Element 1
Element 1
In this chapter, you will learn to identify your audience, their information needs, and
the appropriate method(s) of communication to convey messages to your audience in
the workplace effectively.
To better illustrate this definition, take a project progress update email to your
supervisor as an example. In this instance, your email is your workplace
communication, your message is the project progress update, and your information is
the specific stage of the project you had worked on. It could include a delay on the
project or the additional measures you have taken to complete that stage of the
project.
Written
Verbal
This refers to the transmission of messages and information in verbal format. There
are two types of verbal communication:
Formal
Informal
This refers to communication that does not use predefined channels in the workplace.
Information is freely and casually communicated between employees regardless of
level. Examples include:
Casual discussions
Telephone conversations
Gossip
Nonverbal
This refers to the transmission of messages and information through body language.
Examples include:
Gestures
Facial expressions
Tone of voice
Posture
There are many purposes for workplace communication, which include the following:
Workplace communication allows you to understand the talents and skills of your
colleagues. When you have a clear understanding of your colleagues’ talents and
skills, you can give clear instructions to people who are best suited for the task.
If your workplace’s environment makes you feel scared of communicating your ideas,
your career is likely to become stagnant, and you will only be able to provide the bare
minimum in the workplace. Encouraging an open line of communication in the
workplace allows you to contribute new and creative ideas. It also allows you to
provide feedback without any backlash, promoting the improvement of existing
workplace processes.
To improve teamwork
To persuade or negotiate
To mitigate conflict
Active Listening: Pay close attention to what your colleagues are saying and show
genuine interest in their perspective. Ask clarifying questions to ensure you
understand their message accurately before responding.
Use Emphasis and Tone Carefully: Be mindful of your tone and emphasise
important points to prevent misinterpretation. Use appropriate language and avoid
sarcasm or humour that could be misconstrued.
Suppliers
Clients
Supervisory employees
Low-level employees
To identify your target audience and purpose of workplace communication, you must
consider the following factors:
Research
Research specific groups that you will be communicating with. This is usually
important in communications where you are providing a presentation to your audience.
For example, when presenting a project proposal to your superiors, you will need to
learn more about each of your superiors and what factors can convince them to
approve your proposal.
Researching also helps you identify the purpose of your communication. For instance,
if your target audience consists of your organisation’s suppliers, you may want to
research what specific items your suppliers can provide so that you can give them a
clear request.
Specificity
When researching your target audience, you may recognise that you will be
communicating with several different groups. Here, you must learn about and identify
your goal in communicating while also identifying stakeholders who are interested in
what you have to say. For example, you must first identify external or internal
stakeholders who have sufficient resources to help you. These stakeholders will be
your target audience.
Likewise, with the purpose of your communication, you must be clear as to why you
are communicating — knowing why and what you are trying to convey to your
audience will help you organise your message and information effectively.
Workplace Instructions
There may be instances where your direct supervisor or team lead will require you to
communicate with relevant personnel in the workplace. For this, they will provide you
with instructions that contain specific details on your communication.
Information Needs
After identifying your audience, you must then identify their information needs to
determine the purpose of your communication. Information needs refer to pieces of
knowledge that you would typically expect from a given information source. Instances
in the workplace where information needs would arise would include situations where
you need to make a decision or complete a work task.
External information needs are similar to internal information needs; however, these
are for communications with external stakeholders (e.g. clients, suppliers, agencies,
etc.). Examples of external information needs include business highlights and
statistics, business updates, marketing campaigns, etc.
As stated earlier, you must know the information needs of your target audience when
communicating in the workplace. Also, you must know the communication
requirements of your target audience. Knowing the information needs and
communication requirements of your intended recipients allows for effective
communication in the workplace.
When identifying information needs, you must consider the following areas:
How will you communicate your Given your target audience, is the level of complexity of the informatio
message or information? How formal should the language of your communication be?
How will you distribute your If you are communicating using written methods, will you be using em
message? telephone or a video conference?If you are communicating using nonv
Questions aside, there are legislative requirements relevant to communication in the
workplace that you must consider. Legislative requirements (laws) include:
The Privacy Act 1988 (Privacy Act) is a law that focuses on promoting and protecting
the privacy of individuals. It is particularly concerned about how Australian government
agencies and organisations handle the personal information of these individuals.
There are seven permitted general situations, which include the following:
Your organisation needs to take note of these general situations should they need to
disclose personal information. However, it is also vital to remember that these
situations are all exceptions to the rule.
If you have the time, you can read more about this law by accessing it below:
Section 18
If you have the time, you can read more about this law by accessing it below:
The Work Health and Safety Act 2011 (WHS Act) is a law that provides a framework to
protect the health and safety of all employees in an organisation.
This includes requirements that organisations must adhere to and integrate into their
organisational strategies, policies, and procedures.
Two particular sections in the WHS Act outline the necessity for communicating work
health and safety information to workers:
This section requires business owners to consult with their employees regarding work
health and safety matters, as their employees are likely to be directly affected by these
matters.
These methods can be through verbal means, written means, and through the Internet
of Things. This section will provide a general insight into what methods are available
to you through these means, as these are likely to be determined by your
organisation’s requirements. Ensure to check your organisation’s policies and
procedures for specific communication methods that are available to you.
Besides checking your organisation’s policies and procedures, you may also want to
consult with your direct supervisor or team lead on what methods of communication
you can use. Your supervisor can provide you with specific instructions on what
communication methods you can use when completing workplace tasks, such as
reporting or contacting relevant personnel.
Telephones
While mobile phones and digital communication methods have become more
prevalent, fixed line telephones remain an essential communication tool in many
workplaces due to their reliability, consistent call quality, and specific use cases.
Following are some examples of their application in the workplace:
Mobile devices
Mobiles
Mobile devices have become integral tools in the modern workplace, enabling
increased communication, collaboration, flexibility, and productivity. However,
organisations should implement security measures and policies to ensure the safe and
responsible use of mobile devices for work-related tasks. Following are some
applications of mobiles in the workplace.
Remote Work and Flexibility: Mobile devices support remote work by allowing
employees to access work-related apps, files, and tools from anywhere. This flexibility
enhances productivity and enables employees to maintain a work-life balance.
Task Management and Productivity: Mobile apps provide tools for task
management, to-do lists, and project tracking. Employees can manage their tasks, set
reminders, and stay organised on the go.
Point-of-Sale (POS) Systems: In retail and service industries, mobile devices can
serve as POS systems, enabling sales transactions, inventory management, and
customer engagement.
Training and Learning: Mobile devices are used for e-learning and training
programs, allowing employees to access courses, videos, and learning materials at
their convenience.
Time Tracking and Attendance: Mobile apps can be used for time tracking,
attendance management, and clocking in/out for employees working flexible hours or
remotely.
Field Service Management: Mobile devices aid field service workers by providing
access to schedules, maps, customer information, and task updates, improving
efficiency in delivering services.
Video Conference
Video conferencing has become an essential tool in the workplace, enabling effective
communication and collaboration among employees, clients, and partners regardless
of their physical location. It fosters a sense of connectedness, enhances productivity,
and reduces the need for extensive travel. Following are a few examples of their
application in the workplace.
Emails refer to messages that are sent and received electronically. They are
extremely versatile and there are multiple applications for email in the workplace.
Following are some examples:
Task Management: Emails can serve as a way to assign tasks, set deadlines, and
track progress. Managers can send task-related emails to employees and receive
updates via email replies.
Documentation: Email allows the user to attach and forward documents. It also
serves as a way to document important conversations and decisions. It provides a
written record that can be referenced later for clarification or accountability. As a
written record of what was agreed, email is used internally between teams and
departments and externally to customers / clients.
Remote Work: Email is essential for remote work, allowing employees to stay
connected, share updates, and submit work from different locations.
Recruitment and Hiring: HR departments often use email to communicate with job
candidates, send interview invitations, and provide updates throughout the hiring
process.
Marketing and Sales Campaigns: Marketing and sales teams send promotional
offers, product updates, and marketing campaign materials to potential and existing
customers. They also use email to advise internal departments of the promotion for
system updates and customer queries.
Legal and Compliance: Legal teams, compliance officers, and employees involved in
legal agreements and contracts use email to communicate with their work colleagues
and clients requiring documentation.
SMS, also known as text messaging, has multiple applications in the workplace.
Following are some examples:
Social media
Social media refers to digital technology that allows for the sharing and exchange of
ideas, thoughts, and information through virtual networks and communities. Social
media is typically Internet-based and accessible through devices such as a computer,
tablet, or smartphone. It provides swift digital communication of content, including
personal information, documents, videos, photos, and audio. Following are some
examples of applications in the workplace.
Digital communication can be spread a lot further and a lot faster than printed
communication, thus it has the potential to do a lot of harm quite quickly.
o Digital communication is also impossible to delete once it has been sent
externally and it has the potential to be forwarded to an infinite number of
people.
o Digital communication, especially emails and online messaging, may
pose data security and privacy risks. Sensitive information could be
intercepted or exposed, leading to breaches that harm the business's
reputation and lead to legal consequences.
o The speed of digital communication allows for quick responses, but this
can also lead to hasty reactions or emotional responses that might not
occur with printed communication. This can escalate conflicts or result in
poorly thought-out messages.
Internet of Things
The Internet of Things (IoT) refers to the network of interconnected devices, objects,
and sensors that can communicate and exchange data with each other over the
internet. The applications of IoT in the workplace are diverse and continue to expand
as technology evolves. By leveraging IoT technology, organisations can enhance
operational efficiency, create more sustainable work environments, and provide better
experiences for both employees and customers.
Smart Office Spaces: IoT devices can be integrated into office environments to
create smart spaces. Smart lighting systems can adjust based on occupancy and
natural light, reducing energy consumption. Smart thermostats can regulate
temperature settings according to occupancy patterns, leading to energy savings.
These devices contribute to a comfortable and energy-efficient work environment.
Security and Access Control: IoT-powered security systems can monitor access
points, surveillance cameras, and alarm systems. Integrating these devices with
analytics and remote monitoring enhances workplace security, enabling quick
response to potential threats.
Occupancy and Space Utilisation: IoT sensors can detect occupancy in various
areas of the workplace. This data can be used to optimise office layouts, workspace
allocation, and meeting room availability, leading to improved space utilisation.
Environmental Monitoring: IoT sensors can measure parameters like air quality,
temperature, humidity, and noise levels in the workplace. By monitoring these factors,
organisations can create healthier and more comfortable work environments.
Health and Safety Compliance: IoT-enabled devices can help monitor safety
compliance, such as tracking the usage of personal protective equipment (PPE),
monitoring hazardous areas, and sending alerts in case of potential safety violations.
Supply Chain Management: IoT devices can track inventory levels, monitor
shipments, and ensure proper storage conditions for products and materials. This
leads to streamlined supply chain operations and better inventory management.
Employee Wellbeing: Wearable IoT devices can track employee health and well-
being metrics, promoting a healthier workforce. Organisations can offer wellness
programs and interventions based on data collected from these devices.
Fleet Management: For businesses with a fleet of vehicles, IoT sensors can monitor
vehicle location, condition, and driver behaviour. This data aids in optimising routes,
scheduling maintenance, and improving driver safety.
Satellite communication
This refers to the use of artificial satellites to provide communication links between
varying points. Satellite communication is also known as Machine-to-Machine (M2M)
because it allows devices (e.g. phones) to exchange data through the mobile network.
This communication is ideal for instances when you must use low volumes of data.
Examples can include sending data to a remote server and commercials updated on
digital billboards.
Wi-Fi
Wi-Fi refers to a wireless local area network that provides Internet access to devices
that are within its range. This is typically affordable and compatible with smartphones,
laptops, tablets, and other mobile devices that can access the Internet. However, it
can be relatively unstable and inconsistent and may require high power usage. An
example of Wi-Fi connectivity would be exchanging messages through instant
messaging applications connected to local Wi-Fi instead of SMS.
Infrared (RF)
RFID refers to the wireless use of electromagnetic fields to identify objects. This
typically involves the usage of tags such as smart barcodes and tag readers. RFID
tags can have a minimum range of ten centimetres and a maximum range of two
hundred metres.
These tags are typically used for production and manufacturing, such as commercial
products or pharmaceuticals. Examples include product identification, factory data
collection, and building access. These do not require power; however, RFID tags can
be highly insecure and are not compatible with all smartphones.
Cloud technology
This refers to systems and platforms that allow collaboration, communication and
storage across various devices, such as computers and smartphones.
These are typically accessed using the internet and includes examples like:
Google Cloud
Microsoft Azure
Bluetooth
This refers to a wireless technology standard for communicating data over short
distances. Bluetooth exists in products such as smartphones, tablets, and media
players. This typically serves well in simple applications where two devices are
required to connect with minimum configuration, such as headsets and remote
controls.
NFC refers to a short-range wireless technology that can be used by devices such as
your smartphone, tablet, cards, and other devices. This allows you to communicate
information between devices easily and quickly using electromagnetic radio fields. For
this to work, your devices must contain NFC chips and must either be physically
touching or within a few centimetres of each other.
Work context refers to a number of concepts present in a specific occupation. This can
describe work locations, tasks, work conditions, products, technologies, or
organisational activities. For instance, a fitness instructor communicating to a fitness
centre manager would be communicating to them in the work context of a subordinate
reporting to their supervisor in the fitness industry.
When determining methods of communication that are available for use in the
workplace, you must consider the following factors:
Purpose
The purpose of your communication will help you determine what method of
communication you can use. For example, if your purpose is to gain feedback on a
specific product or service, you can use written communication methods such as
online surveys, feedback forms, or polls in social media.
Appropriateness
Take note of your situation when you are communicating. Are you in a formal setting
where you are reporting to your supervisors? Are you in an informal setting where you
are chatting with your peers? While a simple SMS can be appropriate when talking
with your peers, it can be inappropriate when you are reporting to your supervisors.
These factors are typically found in your organisation’s workplace policies. Your
organisation’s workplace policies can provide more detail on what you must consider
when determining available communication methods in the workplace.
Written Methods
Written communication has several characteristics, which include the following:
It is conventional
Written communication requires you to follow specific rules as per the language.
These rules can include grammar, punctuation, and capitalisation.
It does not require the presence of both the sender and the receiver at the
same time
Unlike verbal communication, written communication does not necessarily require the
presence of both the sender and the receiver at the same time. Written communication
only requires that the presence of the sender or the receiver is sufficient at a given
point in time to continue the communication process.
In written communication, you can take your time formulating your message to ensure
that your recipient understands the information you are trying to convey. In turn, your
recipient will take their time to view and understand your message so they can
formulate an appropriate response.
It is a creative activity
Written communication requires imagination and effort to arrive at a product that all
individuals can easily understand in the workplace. It starts with collecting the
necessary information, followed by arranging this information in a logical order, and
completing by writing out the information in a clear manner.
Verbal Methods
Confusion may happen during verbal communication; however, this can be clarified
immediately by asking questions. Should your recipient find the information you
communicated lacking, you can provide an explanation or supplementary information
on the spot.
It is flexible
Verbal communication is more flexible than other communication methods; the tone of
your messages can be changed easily depending on how you deliver your message
and the situation in which you deliver it.
During verbal communication, you exchange information with your recipient directly
through face-to-face conversation, telephone, meeting, etc. However, it must be noted
that your speech in this communication must be sensible and relevant to the subject
matter.
Due to the nature of verbal communication, the messages you convey can be easily
distorted, intentionally or unintentionally. When using verbal communication, you must
be oriented towards your recipient and consider their communication patterns.
When choosing a communication method, you must consider several factors to ensure
that the method you wish to use is appropriate.
Speed
Speed refers to the urgency of the message. Should the message be urgent, an audio
call or instant messaging would be appropriate methods of communication. A less
urgent message may be appropriately conveyed through email correspondences.
Confidentiality
Some messages are intended for specific people in the workplace only. When
communicating sensitive information, consider communicating through email
correspondences or through internal memos enclosed in an envelope.
Distance
The geographical distance between you and your recipient also determines what
methods you can appropriately use for communication. Phones, video conferences,
emails, and instant messaging can be used for long-distance or remote
communication. If you and your recipient are in the same location, such as the office,
face-to-face communication and meetings are more appropriate methods to use.
Evidence
Your workplace may require you to keep a record of any communication for
documentation or evidence. While there are means to record verbal methods of
communication such as meetings or video conferences, it is typically more appropriate
to use written methods of communication such as emails or reports.
Reliability
Reliability refers to the guarantee that your message will reach your recipient at the
right time and in the right form. For instance, face-to-face communication is
appropriate for communicating instructions because you can ask questions and get
answers immediately.
Accuracy
Accuracy refers to how exact your communicated message is, as per your intent.
Face-to-face communication may be quick but can lead to distortion of the message,
causing misunderstandings. Written methods of communication, such as email, are
typically more accurate; however, you must consider that written methods can also be
misinterpreted due to the lack of tone and nonverbal cues.
Desired impression
Given that you are in the workplace, you must consider the impression that your
chosen method of communication will give to your recipient. An email will carry a
sense of urgency and formality, while an instant message can seem informal and low
priority.
Availability of tools
After choosing an appropriate communication method, you must now plan the content
of your message or communication.
When planning your message's content, you must be aware of your audience and the
purpose of your communication, as they will determine the content of your message.
With your audience and purpose in mind, there are several guidelines that you must
consider to help you plan the content of your message:
This places the emphasis on a specific message at a time instead of forcing too much
information in one message. Too much information can confuse your audience and
muddle the purpose of your communication. Use exact, appropriate, and concrete
words in your message.
This refers to the lack of grammatical and spelling errors in your message. A correct
message ensures effective understanding from your audience and can reduce
instances of misinterpretation. For instance, you have sent an email regarding a
previous conversation but have misspelt ‘conversation’ to ‘conservation.’ This can
cause your audience to misinterpret your message, causing miscommunication.
Your message must convey all the information that your audience requires to respond
or take action. An incomplete message can lead to a prolonged exchange between
you and your audience, resulting in wasted time and effort.
This refers to the lack of ambiguity in your message. A concrete message is typically
supported with specific data such as facts and figures. Avoid the usage of vague
words and use clear words that help convey your information.
Plan Communication
Email correspondences
These refer to the exchange of messages using electronic devices. Messages and
information can be exchanged with an individual or a group of individuals. Emails
typically consist of the following parts:
1. Heading
This is typed into the ‘To’ box of your email. This can contain multiple email
addresses, should you need to message multiple people.
Also known as carbon copy or ‘CC,’ this allows you to include a secondary recipient to
your message. Like your primary recipient, your secondary recipient can include two
or more individuals. However, unlike your primary recipient, secondary recipients are
typically not required to respond to your message.
BCC shares the same function as your CC; however, the recipients you include for this
message will not be able to see that other recipients have a copy of the email. BCC is
typically used when sending an email to a large number of people so that the privacy
of each recipient’s email address is protected.
Another purpose for BCC is when you wish to send a copy of the email to a third party
without the primary recipient’s knowledge; for instance, you are having problems with
an employee and want to give your supervisor or HR a copy of your correspondence.
5. Subject line
This is the first item that your recipient will see when they receive your email in their
inbox. This is used to provide an idea or a summary of the purpose of your email.
6. Salutation
Also known as a greeting, this is the next item your recipient reads after your subject
line. Your salutation sets the tone of your email and will often depend on your
organisation’s email policies. For example, using ‘Hello’ gives an informal tone, while
‘Dear’ gives a formal tone.
7. Message body
This is the main part of your email. This should contain the information you wish to
communicate to your recipient and must be written using respectful language and
appropriate grammar. Your organisation’s policies and procedures on email and digital
communication can provide further information on how your message body should be
presented.
8. Complimentary closing
9. Email Sign-off
An email sign-off, also known as a closing or farewell, is the phrase or sentence that
comes just before the sender's name at the end of an email. It serves as a polite and
formal way to conclude the email. Common email sign-offs include phrases like
“Regards”, "Best regards," "Sincerely," "Kind regards," “Best wishes” “Cheers” and
more. The sign-off is a way to convey a sense of professionalism, respect, and
courtesy to the recipient. The degree of formality of the sign-off depends on the
recipient. Internal emails between colleagues can be quite informal. Emails to
management may be more formal depending on your relationship. And emails to
external clients and customers are generally formal depending on the inquiry and the
client / customer relationship.
In some cases, your work may require you to send an attachment with your email.
Attachments refer to external files and can include documents, audio, video, or
images. When including an attachment, ensure to write in your message body that
your email has a document attached so that they can access the file.
Cloud communication
The documents that contain your message must be named in a short and descriptive
manner. Should you be uploading multiple documents, ensure that all documents are
named consistently and similarly.
Consider the format that your audience requires in your communication. If they require
a video, upload your document in video format; if they require a written document, you
may want to upload your document in Word or PDF format. Like naming conventions,
your organisation is likely to have specific requirements on document format, so be
sure to check your organisational policies and procedures.
Like the guidelines above, the location in which you must store your documents will
depend on your organisation’s requirements. For example, your organisation uses
SharePoint for storing documents. Within SharePoint, your organisation has a folder
labelled ‘Projects’ containing documents relevant to specific projects.