Media and Information

Literacy
Quarter 4 – Module 3:
Types of Media

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 What I Need to Know

Great day to you dear learner! In this module you will learn to compare
and contrast how one particular issue or news is presented through the different
types of media such as print, broadcast, and online.
Media have been a popular tool in forming public opinion. The way issues
and news are presented can impact and influence audiences. Thus, it is
important to be mindful on how information is presented thru different media
tools.
May you find significant learning experiences and joy from this module. Let
us start the fun and learning now.

After going through this module, you are expected to:

1. identify the different types of media;

2. classify contents of media type; and
3. editorialized how issue/news is presented through different types of
media.

What I Know

DIRECTIONS: Answer the following questions. Write your answer on a sheet of

paper.

1. Which of the following is not a print media?

A. Books
B. Flyers
C. Newspaper
D. Twitter

2. “Bombo Radyo” is an example of

A. Broadcast media
B. Online media
C. Print media
D. Television media

3. Which of the following is an online media?

A. Brochure
B. Flyers

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 C. Newsletter
D. Podcast

4. What type of media consists of paper and ink, which is traditionally

reproduced?
A. Broadcast
B. Internet
C. Online
D. Print

5. What type of media uses airwaves to transmit information?

A. Broadcast
B. Digital
C. Internet
D. Print

6. What type of media uses digital platforms to disseminate

information?
A. Broadcast
B. Online
C. Radio
D. Television

7. What media will be beneficial for a community which does not have
access to internet but needs live information?
A. Journal
B. Magazine
C. Newspaper
D. Television

8. Meredith needs to compile information to keep it in a drawer. What

media would best fit for Meredith’s need?
A. Broadcast
B. Digital
C. Internet
D. Print

9. The term “media” is defined as

A. A current style
B. A study of signs
C. Means of Communication

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 D. Picture or image

10. A medium is A. A current style

B. Means of doing livestream
C. Means by which a message is communicated
D. Picture or image

11. Which type of media will you use if you want your information be jam
packed but still portable?
A. Online
B. Print
C. Television
D. Radio

12. Which media will you use, if you want your audience to create vivid
pictures using their imagination, thru audio alone?
A. Online
B. Print
C. Television
D. Radio

13. Living in Industry Revolution 4, which media is more convenient and

useful?
A. Online
B. Print
C. Television
D. Radio

14. If you want to have a direct connection to your audience, which

media will best suit your need?
A. Online
B. Print
C. Television
D. Radio

15. Annie wants her content to go viral. What type of media will best
satisfy her goal?
A. Online
B. Print
C. Television
D. Radio

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 Lesso
Types of Media
n 5
Have you ever wondered what will happen to our world today if we still
use the same method of communication? We now live in a fast-paced
generation, where communication and information are available anytime and
anywhere thru different types of media. Any form of media has the goal of
sending message across wider audience. It is more efficient and faster. However,
which do you think suits your need

Did you enjoy outlining? It is important that we understand the

predominance of media in every aspect of our society. Media is not just use to
send information and communicate. It has greater impact in our culture, beliefs
and even decision making. The influence of media should not be taken lightly. As
a student and the next leader of this country, giving high regard to media and its
influence, will help us control media, rather than media controlling us. Check out
the TEDx video of Min Kim: https://www.youtube.com/watch?v=ZpjWioF6iMo for
additional knowledge.

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 What is it
We associate media to ABS-CBN and GMA, the two biggest mainstream media
in the Philippines. However, have we ever thought why “media” exist? In this
lesson you will understand contents of media, and how issues are presented
through different types of media.
The evolution of the type of media has drastically taken over the world. From
print, to broadcast radio and television and now we have the online media. Print
media is a paper publication. It can be in the form of books, newspapers,
journals, magazines, newsletters.
Broadcast media describes the traditional forms of media that include
television and radio. It is the distribution of audio and video content to a
dispersed audience via radio, television. Broadcast media commonly come in two
forms: radio and television broadcasting. Radio broadcasting is a one-way sound
broadcasting service, transmitted over a radio wave. Television broadcasting is a
medium use to transmitting moving images in monochrome or color.
Online media is a medium which use internet to send information.

Have you ever wondered what content will you upload on this new generation
media? In this part of the discussion, you will classify and understand media
content. Enjoy reading!

The influence of media

As media evolve from the regular print to broadcasting, to online media,
its content has also progressed. Traditionally, media is known for delivering
information. Now, it has become a platform of introducing products and services
and even opinion. The media today is more than about information. It is about
selling, and convincing you on something: products, services, and ideologies.
Through advertisement media can entice as to use and buy a product and try
services. Ideologies are being sold too, using your favorite actress on TV, or an
online influencer. For example, media wants to sell political ideology. The
political advertisement tries to convince you buy showing the side of the
politician in an issue, with given facts or none. The convincing power depends on
how the content is presented, considering the believability of the presenter and
the idea. The result is that you, as an audience or voter will side with that
politician and may end up voting for him.

Media Content
Content is the idea that is delivered to the audiences, in a form of images still
and moving, audio, documents and files. News and information were the

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highlights of print media in its early years. Over the years though it has
progressed by adding advertisements, and written entertainment.
Radio and Television broadcasting both have the same content with the
modern print media. However, radio has been regarded more when it comes to
music and radio drama which stirs listeners’ imagination. Television on the other
hand has the best attribute and advantage of moving image plus the audio,
which is more entertaining. It also can foster emotion and empathy reaching a
wider target of audience; thus, the presentation of content becomes more
effective.
Online media having almost all the content of print and broadcasting, has
changed its game by introducing the power of communication and interaction,
encouraging the audience to participate, which makes the audience feel they are
involve, and that gives the audience satisfaction.
Over the time, the content of media is headway to more sophisticated
creation, from the basic giving of information, to entertainment and now to
influence individual, group of people, and societies in defining themselves; from
the use of Print media, to radio and TV broadcasting, and now Online media.
Delivery mode of content in different types of media
Live streaming allows a creator to share creation and idea in real time. It can
be in Broadcast media, but commonly used in online media using Facebook,
YouTube and Instagram as its platform.
Webinars create a room for seminars, trainings, lectures, and discussion using
online media. It can also be use in presenting new products showcasing latest
creation.
Podcast is known as “new radio” merged from the word iPod and broadcast. It is
an audio programme done in series and delivered in digital audio. Listeners can
access through online media and download it for offline listening.
Infographics is a visual presentation of information and data. It comes in
imagery, charts and minimal texts which allows the reader to have a quick
overview of the concept or idea. Infographics use print media and online media.
E-books are electronic version of printed books. Stories can be read on
computer or handheld device. One of the advantages of E-book is its
“interactivity” and “personalization”. It is interactive in a way that reader can
take note, underline bookmark a page and go through hyperlinks to gain more
information.
Personalization allows the reader to change the font and the backlight.

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Activity 1 Unbolting
DIRECTIONS: Fill in the information needed to complete the table. The first one
is already done for you.

NEEDS TYPE OF MEDIA SPECIFIC PLATFORM

education Online media Zoom, google classroom,

Facebook messenger

communicate to friends

romantic date

method of paying bills

food and services

Are you using the platforms you answered? If you are, congratulations! If you are
not familiar of other platforms, you can try downloading it from your phone
playstore for android, and Appstore for apple. Life is easier and more convenient
with the type of media and platforms. If you have internet connection check the
links below:
Types of media: https://www.youtube.com/watch?v=ng675Cm2m_0
Most popular social media platforms: https://www.youtube.com/watch?
v=ihnUg0_eS8Q

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Activity 2: You know me!
DIRECTIONS: Identify the personalities below and answer the questions asked.
Write your answer on bondpaper.

Source: meg.onemega.com

https://www.facebook.com/Bri
gadaNewsGensan source: sunstar.com.ph

1. What makes him/her interesting in his/her field?

a.)__________________________________________________________________

b.)__________________________________________________________________

c.)__________________________________________________________________

2. Who has more influence in the society? Why?

____________________________________________________________________

3. What are the contributions of these personalities in the society?

a.) _________________________________________________________________

b.) _________________________________________________________________

c.) _________________________________________________________________

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 What I Have Learned

Let us remember the following:

✓ The evolution of the type of media has drastically taken over the
world from print, to broadcast radio and television and now online
media.
✓ Print media is a paper publication. It can be in the form of books,
newspapers, journals, magazines, newsletters.
✓ Broadcast media describes the traditional forms of media that
include television and radio.
✓ Broadcast media commonly come in two forms: radio and
television broadcasting.
✓ Radio broadcasting is a one-way sound broadcasting service,
transmitted over a radio wave.
✓ Television broadcasting is a medium use to transmitting moving
images in monochrome or color.
✓ Online media is a medium which use internet to send
information.
✓ Content is the idea that is delivered to the audiences, in a form of
images still and moving, audio, documents and files.

Assessment

Test I.
DIRECTIONS: Read the following statements and choose the best answer. Write
your answer on a sheet of paper.
1. What do you call this traditional media which uses frequency to
send information? A. broadcast
B. digital
C. online
D. print

2. Which of the following best describes the advantage of e-book? A.

E-book can be easily shared for free.
B. E-book has backlight so you do not need a study lamp.
C. E-book is interactive and can be personalized.
D. E-book is saved on mobile phone only.

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3. What do you call the idea that is delivered to the audience, in a
form of images still and moving, audio, documents and files?
A. content
B. information
C. message
D. news

4. It allows a creator to share creation and idea in real time ___

A. blog
B. infographics
C. livestreaming
D. podcasting

5. Why do news stations include visual images in their news stories?

A. It is easier to watch and read.
B. It makes the story believable.
C. It is more fun.
D. It is cheaper.

6. It is a medium used to transmitting moving images in monochrome

or color ____ A. cellphone
B. laptop
C. radio
D. television

7. What medium is more accessible in far flung areas?

A. cellphone
B. laptop
C. radio
D. television

8. DXBM, DXMF, DXRR are examples of _______.

A. broadcast media
B. film media
C. new media
D. print media

9. Which of the following is an advantage of print media?

A. Printed document is more valid and difficult to alter.
B. Printed document can be recycled.
C. Printed document can be put in your bag.
D. Printed media can be a scratch paper.

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10. All forms of media will create opinion to the _____

A. audience
B. politicians
C. influencers
D. sponsors

11. How do media sell political ideologies?

A. political advertisement
B. political singing
C. political dancing
D. political rally

12. Which media is best use in Industry Revolution 4?

A. broadcast
B. online
C. print
D. all of the above

13. How does social media change our lives in a good way?

A. Facebook changed the definition of friend.

B. Facebook created online jobs and opportunities.
C. Facebook created negative effects on culture as well as society.
D. Facebook made us care less of our privacy.

14. Time spent online seems to displace which other medium?

A. newspaper
B. radio
C. television
D. all of the above

15. Which of the following is not a purpose in advertising?

A. to denounce consumerism
B. to persuade
C. to make a point
D. to inform

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