TEAM HINDU JAANE MILEGA?
180 DC, HINDU COLLEGE
INDUSTRY ANALYSIS
Analysing the Quick Commerce Industry and its Future Prospects
COMPETITOR ANALYSIS MAJOR CHALLENGES
MARKET
SHARE
Market Share ECONOMIC
BlinkIt Deep Discounts, Intense Competition,
45% Free Deliveries, Marketing Costs, etc.
InstaMart
SOCIAL
27%
Safety of Delivery Partners, Impact on
QUICK
DELIVERY
Road Safety, Ethical Challenges, etc.
Zepto
2023 2027 21%
ENVIRONMENTAL
The GMV of quick Carbon Footprint, Impact on fuel
BB Now
commerce in India was efficiency due to congestion, etc.
7%
$2.3 billion in 2023
KEY GROWTH DRIVERS FUTURE PROSPECTS
The projected CAGR
is 27.9% between Improving customer experience
Rise in customer expectations for a greater variety of
FY22 and FY27 Q-commerce offers a seamless experience to customers products like clothing, cosmetics, electronics, etc. to
through rapid delivery improving overall satisfaction be delivered instantly through efficient logistics
By 2029, the number of Integration with existing industries
Integration of technology and automation in logistics
Q-commerce users will Q-Commerce seamlessly integrates with traditional and warehousing and estimation of sustainable
reach 60.6Mn users businesses like kiranas optimizing order processing delivery time windows
1
BUSINESS DYNAMICS
Analysing the most profitable business model and the recent trends in competitive structure
REVENUE MODELS COMPETITIVE DYNAMICS
MODEL HOW IT WOKRS PROS CONS VIABILITY Complex logistics can be To retain customers, offering
handled by incentivizing SUB-
B2B scan be personalized, and
Subscription Offer subscriptions Customer loyalty, Risk of low High bulk deliveries and using SCRIPTION
MODEL exclusive benefits can be
Model for exclusive deals, recurring retention, the hub & spoke model. MODEL
provided.
priority service, revenue, need to offer
etc. increased order discounts or The risk of dependency can be eliminated Loyalty programs can be introduced for
frequency perks by diversifying customers. long-term engagement.
B2B Partnering with Expands revenue, Dependency High The Quick Commerce sector shows a trend of consolidation in top tier cities…
Expansion restaurants, offices, leverages existing on partners,
Expansion of
xt
e
T
schools, gyms, etc. infrastructure complex Reach
logistics
Hyperlocal Collaborate with Differentiates Difficulty in Low Reasons for
Optimisation of
Partnerships local brands, offerings, targets scaling, hard
xt
Mergers and
e
T
Operations
farmers or niche audiences, to quality Acquisitions
producers to offer supports local check,
region-specific businesses complex
Domination of
xt
products operations
e
T
Market
Private In-house brand for Quality control, Development Medium
Labels high-demand brand loyalty, costs, risk of …however, market fragmentation remains in
product categories high profit unacceptance, Tier 2 and Tier 3 cities, where local players operate.
such as snacks or margins inventory Local competitors need to work independently, addressing region-specific needs due to
essentials management distinct challenges and opportunities compared to metros.
2
FUTURE TRENDS & ALTERNATIVES
Looking into the wide range of alternatives to deliver high quality in the industry
TRACING THE SUPPLY CHAIN
Procuring Storing in Manage Order Orders are Last-Mile
Product reaches
from dark store or Inventory placed & picked and delivery
customer
Supplier with retailer System processed packaged takes place
TIER 1 CITIES TIER 2 CITIES TIER 1 CITIES TIER 2 CITIES
1 Dark stores are 1 Retail stores are 1 Last minute 1 Last minute deliveries
essential backbones in probably the way to go deliveries are both a are not as prioritized
high-density areas, as they are cheaper to USP & a KPI to as discounts as
enabling inventory maintain due to measure efficiency & discounts and
management. partnerships prioritized by comfort of ordering
consumers
2 However, they could be 2 However, they face the Quick delivery thus
subject to future problem of lower 2 Quick delivery thus 2
doesn't remain as
regulation under the growth rates and remains something to
important as pricing
FDI and/or gig workers potential for be prioritized to retail
of the products
act maximization in general and engage customers
3
APPENDIX
BIBLIOGRAPHY
• https://www.india-briefing.com/news/quick-commerce-market-in-india-and-key-players-35348.html/
• https://www.statista.com/statistics/1345589/india-market-size-of-used-car/
• https://www.ibef.org/blogs/the-rise-of-quick-commerce-in-india-revolutionising-retail-and-last-mile-delivery
• https://www.livemint.com/industry/retail/quick-commerce-in-india-boon-or-bubble-waiting-to-burst-11735792495204.html
• https://economictimes.indiatimes.com/?from=mdr
• https://www.iima.ac.in/sites/default/files/2023-06/Q-com%20-%20Ranjekar%20%26%20Roy_0.pdf
• http://pwc.in/
• https://www.thenationalnews.com/uae/from-e-commerce-to-q-commerce-the-rise-of-the-30-minutes-or-less-delivery-1.1155255
• https://www.businessinsider.in/business/startups/news/after-giving-up-on-90-minute-delivery-five-years-ago-due-to-lack-of-profitability-grofers-is-now-chasing-10-minute-
delivery/articleshow/88253221.cms
• https://www.dailyexcelsior.com/india-pioneering-the-rise-of-quick-commerce/
• https://www.nickilange.com/journal/2020/4/28/quick-commerce-the-next-generation-of-e-commerce
• https://www.indianretailer.com/article/retail-business/consumer-trends/why-55-first-time-shoppers-are-choosing-q-commerce-festive
• https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/indian-prefer-q-commerce-for-daily-essentials-physical-stores-for-high-value-buying/115524331
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UNDERSTANDING THE Q-COMMERCE INDUSTRY IN INDIA
Understanding Q-Commerce in Different Tier Cities of India through PWC Report
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THANK YOU!
