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Creativity and Innovation

The document outlines an exam for Kenia College focused on creativity and innovation, consisting of 50 questions divided into two sections, each worth 25 marks. It covers definitions, characteristics, techniques, and examples related to creativity and innovation in entrepreneurship. The exam emphasizes the importance of these concepts in business, including their roles in product differentiation, competitive advantage, and customer satisfaction.

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125 views3 pages

Creativity and Innovation

The document outlines an exam for Kenia College focused on creativity and innovation, consisting of 50 questions divided into two sections, each worth 25 marks. It covers definitions, characteristics, techniques, and examples related to creativity and innovation in entrepreneurship. The exam emphasizes the importance of these concepts in business, including their roles in product differentiation, competitive advantage, and customer satisfaction.

Uploaded by

perisndichu7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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KENIA COLLEGE

Creativity and Innovation

Total Marks: 50
Time: 1 Hour
Instructions:
 Answer all questions.
 Each question carries 1 mark.

Section A: (25 Marks)


1. Define creativity in the context of entrepreneurship.
2. What is the difference between creativity and innovation?
3. Give one reason why creativity is important in business.
4. Mention one characteristic of a creative entrepreneur.
5. What is lateral thinking?
6. Name one common creativity technique used by entrepreneurs.
7. Define brainstorming.
8. What is a prototype in the innovation process?
9. Mention one example of an industry that thrives on creativity.
10. Name a famous entrepreneur known for creativity.
11. Give one advantage of thinking outside the box in business.
12. What is the role of creativity in product differentiation?
13. Mention one source of creative business ideas.
14. Define problem-solving in entrepreneurship.
15. What is the significance of risk-taking in creativity?
16. Mention one challenge entrepreneurs face in implementing creative ideas.
17. What is the meaning of intellectual property in business?
18. Give one example of a disruptive innovation.
19. What is the purpose of market research in innovation?
20. Name one way creativity can improve customer satisfaction.
21. How does competition influence creativity in business?
22. What is open innovation?
23. Name one way technology enhances creativity in entrepreneurship.
24. What does "design thinking" mean?
25. Why is customer feedback important in creative product development?

Section B: (25 Marks)


26. Define innovation.
27. What are the three main types of innovation?
28. Give one example of product innovation.
29. What is process innovation?
30. Mention one factor that drives innovation in a business.
31. Give an example of a company that is highly innovative.
32. How does innovation give businesses a competitive advantage?
33. What is an incubator in entrepreneurship?
34. Mention one government policy that supports innovation.
35. What is the role of research and development (R&D) in innovation?
36. Give one example of a business that failed due to a lack of innovation.
37. What is the difference between radical and incremental innovation?
38. Mention one risk associated with innovation.
39. What is the meaning of business model innovation?
40. How does globalization impact innovation?
41. What is a startup, and how is it related to innovation?
42. Give an example of a social innovation.
43. What is sustainable innovation?
44. How does funding influence innovation in a startup?
45. Mention one role of collaboration in business innovation.
46. What is a patent?
47. Name one challenge of adopting new technology in business.
48. Give an example of an innovative business strategy.
49. What is the role of leadership in driving innovation?
50. Why is continuous learning important for innovation?

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