Laduhawma Final Dissertation
Laduhawma Final Dissertation
Submitted by
Name: Lalduhawma
Department of Psychology
School of Social Sciences
Mizoram University, Tanhril,
Aizawl- 796004
2024
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CERTIFICATE
This is to certify that the present research work titled, “Exploring the Impact of Social Media
Consumption on the Youth and its Influence on their Sexual Attitudes and Mental Health” is the
original research work carried out by Lalduhawma under my supervision. The work done is being
submitted for the award of the degree of Master of Arts in Psychology of Mizoram University.
This is to further certify that the research conducted by Lalduhawma has not been submitted
(Dr. C.
Zothanmawia)
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Department of
Psychology
DECLARATION
I, Lalduhawma, affirm that the content of this dissertation is my original work. To the best of my
knowledge, it has not been utilized to obtain any previous degree by myself or by anyone else.
Additionally, this dissertation has not been submitted by me for any research degree at any other
university or institution.
(LALDUHAWMA)
(Dr. C. Zothanmawia)
Supervisor
(Prof. Zoengpari)
Head
Dept. of Psychology
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ACKNOWLEDGEMENT
Firstly, I would like to express my heartfelt gratitude to my supervisor, Dr. C. Zothanmawia, for
his unwavering patience, diligent supervision, and his support. It is only with his support and
I also wish to extend my deepest thanks to Almighty God for being my refuge and strength
My sincere appreciation goes to my family for their steadfast support and encouragement in all my
academic pursuits.
I sincerely thank the faculty at the Department of Psychology, Mizoram University, for their
invaluable support, encouragement, and feedback, which have been essential to my research. I am
also deeply grateful to all my friends, especially my group mates e who contributed to the
successful completion of this work. Your guidance has been instrumental in overcoming challenges
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TABLE OF CONTENT
Page no.
List of Tables vi
References 44-49
Appendices 50-58
List of Tables
Page no.
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Table 4: Correlation 34
List of Appendices
Page No.
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ABSTRACT
Social media and its rise have led to potential areas of research as each and every one is
affected by it. The research aimed to assess the level of relationship between these variables, and
hypothesised that there will be an impactful relationship between them. The sample included 300
college and university students studying inside Aizawl District, among the Male and Female
population. The result findings indicate that not much correlation was found between the variables
under study. Although there is correlation on some variables, the strength of the correlations was
quite low. Pearson correlation was conducted to analyse their relationship. Males were found to be
higher on Sexual Attitudes when compared to the females. However, on Social Media Usage, the
Female Population scored higher. These results do not necessarily represent the entire population
because in the case of Social Media Usage for example, only their usage was recorded and no
context as to the type of consumption was taken. So further research needs to be conducted as there
Keywords: Mental health, Social Media Usage, Sexual, Relationships, Gender, depression, stress
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CHAPTER I:
INTRODUCTION
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Human beings are social creatures. We need the companionship of others to thrive in life,
and the strength of our connections has a huge impact on our mental health and happiness. Being
socially connected to others can ease stress, anxiety, and depression, boost self-worth, provide
comfort and joy, prevent loneliness, and even add years to your life. On the flip side, lacking strong
social connections can pose a serious risk to your mental and emotional health.
Media consumption or media diet is the sum of information and entertainment media taken
in by an individual or group. It includes conditioning similar as interacting with new media, reading
books and magazines, watching TV and film, and harkening to radio. An active media consumer
must have the capacity for dubitation, judgement, free thinking, questioning, and understanding.
Among other factors, a person's access to media technology affects the quantum and quality of his
or her input. In the United States, for case, "U.C. San Diego scientists in 2009 estimated the'
average' American consumes 34 gigabytes of media a day." The quantum of media consumption
In today’s world, many of us rely on social media platforms such as Facebook, Twitter,
Snapchat, YouTube, and Instagram to find and connect with each other. While each has its benefits,
it’s important to remember that social media can never be a replacement for real-world human
connection. It requires in-person contact with others to trigger the hormones that alleviate stress
and make you feel happier, healthier, and more positive. Ironically for a technology that’s designed
to bring people closer together, spending too much time engaging with social media can actually
make you feel lonelier and more isolated—and exacerbate mental health problems such as anxiety
and depression. In September 2021, Facebook whistleblower Frances Haugen had a lot to say about
Instagram and its adverse effects on adolescent girls. Haugen shared Facebook’s own internal
research with The Wall Street Journal and testified to Congress that Instagram use makes body
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image issues worse for 1 in 3 teen girls, among other findings. It’s important to note that Instagram
and other social media apps can be detrimental to boys, too. These negative effects, as highlighted
• Body dissatisfaction, appearance anxiety, lower self-esteem and depression: A 2019 study
showed that the frequency of Instagram use is linked to these mental health issues.
• Internalized thin-ideal mindset and body surveillance: When young women follow
thinness.” But following appearance-neutral accounts is not associated with any body image
• Increased risk for eating disorders: In 2015 (7 years ago!), a review of a staggering 67
studies concluded that “The use of the Internet, and particularly appearance-focused social
media, is associated with heightened body image and eating concerns. Developmental
characteristics may make adolescents particularly vulnerable to these effects.” Today, the
• Increased desire for cosmetic surgery: Another 12-year-old study showed that social-
mediausing Dutch adolescents (boys and girls) between 11 and 18 years old expressed a
• More exposure to and engagement in self-harm behaviour among vulnerable kids: Research
suggests that self-harming youth are more active in online social networks than youth who
do not engage in self-harm behaviour. One review of nine studies found that social
networking sites are used by suicidal and self-harming youth as a place to communicate
with and seek support from other users. However, the research showed that “Greater time
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spent on social networking websites led to higher psychological distress, an unmet need for
mental health support, poor self-rated mental health, and increased suicidal ideation.”
Social media facilitates the sharing of ideas and information through virtual networks. From
Facebook and Instagram to X platform (formerly Twitter) and YouTube, social media covers a
broad universe of apps and platforms that allow users to share content, interact online, and build
communities. More than 4.7 billion people use social media, equal to roughly 60% of the world’s
population. Today, social media messaging apps and platforms are the most commonly used sites
worldwide. In early 2023, 94.8% of users accessed chat and messaging apps and websites, followed
closely by social platforms, at 94.6% of users. According to Global Web Index, 46% of internet
users worldwide get their news through social media platforms. That compares to 40% of users
who view news on websites. Gen Z and Millennials were most likely to view news on social media
communication (such as websites for social networking and microblogging) through which users
create online communities to share information, ideas, personal messages, and other content (such
as videos)”. The earliest forms of social media appeared almost as soon as technology could support
them. E-mail and chat programs debuted in the early 1970s, but persistent communities did not
surface until the creation of the discussion group network USENET in 1979. USENET allowed
users to post and receive messages within subject areas called newsgroups. USENET and other
discussion forums, such as privately hosted bulletin board systems (BBSs), enabled individuals to
interact, but each was essentially a closed system. With the release in 1993 of the Mosaic web
browsers, those systems were joined with an easy-to-use graphical interface. The architecture of
the World Wide Web made it possible to navigate from one site to another with a click, and faster
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Internet connections allowed for more multimedia content than could be found in the text-heavy
newsgroups.
According to a 2019 survey by Pew Research Centre, people's use of social media is
correlated with having more friends and more diverse personal networks, especially within
emerging economies. For 80% of teenagers, social media allows them to feel more connected to
peers, according to a 2022 Pew Research Centre survey of U.S. teens ages 13 to 17. Overall, one
in three said that social media has had a mostly positive effect on them, while 59% said it had
Facebook is the largest social media platform in the world with 2.96 billion users. Here are the
figures for the most popular social media websites as of January 2023:
Social media platforms allow people to access information in real-time, to connect, and to
find niche communities. It has helped many individuals find common ground with others online,
making the world seem more interconnected and within reach. On the other hand, social media is
prone to spreading disinformation, creating polarization, and even causing harmful psychological
effects.
There are many competing theories about how social media use might affect participation.
One theory focuses on social media as a forum for gathering information or news from family,
friends or traditional news media organizations (Dimitrova, Shehata, Strömbäck, & Nord, 2014;
Gil de Zúñiga, Copeland, & Bimber, 2013; Holt, Shehata, Stromback, & Ljungberg, 2013; Pasek,
more, & Romer, 2009; Towner, 2013). Pew Research suggests that approximately half of Facebook
users get their news through Facebook, but the overwhelming majority of Facebook users are
exposed to the news incidentally through social network ties on Facebook (deSilver, 2014).
Because of this incidental news exposure, social media users may be exposed to mobilizing
information without having to actively seek it out (Pasek et al., 2009; Tang & Lee, 2013; Xenos,
Vromen, & Loader, 2014). Furthermore, this type of news may be more influential on users,
because it has been filtered through trusted others, for example, family and friends (Bode, 2012).
Social media use is expected to develop citizens’ knowledge of political issues, which then
facilitates participation in civic and political life. The theory draws heavily from studies of
traditional media, which shows that those who use media to learn about current events are more
likely to be politically knowledgeable and engaged (McLeod et al., 1996; McLeod, Scheufele, &
Moy, 1999)
For statistical purposes, the United Nations defines ‘youth’ as persons aged between 15 and
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24. However, this definition is not universal. As the experience of being young can vary
substantially across the world, between countries and regions, we consider ‘youth’ as a flexible
According to the World Youth Report (2020), there are 1.2 billion young people aged 15 to 24
adulthood’s independence. The United Nations, for statistical purposes, defines ‘youth’, as those
persons between the ages of 15 and 24 years, without prejudice to other definitions by Member
States.
or emotional intimacy between two individuals. While intimacy is commonly linked with sexual
relationships, it can be of different kinds and manifest itself in relationships which have no sexual
schools of the county of Leiria and at the Instituto Politécnico de Leiria, aged between 14 and 24
completed in the classroom during approximately 20 minutes. The questionnaire was distributed
envelopes, by healthcare professionals, responsible for the study. In the higher education cases, the
confidentiality. Data were collected during the period between April and May 2013.
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Studies developed in several countries also revealed that adolescents and youth initiate their
sexual activity at earlier age. Approximately 40% of youth aged between 13 and 21 years are
sexually active. According to the report of the Centers for Disease Control and Prevention, 44.1%
of adolescent population stated being sexually active. In the same study, more than half of those
involved (58%) had already initiated their sexual activity, and the mean age at the first sexual
In recent years, there has been increasing acknowledgement of the important role mental
health plays in achieving global development goals, as illustrated by the inclusion of mental health
in the Sustainable Development Goals. Depression is one of the leading causes of disability. Suicide
is the fourth leading cause of death among 15-29-year-olds. People with severe mental health
conditions die prematurely – as much as two decades early – due to preventable physical conditions.
Despite progress in some countries, people with mental health conditions often experience severe
human rights violations, discrimination, and stigma. Many mental health conditions can be
effectively treated at relatively low cost, yet the gap between people needing care and those with
access to care remains substantial. Effective treatment coverage remains extremely low. Increased
investment is required on all fronts: for mental health awareness to increase understanding and
reduce stigma; for efforts to increase access to quality mental health care and effective treatments;
and for research to identify new treatments and improve existing treatments for all mental disorders.
In 2019, WHO launched the WHO Special Initiative for Mental Health (2019-2023): Universal
Health Coverage for Mental Health to ensure access to quality and affordable care for mental health
Men and women often have differing views around the expected norms for romantic
relationships, consent and sexual activity, and the messages and images they consume on social
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media may play a role in shaping those perceptions, according to a new study from the University
of Georgia.
Sexual activity and behaviours affect the daily lives of college students, many of whom are
living on their own for the first time. This freedom, coupled with the insulated nature of college
campuses, potentially could outsize the impact social media has on students’ beliefs and perceptions
of those behaviours.
Sexual socialization theory suggests that frequent exposure to consistent themes about
gender and sexual behaviour can affect a young person’s developing sense of what is expected
sexually for males and females and may affect subsequent behaviour as well. Although only
recently applied to sexual content (Aubrey, Harrison, Kramer, & Yellin, 2003), the cognitive
information-processing model helps explain how exposure to sexually explicit media may affect
young people’s attitudes and behaviour. Combining tenets of both social learning theory and script
theory, the model suggests that through observation of relevant and attractive models in both real
life and the media, people create and store “scripts” that guide social behaviour. Scripts include
information about what happens in the world, how people should behave in specific situations, and
the likely outcomes of behaviour (Huesmann, 1997). Firmly established scripts are most likely
A research team led by Adrienne Baldwin-White from the UGA School of Social Work
surveyed college students between the ages of 18 and 25, asking them a series of questions to better
understand the relationships between their use of different social media platforms and how that use
affected their understanding of healthy relationships. The research found that, across the board,
women had consistently healthier views around what is appropriate in a relationship. They were
less likely than men to believe using violence is acceptable and more likely to have a healthy
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perception of consent. The study also revealed that women were more likely to value or place
importance on their partner’s desire for sex. The female students also used social media more than
their male counterparts, spending more time across the various platforms, sharing and scrolling
through content. Because of this, women are more likely to see a diverse mix of images and
messages, which could influence perceptions about relationships. Though even positive images can
Other processes leading to attitude formation includes operant and classical conditioning,
as well as social learning theories (Fiske 2014). Social learning theory, in particular, has been used
specifically to explain how prior experience with media depictions of sexual behaviour—
toward risky sexual behaviour (Brown 2002; Brown et al. 2005; Chapin 2000). Briefly, the theory
predicts that media depictions of sexual encounters serve as models of attitudes and behaviours that
seem socially acceptable (endorsed by mass media) if not normative, promote imitation of the
models, and ultimately desensitize and disinhibit the audience, especially if negative outcomes of
the behaviour are rarely depicted (Bandura 1977). Other processes leading to attitude formation
includes operant and classical conditioning, as well as social learning theories (Fiske 2014). Social
learning theory, in particular, has been used specifically to explain how prior experience with media
development of positive attitudes toward risky sexual behaviour (Brown 2002; Brown et al. 2005;
Chapin 2000). Briefly, the theory predicts that media depictions of sexual encounters serve as
models of attitudes and behaviours that seem socially acceptable (endorsed by mass media) if not
normative, promote imitation of the models, and ultimately desensitize and disinhibit the audience,
especially if negative outcomes of the behaviour are rarely depicted (Bandura 1977).
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Research done on, “Social media and mental health in students: a cross-sectional study
during the Covid-19 pandemic” by Abouzar Nazari, Maede Hosseinnia, Samaneh Torkian &
Gholamreza Garmaroudi showed results with a significant impact on the relationship between
social media and mental health. Their current cross-sectional study was conducted in 2021 on 781
university students in Lorestan province, who were selected by the Convenience Sampling method.
The data was collected using a questionnaire on demographic characteristics, social media,
problematic use of social media, and mental health (DASS-21). Data were analysed in SPSS-26
software.
Their results show that marital status, major, and household income are significantly
associated with lower DASS21 scores (a lower DASS21 score means better mental health status).
Also, problematic use of social media was significantly associated with higher mental health scores
(a higher DASS21 score means worse mental health status). Income and social media use were
significantly associated with higher DASS21 scores (a higher DASS21 score means worse mental
health status). Major was significantly associated with lower DASS21 scores (a lower DASS21
score means better mental health status). This study indicated that social media had a direct
Mental health is a state of mental well-being that enables people to cope with the stresses
of life, realize their abilities, learn well and work well, and contribute to their community. It is an
integral component of health and well-being that underpins our individual and collective abilities
to make decisions, build relationships and shape the world we live in. Mental health is more than
the absence of mental disorders. It exists on a complex continuum, which is experienced differently
from one person to the next, with varying degrees of difficulty and distress and potentially very
The term mental hygiene has a long history in the United States, having first been used by
William Sweetzer in 1843. After the Civil War, which increased concern about the effects of
mental hygiene that would operate through education, social culture, religion and involvement in
national life. In 1893, Isaac Ray, a founder of the American Psychiatric Association, provided a
definition of the term mental hygiene as "the art of preserving the mind against all incidents and
influences calculated to deteriorate its qualities, impair its energies, or derange its movements. The
management of the bodily powers in regard to exercise, rest, food, clothing and climate, the laws
of breeding, the government of the passions, the sympathy with current emotions and opinions, the
discipline of the intellect—all these come within the province of mental hygiene." (Rossi, A., Some
Pre-World War II Antecedents of Community Mental Health Theory and Practice. Mental Hygiene,
The first International Congress on Mental Hygiene convened in 1933. Included in the
purpose statement there was the idea that it was necessary to determine "how best to care for and
treat the mentally sick, to prevent mental illness, and to conserve mental health" (in National
The mental hygiene movement, as it was called, was criticized in some medical circles for
its lack of an objective scientific basis for its proposals and its "unscientific" focus on sociological
factors as being the key to the prevention of mental illness and preservation of health. The mental
hygiene movement was torn by differences between psychiatrists devoted to treating the mentally
ill through biological means and mental hygienists attempting to promote mental health by
By 1937, the US National Committee for Mental Hygiene stated that it sought to achieve
its purposes by: a) promoting early diagnosis and treatment; b) developing adequate
and mental hygiene activities; e) instructing individuals and groups in the personal application of
mental hygiene principles; and f) cooperating with governmental and private agencies whose work
Thus, the mental hygiene movement had initially a para-psychiatric nature, directing its
efforts towards the improvement of psychiatric care. The inclusion of preventive activities among
its interests did not distinguish it from psychiatry: the movement aimed at maximizing what was
accepted and proposed by the most advanced psychiatrists of the epoch in the USA, most of whom
proportion of the population. Epidemiological studies report prevalence rates for psychiatric
disorders varying from 9.5 to 370 per 1000 people in India. This prevalence encompasses a broad
spectrum of mental health disorders, reflecting the diverse challenges individuals face in the
country. The prevalence rates of mental health disorders in India highlight the need for effective
interventions and support systems to address the mental well-being of the population. Conditions
such as depression, anxiety disorders, bipolar disorder, schizophrenia, and substance use disorders
are commonly observed mental health disorders in India. Mental illness carries a significant social
stigma in Indian society, leading to discrimination and social exclusion for individuals with mental
health problems. The stigma surrounding mental illness often stems from misconceptions, fear, and
a lack of awareness. This stigma creates barriers to seeking help and support, as individuals may
fear judgment, rejection, or negative consequences. Consequently, individuals may delay or avoid
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seeking treatment, resulting in inadequate or delayed care and further exacerbating their condition.
Mental health problems substantially burden individuals and society as a whole in India.
Individuals with mental health disorders often experience a reduced quality of life, impaired
functioning in various domains (such as work, relationships, and education), and an increased risk
of suicide. Societally, mental health problems lead to significant productivity losses due to
absenteeism, decreased work performance, and disability. The economic impact includes increased
healthcare costs and decreased productivity, impeding social and economic development.
Additionally, mental health problems contribute to the overall burden on the healthcare system,
straining resources and diverting attention from other areas of healthcare. (Singh S, Roy D, Sinha
LITERATURE REVIEW
Mental illnesses, such as depression, anxiety, bipolar disorder, and schizophrenia, are
common and debilitating conditions globally, affecting around a billion people in 2017. Depression
and anxiety-related disorders are the leading conditions. Mental health conditions have severe
adverse effects on individuals' ability to work, study, and be productive. Mental illness is the most
burdensome disease category for adults younger than 45, with depression being one of the most
taxing conditions. The rise in mental health issues among young adults coincides with the wider
adoption of social media, leading to hypotheses that the two phenomena might be related.
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Research done by Luca Braghieri, Ro’ee Levy, and Alexey Makarin (2021) provided a
quasi-experimental estimate of the impact of social media on mental health by leveraging a unique
natural experiment: the staggered introduction of Facebook across US colleges in the mid-2000s.
According to the student’s report, Facebook does have a negative impact on their academic
performance. However, direct effects on grades are not specifically studied. Disruptive use of social
media or internet and its negative effect on mental health, however, was not found to have a
significant result. But the results are consistent with the hypothesis that social media might be partly
responsible for the recent deterioration in mental health among teenagers and young adults
Research done by Megan Landry, Monique Turner, Amita Vyas, and Susan Wood (2017).
examines the relationship between social media and changes in sexual risk behaviours among
Latino youth aged 13-19 years in Maryland, United States. The study aims to determine whether
parental monitoring moderates the relationship between social media use and sexual risk
focus on social relationships and the potential for impulsive behaviours. The study acknowledges
the limited empirical evidence on the impact of social media on sexual health behaviours among
youth. The findings highlight that sexual risk behaviours significantly increased over time, and
youth who sent more than 100 text messages per day had higher sexual risk scores.
Yacoub, John Spoede Ph.D., Ruth Cutting, Ph.D. and Darby Hawley Ph.D. (2018). also resulted in
a correlation between social media and relationships. These researches administered the Social
Network Site Intrusion Questionnaire (SNSIQ) originally called the Facebook Intrusion
scale ranging from 1 (strongly disagree) to 7 (strongly agree). The SNSIQ has high internal validity
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with an alpha of 0.85 and measures Social Network Site intrusion based on Brown’s (1997)
addiction components (Elphinston & Noller, 2011). The questionnaire measures the prevalence of
social network sites in an individual’s life, including how often an individual thinks about social
media and whether or not the individual can stop using social network sites. The aim of the current
study was to measure the effects of SNSI on relationships by measuring levels of relationship
satisfaction and SNSI. It was predicted that a negative correlation would be found between SNSI
and relationship satisfaction among college students. Using a Pearson product-moment correlation
coefficient, r (one-tailed), it was found that high SNSI scores were correlated with low relationship
satisfaction scores, r=-0.231, p<0.05. This suggested a negative, weak correlation between
relationship satisfaction and SNSI. The null hypothesis was rejected. The data indicated that as the
prevalence of social network site use increased in an individual’s life, the less satisfied he or she
on social media usage and health status among students studying in Pre-University (PU) colleges
in Government and Private PU colleges situated in a selected ward of Urban Bengaluru city,
Karnataka, India, during July to December 2016. Among 1870 study subjects, 1389 (74.2%) were
Social Media Users and 481 (25.8%) were Social Media Nonusers. Among 1389 Social media
Users, 1216 (87.5%) consumed junk food. 921 (66.4%) of Social Media Users were males and 468
(33.6%) were females. Overall social media addiction was observed in 27.4% of the study subjects,
24.0% in government and 30.8% in private colleges (Z = 3.26, P = 0.001). However, the prevalence
of social media addiction among social media users (1389) was 36.9%. The prevalence of mild
addiction was high. The most common physical symptom observed in social media addicts was
strain on eyes, i.e., 38.4% followed by neck pain, i.e., 30.7% and least was gastritis, i.e., 1.9%. The
most common psychological change observed was Anger, i.e., 25.5% and behavioural change
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observed was sleep disturbance 26.1%. 339 (66%) of social media addicts had Ringxiety of whom
177 (52.2%) and 162 (47.8%) were from Government and Private PU colleges, respectively (χ2 =
28.31, P < 0.0001). Out of 1389 social media users, 315 (22.6%) had borderline selfitis, 76 (5.4%)
had acute selfitis and 150 (10.7%) had chronic selfitis. A statistically significant difference was
observed among acute (Z = 3.67, P < 0.001) and chronic selfitis (Z = 4.93, P < 0.001) between the
Sexual risk behaviours significantly increased between baseline and follow up. The
unconditional means model was estimated to calculate intraclass correlation (ICC). The study
found a statistically significant positive association between high-frequency SMS and increased
sexual risk behaviours over a 16-month period. Parental monitoring was suggested to be a
protective factor in this study. Results suggest increased sexual risk among higher SMS users, but
higher levels of parental monitoring moderated this relationship in the hypothesized direction.
Thus, parental monitoring was associated with lower levels of reported sexual risk behaviours
The utilization of social media (SM) is on the rise among young adults in the United States,
and its correlation with mental well-being is not yet fully understood. Liu yi Lin, B.A. Jaime E.
Sidani, Ph.D. et. al. (2016) conducted research aimed to examine the relationship between social
media usage and depression within a nationally representative sample of young adults. Participants
completed online survey items including depression (dependent variable), social media use
(independent variable), and covariates. The assessment of social media use included self-reported
metrics such as the total daily time spent on social media, weekly visit frequency, and a
comprehensive frequency score derived from the Pew Internet Research Questionnaire. Depression
levels were evaluated using the Patient-Reported Outcomes Measurement Information System
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(PROMIS) Depression Scale Short Form. The analysis utilized Chi-squared tests and ordered
The results found that all associations between independent variables and depression had
strong, linear, dose–response trends. Results were robust to all sensitivity analyses, but depression
Research conducted by Renae A. Merrill and Xinya Liang (2019) to examine the
crosssectional associations between media use, mental health, suicidality, and sexual risk
behaviours among a nationally representative sample of youth. The study focuses first on the usage
of the internet and the type of social media platform used mainly by young adults, and states that
71 % of young people use more than one social media option. Along with the usage also comes
three specific triggers from social media that were linked with psychological outcomes when used
as a basis for improving one's current state of mind: trigger posts, stress posts, and oversharing of
information. Internalizing behaviours that can arise during adolescents like depression, anxiety, and
or the inability to cope or understand certain feelings were all taken into consideration, along with
the externalizing factors/behaviours. It was noted that during the developmental stage of late
adolescent to early adulthood, engaging in risky sexual behaviour was most prominent.
The variables of Media use, poorer mental health and risky sexual behaviour were all taken
into consideration. The age range was around 12-18 years old and gender was a factor. Mental
health problems were significantly and negatively correlated with age and sleep. Internalizing
problems were significantly correlated with sexual activity. Associations between media use,
mental health, and risky sexual behaviours were statistically significant, social media consumption
and TV may not be practically associated with poorer mental health, social media and hours spent
externalizing behaviours are unlikely associated with media consumption and longitudinal research
is needed to identify the role of media content that is primarily being consumed by adolescents.
Gupta, Aman Khan, Amir Maroof1, Rajoura, Srivastava, Shruti (2018) conducted a
crosssectional study on Internet addiction and its mental health correlates among undergraduate
college students of a university in North India with a sample of 477 students. The primary objective
was to estimate the prevalence of IA among the college students, representative sample sizes for
each college was decided based on population proportion to size. The prevalence of Internet
Addiction
(IA) was 25.3% (96/380). The level of impairment was mild among 45.0% (171/380), and 29.7%
(113/380) of the participants observed were free from Internet Addiction. Those with IA when
compared to those without IA, had a significantly higher proportion of subjects with depression
(68.8% vs. 45.8%, odds ratio [OR] = 2.6), with anxiety (74.0% vs. 53.3%, OR = 2.3) and with
stress (54.2% vs. 26.1%, OR = 3.4). However, in this research, no association between age and sex
groups of the participants and IA was found, there was also no difference in the prevalence of IA
between participants who lived at home and those living away from home. higher number of hours
of internet use, and always online status, was significantly associated with increased risk of IA.
There was however, a strong positive association between depression and IA. It was stated that
people with depressive symptoms might find online communication easier and less intimidating
than real-world communication owing to anonymity, absence of nonverbal cues and physical
presence. These factors help them overcome their interpersonal difficulties, often seen in
depression. Those suffering from depression may have a tendency to use the internet excessively
to relieve low mood and escape the feelings of guilt and hopelessness.
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A study by Francesca R. Dillman Carpentier and Elise M. Stevens (2017) examines the role
of sexually permissive attitudes in connection with young adults’ exposure to sex on television and,
broadly, the organization of sexual information in emerging adults’ minds. This examination carries
with it the assumption that concepts related to sex and sexual activity will be more easily accessible
in memory among those who are more sexually permissive, compared to those who are not as
structuring function suggested in the reviewed attitude literature. The results were that sexual
permissiveness had a small but statistically significant negative relationship with sexual concept
accessibility even when controlling for the other variables in consideration, such that higher scores
on permissiveness corresponded with faster responses to sexual words compared to control words.
sex on television. No direct relationship was found between exposure and accessibility in this
subsequent analysis. However, it should be noted that most of the emerging adults in this sample
had similar estimates of exposure to sex on television, spread primarily through the lower half of
the exposure scale. This lack of variation might explain why the direct relationship found between
Andrea Blanc (2023) did research to study the attitude towards sexual behaviour and their
relationship with gender and sexual orientation. Research indicates that sexual orientation also
plays a critical role in shaping sexual attitudes. Non-heterosexual individuals, including those who
identify as bisexual or homosexual, often report more positive attitudes toward solitary sexual
behaviours, the use of erotic materials, and unconventional sexual practices compared to
heterosexuals. These differences are hypothesized to stem from the distinct social and sexual
experiences of non-heterosexual individuals, which may foster more liberal attitudes toward
21
diverse sexual behaviours. The research findings indicate that women generally have more positive
attitudes toward solitary sexual behaviours and the use of erotic materials, whereas men show more
positive attitudes toward unconventional and online sexual behaviours. Additionally, bisexual and
homosexual participants exhibit more positive attitudes toward a range of sexual behaviours
considering both gender and sexual orientation when studying sexual attitudes. They suggest that
interventions aimed at promoting sexual health should be tailored to address the specific needs and
study the sexual behavior and contraceptive practices among University Students also found similar
results were in a sample of 464 students 78% of male and 41% of female students have had a sexual
intercourse and that 78% of males and 72% of females with an active sexual life use contraceptive
methods. Use of contraception increased regularly with age, from 68% of sexually active students
under 21 to 85% among students over 23 years old. It increased with frequency of intercourse, from
72% of those with sporadic relations to 91% of those having intercourse weekly or more often.
Although this type of research differs slightly from the research under study, one point we cannot
ignore is given in the previous sentences where majority of them have intercourse weekly or more
often.
Research done by Jane D. Brown and Kelly L. L'Engle (2005) to study sexual attitudes and
behaviors associated with U.S. Early adolescents' exposure to sexually explicit media showed that
males were significantly more likely than females to report any exposure to sexually explicit media:
53% of males reported sexually explicit media use, while only 28% of females did (χ2 = 74.25, df
= 1, p < .001). Use of the computer or the Internet for viewing sexually explicit media was most
22
popular among males (40%), followed by viewing X-rated movies (36%) and pornographic
magazines (29%). Females were most likely to view X-rated movies (24%), followed by viewing
naked people on the computer or Internet (10%) and viewing adult magazines (5%). Chi-square
tests showed that sexually explicit media use was more frequent among black adolescents as
compared to whites, older teens compared to younger teens, lower SES teens, adolescents who had
CHAPTER II:
Social media and its usage will only continue to rise in the modern world, and with this,
will come the many advantages and drawbacks. As we can already see from the results that are
24
given in the literature review, we can see that many of the upcoming generations are facing many
new hurdles that were not present before. The use of social media has given rise to a lot of mental
health issues as youths today are prone to appear a certain way, which has led to standards among
their peers, which some are finding it hard to relate to. This can be due to a number of reasons -
SES, individuality etc. However, what is clear is that this issue needs to be considered a necessary
Objectives
1. To understand the relationship between social media use and sexual attitudes.
2. To determine the impact of social media usage on the mental health of youths
3. To determine if there is any relationship between the sexual attitudes and mental health of
the youths
Hypothesis
1. There is a positive relationship between social media usage and sexual attitudes
2. There is a negative impact of social media usage on the mental health of youths
3. There is a negative relationship between sexual attitudes and the mental health of the
youths.
25
CHAPTER III:
METHODOLOGY
26
Sample
A sample of 300 youths ranging from the age of 15-24 years will be selected from colleges in
Mizoram and from the various departments in Mizoram University. The data will be collected
through a random sampling technique to ensure a fair and non-bias participation of the population
under study. The data will be collected from Under-graduate (Bachelors) and Post-graduate
(Masters) students.
This study/research will utilize a quantitative research design to gather information about
the variables under study, these will be gathered through questionnaires in a survey method.
Random sampling method will also be used to ensure fair representation of the population.
Statistical Analysis:
1. Psychometric properties of each of the scale and subscales of the measures shall be
attempted to be ascertained.
2. Descriptive statistics (mean, SD, skewness, kurtosis etc.) shall be employed to provide an
Procedure
Consent was first obtained from the subject before the tests are administered. After
formation of rapport, they will be given the questionnaires and asked to fill up the demographic
sheet and then proceed to answering of the statements. The researcher will thoroughly check the
scoring sheet to ensure that proper response is fully answered. Finally, the collected data will be
Inclusion Criteria
1. Age Group: Although the criteria for Youth is from 15 years of age, only sample from
2. Gender: Both Male and Female students will be taken to examine gender differences
4. Informed Consent: Only those who consent to the study will be taken
Exclusion Criteria
1. Age Group: Students younger than 17 years of age and older than 27 will be excluded
2. Gender: People who identify other than Male and Female will be excluded from the study
3. Consent: Those who do not consent to the study will not be included in the data even if they
4. Data: Only those who have answered all the questions will be selected for analysis.
28
Psychological Tools
1. DASS-21 will be utilized to check/measure the emotional state of the individuals. This scale
is suitable for clinical settings to assist in diagnosis and outcome monitoring, as well
as non-clinical settings as a mental health screener. The DASS-21 has been extensively
normed, with data used for interpretive purposes based on a sample of 1794 non-clinical
adults (Henrey & Crawford, 2005). Consistent with the DASS-42, the DASS-21 has
al., 1998).
2. Bergen Social Media Addiction Scale will be administered to measure the extent of Social
Media usage. The Bergen Social Media Addiction Scale (BSMAS), a six-item self-report
scale that is a brief and effective psychometric instrument for assessing at-risk social media
3. Sexual Attitude scale will be administered to measure the sexual attitudes of the individual.
The scale was intended to be psychometrically sound and to complement rather than
duplicate existing measures. The Sexual Attitudes Scale (SAS; Hendrick, Hendrick, &
Reich, 2006) was developed to broaden the assessment of sexual attitudes from a heavy
approach. The SAS was also designed to assess attitudes generically, including maritally,
psychometrically sound and to complement rather than duplicate existing measures. The
Sexual Attitude Scale has a number of sub-scales which are explained below:
29
i. Permissiveness: Permissiveness here means a casual, open attitude towards sex ii. Sexual
Practices: This subscale measures responsible (e.g. birth control) and tolerant
(e.g., masturbation) sexual attitudes iii. Communion: This subscale presents sex as
Skewness Kurtosis
Age 300 17.0 27.0 20.940 1.8550 .269 - .141 -.481 .281
Gender 300 1.0 2.0 1.523 .5003 .094 .141 -2.005 .281
.141 -1.482 .281
30
Education 300 1.0 2.0 1.330 .4710 .727 .141 -.359 .281
Permissiveness 300 44.0 101.0 72.203 10.9292 .427
Sexual
300 7.0 31.0 15.643 3.9828 .437
Practices .141 .712 .281
Communion 300 9.0 45.0 21.640 5.2493 .682 .141 2.399 .281
Instrumentality 300 6.0 30.0 18.590 3.7553 .020 .141 .803 .281
Social Media
300 6.0 30.0 17.617 4.1141 .299
Usage .141 .166 .281
A total sample size of 300 participants was collected, where age of the participants ranged
from 17-27 years old. The oldest participant was 27 and youngest was 17. The educational level of
the sample was also taken from Under-graduates (UG) and Post-graduates (PG), where the
Undergraduates take up 200 of the samples and the remaining 100 being post-graduate students. It
is also important to note that these students are still studying under their respective educational
levels and have not yet passed. Also, from the total 300 sample collected, 143 are Males and the
remaining 157 are females. A more descriptive and detailed data is given in Table 1.
Sexual Practices
.68 .67 7
Communion
.78 .78 9
Instrumentality
.65 .65 6
Social Media Usage
.72 .72 6
Stress
.83 .82 7
Anxiety
.76 .76 7
Depression
.80 .80 7
Table 2 shows the reliability analysis of the various scales used in the study. The Cronbach’s
Alpha of the Scales Ranges from .65-.83. The lowest being .65 on Instrumentality and the highest
being .83 on Stress. From the above table given, it is clear that the scales used are within the
Permissiveness - - -
Table 3a: 10.646 0.001 298 0.00 1.1472 -6.9634
8.038 9.2211 11.4788
T-Test - - -
for 296.291 0.00 1.1382 -6.9811
8.101 11.4611
gender.
Communion - 9.2211
2.297 0.131 298 0.03 0.603 -2.5032 -0.1298
2.183 1.3165
- -
297.998 0.029 0.6005 -2.4981 -0.1348
2.192
Instrumentality - 1.3165
1.113 0.292 298 0.351 0.4342 -1.2603 0.4486
0.935 0.4058
- -
297.802 0.349 0.4328 -1.2576 0.4459
0.938
Social Media - 0.4058
3.63 0.058 298 0.00 0.4664 -2.5906 -0.7549
Usage 3.586 1.6728
- -
297.872 0.00 0.4639 -2.5858 -0.7598
3.606 1.6728
(Significant analyses reported)
Anxiety -
9.495 0.002 298 0.015 -1.303 0.531 -2.348 -0.258
2.454
-2.48 292.518 0.014 -1.303 0.525 -2.337 -0.269
Table 3a shows the t-test analysis between males and females. Significant differences
between the genders were found on Permissiveness, Communion and Social Media Usage. Women
scored higher than men in Permissiveness, Communion and Social Media usage and all the other
scales.
33
Permissiveness here means that Men are more open towards sex than Women. However, it
does not mean they use it as an act without reason, rather they regard it highly and more like a
‘Peak experience’. However, when it comes to Anxiety and Social Media Usage, women score
Table 3b shows the t-test between the under-graduates and post-graduates on the different
variables. We can see that post-graduate students score higher in permissiveness while the
undergraduates score higher in Communion and Sexual Practices. There are no other significant
differences between them
34
Variables
Age x -.157** .696** .286* -.253** -.148* -.013 -.067 -.058 -.087 -.059
*
Gender -.157** x -.097 .422* .060 .125* .054 .203** .078 .141* .078
*
Education .696** -.097 x .339* -.219** -.191** .029 .000 -.069 -.077 -.110
*
Permissiveness .286** .422** .339** x .053 -.039 .210* .108 -.020 -.023 -.112
*
Sexual Practice -.253** .060 -.219** .053 x .445** .192* .025 - - -.146*
* .183* .162*
* *
Communion -.148* .125* -.191** -.039 .445** x .233* -.025 - -.073 -.061
* .151*
*
Social Media -.067 .203** .000 .108 .025 -.025 .040 x .240* .226* .228**
Use * *
Stress -.058 .078 -.069 -.020 -.183** -.151** - .240** x .775* .750**
.124* *
Anxiety -.087 .141* -.077 -.023 -.162** -.073 -.070 .226** .775* x .748**
*
Depression -.059 .078 -.110 -.112 -.146* -.061 - .228** .750* .748* x
.167* * *
*
Table 4 shows that as age increases, permissiveness also increases. But at the same time,
sexual practices and communion are also lower as people get older. We can also see that as a person’s
education increases, permissiveness increases while sexual practice and communion decreases.
The results also reject H1, which states that there will be a positive relationship between
social media usage and sexual attitudes. There was no significant relationship be it positive or
negative between the two variables. this also means our 1st objective is revealed; to understand the
relationship between social media use and sexual attitudes. From this result, there is no significant
relationship to be found. This means that we reject the reject the alternate hypothesis and accept
mental health of the youths. It is important to note that the three variables of Stress, Anxiety and
Depression will in most cases also rise if any of them rises. The strength of the correlation can be
explained as weak in statistical terms, as the numbers are all below .3 and around .2 each. However,
The third hypothesis (H3) is also rejected as there was no significant correlation found
between sexual attitudes and the mental health of the youth. Yes, there are some correlations, but
the level of correlation is extremely low. The alternate hypothesis is rejected since the findings do
DISCUSSION
The study suggests that the male population are more active when it comes to sexual
attitudes when compared to their female counterparts. This also goes along with researches that
36
have been conducted before as Males have genetically higher testosterone levels when compared to
their female counterparts. Social media usage is also found to be higher in Women as is quite true
in the modern world too. However, almost everyone uses social media as technology has given us
Data analysis by Datareportal has put the question of which gender uses social media more
to rest. Results from the analysis of social media usage by gender show that while there are more
male social media users (53.4% of the global population) than female social media users (46.6%),
in terms of time spent, female users spend more time surfing social media every day—irrespective
of age. For instance, female users between 16 and 24 years of age spend an average of two hours
and 56 minutes on social media every day. In comparison, their male counterparts spend two hours
and 32 minutes—nearly half an hour less. The difference in daily time spent on social media
between the two genders is also the largest in this age group. For context, the average daily time
spent on social media among all users is two hours and 20 minutes.
Another Pew research done by Monica Anderson (2015) found that the gender gap which
used to be huge between men and women who use the internet, has gone down from 15% in 2010
to 7% in 2015. Although the overall percentage of men and women who report using social media
is now comparable, there are still some gender differences on specific platforms. Pinterest,
Facebook and Instagram have a larger female user base, while online discussion forums like Reddit,
Digg or Slashdot attract a greater share of male users. What we can see from other research and
analysis is that our result findings are similar to one another, even if the gap may have decreased.
As said before, when it comes to sexual attitudes or sexual drives, one would assume that
men are higher than women in this context. Frankenbach, J., Weber, M., Loschelder, D. D., Kilger,
37
H., & Friese, M. (2022) proposed that it would be useful to think of sex drive as a personality trait.
The researchers resolved the problem of how to measure sex drive by considering how
psychologists measure other personality traits. We often talk about the ABCs of personality, namely
affect (or emotion), behavior (or actions), and cognition (or thoughts). That is to say, psychologists
define your personality as the typical ways in which you feel, act, and think.
Taking this approach, there are three aspects of sex drive that can be measured. The
researchers propose to measure affect in terms of how easily you get aroused when faced with a
sexual stimulus or situation. Likewise, behavior involves the frequency of sexual acts. And finally,
cognition has to do with how often you think about sex. Frankenbach and colleagues found that
when sex drive is defined as they proposed, men do, on average, have higher sex drives than women.
However, there was wide variability in sex drive among both men and women. As a result, about a
third of the women surveyed indicated a higher sex drive than that of the average man. These results
fall in line with other research on gender differences. That is to say, when a gender difference is
found, that difference is small, and the variability within each gender is great. This is easiest to see
with an example like height. On average, men are taller than women, but there are still plenty of
We can say to an extent that men are typically more sexually active than men, provided research
and surveys are answered by the sample truthfully as sex can be a quite an intimate subject for many
people. however, as this research has indicated, generalizing an entire gender based on a sample
could prove to be inaccurate in many cases. There can be men who are lower in sexual attitudes
than females, and females who are higher than men. Just like how stereotypes, though insensitive
and inaccurate in many cases, arise from truth and experiences, we can also say that there is truth
38
in what many of the research and what our results have produced, but it can also not be the same
for everybody.
The relationship between mental health and social media usage provides a lot of potential for future
research as with growing development of technology. We can experience it firsthand that our phones
are in most cases, always glued to us. from our literature review, we also noted how research in
internet addiction is correlated to mental problem among many individuals. Using the internet itself
is not a bad thing, many people use it for good, to get jobs and many other activities. This research
only focuses on the negative effects and this must always be put into consideration.
We can see from billionaire like Jeff Bezos how the internet is crucial in our economy. Most of
today’s job applications, admissions etc. are also done through online modules. Social media itself
also has become a place for promotion, advertisements etc. The top entertainers in our modern era
most often than not, use it as a means to promote their works and themselves. But, although
countless advantages, the other side; the negative side must always be put into consideration.
39
CHAPTER V:
Objective 1: To understand the relationship between social media use and sexual attitudes
The 1st objective aimed to understand how social media usage and sexual attitudes are related to
each other. The result findings indicate that there is not much relationship between these variables
as they do fall under the significance value of both 0.01 and 0.05. from this research, we can
Objective 2: To determine the impact of social media usage on the mental health of youths
The 2nd objective which aims to determine the impact of social media usage on the mental health
of youths finds that there is some correlation between the two. Falling under the significance value
of .01 and with correlations strengths of .240**.226**.228** respective for Stress, Anxiety and
Depression, we can conclude that social media usage does impact the mental health of youths in
some way. It could be argued that the strength of correlations is weak, but it cannot be denied that
Objective 3: To determine if there is any relationship between the sexual attitudes and mental health
of the youths
41
The 3rd objective which aims to determine if any relationship between sexual attitudes and mental
health does also provide some results. A negative correlation was found between the two variables.
A correlation result of -.183 -.162 at 0.01 level and -.146 at 0.05 level of significance for Sexual
Practice and Mental health was found. Communion and Stress was found to be correlated with a
score of -.151 at 0.01 level. And Instrumentality was found to be correlated with Stress and
Depression at -.124 -.167 with levels of significance at 0.01 and 0.05 levels respectively. What we
can say here is that the strength although significant, is quite low in terms of correlations.
Hypothesis 1: There is a positive relationship between social media usage and sexual attitudes
The results states there was no significant relationship be it positive or negative between the two
variables. Social media usage did not show any significant impact on the sexual attitudes of the
population under study, be it negative or positive. And so, this hypothesis is rejected.
Hypothesis 2: There is a negative impact of social media usage on the mental health of youths
The 2nd hypothesis is accepted as it was found that using social does impact the mental health
of the youths. With significant correlation found between the variables of Stress, Anxiety and
Depression with Social Media usage, at .240 .226 .228 at 0.01 level of significance respectively.
The strengths of the correlation can be described as quite weak; however, this also means that H2
Hypothesis 3: There is a negative relationship between sexual attitudes and the mental health of the
youths.
The 3rd hypothesis is partially accepted as there are some negative relationships between
sexual attitudes and mental health. But as a whole, the correlations are quite weak. A negative
correlation result of -.183 -.162 at 0.01 level and -.146 at 0.05 level of significance for Sexual
42
Practice and Mental health was found. Communion and Stress was found to be correlated with a
score of -.151 at 0.01 level. And Instrumentality was found to be correlated with Stress and
Depression at -.124 -.167 with levels of significance at 0.01 and 0.05 levels respectively. These
findings suggest that while the impact of sexual attitudes in mental health is present, it is quite
Implications
The study does have some implications on the study of such topics or areas of interest.
While conducting research like these, it is always important to put into priority the attitudes of many
of the sample under study. A topic as sensitive as this should always require extreme caution as
many people could be triggered. Also, the age range of the study also implies that the sample have
experienced the variables under study, which in many cases could be the opposite. Understanding
that males and females differ significantly could prove to be a crucial factor in such studies.
Future researches could improve on the type of questionnaire and standardised tests that they
use, also the quality of the sample population could be improved. Meaning that more than a
quantitative approach, a more qualitative approach or a mix of both could provide more desirable
results. Topics of such intimate context should be studied as they are crucial for knowledge in the
Conclusion
This study explores how the relationship between social media, sexual attitudes and mental
health among the youths. The results indicates that although there are some relationships between
43
them, the strength of these variables is quite low. The study does shed some light on how sexual
attitudes, social media usage and mental health are inter-connected. However, as this is only one
research and for a mere sample to represent a whole population, it is quite inadequate and further
Limitations:
One of the most prominent limitations of this study is the content of one of the variables,
namely Sexual attitudes. In a conservative society, many could be reluctant to answer the statements
truthfully, the problem of not giving authentic answers is a factor that cannot be overlooked. The
result findings are a generalisation of the data under study and this could not a representative for
The variable of Social Media Usage also comes with certain limitations. The questionnaire
only takes into account the amount of time spent in social media. For example, many people today
use social media as a means of income, the context of how they operate within social media is not
taken into consideration, and this is a limitation of the present study. Future research could improve
on the quality and the context to which variables are taken in order to produce a more in-depth
analysis.
44
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APPENDICES
Appendix-i
The following table contains a list of statements that highlight certain opinions regarding sex and
its activities. There is no wrong or right answer. Read the statements carefully and give your
answer by ticking (✓) on the options given.
PERMISSIVENESS
7 It is okay to manipulate
someone into having sex
as long as no future
promises are made.
14 Extensive premarital
sexual experience is fine.
18 Prostitution is acceptable.
COMMUNION
7 Sex is usually an
intensive, almost
overwhelming experience
8 During sexual intercourse,
intense awareness of the
partner is the best frame of
mind.
9 Sex is fundamentally
good.
INSTRUMENTALITY
Appendix-ii
DASS-21
Please read each statement and circle a number 0, 1, 2 or 3 which indicates how much the
statement applied to you over the past week. There are no right or wrong answers. Do not spend
Appendix-iii
The Bergen Social Media Addiction Scale is a brief self-report scale that assess the level of social
media usage from the individual. There are no right or wrong answers so please answer them
honestly. Depending on your answer of the statement, you will simply tick (✓) on the option that
2. You feel an urge to use social i)very ii)rarely iii)sometimes iv)often v)very
media more and more. rarely often
Appendix-iv
CONSENT FORM
Name : _____________________
Age : _____________________
Gender : _____________________
Marital Status : Married/Unmarried
Education : _____________________
I consent to participate in the research project although the research may not be of direct benefit to
me. I understand that my participation is voluntary and that I am free to withdraw at any time,
without giving a reason and without cost.
Signature
( )