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1 E-Commerce-1

The document provides an overview of e-commerce, defining it as the buying and selling of goods and services over electronic systems like the internet. It discusses various e-commerce business models, including B2B, B2C, and C2C, as well as the differences between e-commerce and digital marketing. Additionally, it outlines the framework for e-commerce organizations, including brick-and-mortar, click-and-mortar, and virtual businesses.

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greecejasper
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33 views11 pages

1 E-Commerce-1

The document provides an overview of e-commerce, defining it as the buying and selling of goods and services over electronic systems like the internet. It discusses various e-commerce business models, including B2B, B2C, and C2C, as well as the differences between e-commerce and digital marketing. Additionally, it outlines the framework for e-commerce organizations, including brick-and-mortar, click-and-mortar, and virtual businesses.

Uploaded by

greecejasper
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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E-COMMERCE &

DIGITAL
MARKETING

INTRODUCTION TO E-COMMERCE
TOPIC TO BE DISCUSSED:

DEFINITION OF E-COMMERCE

CONTENT AND FRAMEWORK OF E-COMMERCE

E-COMMERCE BUSINESS MODEL

E-COMMERCE VS. DIGITAL MARKETING


E-COMMERCE & E-BUSINESS
E-COMMERCE It is commonly known as electronic marketing.
It consists of buying and selling goods and services over an electronic system such
as the internet.
E-commerce is the purchasing, selling & exchanging of goods and services over a
computer network or internet through which transactions or terms of sale are
performed electronically.
THIS IS HOW E-
COMMERCE WORKS
E-commerce provides a
seamless cycle of transactions
form customer to business.
E-COMMERCE & E-BUSINESS FRAMEWORK
E-COMMERCE
ORGANIZATIONS
BRICK AND MORTAR CLICK-AND-MORTAR
(CLICK-AND-BRICK)
Old-economy organisations
Organisations that conduct
(corporations) that perform
some e-commerce activities, but
most of their business off- VIRTUAL (PURE PLAY) do their primary business in the
line, selling physical products Organizations that conduct physical world
their business activities solely
by means of physical agents online

organisations •
An ECFramework: supports five
policymaking support areas :

People
Public policy
Marketing & advertisement
Support services
Business partnerships

Exhibit 1.2 A Framework for Electronic Commerce


CLASSIFICATION OF E-COMMERCE
Business-to-Business (B2B) Consumer-to-Consumer (C2C)
E-commerce model in which all of the participants are businesses E-commerce model in which consumers sell directly to other
or other organizations consumers.

Business-to-Consumer (B2C) Mobile commerce (M-Commerce)


E-commerce model in which businesses sell to individual shoppers. E-commerce transactions and activities conducted in a wireless
environment
Business-to-Business-to-Consumer (B2B2C)
E-commerce model in which a business provides some product or Location-based commerce (L-Commerce)
service to a client business that maintains its own customers M-Commerce transactions targeted to individuals in specific l
locations, at specific times
Consumer-to-Business (C2B)
E-commerce model in which individuals use the Internet to sell
products or services to organizations or individuals seek sellers to
bid on products or services they need
THANK YOU

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