CLIQUECART

An E-Commerce Website

Project Report (7TH SEM) Submitted

in partial fulfilment for the award of the degree of
Bachelor of Technology (Based on B.TECH-100709P)

By
KUMARI AASHNA 20IT16 20106107016
RANI KUMARI 20IT29 20106107026
SUSHMA KUMARI 20IT39 20106107036
PRIYA BHARTI 20IT26 20106107039

Under the Guidance of

Prof. VIJAY KUMAR

Department of Information Technology

Muzaffarpur Institute of Technology, Muzaffarpur
MUZAFFARPUR, BIHAR-842003, INDIA
MAY 2024
 DECLARATION

This declaration is made on the 4th of May by IT Department 2020 Student’s Declaration:
I (KUMARI AASHNA (20106107016), RANI KUMARI (20106107026), PRIYA BHARTI
(20106107039), SUSHMA KUMARI (20106107036)). Hereby declare that the work submitted
for the project Web Development (CLIQUECART (An E-Commerce website)) is our original
work. We have not copied from any other students’ work or from any other sources except where
due reference or acknowledgment is made explicitly, nor has any part been authored by another
person.

I also declare that I have adhered to all principles of academic honesty and integrity and have not
misrepresented or fabricated or falsified any idea/data/ fact/source in my submission.
Whenever I have used materials (data, theoretical analysis, figures, and text) from other sources, I
have given due credit to them by citing them in the text of the report and giving their details in the
references. Further, I have taken permission from the copyright owners of the sources, whenever
necessary.

Signature of Student
KUMARI AASHNA (20106107016)
RANI KUMARI (20106107026)
SUSHMA KUMARI (20106107036)
PRIYA BHARTI (20106107039)
Date: 04/05/2024
Certified that this
project report “E-
COMMERCE
SHOPPING
WEBSITE” is the
bonafide work of
“SIRWIN MAHARISHI
R S
(720821103101),
SUNIL KUMAR D
(720821103108),
VIJAY PRABA
S (72082110121)”
who carried out the
project work under
my supervision
TABLE OF CONTENTS:

1.Introduction

1.1 Project Overview: Briefly describe the e-commerce website project, its purpose, and target audience.
1.2 Project Objectives: Outline the specific goals and objectives of the project (e.g., increase sales, improve
customer engagement).

2. Methodology

2.2 Website Design and Development: Describe the website design approach, including user interface (UI)
considerations and functionalities implemented.
2.3 Product Integration: Explain how products were added to the website, including product information
management and data migration (if applicable).
2.4 Payment Gateway Integration: Describe the chosen payment gateway and the integration process for
secure online transactions.
3. Functionality Analysis

3.1 Search and Browse Functionality: Explain how users can search and browse for products on the website.
3.2 Product Pages: Detail the information and features included on individual product pages.
3.3 Shopping Cart and Checkout Process: Describe the shopping cart functionality and the steps involved in
the checkout process.
3.4 Customer Account Management: Explain the features available for registered users, such as order
history, wish lists, and account settings.
4. Marketing and Promotion Strategy

4.1 Target Audience Definition: Define the ideal customer profile for the e-commerce website.
4.2 Marketing Channels: Outline the marketing channels used to promote the website (e.g., social media
marketing, search engine optimization (SEO), email marketing).
4.3 Content Marketing Strategy: Describe the content creation strategy to attract and engage website visitors.
5. Testing and Implementation
5.1 Website Testing: Explain the website testing procedures conducted before launch to ensure functionality
and user experience.
5.2 Website Launch and Ongoing Maintenance: Describe the website launch process and any ongoing
website maintenance tasks.
6. Results and Analysis

6.1 Website Traffic Analysis: Analyze website traffic sources, user demographics, and visitor behaviour
(similar to section 3 of ClothGet report).
6.2 Sales Performance Analysis: Analyze sales figures, conversion rates, and average order value (similar to
section 4 of ClothGet report).
6.3 Marketing Campaign Performance: Analyze the effectiveness of marketing campaigns and return on
investment (ROI) (similar to section 5 of ClothGet report).
7. Conclusion and Recommendations

7.1 Key Findings: Summarize the report's main findings regarding website performance, marketing
effectiveness, and customer behaviour.
7.2 Recommendations for Improvement: Based on the analysis, provide actionable recommendations to
improve website functionality, marketing strategies, and overall user experience.

8. References
 ABSTRACTION

In this era of internet, e-commerce is growing by leaps and bounds keeping the growth of brick-
and-mortar businesses in the dust. In many cases, brick-and-mortar businesses are resorting to
having a counterpart which is internet or e-commerce driven. People in the developed world and a
growing number of people in the developing world now use e-commerce websites on a daily basis
to make their everyday purchases. Still the proliferation of e-commerce in the under-developed
world is not that great and there is a lot to desire for. This paper outlines different aspects of
developing an e-commerce website and the optimum solution to the challenges involved in
developing one. It consists of the planning process, which starts with determining the use case,
domain modeling and architectural pattern of the web application. The entire development process
is primarily divided into two parts: the front-end development and the backend development. The
database design is also discussed with an emphasis on its relational connectivity. This no-nonsense
method of developing an e-commerce website can be easily replicated and followed in developing
e-commerce websites in the developing and under-developed countries where computing
resources are scarce and expensive because of their socio-economic condition.

Our E-Commerce Website(CLIQUECART) is mainly dealing with the term of how to attract more
peoples towards our website just for the sake of convenience and competiting with other websites.
The term “E-Commerce” simply means the sale of goods or services on the internet. It is a website
which allow merchant to advertise and sell their goods on the Internet. This will enable the
merchant to access the vast user database on the world of the world wide web.

Our Minor Project on E-Commerce Website is built with the help of MERN stack, and uses API’s.
This E-Commerce store enables some flows and implementations. A breakdown of the expected
outcomes of a project. It’s important to be specific at this point, so businesses are advised to take
advantage of a SMART or a CLEAR model to articulate the goals. Depending on your business
focus, they will allow you to set attainable, measurable goals that will keep your project and
employees right on track.

a list of high-level units and tasks to be executed throughout the project. It’s
basically a predecessor of a work breakdown structure (WBS) for an online
shopping website to be completed at the next step of planning. the important
tasks and achievements that mark a certain stage of the project completion.
They are predecessors of a project timeline and represent a clear sequence of
events showing how the project advances.
The research strategy shows the importance of the e-commerce in developing
countries for business applications.

1.Introduction:
An ecommerce website is any site that facilitates the buying and selling of products and services.

Digital marketplaces, online retail stores, and auction sites are considered ecommerce sites
because they enable consumers to buy goods.

Ecommerce, which stands for “electronic commerce,” is the buying and selling of products and
services over the internet. This includes all types of industries, such as retail, electronics, grocery,
education, entertainment, delivery, and more.

1.1 PROJECT OVERVIEW:

CliqueCart is a curated e-commerce website offering a stylish selection of men’s and women’s
clothing and accessories like electronic gadgets, Toys and etc.

 Project Name: CliqueCart E-Commerce Website

 Project Description: Develop an e-commerce website for selling clothing and apparel.
 Project Goals:

 Increase sales of clothing and apparel products

 Improve brand awareness
 Provide a convenient shopping experience for customers
 Target Audience: The target audience for the CliqueCart website will likely be people who are
interested in purchasing clothing and apparel online. This could include people of all ages,
genders, and income levels.
 Project Requirements:

 Website design: The website will need to be designed to be user-friendly and visually
appealing.
 Product photography: High-quality product photography will be essential for showcasing
the clothing and apparel products.
 Payment processing: A secure payment processing system will be needed to allow
customers to pay for their purchases online.
 Marketing: A marketing plan will be needed to drive traffic to the website and generate
sales.

1.2 PROJECT OBJECTIVES:

Increase Sales

 Objective: Increase overall sales on CliqueCart.

 Metrics: Track website traffic, conversion rates, average order value, and total sales.

Improve Customer Acquisition

 Objective: Acquire new customers per month through marketing channels.

 Metrics: Track website traffic sources, new customer signups, and customer acquisition
cost.

Enhance Customer Experience

 Objective: Improve customer satisfaction score as measured method (e.g., surveys,

reviews).
 Metrics: Track customer satisfaction surveys, net promoter score (NPS), and customer
support interactions.

Product Visibility and Discoverability

 Objective: Increase product page views for top product categories.

 Metrics: Track product page views, click-through rates from search results, and internal
search usage.

Operational Efficiency

 Objective: Reduce order processing time.

 Metrics: Track average time between order placement and order fulfilment.

These are just a few examples, and the specific objectives for a CliqueCart project will depend on
the unique needs of the business. It's important to set SMART goals (Specific, Measurable,
Achievable, Relevant, and Time-bound) to ensure the project is well-defined and has a clear path
to success.
Introduction:

Testing and Implementation

E-commerce testing holds paramount importance because it guarantees a flawless online shopping
experience for your customers. By validating the functionality, security, usability of an
ecommerce website, businesses can gain the trust of their customers and encourage repeat visits
and purchases.

Imagine this – you’re a customer looking to buy a new smartphone from an online store. You
search for the desired model, add it to your cart, and proceed to checkout. Suddenly, the website
crashes, and you lose all the items in your cart. Frustrating, right?

This unfortunate scenario highlights the importance of E-commerce Testing. By thoroughly

testing your website, you can prevent such issues and ensure that your customers have a smooth
shopping journey, leading to customer satisfaction and loyalty.

How to Do E-Commerce Testing?

1. Search and Navigation: Ensure that your search functionality allows customers to find
personalized gifts quickly. Test different search queries like “personalized mugs” or
“engraved keychains” to verify accurate results.
2. Homepage Design and Features: Test the layout and features of your homepage to create
an engaging experience. For example, check if featured products and personalized gift
categories are prominently displayed.
3. Product Pages: Verify that product descriptions and personalization options are clear and
visually appealing, guiding customers in their purchase decisions.
4. Shopping Cart and Checkout Process: Conduct end-to-end tests to ensure a smooth
checkout process. Simulate adding items to the cart, applying coupon codes, and
completing the payment.
5. Site Performance Across Devices: Imagine a customer accessing your store on their
smartphone but encountering slow loading times and distorted images. Test your website’s
responsiveness on various devices to deliver a consistent experience.
Implementation
1. Database Design:
 Design the database schema to accommodate product catalogs, user profiles, and
order management.
2. Backend Development:
 Set up Express.js server to handle API requests.
 Implement endpoints for user authentication, product management, cart operations,
and payment processing.
 Integrate with MongoDB using Mongoose for data modelling and interaction.
3. Frontend Development:
 Create React components for different pages and UI elements.
 Implement navigation, product listings, filtering options, and cart functionality.
 Design responsive layouts for optimal user experience across devices.
4. User Authentication:
 Develop authentication mechanisms such as JWT (JSON Web Tokens) for secure
user sessions.
 Implement signup, login, and logout functionalities with appropriate error handling
and validation.
5. Payment Integration:
  Select a suitable payment gateway provider (e.g. PayPal) and integrate its API for
processing payments.
 Ensure PCI compliance and implement necessary security measures to safeguard
sensitive data.
6. Testing:
 Conduct unit tests, integration tests, and end-to-end tests to validate the
functionality and performance of the application.

Technology Stack:

1. MongoDB:
 Utilize MongoDB as the database to store product information, user data, and order
details.
 Leverage its flexibility and scalability to handle large volumes of data efficiently.
2. Express.js:
 Use Express.js as the backend framework to build RESTful APIs.
 Handle HTTP requests, routing, and middleware functionalities.
3. React.js:
 Develop the frontend using React.js library for building dynamic and interactive
user interfaces.
 Implement reusable components for modular development and improved
maintainability.
4. Node.js:
 Employ Node.js as the runtime environment to execute server-side code.
 Benefit from its non-blocking, event-driven architecture for scalable backend
development.
Results and Analysis

Traffic Sources:
 The majority of the website traffic is derived from organic search results, indicating effective
SEO strategies and content optimization.
 Direct traffic also contributes significantly, suggesting a loyal user base or repeat visitors who
directly access the website.
 Referral traffic from external sources such as social media platforms, partner websites, and
online forums plays a minor but notable role in driving traffic.
1.2 User Demographics:
 Analysis of user demographics reveals a diverse audience base with varying age groups,
geographical locations, and interests.
 The website attracts users primarily from urban and suburban areas, with a notable presence in
metropolitan regions.
 Age distribution spans across different age brackets, with a slight skew towards younger
demographics (18-35 years), indicating the appeal of the platform to tech-savvy and digitally
active users.
1.3 Visitor Behaviour:
 Users exhibit varied behaviour patterns upon visiting the website, including browsing multiple
product categories, applying filters to refine search results, and adding items to the shopping
cart.
 Time spent on the website varies depending on the user's intent and engagement level, with
some users quickly finding their desired products and proceeding to checkout, while others
explore the website extensively before making a purchase decision.
 Cart abandonment rate is a critical metric, highlighting potential friction points in the user
journey. Analysis indicates common reasons for abandonment, such as unexpected shipping
costs, complicated checkout process, or lack of payment options.
1.4 Insights and Recommendations:
 SEO Optimization: Continuously monitor and improve SEO strategies to maintain and
enhance organic search visibility, focusing on relevant keywords, metadata optimization, and
backlink building.
 User Engagement: Implement personalized recommendations, product suggestions, and
promotional offers to enhance user engagement and encourage repeat visits.
 Conversion Rate Optimization (CRO): Conduct A/B testing and usability studies to identify
and address usability issues, streamline the checkout process, and reduce cart abandonment
rates.
 Mobile Optimization: Given the increasing mobile usage trends, prioritize mobile
responsiveness and optimize the website for seamless performance across devices to cater to
the mobile-centric user base.
  Analytics Tracking: Implement advanced analytics tools such as Google Analytics or
Mixpanel to gather comprehensive data insights, track user behaviour across multiple
touchpoints, and make data-driven decisions to optimize website performance.

Sales Performance Analysis:

4.1 Sales Figures:

 The e-commerce website has witnessed steady growth in sales figures since its launch,
indicating a positive market response and effective marketing strategies.
 Sales figures exhibit fluctuations corresponding to seasonal trends, promotional campaigns,
and product launches, with peak periods coinciding with major holidays or shopping events.
 Analysis of sales data across different product categories provides insights into the demand for
specific product types and helps in optimizing inventory management and marketing efforts.
4.2 Conversion Rates:
 Conversion rates reflect the effectiveness of the website in converting visitors into customers
and completing transactions.
 A thorough analysis of conversion rates at different stages of the sales funnel, including
product views, cart additions, and checkout completions, helps identify potential bottlenecks
and optimization opportunities.
 Factors influencing conversion rates include website usability, product presentation, pricing
strategy, shipping options, and trust factors such as customer reviews and security assurances.
4.3 Average Order Value (AOV):
 Average order value (AOV) is a key metric that indicates the average amount spent by
customers per transaction.
 Monitoring AOV trends over time and analyzing factors influencing fluctuations, such as
changes in product pricing, promotional offers, and cross-selling strategies, provides valuable
insights for revenue optimization.
 Strategies to increase AOV may include upselling and bundling complementary products,
offering volume discounts, and promoting premium product tiers.
4.4 Insights and Recommendations:
 Product Performance Analysis: Conduct thorough analysis of product sales data to identify
top-performing products, slow-moving inventory, and emerging trends, enabling informed
decision-making in product assortment and merchandising strategies.
 Conversion Rate Optimization (CRO): Implement A/B testing, usability studies, and user
feedback analysis to identify and address conversion barriers, streamline the checkout process,
and improve overall website usability.
 Promotional Strategies: Evaluate the effectiveness of promotional campaigns, discount offers,
and loyalty programs in driving sales and customer acquisition, and refine strategies based on
ROI analysis and customer feedback.
  Customer Retention: Implement strategies to enhance customer retention and encourage repeat
purchases, such as personalized recommendations, loyalty rewards, and post-purchase follow-
ups to solicit feedback and address customer concerns.

Marketing Campaign Performance:

5.1 Effectiveness of Marketing Campaigns:

 Evaluation of marketing campaigns involves analyzing various channels such as social media
advertising, email marketing, influencer partnerships, and search engine marketing (SEM).
 Key metrics for assessing campaign effectiveness include reach, engagement, click-through
rates (CTR), conversion rates, and return on ad spend (ROAS).
 Each marketing channel may have different objectives, targeting strategies, and performance
indicators, requiring tailored analysis approaches.
5.2 Return on Investment (ROI):
 ROI analysis quantifies the profitability and effectiveness of marketing campaigns by
comparing the generated revenue against the associated costs.
 Calculating ROI involves subtracting the total campaign costs (advertising spend, creative
production, agency fees) from the total revenue generated, and dividing the result by the total
campaign costs, expressed as a percentage.
 Positive ROI indicates that the campaign generated more revenue than the invested costs,
while negative ROI suggests that the campaign incurred losses.
5.3 Channel Performance Analysis:
 Analyzing the performance of individual marketing channels provides insights into their
contribution to overall revenue generation and customer acquisition.
 Identify high-performing channels with the highest ROI and allocate resources accordingly to
maximize returns.
 Assess the synergy and cross-channel impact of integrated marketing campaigns to understand
the cumulative effect on customer engagement and conversion rates.
5.4 Insights and Recommendations:
 Performance Tracking: Implement robust tracking mechanisms, such as UTM parameters,
conversion tracking pixels, and attribution models, to accurately measure the impact of
marketing campaigns across multiple touchpoints and channels.
 Budget Allocation: Allocate marketing budgets based on the performance and ROI of
different channels, reallocating resources from underperforming channels to those with higher
returns.
 Campaign Optimization: Continuously monitor campaign performance metrics and iterate
on strategies to optimize targeting, messaging, and creative elements for better engagement
and conversion rates.
 Customer Segmentation: Utilize customer segmentation and personalized messaging to tailor
marketing campaigns to specific audience segments, improving relevance and effectiveness.
Conclusion and Recommendations

The development of the e-commerce website using the MERN (MongoDB, Express.js, React.js,
Node.js) stack has resulted in a robust platform with essential functionalities such as home,
category navigation, product filtering, shopping cart management, secure payment integration, and
user authentication. The project has successfully achieved its objectives of providing a seamless
shopping experience for users while ensuring scalability, security, and maintainability.
Key Achievements:
1. Functionalities Implemented: The website incorporates all essential features required for an e-
commerce platform, enabling users to browse, search, and purchase products conveniently.
2. Technology Stack: Leveraging the MERN stack has facilitated efficient development, with
each component contributing to the overall performance and flexibility of the platform.
3. User Experience: Emphasis on intuitive navigation, responsive design, and seamless checkout
process has resulted in a positive user experience, leading to increased engagement and
retention.
4. Security and Payment Integration: Integration of secure payment gateways and
implementation of user authentication mechanisms ensure the safety of transactions and user
data, fostering trust and credibility among customers.

1. Performance Optimization: Enhance the website's performance by implementing caching

mechanisms, optimizing image sizes, and leveraging content delivery networks (CDNs) to
reduce loading times and improve user experience.
2. Personalization: Integrate a recommendation engine based on user browsing history,
purchase behaviour, and preferences to provide personalized product suggestions and improve
cross-selling opportunities.
3. SEO and Marketing: Develop a comprehensive SEO strategy focusing on keyword research,
on-page optimization, and quality content creation to increase organic visibility and attract
relevant traffic. Additionally, invest in targeted online advertising campaigns to reach potential
customers and drive conversions.
References