Strategic Plan
Table Of Contents
Executive Summary Proposed Strategy Enhancements
Key Performance Indicators (KPIs) for Measurement
Market Segments & Target Focus
Current Business Development Approach Implementation Timeline & Milestones
Objectives of the New Strategy Expected Outcomes & Benefits
Conclusion & Next Steps
EXECUTIVE SUMMARY
This proposal outlines a reassessment and restructuring of our
business development strategy to enhance lead generation,
optimize outreach efforts, and improve conversion rates.
Currently, our business relies primarily on outbound outreach
through LinkedIn and Upwork, with no structured Key
Performance Indicators (KPIs) to measure effectiveness.
The new approach will separate Business Development (Inbound
Lead Management) from Sales Development (Outbound Lead
Management) to create a more structured and data-driven
growth strategy.
This will allow us to capture and convert high-quality leads more
efficiently while ensuring outreach efforts continue
uninterrupted.
MARKET SEGMENT AND TARGET FOCUS
To maximize the effectiveness of our business development efforts, MMCY Tech will focus on countries
that are actively outsourcing their services. Our key target market segments include:
Regional Target Key Industries Outsourcing Service
North America IT, Software Development, Customer Support
Europe Financial Services, E-commerce, Data Processing
Middle East Telecommunications, Banking, Government Services
Asia-Pacific Healthcare, E-learning, Cloud Computing
CURRENT BUSINESS DEVELOPMENT APPROACH
Overview
Our current business development approach primarily relies on outbound outreach through direct
messaging and proposal submissions via LinkedIn and Upwork. While these methods have facilitated
client engagement, they have not resulted in optimal conversion rates, indicating inefficiencies that
require restructuring.
Current Outreach Methods:
LinkedIn: direct messaging, engagement with industry content, and connection requests.
Upwork: Submitting project bids and customized proposals.
Other Channels: No structured inbound lead generation system.
KEY CHALLENGES
Low Response and Conversion Rates: difficulty in turning outreach into scheduled meetings or
contracts.
Lack of Structured KPIs: No standardized tracking mechanism for measuring outreach success.
Overreliance on Outbound Outreach: The absence of an inbound marketing strategy results in
unsustainable lead generation.
Ineffective Messaging Strategies: Inconsistent engagement due to generalized messaging.
Limited Diversification: Need to explore additional lead-generation methods such as email
campaigns and paid advertising.
OBJECTIVE OF THE NEW STRATEGY
Separate Business
Establish measurable Development
KPIs to optimize (Inbound) and
outreach Sales Development
performance. (Outbound)
Implement CRM and
Expand lead generation
automation tools for
beyond LinkedIn and
structured tracking.
Upwork.
PROPOSED STRATEGY ENHANCEMENT
Business Development Strategy (Inbound Lead
Management)
Content Marketing: Blogs, case studies, and whitepapers to attract leads.
SEO Optimization: Improve website ranking for organic traffic growth.
Lead Magnets: Free consultations, downloadable resources, and webinars.
Paid Advertising: LinkedIn Ads, Google Ads, and PPC campaigns.
Referral Partnerships: Develop alliances for referral-based leads.
Sales Development Strategy (Outbound Lead Management)
LinkedIn Outreach: Hyper-personalized messaging and Sales Navigator.
Upwork Optimization: Focus on high-value contract bidding.
Cold Email Campaigns: Targeted email outreach to decision-makers.
Industry Events & Networking: Trade shows, virtual summits, and business meetups.
Outreach Messaging & Follow-Up Strategy
A/B Testing: Experiment with different messaging approaches.
Follow-Up Sequences: Structured approach to re-engaging prospects.
Social Proof: Incorporate case studies and testimonials in messaging.
Tracking & CRM Implementation
Implement CRM systems (HubSpot, Zoho, Pipedrive) for outreach tracking.
Conduct weekly performance reviews for continuous refinement.
KEY PERFORMANCE INDICATORS (KPIS) FOR MEASUREMENT
Tracking & CRM Implementation
KPI Metrics Measurement Criteria Expected Outcome
Website Traffic Growth Monthly increase in website visitors +30% in 6 months
Lead Magnet Conversion Rate % of visitors signing up for resources 10-15% increase
Content Engagement Rate Time spent on blogs, case studies 20% improvement
Inbound Lead Generation Rate Qualified inbound leads per month +25% in 3 months
Referral & Partnership Leads Leads from industry partnerships +15% in 3 months
Sales Development (Outbound Lead Management) KPIs
KPI Metrics Measurement Criteria Expected Outcome
Response Rate % of outbound messages receiving replies 15%
Meeting Booking Rate % of responses converting into meetings +20% in 3 months
% of Upwork bids/cold outreach resulting in
Proposal Win Rate +25% in 3 months
deals
IMPLEMENTATION TIMELINE & MILESTONES
Phase Duration Key Activities
Preparation Weeks 1-2 Define KPIs, set up CRM, refine outreach templates.
Optimization Weeks 3-4 Optimize LinkedIn & Upwork profiles, test CRM workflows.
Execution Month 2 Launch outbound & inbound lead generation efforts.
Expansion Month 3 Review KPIs, adjust strategies, scale paid advertising.
EXPECTED OUTCOMES & BENEFITS
Increased lead generation and conversion rates.
More structured and data-driven client acquisition processes.
Diversified outreach to reduce reliance on a single platform.
Clear separation of inbound and outbound responsibilities.
CONCLUSION
By implementing this strategic framework, MMCY Tech will position itself as a leading outsourcing
partner in high-demand markets. The structured approach ensures:
A balanced inbound and outbound strategy.
Data-driven decision-making and lead management.
Improved outreach efficiency and conversion rates.
THANK YOU
