Gmail is the

32
most Popular website to send or receive any kind of mail or
document. Different places have different kind of rules and
regulation to have an email account and how they can use it also
every Organization claims that they have their no specific email
training. People’s work for any Organization state or in a
University they have Specific Email for themselves. Email is the
best And quick and highly reliable way to send or

33
Receive any document images or any kind of Update or important
documents and details at any Part of the world it can be received
within a Second.

34
 
So as we all know YouTube is the biggest platform to upload
different kinds of videos and this platform is best because it allow
you free to use it means that YouTube free for every user all around
the world to use this platform you have to make an account on it. so
for that you can directly Link your Gmail account or can create new
account with your personal number and now you can watch more
and more videos for free which you like you can get connected by
other peoples my commenting on their videos and sharing their
videos.


Measurable analytics means that if you create a video and then you
put that video on YouTube then it has a feature through which you
can see how many people have watched your video and how many
have not it has a view counter which allows you to know that your
video is Viral or not this counter gives you an Analytics and gives a
review about your viewers came from it shows that from which
country the audience is watching and which is the most watched
country this features allow you to know how many people have liked
your video and disliked your video it has a subscriber count through
which you can see that how many people have subscribed to a
channel and how many percent of peoples have not some people
only watch the video but they don't subscribe their channel so
through this feature they can see that how many people have
watched video but have not subscribe the channel this features gives
you are review that peoples are liking your video on not so by
watching that you can improve in that so this is called measurable
analytics.
35
 

Free learning source means YouTube allows you to learn anything for
free you can learn varieties of things on YouTube that you have never
watched before there are millions of

36
users post different kinds of videos on YouTube every day so true
that you can watch as much as tutorials share on their platform and
that charges no money it's totally free from different kinds

37
of food recipes, DIYs, Electronics and anything you want to learn
more about that thing that how it works and what is the future of
that thing then you can search that topic on YouTube then YouTube
will recommend you many videos and tutorials through which you
can watch them and know about that thing if you like someone's
video then YouTube has a subscribe button which allows you to
follow that person it means that if that person upload any video any
day at any time then the notification will directly come to your phone
that the person has uploaded the video on the topic then you can
watch it.

Nowadays YouTube has become the best and the most valuable
marketing source in which companies and industries are are
spending more nowadays because they know this platform will allow
them to get more profit than other social media platforms on
YouTube you can create your own community and brand you can
create your own channel and then you can upload more and more
attractive videos which people likes more. most of the industries are
using this platform because it gives Dam a large amount of profit
first of all they see that which channels are most popular and
subscribed channel on YouTube and what is the interaction of the
channel and user that how many views that channel gets in one day
after watching this company e contact the head of that channel and
with them that they will pay them if they promote their product on
their channel so people take money and promote different kinds of
products by making advertising videos and giving the link in the
description to which if someone want to buy something so they can
directly click on that link and they will be redirected to the website of
that company so this is the way through which people are
Advertising and Marketing on YouTube.

38
 

So as we all know social media is growing fast and every single

person as well as child are getting addicted to social media because
of this excessive use of social media did

39
don't know that it can cause an negative effect towards their
health. As we all know daily exercising is very

40
important in our daily life routine to keep our body mind healthy and
every person who want a healthy body he should have a healthy
routine and a good amount of sleep but because of social media the
everything is changed the excessive use of social media by the users
making them lazy and they can't get proper amount of sleep because
they are getting addicted to it so the use it overnight and destroy
their healthy routine because of these sites some of the users are
facing many kinds of disorders in their daily routine life nowadays
because of social media 50% of the young generation is losing their
eyes because of the excessive use of phone and social media.

 -

As we all know that every single person in the world is on social media
a data show that a 12 years old child have a social media account.
Now a days every person is becoming additive to social media like a
drug but the bad thing is that this addiction is more towards because
of this addiction did don't know how much time they spend on social
media because of this addition it is effective our relationships you
can see that when we go in a restaurant the people sitting with us
they don't talk to us because they are busy on their phone instead of
that they have to talk to us face to face not only years every person
sitting in and Restaurant are busy on their phones don't talk to their
partners because they are busy on social media if we go to school we
can see that every single children busy with their mobiles instead of
talking to their friend and interacting with them face to face Because
of social media we can't spend time with our family Because every
time we are busy on social media and this is the reason why we are is
destroying family and other relationships.

 -

Causing distraction means that social is been becoming an important

part of our daily life when we get wakeup in morning we want our

41
phone to scroll on social media because of this addiction we can’t
exercise and can’t focus on an work. The excessive use of social
media is causing a distraction in our daily life because of this we
cannot focus on studies and because of this addiction we can’t keep
our body and mind fit because we don’t give our body a proper
amount of rest which is making our body lazy

42
In this study, a combination of both Primary & Secondary data has
been used. Primary data is used in the form of questionnaire method,
which has been created using Google forms & distributed among
internet & social media users. In addition to it, secondary data has
been used to support the study.

The objective of this study is to know the role of social media during
the pandemic and how social media is useful , and how social media
made us feel connected with all during the covid times. To fine that
how it will help people to stay positive and updated about what’s
going on in the world in this difficult situation.


100 samples were selected for the study at Gwalior. Sample
consists of student, professionals etc.

Gwalior is area from where all this information collected.

Both primary and secondary data were used.

i. Primary data: data regarding the topic is collected directly

by interacting with the employees by using structured
questionnaire method.
ii. Secondary data: the secondary data was collected from

31
the existing data sources, catalogues, internet .Nevertheless,
some wording mistakes and unwanted questions were

32
found, which were corrected in the questionnaire’s version that
was finally distributed in the field research. Respondents were
approached randomly.

33
Q.1 Are you a male or female ?

Male

Femal
40
%

60
%

Here, the sample which is collected from the survey,

shows that the male users are 60 % and the female users are 40 %.
So, it clearly shows that the number of male users are more as
compared to the female users.

34
Q.2 What is your age ?
18- 20

20-25

25-30

Here, the sample which is collected from the survey,

shows that from the age of 20-25 has a percentage of 53.3% that
means social media users of this age uses it more as compared to
other age groups.

35
Q.3 Frequency of social media use before and
after the covid-19 outbreak? Monthly or less

frequent

Weekly A few
times a

week Daily

13.
3

26.
7
46.
7

13.
3

Here, the sample which is collected from the survey,

shows that most of the people choose daily as an option in the
survey because they were using social media daily. So, it is clearly
showing that the number of social media users were increased in the
covid 19 outbreak as compared before the covid.
36
Q.4 What helped the government to spread awareness among peoples
during corona pandemic?

By creating a basic
awareness among the
people on the disease and
its spread using social
media

The daily announcements given

by the government to wear mask
and be safe on social media
handles.

Traditional

means Both A
and B

Here, the sample which is collected from the survey,

shows that Both A and B is 66.7%. So, this option that is given in the

37
survey helped the government to spread the awareness during the
pandemic.

38
Q.5what news topic have you primarily heard/seen/read on
social media during these three months of 2020?

cultu
ra

politic
al

spo
rt

technolo
gy

health news
( COVID

soci
al

Here, the sample which is collected from the survey,

shows that most of the people primarily heard, seen or read daily
mostly about the COVID 19 news realted to our health.

39
Q.6 what social media platform you used to be aware
about daily situation of market during corona pandemic?
Twitter

Facebook
Instagram

Here, the sample which is collected from the survey,

shows that instagram is the one social media platform that is being
used by everyone on the daily basis to know about the daily situation
during the pandemic.

40
Q.7 How social media became as social support during
outbreak ?
To being connected with my
family and friends.

To keep myself up to date

about daily situation of
coronavirus.

Helped me to learn about

social distancing.

Here, the sample which is collected from the survey,

shows that 60% of the people use social media to be connected with
their family and friends during the pandemic.

41
Q.8 Which website you shop the most?

According to the survey which was done to see the most

used ecommerce website.Which shows that 40% of people prefer
Flipkart as their first choice and other 40% choice Amazon as their
second choice for shopping online and 20% choice Myntra. So every
ecommerce have their own specific audience.

42
Q.9What is your biggest concern about online shopping?

So according to the survey we can see that 60% of the

people concern about shopping online is the breach of payment
details and other 40% concern about personal detail that we fill on
any ecommerce platform.

43
Q10. What according to you is the future of e-commerce in India?

Very

good

Good

Don’t have

future in India

Not so good

44
 The sample which is collected from the survey, shows
that there are 81.3% responses for very good, 18.8% responses for
good. So, it is shown that the future

45
of e-commerce in India is very good.

46
Q.11 Do you think that the government of India is doing its
enough to promote e- commerce Market in India?

Ye

No

Maybe

The sample which is collected from the survey, shows that

there are 50% responses for Yes, 18.8 % for No and 31.3% for Maybe.
It shown that Yes has more responses as compared to No and Maybe.
So, yes the government of India is doing its enough to promote the e-
commerce in India.

47
Q.12 Do you think that the application of e-commerce has increased over
the years in India?

Ye

No

Maybe

The sample which is collected from the survey, shows

that there are 93.8% responses for yes and few responses are

also maybe, there are more responses for yes. So, it shown that

the application of e-commerce will increase over the years in

India.

48
The way of doing business with e-commerce in India has changed. If
we talk about the future, then in 2026, the Indian e-commerce
market is expecting to grow to the US$ 200 billion. In 2021, the
digital transformation which is going on in the country were
supposed to increase the India’s total internet users base by 829
million. E-commerce is a big platform on the internet. E-Commerce
has created its own environment that gets change constantly and
gets upgraded in their Technologies and the increase in the
competition of the companies with each other to win a great amount
of share.

If we keep looking at the analytics of the e-commerce, we got to

know that every trend and growth date changes every year it doesn't
matter, what kind of e-commerce business you are going to start but
other than this we can say that the future of e- commerce is stable
bright and promising. If we see the analytics of e-commerce, we can
see that the e-commerce will Grow faster with incredible fast rate;
Because in the upcoming time mobile will become an important part
of everyone's daily life so by watching this everyone will considered
to purchase a mobile and it will become top leading e-commerce
states like everyone China, Japan and Germany, will got to know that
an increase in sales this will create the e-commerce business on the
top level which will continue to grow in the upcoming years.

49
So as I have chosen the topic “E-commerce and Social Media
Marketing ” for this Dissertation to know that how social media and
e-commerce becoming a powerful platform in various fields in this
pandemic covid-19 crisis I have chosen this topic to know how
different companies are using different kinds of social media for their
marketing purpose and to know how more and more companies are
considering social media marketing as a best platform for the
upcoming industries. So, in requirement of these all questions I have
made a questionnaire and created online survey using Google form
platform on the internet in this whole survey I have got around 50
responses from the peoples in which there were most of the students
and some were who have their own businesses. Regarding this, I
have also collected secondary data from many different websites,
research papers, and articles which provided me with an idea about
the upcoming situation of the social media marketing for all the
companies and industries.

In the upcoming time e-commerce will make the purchasing

experience easier and safer which will help peoples to use e-
commerce websites easily and make their Experience much better
for e-commerce website. E-Commerce will improve their internet
transactions to make them safer and secure to gain everyone's trust
which will help them to make new customers in the upcoming time.
In the upcoming time there will be 24 hours online stores from which
we can buy anything anytime from any place e- commerce is trying to

50
put a feature that will help customers to to find the right product for
them in a more or less amount of time. The Future of e- commerce is
More Bright because every person in the upcoming time will be
consider the online stores because e
-commerce website have less amount of operating cost And more
amount of new

51
customers and more profit.

52
The future of e-commerce is also bright because e commerce
websites and business expenses are very low than the traditional
businesses which connect more Merchant to use e-commerce which
makes a product more affordable for each & every customer. If you
are still unsure there the E- commerce website is going to profitable
platform in the upcoming time So, hopefully we have some statistics
which will help you to know that what is the future of an e-commerce
platform in the upcoming time. In the upcoming time e-commerce
websites like Myntra And Nykaa have been successfully creating
their market in the specific areas and also grow very fast because in
the upcoming time everyone will prepare an online platform which
they can increase their sales and their business at a low cost. So,
every business and company which is at the lower platform will
attract towards the e-commerce in future.

So, in 2023 everything is estimated that there will be more profit in

the purchase of the products by the e-commerce website and again
will be off 16% to 25% estimated all these estimated statistics are
based on the businesses which are going on and the reach of the
business and their potential in the upcoming time period the mobile
industries on the e-commerce websites will contain a higher amount
of sales and bright future of mobile industries as made by the
statistics of the e-commerce of mobile industries is around 2.91
trillion in 2020 not only this after 20 years from now in 2040 me
there will be almost 95% of purchase will be made by using E-
Commerce platform. Only e-commerce websites like Amazon,
Flipkart; have the higher amount of chances to grow their sales
more faster than the other e-commerce websites and these two
websites have been holding their market from many years.

53
As technology continues to own a large impact on the planet around
North American nation, ancient face to face learning is being
remodeled into internet based mostly applications. each lecturers ar
students ar observing social media as a tool to have interaction,
support, and connect students, teachers, and establishments. As
social networking, social media, and Web 2.0 applications ar growing
by the day, people ar commencing to notice the various things we
will do once incorporating social media into education, and therefore
the connections and enlargement of materials that we have a
tendency to gain from it.

Collective intelligence, accumulated engagement, and civil rights ar

solely a couple of reasons that social media ought to be incorporated
into instructional settings. people ar mechanically connected with
others, as we have a tendency to gain momentum being connected
with the surface world. We have a tendency to ar connected with
countless others and able to gain a lot of concepts, experiences, and
intelligence all due to the advancements in technology. we have a
tendency to grew up in a very generation of being digitally native,
wherever we've got the flexibility to publish and share our thoughts,
opinions, concepts and information with the planet around North
American nation . It solely is sensible that we have a tendency to
benefit of this technology and use it to our full advantage.

Social media can ne'er fully replace education, however it will assist
with instructional practices whereas up teaching potency and
enhancing student learning experiences . Students have become
impressed by the technology, and taking a lot of responsibility for his
54
or her education. Not solely will it improve students’ overall learning
expertise, it helps students get on the “cutting edge” for competitive
job markets in their future. Technology is rising is many ways in
which, and it's necessary that we've got to ability to use and apply
this technology to our everyday lives.

55
According to me in this whole world there are over 90% of the
internet users worldwide our daily active on social media network
and they spent 1 to 2 hour daily on those online social networking
sites. It is the reality that in upcoming time social media is going to
become a very important part of everyone's daily life worldwide And
social media is going to be the best way for the businesses all over
the world According to the current market report 80% of the
industries said that the acquired 70% of their new customers only
through social media They also told that because of the support of
social media We can manage their business is more easily and
getting a lot of benefits from using social media network on internet
which helps them to promote their company and to advertise very
fast which we can do on their daily basis which was not possible in
the offline market.

So, in 2023 everything is estimated that there will be more profit in

the purchase of the products by the e-commerce website and again
will be off 16% to 25% estimated all these estimated statistics are
based on the businesses which are going on and the reach of the
business and their potential in the upcoming time period the mobile
industries on the e-commerce websites will contain a higher amount
of sales and bright future of mobile industries as made by the
statistics of the e-commerce of mobile industries is around 2.91
trillion in 2020 not only this after 20 years from now in 2040 me
there will be almost 95% of purchase will be made by using E-
Commerce platform. Only e-commerce websites like Amazon,
Flipkart; have the higher amount of chances to grow their sales more
faster than the other e-commerce websites and these two websites
have been holding their market from many years.

56
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2) Rawat, S., & Divekar, R. (2014). Developing a social media

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3) Mohammed, D. (1970). Ecommerce: Ongoing Challenges. The

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5) Nawi, N. C., Fong, M., & Tatnall, A. (2014). Using research case
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6) Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.

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marketing. AG Printing & Publishing.

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10) Khan, M. F., & Jan, A. (2015). Social media and social
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