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Modern Marketing 1st Internal QP

This document is a unit test for the Commerce - I Semester B.Com course on Modern Marketing, scheduled for August 2024. It consists of two sections: Section A requires answers to five questions worth two marks each, while Section B requires answers to two questions worth five marks each. Topics include definitions and concepts related to marketing, such as internal marketing, regulated markets, and holistic marketing.

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pavithra k
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1K views1 page

Modern Marketing 1st Internal QP

This document is a unit test for the Commerce - I Semester B.Com course on Modern Marketing, scheduled for August 2024. It consists of two sections: Section A requires answers to five questions worth two marks each, while Section B requires answers to two questions worth five marks each. Topics include definitions and concepts related to marketing, such as internal marketing, regulated markets, and holistic marketing.

Uploaded by

pavithra k
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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UNIT TEST – AUGUST 2024

COMMERCE - I SEMESTER B.COM


COM 1.3: MODERN MARKETING

Time: 1 Hour Max. Marks: 20

Instruction: Answer should be written completely in English


SECTION-A

Answer any five questions. Each question carries two marks. (5X2=10)

1. Define marketing
2. State the functions of marketing.
3. What is meant by internal marketing?
4. Give the meaning of Regulated Market?
5. What is meant by relationship marketing?
6. What is meant by societal marketing?

SECTION-B

Answer any two questions. Each question carries five marks. (2X5=10)

7. Write a note on importance of marketing.


8. Briefly explain the concept of holistic marketing.
9. Explain the approaches of marketing.

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